Cannabis SEO agency is the optimal choice for any dispensary that wants to rank at the top of Google for the most relevant keywords. The cannabis industry is growing fast — from $22.10 billion in 2020 to a projected $97.35 billion by 2026. But with growth comes competition. According to FlowHub, there are about 15,000 dispensaries in the United States, with 79% of the population living in a county with at least one.
Cannabis SEO Agency: Your Best Choice for Top Ranking
In the organic SERP, the competition is stiff, with many jostling for the same customers’ attention online. SEO raises you above all that. With SEO, your website will appear at the top when people search for products in your area.
Cannabis SEO Agency for Fast Climb in Organic SERP
At Cannabis SEO Agency, the special branch of SEO Jesus company, specialized SEO services will meet your cannabis business’s unique requirements. The goal is simple: to get your website to rank high in search results so you get the visibility you need.
To generate excellent outcomes, here’s what they focus on:
- Keyword Research and Optimization: Thorough keyword research will find the best terms for your business. That makes it easy for you to target the right keywords in your homepage content, Google Business Profile copy, well-planned press releases, blog posts, and other relevant content that will bring in valuable, organic traffic.
- Local SEO: As already explained, local SEO techniques make your business show up in local searches. That’s especially important if you have a dispensary or some other brick-and-mortar hemp company. SEO experts will work this to your long-term advantage
- Link Building: Links from other websites to yours (known as backlinks) are necessary for SEO success. Cannabis SEO agency works with a network of high-authority sites to build strong, trustworthy links to your site, focusing on important elements like the domain rating of the referring sites.
Results To Expect
Expect real, measurable results when you work with a Cannabis SEO Agency. Here’s what you’ll experience:
- An obvious increase in organic website traffic
- Higher rankings in search engine results
- More valuable traffic from relevant keywords
- Improved visibility in local searches
- Clear growth in sales and overall business improvement
What Makes Cannabis SEO Different?
SEO for cannabis dispensaries is different from other industries because of strict regulations. Not all advertising platforms allow hemp ads — eg, Google Ads. That’s why SEO marketing is so important for a cannabis company. Instead of relying on paid ads, your business needs to attract customers organically.
With a solid SEO strategy and other moves that only experts are familiar with, you’ll bring targeted traffic to your website and sales to your business without spending money on ads.
Local SEO for Your Businesses
Local SEO is a type of search engine optimization that focuses on helping local businesses attract customers nearby. As part of the necessary cannabis SEO services tailored to meet the needs and budget of businesses, experts often emphasize the importance of local SEO.
Did you know that almost 80% of Americans live in counties with one or more hemp dispensaries? That sets the right environment for Local SEO to thrive.
100% Successful Method to Attract Local Customers
List your business on Google Business Profile to optimize for search engines. That enables people to find your address, contact information, and reviews, all of which help your Google search results. Google doesn’t allow direct promotion of cannabis products on its platform, so make sure your Google Business listing is compliant with their guidelines.
When someone searches for something like “dispensary near me,” Google often shows a map at the top of the page with local businesses. They call it Map Pack, and it’s where you want your business to appear. To rank higher here, make sure your Google Business Profile profile is complete and up-to-date, with lots of customer reviews. The more active and engaging your profile is, the better your chances of showing up in the Map Pack.
CTR Manipulation: A Secret Tip For Ranking Higher on Google Maps
Another trick that some businesses use to rank higher in local search results is called CTR (Click-Through Rate) manipulation, which simply refers to the act of increasing the number of people who click on and interact with your listing. Some people have even used tactics like having robots or groups of people search for their business name, click on their results, and interact with it.
In extreme cases, businesses have used multiple devices to create driving directions to their location in Google Maps, tricking Google into thinking the business is very popular and pushing the business to the top of the Map Pack.
The tricks will work but don’t rely on them as a lasting solution. Think of them as a quick win for a short time. It’s better to focus on building a genuine connection with local customers through great service and the great reviews that naturally follow. That should increase engagement and help your business stay high in the rankings over time.
Reviews: Another Winning Strategy for Cannabis SEO
Getting bots to search for your business name, click on your result, and interact with it might give a small boost, but there’s a better strategy: reviews.
Do: Focus on getting real reviews from your actual customers.
Don’t: People sometimes talk about buying reviews for their Google Business profiles, but it is risky and not recommended.
Pro Tip on Getting More and More Organic Reviews
Be smart and intentional about how you ask for reviews. For example, you may use NFC chips or QR codes that make it super easy for customers to leave a review. When they finish their purchase, just ask them to scan the code, which will take them directly to your Google review page.
If you simply say, “Don’t forget to leave a review,” as they’re walking out the door, most people will forget. They’d have to search for your business on Google and then find the review page, which takes extra effort. Simply making it as simple as possible for them to leave a review right then and there, you’ll get more responses.
Why Do You Need a Cannabis SEO Agency?
The industry faces challenges that other industries don’t. You’re unable to rely on traditional advertising platforms like Google Ads or Facebook because they mostly restrict cannabis-related ads. While you may adopt tips and tricks here and there and achieve some level of success, leaving the work to experts and SEO pros is much better for you in the long run.
Ready to Take Your Cannabis Business to the Next Level?
If you’re ready to take your business to new heights, partnering with Cannabis SEO Agency is the smartest investment you will make. Don’t get left behind. Get in touch today and build your custom SEO strategy.
FAQs
Q: Will Cannabis SEO work for small dispensaries?
A: Yes, SEO works for all business sizes, including small companies. It gets your website ranking higher in search results, bringing in more visitors and potential customers.
Q: How long does it take to see results from SEO?
A: SEO takes time, and results usually appear within a few months. The timeframe depends on factors like your website’s current state, competition, and targeted keywords.
Q: Is SEO a long-term solution for cannabis marketing?
A: Yes, SEO provides long-term benefits. Unlike paid ads, which stop once the budget is gone, SEO builds ongoing organic traffic, growing your business consistently over time.
Q: Do cannabis companies need to update their SEO strategy regularly?
A: Yes, SEO strategies should be updated regularly, especially in an industry like yours, where rules and policies often change.