What is a manual link-building service, what is the significance of manual link-building for SEO, how does manual link-building function, and what are its advantages? What are the different types of manual link-building techniques, and what are the best practices for manual link-building? We answer all the questions and provide the means to improve your website’s search engine rankings. Individuals who are new to link-building, people with current link-building strategies, or even if only looking to explore the topic all will gain valuable knowledge.
Manual Link-Building Services
What are Manual Link-Building Services?
Manual link-building Service is a strategic part of SEO that requires acquiring backlinks through manual outreach efforts, guest posting, and other white-hat techniques to improve a website’s link profile and boost its search rankings.
One key advantage of manual link-building is that it is a non-automated process, unlike automated link-building services, where software generates links quickly, and manual link-building, which focuses on building relationships with other websites and online communities.
Why is Manual Link-building Important for SEO?
Creation of superior backlinks through manual outreach endeavors, websites establish credibility and relevance in the eyes of search engine algorithms.
Link outreach entails engaging with authoritative websites in the industry, fostering relationships, and acquiring valuable links for your SEO strategy. Successful manual link-building endeavors have the potential to drive exponential growth in online visibility and brand recognition.
How Does Manual Link-building Work?
The process of manual link-building applies:
- Identify target websites;
- Create high-quality content;
- Reach out to website owners; and
- Establish long-term relationships to acquire links and improve a website’s backlink profile
1. Identify Target Websites
In manual link-building evaluate potential link targets’ domain authority, quality of content, and relevance to your industry. Once you have identified the websites you want to target for links, the next step is to conduct a link-building analysis. The analysis assesses metrics such as domain authority, page authority, content quality, relevance to your industry, and organic traffic.
❗Our experience shows that such metrics, lead you to pinpoint the best websites for creating high-quality backlinks. Prioritize websites that align closely with your link-building objectives and are such as to drive valuable traffic to your site.
2. Create High-Quality Content
Creating high-quality content such as informative articles is highly sought after for link-building authority in a specific niche.
Blog posts offer a great platform for engaging storytelling and in-depth analysis, driving traffic and boosting brand visibility.
Infographics have the potential to go viral online, increasing the likelihood of receiving backlinks from reputable websites.
3. Reach Out to Website Owners
Reach out to website owners via personalized emails and outreach campaigns, to increase the likelihood of capturing the attention of website owners and fostering successful relationships.
During the outreach process, research the interests and needs of the website owner and tailor your message accordingly.
❗Personalize your ads according to your outreach efforts, and avoid the perception of mass-mailing or spam.
❗Research shows that by expressing genuine appreciation for their website and offering value in your initial interaction, you create a positive relationship and set the stage for a successful future partnership.
4. Build Relationships
Relationship building with website owners and industry influencers is achieved through consistent communication, offering unique value, and collaborating on content projects. To accomplish relationship building, monthly or quarterly send update emails and always be active on social media platforms.
Offering unique value takes various forms, such as sharing exclusive articles, reports, or research studies, extending invitations for collaboration or knowledge-sharing opportunities, or showcasing unique tools, apps, or APIs provided by your company. Each instance of providing unique value reinforces your importance as a valuable contact.
Collaborating on content projects presents a mutually beneficial opportunity for both parties to reach broader audiences, demonstrate expertise, and earn valuable backlinks. Through content collaboration, companies may tap into each other’s audiences and knowledge, while also boosting their own search rankings and brand visibility through link-building.
Collaboration efforts may include joint research studies, co-authored articles or reports, shared webinars or workshops, collaborative podcast episodes, or other types of content that support shared goals.
What Are the Benefits of Manual Link-building Services?
The benefits of a manual link-building service include the following:
- Acquired quality backlinks
- Improved search engine rankings
- Increased organic traffic
- Brand visibility through strategic link-building efforts and white-hat techniques
1. Quality Backlinks
Quality backlinks improve a website’s search engine rankings and overall online visibility. The high-quality links originate from authoritative websites within your niche and are typically earned through legitimate and organic means.
On the contrary, low-quality links, such as spammy or irrelevant ones, harm your site’s reputation and rankings.
2. Improved Search Engine Rankings
Acquiring backlinks from reputable websites indicates to search engines that your content is valuable and reliable. The backlinks, often referred to as “votes of confidence” when it comes to search engine algorithms, contribute to improved search engine rankings.
As a result, your website garners more visibility among visitors and improves your SEO performance across various metrics.
3. Increased Website Traffic
Manual link-building increases organic traffic to a website by acquiring high-quality backlinks, which act as pathways for users to access your website from reputable sources. When authoritative websites link to your content, search engines view your website as more credible and relevant.
For example, if a popular industry blog links to one of your blog posts, it drives direct traffic from its readers and boosts the visibility of your site in search results. Strategic link-building efforts create a flywheel effect, leading to a higher influx of regular users to your site.
4. Brand Visibility
Obtaining mentions and backlinks from high-authority websites boosts your brand’s online presence. Strategically securing backlinks from reputable sources expands your brand’s reach and credibility within your industry.
When external websites link to your content, it signals to search engines that your website is a valuable resource, thereby improving your site’s rankings.
With a consistently strong backlink profile, your brand establishes authority in the industry, positioning itself as a trusted source of information and services.
Reach out to an SEO expert to learn about the benefits and start promoting your company’s webpage quickly. Research shows a substantial increase in profit after a company employs or retains such an expert.
The button will redirect you to the Upwork freelance platform, where you can schedule 30-minute consultations for $30 or 1-hour consultations for $60.
What Are the Different Types of Manual Link-building?
The primary manual link-building techniques include the following types, each with its unique strategies and benefits: guest blogging, resource link-building, broken link-building, and social media link-building.
1. Guest Blogging
Guest blogging is writing and publishing blog articles on high-authority websites within the same industry or niche to acquire backlinks and improve the linking profile.
❗The key steps in guest blogging include:
- Identify relevant blogs in your industry or niche and for your target audience.
- Creating tailored pitch ideas for each specific blog.
- Upon approval of the pitch, create high-quality content that adds value to the readers of the target blog.
2. Resource link-building
Resource link-building is a form of high-quality link-building that focuses on obtaining links from resource pages. Resource pages are web pages that feature a collection of links directing users to valuable and relevant content within a specific industry or on a particular topic. According to Loganix, a link-building company, resource link-building requires two key steps:
- Identifying resource pages: The process applies to conduct research within your niche to discover websites related to your content and target audience, as well as examining websites’ existing backlinks with tools such as Ahrefs.
- Analysis and content creation: After compiling a list of potential resource pages, analyze them to understand the type of information they offer and establish the content criteria. The content you develop to earn links from such pages should be informative and supportive of the existing resources on your pages.
Reach out to the webmasters with a personalized pitch, and send a personalized email to secure backlinks from resource pages. Foster relationships with webmasters and demonstrate a genuine interest in collaboration will improve your chances of obtaining high-quality backlinks.
3. Broken link-building
Broken link-building is a technique that identifies broken links on other websites and recommends your content as a replacement, resulting in acquired backlinks. One of the initial steps in broken link-building is to utilize tools such as Check My Links or Ahrefs to locate broken links on various websites.
The subsequent step is to send a courteous email to website owners or administrators, highlighting a broken link in their content, and proposing your content as a substitute. Suggest only high-quality, relevant content that truly improves their site.
4. Social Media link-building
Social media link-building is the utilization of social media platforms to distribute and endorse content to acquire backlinks through engagement with influencers and relevant communities. Brands and individuals attract the interest of influencers by developing informative, valuable, and shareable content.
Encompassing sharing their content and actively participating in discussions within their industry. Effective use of hashtags increases visibility and expands the audience’s reach.
What Are the Best Practices for Manual Link-building?
❗When engaging in manual link-building follow our recommended best practices:
- Prioritize quality over quantity: Focus on obtaining high-quality backlinks from authoritative websites rather than acquiring numerous backlinks from low-quality sites.
- Diversify anchor texts: Utilize a range of anchor texts such as branded, naked, generic, and keyword-specific anchor texts to improve link diversity.
- Monitor and analyze backlinks: Regularly assess the backlinks pointing to your website to guarantee they are benefiting your site’s SEO rather than causing harm.
- Stay informed about SEO trends: Continuously update your SEO knowledge and stay abreast of the latest trends and techniques in the field.
1. Focus on Quality over Quantity
The strategy of prioritizing quality over quantity means focusing on acquiring a few high-quality backlinks instead of numerous low-quality backlinks. Quality backlinks improve a website’s authority and credibility in the eyes of search engines.
When reputable websites link to your content, it signals to search engines that your website is a valuable resource. High-quality backlinks originate from websites with high domain authority, relevant content to your niche, and a positive reputation.
2. Diversify Anchor Texts
Diversify anchor texts to maintain a natural link profile and avoid over-optimization penalties in search engine algorithms. Various types of anchor texts include:
- Exact Match Anchors: utilize the exact keyword or keyword phrase you aim to rank for. While exact match anchors are potent for ranking, use them judiciously to prevent appearing unnatural to search engine algorithms.
- Partial Match Anchors: are variations of your target keywords. For example, if your target keyword is ‘best coffee shops’, a partial match anchor could be ‘list of the best coffee shops’.
- Branded Anchors: Branded Anchors are types of anchor texts that incorporate your brand name. If your brand name contains your main keyword, it is advisable to use branded anchors sparingly.
- Generic Anchors: Generic anchors consist of non-descriptive words such as ‘click here’ or ‘read more’.
Our experience showcases that by strategically combining the four types of Anchor Texts, the relevance and authority of your backlinks increases.
3. Monitor and Analyze Backlinks
The benefits of backlink analysis include providing insights into proper link acquisition strategies and prioritizing important links to focus on.
Additionally, backlink analysis identifies new link opportunities, monitors competitor backlink profiles, and assesses the overall health of your backlink profile. Metrics such as Domain Authority (DA), Page Authority (PA), Trust Flow, and Citation Flow are valuable measures of backlink quality.
Interpreting such data allows you to prioritize high-quality backlinks for outreach campaigns, disavow low-quality backlinks to avoid Google penalties, and strategize your link-building campaigns more effectively to achieve optimal results for your SEO efforts.
For backlink analysis, popular tools such as Ahrefs, Moz Link Explorer, and SEMrush offer advanced features for monitoring and analyzing backlinks and provide data on backlink profiles.
4. Stay Updated on SEO Trends
❗Important tip: stay on top of industry trends and algorithm changes, to identify new opportunities to improve link-building efforts. Incorporate fresh ideas and best practices into your strategy to increase search engine rankings and organic traffic.
Frequently Asked Questions
What is a Manual link-building Service?
A Manual link-building Service is a type of SEO service that focuses on acquiring backlinks to a website through manual outreach and link-building strategies. It is done to improve a website’s search engine rankings and increase organic traffic.
How do Manual link-building Services differ from other SEO services?
Unsuch as other SEO services, a Manual link-building Service emphasizes manual outreach and link-building techniques, rather than automated or spammy methods. The backlinks acquired are high quality and relevant, which improves a website’s credibility and authority in the eyes of search engines.
What are the benefits of using Manual link-building Services?
Using a Manual link-building Service brings several benefits to a website, including improved search engine rankings, increased organic traffic, and higher credibility and authority. It also diversifies a website’s backlink profile and protects it from potential penalties from search engines.
What techniques are used in Manual link-building Services?
Manual link-building Services offer a variety of techniques, such as guest blogging, broken link-building, and influencer outreach. The techniques implicate manually reaching out to relevant websites and requesting for backlinks, rather than using automated tools or buying links.
How long does it take to see results from a Manual link-building Service?
The time it takes to see results from a Manual link-building Service may vary depending on the competitiveness of the industry and the quality of the backlinks acquired. Generally, it takes a few months to see a noticeable improvement in search engine rankings and organic traffic.
Are Manual link-building Services suitable for all types of websites?
Manual link-building Services benefit most types of websites, including small businesses, e-commerce sites, and blogs. However, it may not be suitable for websites that engage in unethical or black hat SEO practices, as it prioritizes acquiring high-quality and relevant backlinks through manual outreach.