Customer Satisfaction and Retention Best Practices & Tips

SEO / 14.05.2023.

Customer Satisfaction and Retention

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(7-minute read)

It’s time to focus on customer retention and satisfaction! Don’t settle for just one-time purchases.

Winning the loyalty of your customers can be a game-changer for your success.

We give you the solutions to keep your customers returning for more!

Table of Content

What is User Retention

Proof that Customer Satisfaction and Retention Matter

Customer Retention Analytics

Retention Curve

Retention Chart

B2B Customer Retention and Satisfaction

How to Keep Customers Coming Back

I Need You to Increase the Number of Customers

How to utilize shipping to boost customer satisfaction and retention

What is TrackMage, and how it boosts sales

Customer Retention Technology

3-sentence Conclusion

What is User Retention

User retention is a measure of customer loyalty essential for long-term success.

User retention can be improved through various strategies, such as improving the user experience, providing excellent customer service, and offering personalized promotions.

A high retention rate indicates that customers are satisfied with the product or service and are likely to continue using it in the future.

As an eCommerce store owner, understanding user retention is crucial for sales and profit. Repeat customers are more profitable and cost-effective than acquiring new ones. Retaining your existing customers should be a top priority.

Additionally, monitoring user engagement and feedback will identify areas of improvement, allowing data-driven decisions to enhance the overall user experience.

By prioritizing user retention, you will build a loyal customer base and boost your eCommerce store’s long-term success.

Proof that Customer Satisfaction and Retention matter

Case studies demonstrate that user retention is critical for building a successful eCommerce business.

Here are some case studies that clearly show the importance of customer satisfaction and retention.

Amazon Prime: Amazon has successfully built a loyal customer base through its Prime subscription service, which offers free shipping, exclusive deals, and streaming services. According to a survey by Consumer Intelligence Research Partners (CIRP), Prime members tend to spend more money on the platform than non-Prime members. The report also found that Prime members have an impressive retention rate of 93% after their first membership year.
LinkedIn: In a case study published by LinkedIn, the company reported that users who completed their profile were up to 40 times more likely to receive job opportunities than those with incomplete profiles. By prioritizing user engagement and encouraging users to complete their profiles, LinkedIn has successfully retained its users and created a valuable professional platform.
Dropbox: Dropbox’s referral program is an excellent example of how personalized promotions can improve user retention. By incentivizing existing users to invite their friends and family to use the platform, Dropbox increased user retention by 60%. Referral programs effectively encourage users to engage with your brand and promote loyalty among your customer base.

Here are some statistical data that highlight the significance of customer satisfaction and retention in eCommerce:

According to a study by Bain & Company, increasing customer retention rates by just 5% will boost profit by 25% to 95% (depending on the industry).
A report by Adobe found that returning customers have a higher conversion rate than new customers. Returning customers have a conversion rate of 2.4%, while new have only 0.6%.
A research study by Invesp found that acquiring a new customer can be up to five times more expensive than retaining an existing one.
Another study by HubSpot reports that 93% of customers are likely to make repeat purchases with companies that offer excellent customer service.
Research by Forrester found that 77% of customers would recommend a company to a friend after experiencing positive customer service.

Customer Retention Analytics

Customer retention analysis examines a business’s customer base to identify patterns and trends related to customer retention. It involves analyzing customer behavior, such as:

purchase frequency,
order value,
the time between purchases,

to gain insight into customer loyalty and satisfaction.

Customer retention analysis aims to understand how to keep customers engaged and coming back for more.

Standard customer retention analysis techniques include cohort analysis, customer segmentation, and predictive modeling.

Step-by-step guide for the customer retention analysis

If you decide to perform a customer retention analysis, here are the steps you should follow:

Define Key Performance Indicators (KPIs): KPIs are the metrics that businesses use to measure customer retention. KPIs include customer lifetime value, churn rate, repeat purchase rate, and customer satisfaction scores.
Collect data: Customer data is collected from various sources, such as sales transactions, website traffic, social media engagement, and customer service interactions. The data must be cleaned and organized to enable effective analysis.
Analyze the data: Use statistical techniques such as cohort analysis, regressions, design of experiment (DOE), predictive modeling, and customer segmentation to analyze the data. Identify patterns and trends related to customer retention. Minitab statistical software is one of the best for customer satisfaction and retention analysis.
Generate insights and conclusions: Use the insights generated from the data analysis to identify areas for improvement in customer retention strategies. Identify customer segments at risk of churning, optimize pricing and promotions, or improve the overall customer experience.
Take action to improve customer satisfaction and retention: Take appropriate action. Options include fine-tuning marketing campaigns, improving customer service, or introducing new products or services.
Monitor and iterate: Customer retention analysis is an ongoing process, and you should monitor selected KPIs constantly. Use time charts, cause & effect diagrams, and Paretto analysis and adjust their strategies accordingly. Never stop analyzing and improving – that is the only way to stay ahead of competitors. Remember, they are doing the same.

Infographic - Step-by-step guide for the customer retention analysis

Click on the image to enlarge

Retention Curve

A retention curve, also known as a churn curve or survival curve, is a graphical representation of customer retention over time. It shows the percentage of customers who remain active and engaged with a product or service over a given period.

The retention curve typically starts at 100% and shows the percentage of customers remaining at each stage of the customer lifecycle.

For example, a retention curve for a subscription-based service might show the percentage of customers who remain subscribed after 1 month, 3 months, 6 months, and so on.

Retention curves help identify patterns in customer behavior and highlight areas where retention rates may be low. By analyzing retention curves, you can identify customer segments at risk of churning and take appropriate action to improve retention rates.

Retention curves can also be used to benchmark performance against industry standards and track retention strategies’ impact over time. They support data-driven decisions for long-term success.

Retention Chart

Retention charts, also known as cohort analysis charts or retention grids, are visual representations of customer retention and engagement over time, organized by customer cohorts.

A retention chart is typically a grid that shows the percentage of customers in each cohort who remain active and engaged with a product or service over time. The cohorts are typically defined by the month or quarter in which they first became customers.

For example, a retention chart for an eCommerce store might show the percentage of customers who made their first purchase in January, February, March, and so on and the rate of those customers who made a repeat purchase in each subsequent month.

Retention charts are useful for identifying trends and patterns in customer behavior over time and comparing retention rates between different customer cohorts. By analyzing retention charts, you will identify areas where retention rates may be low and take appropriate action to improve them for specific customer segments.

B2B Customer Retention and Satisfaction

B2B customers are generally more sensitive than individual e-commerce buyers due to ROI, long-term strategic planning, and higher product quality, reliability, and customer service expectations.

As the owner of a B2B eCommerce business, you should be aware of several important things to keep your customers satisfied and loyal:

Building Relationships: B2B customers value relationships and personalized service more than B2C customers. Building solid relationships with your customers through regular communication, excellent customer service, and customized experiences is essential.
Quality Products & Services: Ensure you offer top-quality products and services that address your customers’ unique needs and pain points.
Customer Feedback: Soliciting and listening to feedback is necessary in a B2B world. Survey your customers regularly and show them that you genuinely care.
Data-Driven Strategies: Analyze customer data to gain insights into their behavior and preferences. Use analytics tools to track customer behavior, identify trends, and measure the effectiveness of retention initiatives. Make decisions based on data.
Proactive Approach: Keeping customers happy and retaining them for years is the first prerequisite for your success. Competition I severe and ruthless. Innovate constantly, and never stop improving your products and services.

How to Keep Customers Coming Back

Implementing personalization, loyalty programs, email marketing, excellent customer service, user-generated content, and an easy checkout process can create a positive customer experience, encouraging repeat purchases and fostering brand loyalty.

To keep customers coming back to your e-commerce store, you should try the following tips:

Personalization: Provide a personalized experience for your customers. Recommend products based on their browsing and purchase history. They will feel valued and understood.
Loyalty programs: Offer exclusive discounts or free shipping incentives to encourage repeat sales.
Email marketing: Use email marketing to inform your customers about new products, promotions, and sales. Sending personalized emails will build a relationship and increase customer satisfaction, retention, and brand loyalty.
Excellent customer service: Ensure customers are satisfied with their purchases. Respond promptly to inquiries and resolve any issues quickly and efficiently.
Encourage reviews and shares: Encourage customers to share their experiences and review your products. This creates a sense of community and fosters brand loyalty.
Easy checkout process: Make sure your checkout is simple and easy to use. This will reduce cart abandonment and increase conversion rates.
Provide automated shipment tracking: Recently, there have been numerous apps you can integrate into your eCommerce website to provide a 24/7 order tracking option. Your customers will love it.

I Need You to Increase the Number of Customers

When your sales and profit are unsatisfactory or declining, remember that customer satisfaction and retention are critical and the least expensive ways to improve your dire situation.

So, what should you do to increase the number of customers? We suggest you refocus and try to increase

number of purchases
average purchase value
positive reviews
shares on social media
cross-sell and upsell.

All mentioned techniques are 100% guaranteed way to success. All you need to do is reach out to your existing customers. Do not waste time and money designing new products, penetrating new niches, or implementing some expensive marketing strategies.

Utilize the power of customer satisfaction and retention. Focus your efforts there, and you’ll be awarded tenfold.

Step-by-step guide to increase the number of customers (or sales)

Here are step-by-step instructions for bringing more customers or/and sales by utilizing customer retention:

Assess your current customer retention efforts
Review customer data, such as purchase history and feedback,
Identify which customers are most valuable and engaged.
Make a list of opportunities to improve customer retention using the techniques we listed above
Continuously improve your retention strategies by monitoring customer feedback, analyzing customer behavior, and staying up-to-date on industry trends and best practices
Stay engaged with your customers by regularly communicating with them, providing valuable content and resources, and seeking feedback to improve your products or services

How can shipping boost customer satisfaction and retention and bring more sales

Order shipping can be daunting and nerve-wracking. There is a 100% successful way to make the best of it and increase sales and profit.

There is one guaranteed and proven way to increase customer satisfaction and retention and increase sales by 10% in less than a week.

Integrate order tracking software on your eCommerce website and experience positive results quickly.

How?

Good order tracking software:

Reduces anxiety: It provides customers with real-time updates on the status of their orders.
Increases convenience: Customers can check on the status of their orders quickly and easily from anywhere, without having to contact customer service or wait on hold.
Offers opportunities for upselling: With order tracking software, businesses can automatically send upsell emails to customers during the course of their order journey, providing additional product recommendations and increasing sales opportunities.
Demonstrates care: Regular email notifications throughout the order process, from order confirmation to delivery, show customers that you care about their experience and are committed to keeping them informed and engaged.
Provides transparency: By offering detailed information about shipping details, expected delivery dates, and any potential delays, order tracking software provides transparency and visibility into the order process, which can improve customer trust and confidence.
Enhances customer service: When customers have questions or concerns about their orders, order tracking software allows customer service representatives to quickly and accurately respond with updated information, leading to a positive customer service experience.

The best order tracking software for eCommerce

When you decide to follow our advice to boost customer satisfaction and retention while utilizing modern technology, we strongly recommend Track Mage.

TrackMage is an exceptional order-tracking software that has received numerous positive feedback. See for yourself; check now TrackMage case studies.

Some of TrackMage’s key features include:

real-time package tracking,
email and SMS notifications,
customizable tracking pages,
detailed delivery information
integration with a variety of e-commerce platforms, such as Shopify and WooCommerce,
sales boost on autopilot by utilizing the upsell techniques through automated emails during the shipping period.

Customer Retention Technology

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Using technology can be a great way to increase sales and profit in your e-commerce store. Technology has revolutionized how businesses operate, and e-commerce stores are no exception.

Here are some ways that technology can help increase sales and profit:

Improved customer experience: By utilizing technology such as chatbots, personalized recommendations, and easy-to-use checkout processes, you can provide a better customer experience that encourages customers to make purchases and return in the future.
Better data analysis: Technology allows you to collect and analyze customer data at a level that was impossible just a few years ago. This data can help you identify trends, preferences, and pain points in your customer base, allowing you to optimize your marketing efforts and improve customer retention.
Streamlined operations: By automating repetitive or time-consuming tasks, technology can help you streamline your operations and reduce costs. This can free up resources to focus on revenue-generating initiatives and improve profitability.
Expanded reach: Technology can help you reach new audiences through social media advertising, SEO optimization, and other digital marketing channels. This can help you grow your customer base and increase sales.
Easy feedback and reviews: Technology allows you to automate feedback requests, making it easy for customers to leave reviews and provide feedback on their experience with your store. This can be done through email requests, pop-ups on your website, or other methods.

3-sentence Conclusion

In conclusion, customer satisfaction and loyalty are critical factors in driving sales growth and achieving long-term success in e-commerce.

By prioritizing the customer experience and investing in strategies and technologies that enhance satisfaction and build loyalty, businesses will increase customer retention, attract new customers, and establish a strong foundation for sustainable growth over time.

Ultimately, the success of any e-commerce business depends on its ability to provide a high-quality customer experience that prioritizes satisfaction and loyalty above all else.

Manufacturing Websites – Design, SEO, and High Rank in 2023.

SEO / 05.04.2023.

Can manufacturing websites become successful, attract visitors and convert them into new loyal customers?

With tough online competition for attention, making your manufacturing website stand out is crucial and challenging (but not impossible).

In this 8-minute read article, you’ll find tips for creating successful manufacturing websites, from effective design and layout to clear messaging and user experience.

Manufacturing websites - 5 tips for success

TABLE OF CONTENT

1* Website design for manufacturers -how to make it enticing

2* Best website structure for excellent user experience

3* How to make the high-ranking content

4* How to increase traffic and conversions

5* Biggest mistakes to avoid

_________________

Best manufacturing websites – examples

Website design for manufacturers

Designing a manufacturing website that captures attention and builds trust with potential customers is crucial for success in today’s digital age. The website design should reflect your brand identity and convey trustworthiness to potential customers.

Website design for your manufacturing business should help convert visitors to your new loyal customers.

Here is how you can achieve that.

7 most important factors for a great manufacturing business website design

Here’s a list of critical factors to consider when designing a beautiful and effective manufacturing business website:

Clear branding
Modern and clean design
Mobile-responsiveness
High-quality imagery and videos
Clear and valuable content
Visible contact options
SEO optimization

Clear branding

Your brand identity is crucial in creating a strong impression and lasting impact on your target audience. A clear branding approach with a well-designed logo and consistent color scheme can visually represent your brand and leave a long-lasting impression on customers.

Modern and clear design

A well-designed website has a simple, clean, modern look with easy-to-navigate menus and clear call-to-actions that direct visitors to the desired pages. This design strategy can provide a user-friendly experience and leave a positive impression on visitors. If you are unsure whether it’s time to redesign your manufacturing website, check our article When is it time to invest in the website redesign.

Mobile responsiveness

With an increasing percentage of website visitors accessing the web via mobile devices, a mobile-responsive website is critical.

As of 2022. all internet traffic coming from mobile phones is over 50%; meaning, over half of all searches, is conducted on mobile devices and vertical screens.

Your design strategy must ensure that your website functions, layout, and composition look great across all devices and creates a positive user experience.

High-quality imagery and videos

Visual content is imperative in creating a visually appealing, compelling website. High-quality imagery and videos provide a professional look, showcase your products and services, and can substantially influence customers’ purchase decisions.

Clear and valuable content

Your website content should be concise, clear, and valuable. It should provide in-depth information about your products, specifications, company history, etc. Clear content can educate and inform visitors about your products and services, ultimately driving leads and conversions.

Easy contact options

Providing easy-to-find contact information can help visitors reach out to you with any queries or concerns. Contact options, including a phone number, email address, and live chat, can put visitors’ minds at ease and improve your website’s credibility.

SEO optimization

Search engine optimization is critical in determining your website’s visibility and ranking in search engine results pages. This involves incorporating relevant keywords, optimizing your website code, utilizing link building, and other SEO strategies that help improve your search engine visibility and drive more traffic to your site. Do you want to know if your manufacturing website is SEO optimized and if it has reached its highest possible ranking? Ask for our free SEO and rank check. In less than 24 hours, you’ll get the matrics and improvement advice.

The best manufacturing business website structure for excellent UX

The best website structure for a manufacturing business has easy navigation and sections that entice visitors to explore further. Also, it should align with your website’s goals and branding. Here’s a general website structure for a manufacturing business and the web pages you should have:

Homepage
Product/Services
About us
Testimonials/Reviews
News and Updates
Contact
Blog

Manufacturing website Homepage design

The home page should be visually appealing and give visitors a clear idea of your business offerings and all benefits of doing business with you (or purchasing from you). A brief company overview, services, and featured products should be displayed on this page with clear CTAs.

Designing a beautiful, highly-converting Homepage is not easy.

The 12-minute video Homepage Design Secrets For a Highly Converting Website by Wes McDowell will help you evaluate your manufacturing website homepage and plan design improvements.

Products/Services page design

This web page should clearly showcase your business’s products or services. Pay special attention to understandable and SEO product/service descriptions, specifications, and other related details. We recommend hiring a professional photographer, so you’ll add realistic images. Most importantly, you should further address why your company is the best choice for potential customers

About page for the manufacturer's website

The about us page should create a bond and a sense of connection with visitors, promoting brand loyalty and customer trust.

IMPORTANT: be aware that people do not care about you. They come to your website searching for the solution to their problems.

Do not bore them with unnecessary details just because you are proud of them – they will leave if they don’t find the information they are searching for.

When creating the About page, address their problems and answer the question: What is unique about you that guarantees you are the ideal solution for their problems and needs?

CHECKLIST FOR THE GREAT ABOUT PAGE

If you are genuinely committed to having a highly-converting About page, answer these questions:

Do your About page talk to the visitors and address their needs, problems, and desires?
Will your About page keep visitors glued to the website?
Do you clearly state benefits and how you provide them?
Is the content inspiring and engaging?
Did you offer proof of all you stated?

We found a great 15-minute YouTube video that will surely help you improve your About page design, message, and structure:

How Good is YOUR ‘About Us’ Page?

High-ranking content for a successful manufacturer's website

Google announced that as of August 2022. website ranking will mostly depend on the quality of the content. Factors that Google considers when ranking websites are:

originality
relevancy
topical authority
honesty-what is it when related to content
SEO
freshness
user experience

Google “expects” manufacturing business websites to provide content relevant to their industry. The more content you add regularly, the higher your ranking will be.

Content originality

Originality – search engines are hungry for new content. You shouldn’t copy/paste anything already published on the internet. You can use similar content but present it in a new way.

RECOMMENDATION for creating original content:

If you are describing your manufacturing service, process, or product, here are the steps you should follow:

Check the internet – go incognito and type in the keyword.
You’ll find specific types of content listed on the first and second pages in SERP.
Present your product/service/manufacturing process/team from a new angle.
Add unique information relevant only to your manufacturing business and brand.

Content relevancy

Content relevancy is an essential factor Google considers when ranking search results. It assesses the quality of content about the user’s search query and determines whether the content fulfills their search intent.

Good content should match the keywords internet users type in when they “Google” for a solution to their problems.

Search engines evaluate content relevance by assessing its ability to answer questions and provide solutions on a subject matter. The more comprehensive and authoritative a website’s content is, the higher it will be ranked.

Keywords should be incorporated naturally with rich semantic context.

Additionally, the website should have consistent headings and sub-headings (on-page SEO) formatting so that Google can accurately understand what each page is about.

Topical authority for the manufacturing website

Website topical authority measures a website’s knowledge and authority on a particular subject. It is evaluated based on the frequency and relevancy of backlinks, citations by authors, and other factors.

Google evaluates websites more favorably with links from reliable sources such as industry-authoritative websites, news, magazines, and blogs.

To achieve high topical authority for your manufacturing website, you should strive to create exciting and engaging content for readers.

This means focusing on topics that inform and educate readers about key industry trends and solutions, as well as relevant product updates.

NEVER BUY BACKLINKS or hire someone to apply black-hat link-building techniques. Google will notice that and severely punish your manufacturing website.

It is better to have 10 backlinks from websites connected with your niche and industry than 1000 backlinks from irrelevant sources.

What is "honesty" when considering content?

All content must be truthful and accurate, avoiding any exaggeration or misinformation that could lead to confusion or misinterpretation. It is also important to highlight features and qualities of the products without overselling them, as this can lead to customer disappointment and negative reviews.

Google punishes websites that use black hat techniques like cloaking. Cloaking is a black hat technique where a website shows different content to search engine bots than what is shown to visitors. This can be done by using code or redirects so that when the search engine bots crawl the website, they see different URLs, keywords, or content than what human visitors see.

Other unethical practices that are considered not honest include

keyword stuffing,
buying backlinks,
link farming, spamdexing,
content plagiarism (taking someone else’s work and passing it off as your own).

Nowadays, search engines easily recognize listed black hat techniques and punish websites by excluding them from SERP.

SEO for manufacturing websites

As the owner of a manufacturing website, you want to increase visibility and ensure more potential customers visit your manufacturing website.

SEO can help you accomplish this goal by optimizing your website to appear higher in organic search engine results. This will give you an advantage over competitors as potential customers may be more likely to choose your website over theirs.

Is your manufacturing website SEO optimized?

We can answer in less than 24 hours. And not just that – we will

evaluate your manufacturing website design,
list issues you should fix,
assess your SEO ranking score, and
provide improvement advice and steps you should follow.

"Freshness" of the content - what does it mean?

Search engines prioritize content that is regularly updated with fresh and relevant information, as this indicates that the website is active and up-to-date.

By regularly publishing new content, you’ll ensure a higher ranking in search engine results pages (SERP), which will lead to more potential customers.

If your manufacturing website design is beautiful, the site structure is well organized, and you put inviting Call-to-action buttons at the right places, be sure you’ll convert over 5% of visitors into new, loyal customers.

WHAT SHOULD YOU DO TO ENSURE THE FRESHNESS OF YOUR CONTENT?

To ensure that you have fresh content on your manufacturing website, it is essential to release new and original content regularly. This could include:

articles,
blog posts,
tutorials,
whitepapers, and
other resources related to the products or services offered on your website.

Additionally, you can update existing content with new information and customer reviews. This will show potential customers that your site is an active hub of relevant and engaging information.

User experience on manufacturing websites

User experience (UX) is a visitor’s overall impression, reactions, and feelings when they explore your website. It depends on design, layout, and navigation and should be tailored to meet the user’s needs and create satisfaction.

Here are some tips to achieve a great user experience on your website:

Keep the design clean and simple.
Make navigation intuitive and straightforward.
Utilize engaging visual elements (images and videos, creative typography, interactive charts, graphs, hover effects, etc).
Incorporate relevant feedback loops (communication channels that connect customers to the business and provide real-time feedback. This can include surveys, customer support inquiries or automated message responses).
Make sure there’s an obvious call-to-action – ALWAYS TELL VISITOR WHAT TO DO NEXT!
Ensure content is optimized for mobile devices.
Provide Help resources or FAQs.

How to bring traffic and increase conversions

Are you satisfied with the number of visitors to your website?
Is the number of new customers high enough to justify the investment in your website?
Are you considering creating or redesigning a website?

Here are some tips on how to bring traffic and increase conversions of your manufacturing website.

If you want to truly utilize your manufacturing website, there are two sub-goals:

Bring visitors to a website
Convince visitors you are the best option to solve their problem or satisfy their need – convert them to new customers.

Tips to bring traffic to your manufacturing website

Perform on-page SEO on the entire manufacturing website: The purpose of SEO is to help Google understand what your manufacturing website is about and what each page/post/product’s purpose is. By optimizing your website for search engines, you can increase visibility and bring in more organic traffic to your website.
Leverage Social Media Platforms: Establish a presence on social media platforms such as Facebook, LinkedIn, Twitter, and Instagram so potential customers can find and follow your business.
Create Engaging Content: Offer entertaining, informative, and engaging content to attract visitors.
Run Promotional Events and Giveaways: Running promotional events or giveaways can help attract visitors to your site and generate more leads.
Develop an Email List: Growing an email list of subscribers will allow you to reach out with offers and updates whenever needed, helping you stay top of mind with customers.
Give Discounts for Reviews: Product reviews are a great way to engage customers and encourage them to revisit your website. People trust other people. Using positive reviews on the Homepage, About Page, landing, or additional pages will be pure gold. Instead of talking about how great your manufacturing business is, just use reviews and build trust.
Make SEO Google Business Profile: Creating and optimizing a Google Business Profile can help bring traffic to your website by increasing visibility in local search engine rankings. A profile with accurate information and good reviews will improve your chances of ranking higher and garnering more organic visits. Additionally, having customers leave positive reviews on your listing helps boost trust, credibility, and reputation.

Want to know more about methods to bring traffic to your website? Please, read our 7-minute read article 50 Ways to Improve Your Website, and download our full checklist to help you on your path.

6 proven tips to increase conversions

We give you 6 tips for increasing conversions and statistical data supporting our advice.

Improve your manufacturing website design: An attractive and easy-to-navigate website design will increase conversions by up to 30%. If you are not convinced how much the manufacturing website design is important, please check our 5-minute article “Benefits of website redesign and reasons to do it“.
Give to get – give purposeful discounts: Incentives and discounts will boost conversions and profit by 33% on average.
Pay special attention to responsiveness: Optimizing for mobile devices increases revenue by as much as 20%.
Use professional images – this is not something you want to save money on: Studies have shown that professional images can result in a 98% increase engagement on websites.
Utilize all modern visual incentives: Using visuals such as videos, graphs, infographics, and charts results in a 34% increase in conversions due to their ability to draw attention and engage users.

Mistakes to avoid as the owner of the manufacturing business website

4 major factors can lead to your dissatisfaction and the conclusion that you wasted money building a website for your manufacturing business.

They are:

Poor content
Lack of visuals
No SEO or poorly done SEO
Ego before customers

1. Poor content is the major mistake

What does Google consider poor content?

Duplicate or plagiarized content – Content should be unique and original, as Google penalizes websites with duplicated text from other sources, no matter if the source is your or another company’s website.
Keyword stuffing – an unethical SEO tactic that worked a decade ago, keyword stuffing is the excessive use of keywords to manipulate search engine rankings. Not only that, it won’t work (search engines are more clever each day), but it will put your manufacturing website at the bottom of SERP or, in the most severe cases, exclude the website from search results.
Unclear or low-quality content – text that is difficult to comprehend and understand due to a lack of grammar, spelling mistakes, improper formatting, or contextual cohesion. This type of content often lacks clarity and detail, resulting in users quickly losing interest or having difficulty understanding the meaning. Furthermore, unclear content negatively affects search engine rankings as it is less likely to be indexed correctly.
Low word count on web pages of your website – Pages with fewer than 300 words have low rankings, meaning – no traffic.

What are the consequences of making the number one mistake when building your website?

Search engines harshly penalize websites with low-quality and/or duplicate content, drastically lowering rankings in organic search results.
Even worse, potential customers will spot poor content easily, leading to a sharp decline in web traffic and conversions.
If left untouched, poor content can leave a lasting negative impression on your brand image, potentially deterring users from ever visiting your site again–ultimately resulting in permanent damage to website rankings.

RECOMMENDATION:

Do not write the text yourself if you are not a professional writer. Or, at least, invest some time to learn how to write for the web. No matter how big an industry expert you are, you should learn how to produce engaging content and highly-converting copy.

Edit, edit, and re-edit before publishing.

2. Lack of engaging images and other visuals

Internet users won’t stay on the website with walls of text. We expect engaging content that we can grasp in seconds.

Images and other visuals are essential for your manufacturing website because they:

create a great and positive experience for viewers;
help showcase the manufacturing process in a way that words alone cannot do;
add an element of authenticity to your site, establishing trust;
quickly convey complex ideas and concepts, simplifying tutorials, product information, and customer reviews;
help break up large amounts of text, making long pages more manageable and easier to read.

RECOMMENDATION:

Use professional images, replace text with infographics, add charts and graphs, and embed videos.

3. No SEO optimisation

If your website is not SEO optimized, search engines will have difficulty understanding its purpose and usefulness, thus lowering its ranking.

According to recent estimates, over 4 million new web pages are published daily. This number is constantly increasing. Since Google’s mission is to provide users with the quickest possible access to relevant information, combining these two facts, it’s obvious how difficult it is for search engines to grasp all new information correctly.

SEO helps tremendously, and Google will appreciate it, rewording your manufacturing website with a higher ranking. The higher the ranking, the more traffic you’ll have.

RECOMMENDATION:

Poorly done SEO is even worse than no SEO, and we’ve seen it numerous times. You can not apply SEO techniques after watching one video or reading several articles.

Either invest several weeks learning SEO or hire someone to optimize your manufacturing website.

The best results will come from the cooperation of an expert – you know the field and customers, and an SEO expert knows how to utilize your experience.

4. How your ego can harm your website's success

Here comes a part many wouldn’t like to hear, but during our 15+ years, we’ve noticed that one of the biggest mistakes manufacturing company owners make is this:

They can’t exclude their ego while managing website creation.

If you hire an expert to design your manufacturing website or a programmer to develop it, we strongly recommend listening to their advice.

The biggest mistake is hiring (and paying) an expert and not utilizing their knowledge.

It is important to remember that the website should be designed with the customer experience in mind, not so that it showcases the owner’s personal preference or style.

RECOMMENDATION:

Consider feedback from customers and users when making changes to the website, and avoid making any changes simply because you enjoy them personally.
Do not focus too much on your successes at the expense of ignoring customer needs and feedback.
Focus on customer satisfaction and create a user-friendly, attractive, and optimized website for search engines.

Modern small business manufacturing website designs examples - our picks

We chose websites we consider good or excellent among small business manufacturing companies. It is easy to have an amazing website if you are a large company with a several thousand dollar budget.

Our picks are from the sea of small to medium size manufacturing company websites that can be built for under $1000.

We do not promote any of the listed manufacturing companies.

If you have a suggestion, please send us a link to add to our list.

Contrado, UK clothing custom printing manufacturer – beautiful design, clear message, easy navigation, low-risk transparent call-to-action. In our opinion, perfectly designed manufacturing website with a high conversion rate and full on-page SEO optimization.

SeaComp USA – example of darker website design. Although there is a slider on the hero section, which is outdated, and there are too many call-to-actions, we like the general idea, Hompage structure, and good navigation.

Intimate apparel samples – UK manufacturer for men’s and women’s underwear – Colorful design, clear message on the Hero section, visible call-to-action with a high probability for clicking (low-risk decision for a visitor)

Midland printing and packaging manufacturer – a very colorful design that will put visitors into a cheerful mood, clear message, inviting for scrolling. Trust building structure. There is no call-to-action in the hero section, but the arrow at the bottom (should be more transparent and positioned higher) invites visitors to scroll.

Associated Fastening USA – standard manufacturing website design, clear message, good usage of two call-to-actions, sections structure well positioned to build trust and provoke action.

Entech Electronics Australia – White, clean and modern design. Very elegant and definitely unique among manufacturing websites. Focuses on trust immediately. Exceptional user experience with highly-functional and easy navigation. The only fault at first glance is the unbalanced layout – the hero section is too much on the left. The withe space should be distributed evenly.

CGR Products USA – user-friendly hero section with an understandable message and transparent low-risk call-to-action. Great navigation with two menus for a better user experience. Clean and modern design, with a video as the background. Video might slow down the website, but CGR paid attention to that, and the loading time is excellent.

Sourci Australia – bold usage of the color pink. Excellent hero section with a clear message about what they do. The website has customer satisfaction and trust in mind—Good job convincing visitors to become customers. The menu is not sticky, which is not good for the user experience and might increase the bounce rate.

When designing manufacturing websites, we use 100 industrial website design templates as a guide. We highly recommend using free templates to improve your manufacturing company website.

If you need a new website for your manufacturing business or are considering a redesign, feel free to explore.

Check our affordable offer for designing a manufacturing website, starting at $60, or fill in the form to get a quote for your manufacturing website (re)design.

Benefits of website redesign & SEO – all the reasons to do it

SEO / 07.03.2023.

Discover what benefits you’ll have from a website redesign and why you must perform it regularly.

Investing in the redesign and SEO will pay off quickly and with a high ROI.

Benefits of website redesign

5-minute read

8 website redesign benefits - TABLE OF CONTENT

Website SEO and redesign are great ways to cheer up your business!

The results will be:

Better user experience
Enhanced brand awareness
Increased Domain Authority of your website
Higher ranking in SERP
Traffic boost – more website visitors
Higher conversion rates
More returning customers
Increased profit
How much a website redesign cost?

1. How does redesign improve USER EXPERIENCE

User experience (UX) is the overall impression and satisfaction we experience when interacting with a product, service, or system.

In the context of websites, UX pertains to the ease of navigation, the usefulness of content and features, and the effectiveness of meeting the user’s objectives.

A positive UX occurs when website visitors:

efficiently and intuitively find what they are searching for,
in less than 3 seconds, comprehend the information provided,
accomplish intended goals with ease.

A great UX affects visitors’ feelings, expectations, preferences, and motivations and aims to offer a seamless and enjoyable interaction with a website.

A website design evolves yearly, and internet users change their expectations quickly. The attention span is shorter than ever. People won’t bother to search and scroll if that requires any effort.

Website redesign is necessary to follow trends and provide good UX leading to increased engagement, higher conversions, and enhanced customer satisfaction.

2. How does redesign affects BRAND awareness

Brand awareness is consumers’ ability to recognize a company’s name, logo, slogan, and other distinctive characteristics.

Brand awareness differentiates your business from competitors, increasing your chances of a sale. With a strong brand, you’ll have a broader market reach, tighter customer loyalty, more purchases, and steady, rising profit.

Brand awareness can be achieved through various marketing and advertising efforts, including social media, content marketing, traditional advertising channels such as TV and radio, sponsorships, and collaborations with well-known brands.

In today’s day and age, the most powerful tool for establishing a brand is your website.

Since over 95% of all business decisions start with internet searches, your website is the ultimate digital ID. As said before, consumers’ expectations are changing yearly. Your website must follow trends, or it will become obsolete, harming your profit and goals.

3 benefits of website redesign directly affecting BRAND

The benefits of website redesign for your brand are manifold. They will demonstrate to customers that your business is modern, responsive to changes, and up-to-date on trends.

Firstly, a website redesign will enhance visual appeal and aesthetics, making it more attractive, modern, and engaging to your potential customers. This will create a positive first impression and glue them to your website, increasing the likelihood of returning, purchasing, and sharing.
Secondly, a website redesign will allow you to easily communicate a company’s unique value proposition and brand messaging. By creating more intuitive navigation and a clear content hierarchy, visitors will better understand your brand’s offerings, mission, and values.
Thirdly, a website redesign can improve its functionality and responsiveness, making it easier for visitors to interact with the site and access the information they need. This will enhance the overall user experience and satisfaction. Happy customers tend to share and leave 5-star reviews, making them your best advertisers and brand promoters.

3. How does redesign affects the website's DOMAIN AUTHORITY

Domain Authority (DA) is a search engine ranking score developed by Moz, which predicts how well a website will rank on search engine result pages (SERPs).

In other words, DA is a measure of the authority and trustworthiness of a website based on two factors:

the quality and quantity of links pointing to the website
originality, usefulness, quality, and quantity of the content

The DA score ranges from 0 to 100, with higher scores indicating a greater likelihood that the website will rank well on SERPs. The higher the DA score, the more reputable and authoritative website is, leading to more traffic, higher conversions, and increased profit.

The benefits of website redesign on DA will be noticed only if it includes: UX improvements, SEO optimization, and content creation.

IMPORTANT:

Do you want to improve your website ranking?

The only way is to increase its domain authority. And to do so, one of the necessary steps is a full website redesign, including UX, SEO, and content updates. Only then you’ll experience the benefits of the website redesign.

4. How does redesign increase SERP rank

While Domain Authority (DA) is the potential to rank high, SERP rank is the actual score search engines assign to each website based on many factors, among which the following are the most important:

SEO
number and quality of backlinks
content relevance, originality, and freshness
users engagement

The first and the fourth factors are tightly related to web design. SEO requires clear structure, headings with relevant keywords, short paragraphs, original images, and readable texts.

According to research:

61.5% of website visitors spend 50% more time on websites with attractive visual designs than those with unattractive visuals.
Website design also plays a vital role in user engagement – visually appealing layouts and easy-to-navigate webpages can increase user engagement by up to 32%.
Including videos reduces the bounce rate by 30% and enhances user engagement by offering users a dynamic and interactive experience.
Engaging visuals such as high-quality photos, infographics, and illustrations increase engagement and conversion rates by 80%.
Responsive design, optimized for mobile devices, will boost conversions by up to 20%.

CONCLUSION:

Practice and marketing studies confirmed that the benefits of website redesign are manifold, leading to more sales and high ROI.

5. How does a website redesign boosts TRAFFIC

The benefit of website redesign experienced through traffic boost is indirect. You shouldn’t expect that investing in the redesign will immediately result in visitors influx. (Or, at least, not without paid marketing campaigns or fierce social media promotions).

If done properly, a website redesign will:

improve user experience,
prolong time spent on the site, and
increase engagement rate, SEO score, and Domain Authority

resulting in a higher SERP ranking. It might take some time, but you will notice the steady rise of website traffic as one of the most important benefits of website redesign.

Here are some data that confirms that there is a correlation between website redesign and more traffic:

Marketing studies show that website redesigns can boost website traffic by up to 30%.
Making text easier to read and more user-friendly increases website traffic by up to 10%.
Redesigning the checkout process reduces obstacles visitors may encounter while browsing your site, thus encouraging them to stay longer.
Adding new content, such as blog posts and product reviews, will attract new visitors.

Besides redesign, there are numerous methods to increase traffic to your website. You shouldn’t implement all at once, but the redesign is an absolute must.

6. How does a website redesign increases CONVERSIONS

A conversion rate is the percentage of visitors who take action on a website compared to the total number of visitors.

Examples of conversions:

purchasing
subscribing to a newsletter
becoming a member
filling out the form
calling or sending an email

Conversion rate is widely used in marketing to measure the success of the website and its different strategies and campaigns.

Website design is the major influence factor for conversions. We do not talk about colors and fonts (which are important), but the structure, media, call-to-actions, scrollability, responsiveness, ease of navigation, and, most importantly, emotions visitor experiences.

Recent studies confirm that a significant increase in conversions is one of the greatest benefits of a website redesign.

A study conducted by HubSpot found that businesses that redesigned their website every 1-2 years have a conversion rate 3 times higher than those that redesigned their website less frequently.
Redesigning the Moz website resulted in a 52% increase in revenue per visitor and a 66% increase in free trial signups.
A study by the Nielsen Norman Group found that website redesigns increased conversion rates by an average of 35.6%.
Studies have shown that website redesign can reduce cart abandonment rates by up to 30%.

CONCLUSION:

If your website has traffic, but you are unsatisfied with the number of purchases, calls, subscriptions, or form submissions, the most probable culprit is the design of your website.

Solution: invest today in a website redesign and SEO, and enjoy benefits for months and years to come.

7. How does a website redesign increases the NUMBER OF RETURNING CUSTOMERS

Increased number of returning visitors, as one of the benefits of a website redesign, is based on psychology and the subconscious. Every image, video, text, call-to-action, form, and other element affects emotions. Beautiful layout and smooth navigation wrapped all those enticing positive feelings.

The website built by the latest design trends surreptitiously leads visitors toward the desired action, making them feel great, safe, understood, and supported.

Once you achieve a certain trust level and you provide information, solutions, or products a visitor was searching for, they will come back for more.

Knowing that acquiring a new customer is over 30% more expensive than bringing back the old one and knowing how important a design is, you can see why and how a modern look of your website guarantees repeated visits.

8. How does a website redesign increases PROFIT

The final result and ultimate benefit of the website redesign is the steady rise in your profit.

As multiple studies confirm, by making your website:

responsive
user-friendly
modern
beautiful
easy to navigate
unique
engaging

you’ll establish your brand, build trust, boost traffic and conversions, and motivate visitors to return for more.

If your average sale is, for example, $50, and you invest $500 in the redesign, starting from your 11th new (or returning) customer, each purchase will add to the profit rise.

(To know if your website needs a redesign, check our article “When is it time to redesign a website.”)

CONCLUSION:

Investing in a website redesign is the smartest decision you can make if your website doesn’t work for your goals.

The benefits of website redesign are manifold, and you’ll experience them for years.

9. How much website redesign cost

The cost of a website redesign varies depending on several factors, such as:

the complexity of the design,
the number of pages, the functionality required, and
who will provide new content.

Simple redesigns can start at a few hundred dollars, while more complex redesigns cost thousands.

Our price is $40 per web page we redesign and SEO optimize for higher ranking in search results.

Additionally, we provide discounts for five and ten web pages.

Please, check our website redesign and SEO packages we offer via Fiverr freelance platform.

If you want to find out if your website needs redesigning, ask for our free website rank check with improvement recommendations. In less than 24h, we’ll tell you where your website is now and what you should do to start enjoying all the benefits of the website redesign.

SEO for Service Based Business -Affordable, 100% Successful

SEO / 02.03.2023.

Investing in SEO for your service-based business is essential to achieving success in our digital era.

With so much competition, a solid online presence will grow your customer base and attract dozens or hundreds of potential clients.

SEO for service based business

SEO for your service area business is the best investment you can make.

Rank high and acquire new customers quickly.

Let your website work for you.

Check our affordable SEO packages starting at $25.

SEO for service based business - TABLE OF CONTENT

What are service based businesses?
What is SEO for Service Based Business?
Does your website need SEO for service based businesses – free tools to check
DIY tips for optimizing your website for higher ranking
7 Common mistakes to avoid with SEO for service area business
3 absolute SEO musts
Benefits of hiring an SEO expert
Conclusion in three sentences

8 benefits of SEO for service based business

Long-term growth opportunities, as SEO is not a short-term solution, but it is an ongoing effort that will help boost profits over time and provide consistent returns on investment.

Higher ROI, as you don’t have to pay for other forms of marketing or advertising if your SEO efforts are successful.

Reduced ad spending and amounts of money invested in paid digital marketing campaigns as SEO for service based business is free.

Established trust with customers, as they will know that you understand their needs and can provide a quality service to quickly and efficiently satisfy them and solve their problems.

Increased visibility for your business and higher ranking in search engine results (SERP).

The better customer experience (UX) by providing relevant and helpful content matching their search intent.

Higher conversion rate as more customers find their way to your website through organic searches.

Saving time and energy as SEO for service based business help customers find your website and get answers, instructions, and business announcements.

What are service-based businesses

Service-based businesses provide services, such as consulting, legal advice, repairs, IT support, and janitorial and repair services, to customers. They rely heavily on the expertise of their employees.

Service-based businesses often use technology to deliver their services to customers remotely or employ a team of professionals who provide services in person, at customers’ addresses, or in brick-and-mortar shops.

Examples of service based businesses

Examples of service-based businesses are:

Tax and Accounting Services
Event Planning & Management
Consulting & Coaching Services
Cleaning, Maid, and Home Maintenance Services
Notary and signing services
Real Estate Agent & Property Management
Landscaping, Lawn Care, and Gardening Services
Photography & Videography Services
Carpet Cleaning
Electrical Installation and Repair Services
Plumbing Services
Home Remodeling & Renovation Services
Pest Control & Exterminator Services
Veterinary Services
Pet Grooming and Boarding
Hair or Beauty Salons

SEO for service-based businesses is the most affordable and the best marketing strategy.

What is SEO for service based businesses

Customers’ trust and your business visibility are the most important aspect of success.

You know that your business provides an excellent service.

How can new customers find you?
Why should they trust you with their problem and need?

The answer to both questions is the same: your website, properly SEO optimized, is the most powerful and the cheapest tool to attract new potential customers, build trust, and convert them into paying clients.

How will SEO bring new customers?

SEO helps your business be visible in searches and build trust with potential customers.

TRUST:

Statistics show that over 80% of all purchases and hirings start with internet searches.

VISIBILITY:

Also, over 95% of all internet traffic happens on the first page of the search results.

SEO (Search engine optimization) enables your website to appear in relevant search results.

Your website ranking and visibility to potential customers depend on search engine algorithms and their ability to recognize your website’s content and its relevance.

SEO does exactly that: it helps browsers understand what is on your website and how unique and useful the content is.

Good SEO will also set your business apart from the competition by demonstrating expertise in the industry.

Not SEO optimizing your service-based business’s website for high ranking can lead to dire consequences: potential customers will not find you, leading them to turn to your competitors instead.

Additionally, website visitors will be less trusting of your ability to successfully solve the problem due to the lack of expertise, causing them to look elsewhere.

How to check if your website needs SEO?

There are two ways to check if your website needs SEO for service based business:

Check by yourself
Ask for our free SEO rank check

DIY to check if your service-based business website needs SEO

There are two “must use” and FREE DIY METHODS to check if your website needs SEO for service based business:

Common sense and incognito browsing
Google Analytics and Google Search Console
Ubersuggest free SEO checker

You should use at least two of them to be certain if your website needs SEO.

1. Common sense and incognito browsing to check if your website needs SEO

Here is a step-by-step method to check how your website ranks now:

Make a list of 10-30 keywords you think your potential customers search for when they need your service. If uncertain, check with your customer support, friends, loyal clients, etc.
Open your browser in incognito mode. In Google Chrome, click on the three dots in the upper right corner, and choose “New incognito window” from the drop-down menu.
Type in keywords from your list (one by one) and check on which page your website appears for that keyword.
If your website doesn’t rank on the first page for a particular keyword, mark it with a red color as the targeted keyword for SEO.

If your website doesn’t rank on the first page for essential keywords (essential from your perspective), SEO optimization is a must and the next smart step.

2. Google Analytics to check if your website needs SEO

Google Analytics provides detailed reports about how users are interacting with your website so you can identify areas where optimizations can be made to improve your website’s;

visibility in search engine results pages (SERPs) and
conversion rates (how effective your web pages are in fulfilling the goal of your website).

Google Analytics can help you determine if your service business website needs SEO optimization by tracking important metrics such as:

traffic (number of visits for a period you choose),
page rankings,
bounce rate (how long visitors stayed on certain pages- how engaging your content is),
conversion rate (percentage of visitors that performed the desired action – subscribe, call, purchase, etc.),
traffic sources (geo-location visitors come from),
devices used for browsing (showing you which design is more important- for desktops or mobiles).

Additionally, Google Analytics allows you to track the performance of any campaigns you may be running to improve SEO optimization further.

If you didn’t connect your website with Google Analytics, do it now. It’s free, easy, and will objectively show if your website needs SEO. To connect your website with GA, first, you must create (if you don’t already have one) a Gmail account.

IMPORTANT:

When connecting your website with GA, create Google Analytics 4 property. The reason is that Universal Google Analytics will stop working as of July 2023. GA4 requires advanced knowledge of Google Tag Manager, and it’s not as easy to use as an “old” version, but there are tons of videos on YouTube with easy-to-understand instructions.

If you need assistance with Google Analytics, please drop us an email, and we’ll schedule a free consultation.

3. Google Search Console to check if your website needs SEO

Google Search Console can help you determine if your website needs SEO optimization by providing detailed reports about how your website is performing in search engine results pages (SERPs).

The metrics you should focus on are:

which queries are bringing users to your site,
the average click-through rate,
errors on your website,
backlinks,
which pages are most popular among visitors.

This information will allow you to make informed decisions about changes and improvements and to determine if your website needs SEO for service-based businesses.

DIY tips for service area business SEO

You can perform SEO by yourself, but keep in mind that it will be a never-ending process that requires specific tools and expertise. Without acquiring them, you might harm your website more than improve it.

Here is a step-by-step guide that you can use to optimize your website for better search engine rankings:

1. Research keywords: Identify targeted keywords and phrases related to the content of your website that will help you rank in search engine results pages (SERP).
2. Create content regularly: Develop content that targets these keywords, such as blog posts, articles, and landing pages. Ensure that the content is well-written, unique, engaging, and SEO.
3. Update the website structure: include descriptive titles, URLs, meta descriptions, image alt tags, etc., as they all play a role in helping search engines understand what each page is about.
4. Monitor performance: Track your site’s performance with Google Search Console and Google Analytics to identify areas where further SEO is necessary.

7 Common mistakes to avoid if you perform SEO for your service area business

SEO mistakes can drastically reduce the number of visitors to your website, meaning fewer leads and sales opportunities.

Making mistakes with SEO can have serious consequences, sometimes resulting in complete banishment from search results.

As such, it’s important to avoid making common SEO mistakes to ensure that your website remains visible and competitive in the digital landscape.

When performing SEO, it’s essential to avoid these seven most common and severe mistakes:

Using wrong keywords or using proper keywords in a bad way:
If you target the wrong keywords, you may end up ranking for terms that aren’t relevant to your content or audience. This can lead to a high bounce rate and low engagement, hurting your search engine rankings.
Additionally, if you target too competitive keywords, you may struggle to rank for them, and your efforts may not yield results. On the other hand, targeting keywords that are too obscure may result in low traffic and limited visibility.
Keyword stuffing: Keyword stuffing is the practice of overusing keywords in your content to manipulate search engine rankings. This is ineffective and can lead to penalties from search engines. Instead, focus on creating high-quality, informative content that incorporates keywords naturally.
Keyword cannibalization is when multiple pages on your website target the same or similar keywords. This confuses search engines. As a result, both pages will rank lower than they should, or one page may cannibalize the traffic and rankings of the other.
Duplicate content: (big “NO-NO” in SEO) refers to content appearing on multiple pages of your site or other sites. This will hurt your search engine rankings drastically. Make sure all of your content is unique and original.
Cloaking: the practice of showing different content to search engines and users. This is considered a black hat SEO tactic and can result in penalties or even being banned from search engines. Always make sure your content is consistent for both search engines and users.
Buying links: Buying links is a practice of paying for links to your site to manipulate search engine rankings. This is against Google’s guidelines and can lead to penalties. Instead, focus on building a natural, high-quality backlink profile through content marketing and outreach.
Ignoring mobile optimization: With more than half of all web traffic coming from mobile devices, ensuring your website is optimized for mobile is essential. This includes responsive design (the website must look beautiful on all screens), increasing page speed, and making navigation smooth and intuitive both on mobiles and desktops.

By avoiding these practices and creating high-quality content and a strong online presence, you can improve your search engine rankings and build a sustainable SEO strategy.

Three absolute "MUSTs" of SEO for service area business

If you decide to perform SEO on your website or if you are supervising someone, three MUSTs are the basis for good ranking and high conversion rates.

Proper keyword research
Creating SEO profile on Google Business and Google Maps (ex. Google my Business)
Regularly adding content

If you neglect any of these three tactics, you have no chance to rank high (or even appear) in local searches!

How to perform keyword research for service area business SEO?

There are paid and free methods to perform keyword research. Paid methods are expensive, and we don’t recommend them for website owners. The two best keyword research tools, Semrush and Ahrefs, cost thousands of dollars annually.

We’ll show you free ways to perform accurate keyword research for service-based businesses.

1. How to perform proper keyword research for free?

Think about your customers and clients and try to divide them into 3-5 groups based on age, economic status, geo-location, education, or whichever factors are the most influential in your niche.
Putting yourself into the shoes of each of the groups, think of all possible phrases they might type when searching for the services your company provides.
Open an account on Google Ads. Do not start a real campaign (unless you want to pay to rank higher). Use their keyword research tool to check the search volume of keywords you put on your list.
Assign ONE keyword to one page or post on your website and perform SEO for your service area business.

2. Google Business Profile

To improve ranking, establish trust, and increase brand awareness, it is necessary to connect your website with a profile on Google Maps.

We won’t go into details about Google Business Profile now since it is a huge area. To convince you how important the Google Business Profile is, we recommend this:

Go incognito, and type in “dentist,” “accountant,” “designer,” “photographer,” “carpet cleaning,” “engine specialist,” etc.

After confirming your location, which results do you see above the fold?

Probably, first comes ads, and then…listing on Google Maps with several details about the business. Below the fold on the first page, usually, are other business listings, such as Trust Pilot, Yelp, Yellow pages, etc. Maybe, just maybe, there will be one or two websites at the bottom of the first page.

CONCLUSION:

Creating a powerful SEO profile on GBP is an absolute must if you want to appear on the first page in searches as a service-based business.

3. Regularly add SEO content

Regularly adding SEO content can improve your website’s search engine rankings, attract more traffic, and provide value to your audience, leading to more conversions and business growth.

When you regularly add new, relevant, engaging, and high-quality content to your website, search engines like Google will crawl and index your site more frequently, leading to improved visibility in search results.

Additionally, creating new content
gives you more opportunities to target keywords,
answer customer questions, thus building trust and getting to know them better,
establish your business as an authority in your industry.

Why hire an SEO expert to optimize your service-based website

As a service-based business owner, you likely don’t have the time or resources to become an SEO expert.

Investing in the services of an experienced and knowledgeable SEO expert saves you time and money by taking the guesswork out of website optimization and giving you access to their expertise.

Additionally, having an SEO expert on hand will allow you to focus on what you do best – running a successful business and providing quality services – as your SEO expert works behind the scenes to ensure your company ranks higher than your competitors.

Hiring an expert for service-based businesses SEO is the best and proven way to ensure you are getting maximum results.

Here are four reasons to hire an expert to optimize your website and bring it to the first pages of SERP. An experienced SEO specialist:

will provide tailored strategies to target specific audiences;
optimize your website accordingly;
having a deep understanding of how search engines work, they can create content that will rank high;
being up-to-date with all the latest trends and algorithm changes and applying that knowledge to your website, the expert will ensure your website will always stay ahead of the competition.

How does paying an SEO expert save money?

SEO is an ongoing, neverending process. In the long run, SEO saves money in three ways:

If you find an excellent SEO specialist who will invest themselves fully in your website, you’ll experience magnificent results while focusing on your everyday duties and hobbies. Since you are an expert in your field, you lose money whenever you don’t manage your business.
An SEO expert has a much higher chance of bringing your website to the first pages, thus attracting new clients and customers for your business. If you perform SEO, chances to achieve good results are low, often leading to disastrous outcomes (poorly done SEO damages ranking, customers’ trust, and conversions).
By hiring a specialist for service-area business SEO, you’ll gain a valuable consultant who can think outside the box, has an objective view of your business and your competitors, and can be vigorous enforcement for your planning and spreading to new markets.

3-sentence CONCLUSION

Service-based businesses will take their business to the next level with SEO optimization.
Increasing website visibility will increase your company’s targeted traffic and give you an edge over competitors.
Investing in SEO for your service-based business will save you time and money in the long run while bringing in new customers and increasing your company’s profit!

Start SEO for your service business today – check our affordable packages.

Why invest in a website – 5 absolute “MUSTs” for success

SEO / 23.02.2023.

Your business does need a website to survive and flourish in our digital era.

Since 2010, the demand for business websites has skyrocketed.

Failure to invest in an effective business website could spell disaster for your business.

Don’t let yourself fall behind!

Why invest in a website?

It is becoming increasingly evident that the presence of a website is critical for businesses of any size in today’s digital age. As technology progresses rapidly and competition intensifies, statistics have provided solid evidence supporting the need for an online presence.

10 statistics you should know

The following are ten compelling pieces of statistical data that indicate why every business should invest in creating a uniquely tailored website:

97% of consumers search online for local businesses;
79% of consumers will not engage with a business if they cannot find its website;
57% of consumers between 18-70 years of age report they receive updates on products and services from company websites;
68% use the internet when researching new products or services to buy;
94% of B2B buyers research suppliers online before making a purchase;
66% of internet users expect companies to offer personalized experiences on their websites;
42% research whether brands show up in multiple sites of search engine results pages (SERPs);
68% prefer to be directed from social media platforms to company websites for further information;
61% believe it is essential for organizations to update content regularly on their sites;
76 % of users are likely to return if presented with relevant content.

When taken together, these statistics paint an undeniable picture: websites are essential tools for businesses looking to thrive and remain competitive in today’s market.

5 Reasons why business must invest in a website

“Having a great website is the key to success in today’s world” – Jeff Bezos

“A website is a window through which your business says hello to the world” – Claire Connor

Here are five reasons you must invest in a website if you want to succeed nowadays. Your custom-made website:

Allows you to reach a wider customer base and spread to new markets.
Helps increase brand awareness and visibility.
Improves customer service and satisfaction.
Is a powerful marketing tool that drives sales and generates leads.
Saves you a lot of time and energy.

1. Invest in a website to REACH MORE CUSTOMERS

Investing in a website is a great way to reach more customers. An online presence allows you to compete with larger companies, connect with new audiences, and increase sales.

Important to know: internet marketing is the cheapest tool to attract new clients and customers. Often, it’s free.

Knowing that over 80% of your potential customers are active on the internet and social media, build your website for them. Show them how you can help and what is unique about your products and services that will make their life better. SEO optimize all content, and new customers will definitely come.

2. Invest in a website to INCREASE BRAND AWARENESS

Brand awareness is the degree of recognition and familiarity that people have with your brand. It dictates how customers perceive and interact with your company and its products. Brand awareness can be increased through various marketing strategies, of which the website is one of the most affordable.

Statistics show that keeping customers is over 30% less expensive than acquiring new ones. Having strong brand awareness is essential for businesses. Strong brand awareness increases customer trust and loyalty, which leads to more sales and higher profits.

Here is how your website supports your brand:

Website design: it reflects your brand colors and your business style. Great design provokes positive emotions. That stays memorized. When your customers decide to purchase, or hire, they’ll remember you, thus increasing the chances for sales.
Content: Quality content consistent with the brand message increases brand recognition, values, and product offerings. Content such as blogs, videos, social media posts, and e-books create a positive impression of the company. Creating content related to industry news and trends engages customers and establishes credibility for the brand. Finally, producing high-quality content boosts search engine rankings and improves online visibility, leading to more customers discovering the brand.
Testimonials and reviews: Studies have shown that 88% of consumers trust online reviews as much as they would trust personal recommendations. Furthermore, 73% of customers are more likely to purchase after reading positive customer reviews. This indicates the immense power and influence of testimonials and reviews in influencing brand awareness and consumer behavior. What better place to gather testimonials and show them to potential customers than on your website?!

3. Invest in a website to IMPROVE CUSTOMERS SERVICE

Studies have shown that customer service is important in retention and loyalty.

As customer expectations increase, businesses must provide personalized experiences and ensure customer inquiries and complaints are efficiently and effectively heard and resolved.

A study from Deloitte found that 89% of consumers are influenced by the level of customer service when shopping for products or services. Additionally, research indicates that 86% of customers are willing to pay more if they receive exceptional customer service.

Your website improves customer service and provides a better user experience. Here are some ways in which the website does that:

Your website is accessible 24/7, so customers can get information and support outside your regular business hours.
You can offer self-service options like FAQ pages, product guides, manuals, how-to’s, and tutorials. Customers will appreciate finding answers to their questions quickly and easily.
Your website enables easy customer communication through live chat, contact forms, and social media integration. People expect to be heard, and when satisfied, they enjoy leaving good reviews. Through your website, show your customers that you respect them.
Browsing history, purchase history, and other data provide personalized recommendations and offers. This will build customer loyalty and increase customer satisfaction.
If you own an eCommerce website, add order tracking and updates, thus helping customers stay informed. This will reduce customer frustration and improve their overall experience.

Excellent customer service and better user experience lead to increased customer satisfaction and loyalty.

4. Invest in a website to use it as the FREE MARKETING TOOL

Once built, your website can be the best tool for free marketing, thus bringing more new customers and increasing your profit. You can conduct three types of free marketing strategies through your website.

Social media: Connecting your website with social media effectively increases brand awareness and gains new customers. Social media gives you direct access to a large and engaged audience. Creating interesting, valuable, and relevant content is vital, as it will encourage users to follow and interact with the brand while giving them something they want to talk about. Additionally, linking your website to social media allows users to easily find more information about your products or services, thus increasing your brand’s visibility and exposure.
Email marketing: according to 2021. report by Campaign Monitor, the global average email marketing conversion rate across all industries is around 17.4%. Effective campaigns can increase conversions by up to 40%, putting email marketing at the very top of all marketing tools. Each time you have a new product, service, or other promotion, your email list will be an invaluable tool. Even if you don’t have news, sending smartly written emails will remind your customers of your brand, thus increasing their loyalty.
Referral marketing: By encouraging satisfied customers to share your website with their friends and family, you can generate word-of-mouth marketing and increase your website’s traffic and sales.

5. Invest in a website to SAVE TIME AND ENERGY

Your time is probably the most precious resource you have. A well-designed and content-rich website will save you time, nerves, and energy.

Here is how a website works for you in that area:

Automating tasks: Your website can automate many routine tasks, such as processing orders, sending order confirmations and tracking information, and sending email newsletters. This can help free up your time to focus on other aspects of your business.
Providing information and support: By providing a detailed FAQ page and other self-service options on your website (manuals, guides, descriptions, etc.), you can reduce the number of customer inquiries and support requests you need to handle directly.
Streamlining communication: Your website can enable easy communication with your customers through live chat, contact forms, and social media integration, thus consolidating all customer communication through one channel.
Tracking and analytics: By installing free analytical plugins on your website, you’ll gain valuable insights into traffic, user behavior, and other crucial key success metrics. This can help you make data-driven decisions and save time that would otherwise be spent on guesswork or trial-and-error.

Why are websites so expensive?

Websites can often be expensive due to the work and expertise that goes into creating a successful business website, maintaining it, and positioning it on the first pages in SERP (SEO).

Website design and development require various skills, including:

coding
graphic design
SEO
content writing
analysis
marketing
psychology.

Additionally, business websites must be cared for and regularly maintained to remain effective and secure. All of these tasks require time and expertise, which is why website development can often be costly.

A website hosting service charges businesses from $30 to several hundred dollars

In addition to the development cost, business websites also require hosting services, which can add to the overall cost. Hosting services are necessary to keep your business website running smoothly and securely.
Investing in quality hosting services is integral to business website maintenance and will help ensure your business website remains effective and successful.

The price of hosting services shouldn’t stop you to invest in a website. Here are the three cheapest hostings with good service, which we highly recommend:

Cheapname hosting, starting at $24/year
A2 shared hosting, starting at $36/year
Bluehost, starting at $35/year

How much should you invest in a website?

When you invest in a website, you’ll have one-time and yearly expenses.

A one-time investment is building a website.
Annually, you’ll have to pay for hosting, domain, website maintenance, SEO, and digital marketing.

We recommend starting small if you are on a tight budget. Find a freelancer to design and build a several-page website, buy an affordable domain name, and purchase cheap hosting.

As your business grows, invest more money into your website – invest more, and it will return many times.

Prices of designing and developing new, custom-made websites go from several dozens to thousands of dollars.

If you don’t have a website, we recommend starting by investing in our 3-page website package, starting at $60.

If you want to invest in a website that will rank high and be much more than just a digital ID, we provide high-quality, affordable WordPress website design packages starting at $200.

As for care and maintenance, you shouldn’t invest more than several hundred dollars annually. Check our Website care packages starting at $10.

One website for multiple businesses

If you don’t have enough money to start independently, the good idea is to partner with someone and create one site for multiple businesses.

To invest in a website, you can partner with businesses from the same niche or companies from different niches. The second option is better, especially if you find companies with a similar target audience.

For example:

hair stylists can partner with a nail salon and massage center;
gym and fitness centers can partner with organic food stores and supplement eCommerce owners;
companies that provide car services can partner and build one website;
a lawyer can partner with a real estate agent and notary.

Benefits of having one website for multiple businesses

There are three major benefits if you make one website for multiple businesses:

Cost Savings: Using a single website for multiple businesses can save you money on hosting, web maintenance, and other expenses associated with maintaining multiple sites.
Reach: Having one website means that your products and services are exposed to more potential customers, allowing you to reach a broader market than if you had separate websites.
Consistent Spending: With a single website, you can more easily budget and plan your spending on SEO and top rank, thus ensuring high quality and exposure to multiple markets.

Is it worth investing in a website?

Yes, it is worth investing in a website. Statistical data, studies, and numerous everyday examples support this claim.

Without a website, businesses can’t build credibility, streamline communication, save time and energy, and utilize free marketing tools.

While some initial costs may seem frightening, the benefits and return on investment make it worthwhile for all businesses.

If you want your business to survive, grow, and thrive in modern and competitive markets, you must invest in a website.

Affordable eCommerce SEO – starting at $25 -best offer 2023.

SEO / 21.02.2023.

Affordable eCommerce SEO can be a great asset for online stores with a tight budget! Not only will it help you drive more organic traffic (which is only free traffic) to your website, but it will also boost visibility – resulting in higher conversion rates, more sales, and ultimately – higher profit for you.

Affordable eCommerce SEO

If you don’t have an SEO strategy for your eCommerce website, you risk falling into obscurity and losing out on valuable customers, leaving sales stagnant and your business in jeopardy.

Poor eCommerce SEO practices can even result in penalties from search engines like Google, putting your reputation and visibility at serious risk.

Don’t let these horrors come to life!

Ensure your eCommerce website is correctly optimized for search engines using the latest techniques.

Affordable eCommerce SEO services

Our affordable eCommerce SEO services include:

SEO-optimizing product descriptions,
writing high-ranking SEO products descriptions
thorough keyword research,
deep analysis of your competitors,
improving images,
taking user experience to the next level,
brand management,
design modernization.

Combined, these techniques can make a massive difference in improving visibility and driving sales for your online store – all while keeping costs low!

Affordable eCommerce SEO packages

BASIC

500 WORDS

1-3 PRODUCTS

$ 25

500 words
Up to 3 products
3 top ranking keywords
3 Competitors researched
Headings per product: 3
Bullet points per product: 5
Short description optimized
Long description fully SEO

Revisions: 1

Delivery time: 2 days

STANDARD

1500 WORDS

4-7 PRODUCTS

7% discount

$ 70

1500 words
Up to 7 products
20 top-ranking keywords
3 Competitors researched
Headings per product: 3
Bullet points per product: 5
Short description optimized
Long description fully SEO

Revisions: 2

Delivery time: 3 days

PREMIUM

5000 WORDS

8-15 PRODUCTS

12% discount

$ 220

5000 words
Up to 15 products
30 top-ranking keywords
5 Competitors researched
Headings per product: 5
Bullet points per product: 7
Short description optimized
Long description fully SEO

Revisions: 3

Delivery time: 5 days

You’ll be redirected to Fiverr – one of the best and safest platforms for hiring SEO experts.

You’ll pay after we deliver as promised and you approve of our work,

hopefully leaving another 5-star review, as dozens of other clients did.

Please, check what previous clients say about our work.

Benefits you'll get with our affordable eCommerce SEO services

Products on the first page
for analyzed keywords

Product images in the top
photo searches

Enticing short descriptions
as bullet points to glue
visitors to the product page

Significant profit increase

Highly-converting & detailed
product descriptions that truly sell

Improved Google Business
Profile visibility

Boost in sales
by over 30%

Products on the first SERP pages

Each eCommerce SEO-optimized product will reach top rank in several months, depending on the competitiveness of your niche.

You’ll get eCommerce SEO that guarantees successful recognition by search engines, resulting in a high ranking.

Enticing short descriptions

Statistics show that shoppers spend an average of 15-20 seconds reading a short product description before deciding whether or not to leave the website.

We can write for you compelling short descriptions that will keep visitors glued to your online store.

Higly-converting product descriptions

The survey by Myuro found that customers were 2.6 times more likely to purchase a product when the description was detailed.

You invested a lot of money into your eCommerce website.

Don’t waste your investment with poor product descriptions that do not entice! Let us describe your products with high-converting content.

Sale boost of more than 30%

After the products’ SEO shows the effect and you gain more traffic, with powerful short, and detailed product descriptions, purchases will start pouring in.

The goal of increasing sales by 30%, 40%, or even 50% will be accomplished.

You can see that comprehensive and clear product descriptions can positively affect your customers’ purchasing decisions. Not only does this help customers make informed decisions, but it also maximizes your sales potential.

So, if you want to succeed in today’s competitive eCommerce market, investing in writing and optimizing product descriptions is a must.

Let’s boost your sales with our affordable eCommerce SEO services.

When is it time to invest in a website redesign -5 best tips

SEO / 19.02.2023.

Over 85% of all purchases and new partnerships start with internet browsing. If your website is not modern, engaging, and SEO, it will hurt your business more than you realize. When is it time to invest in the website redesign? After reading our 5-minute article, you will know the answer to the question.

When is it time to invest in a website redesign

TABLE OF CONTENT

What is a website redesign, and what does it include?

What are the consequences of an outdated website design?

7 questions each website owner should ask themselves (at least once a year)

5 ULTIMATE TIPS TO DECIDE IF IT IS TIME TO REDESIGN YOUR WEBSITE

Goals of the website redesign

Website redesign checklist

The average cost of a website redesign

Affordable website redesign packages $40-$320

What is a website redesign?

A website redesign revamps an existing website to give it a new look and feel to improve user experience, attract more traffic, increase conversions, and ultimately achieve the website’s goal.

There are eight major activities included in website redesign:

Making improvements to the overall layout and design of the website by following current trends and market niche practices.
Updating content to ensure it is relevant, well-written, and engaging.
Adjusting branding elements to align them with customer needs and expectations.
Integrating third-party applications and new functionalities currently available.
Enhancing user experience by optimizing for mobile devices and browsers.
Optimizing images and videos for faster loading time on webpages.
Removing distractions and obsolete elements such as pop-ups (proven to be irritating and bad for speed), animations, sliders, etc.
Improving SEO practices to gain higher ranking on search engine results pages (SERPs).

Consequences of the outdated website design

If your website is not modern and beautifully designed, there are unavoidable and severe consequences for you, your business, and your goals.

Here are some facts confirmed in practice you should be aware of:

In under 3 seconds, people judge the credibility of a website, deciding whether to stay or leave. Remember, you can make the first impression only once!
The obsolete website design reflects poorly on your brand.
Without an aesthetically pleasing interface, easy navigation, modern images, and unique content, potential customers won’t be confident to explore, even less to convert into new, loyal customers.
The more visitors leave your website quickly, without exploring it, the lower your ranking will be. Your website will plunge into internet limbo.
95% of all internet traffic happens on the first page of the search results. Your business will become invisible when your website loses top ranking.
Outdated design can put users at risk. Hackers will gain access to confidential information if your website doesn’t have the latest security protocols.

Are you convinced it is time to consider whether this is the right moment to invest in the website redesign?

7 questions each website owner should answer

Do you want a successful website that works for your business and helps you achieve goals?

If your answer is “Yes,” then ask yourself these seven questions once a year:

Is your current website more than three years old?
Are visitor numbers decreasing?
Are bouncing rates rising?
Are competitors’ websites more alluring?
Does my website look more beautiful on desktops than on mobiles?
Is it difficult for me to add new content?
Is my website just a digital ID instead of a strong strategic “partner”?

If the answer to ANY of these questions is “YES”, please, check these 5 tips to determine the right time to invest in a website redesign.

5 ultimate tips to determine if it is time for a redesign of your website

The world of the internet is changing rapidly. You’ll be forgotten, overlooked, and unsuccessful if you don’t follow changes. There are five ultimate tips to help you decide if the time to invest in your website redesign is now.

You don’t have to hire anyone to evaluate your website design objectively and decide if it is time to redesign your website. Just consider it from five angles:

Goals and wishes
Google Analytics metrics
Competitors
Design on mobiles
New content

Tip no 1: Your goals and wishes

Twice a year remind yourself about your goals when you build your website. Compare the current state with it. If unsatisfied, it might be time for the website redesign.

Why did you pay someone to build your website? You spent time, money, and energy on that. We are sure you had a goal then. What about now? Does your website reflect your wishes? Does it work for your goals?

An effective website should be able to adjust and adapt as the goals of the business change. This can be achieved by combining design, content, and optimization techniques.

Content should be regularly updated to reflect changes in the business.
Design elements should be carefully chosen to give visitors an idea of what they can expect from your product or service.
Optimization techniques such as search engine indexing and responsive design will ensure that visitors can find your site no matter their device.

Design evolves monthly. After 2-3 years, your website design becomes obsolete. The number of visitors declines, and conversion rates decrease.

Ultimately, a website that evolves with the business will help attract more customers and drive successful outcomes, leading to goal achievement.

Tip no 2: Follow Google Analytics metrics

Once a month, spend 5 minutes and check several crucial Google Analytics metrics. Let the data speak.

Google Analytics is a powerful tool that can help evaluate website design, usability, and performance. It provides insights into how users interact with the website and which features are popular. It also tracks page views, time spent on each page, and other metrics.

GA data can be used to identify areas of improvement in design or user experience.

Six Google Analytics metrics can help determine whether a website design is outdated.

Page views,
Engagement time per page,
Bounce rates,
Click-through rates on calls-to-action and forms,
Conversions,
Number of mobile visitors.

If the listed metrics steadily decline, it is time to redesign your website. (Along with the redesign, SEO optimization should be performed, also).

Tip no 3: Monitor 3-5 competitors' websites

Quarterly, check the websites of your competitors. If you have time, take several screenshots and put them into a folder with a date on the photo. Compare previous and current designs to your website.

Tip no 4: Check the design on mobiles and tablets

Now is the moment to check your website on small screens. Ask friends if they prefer your website on desktops or mobiles. If the feedback is positive, you are ok. If your website isn’t more beautiful and user-friendly on mobiles, it’s time for the website redesign.

3 examples of non-responsive (left) and responsive (right) website designs

You should pay close attention to trends in mobile website design, as more and more people are turning to their smartphones and tablet for daily activities such as searching for information and goods online.

By 2024, mobile devices will account for over two-thirds of all internet searches worldwide. As a result, you should ensure your website provides a user experience that meets the needs and expectations of your target customers. Additionally, focus on providing optimized content for mobile users in terms of speed and relevance to remain competitive and drive more customers to your website.

By 2024, online sales will account for nearly 25% of total retail sales worldwide. And 2/3 of that number will happen on mobile devices and tablets.

If your website isn’t mobile-friendly, you will lose thousands of dollars because your website will have a poor ranking and low conversion rates.

The only way to stay competitive in the rapidly changing digital economy is to have a modern, updated website design.

Tip no 5: New content and website design

Twice a month, you should add new content to your website (and update an old one). If this is not easy from the technical aspect, you should invest in a website redesign.

As of August 2022. Google puts new, original content as the number one ranking factor. Having fresh, unique, user-friendly, and engaging content is a must.

Ok, so you agree with that, but it is very difficult for you to upload or change anything. If that is the case, it’s time to invest in a website redesign.

Modern websites, especially ones built on WordPress, are easy to manage, even for non-technical, non-programming owners. After only 30-minute coaching, you’ll easily add fresh content, thus maintaining your high ranking, enticing more traffic, and increasing conversions.

Website redesign goals

A website redesign can help you achieve your goals and unlock new opportunities for success, from improved usability and brand identity to increased traffic and conversions.

Check below all the goals and benefits you’ll have from the website redesign.

Overall success

The modern design increases the chances of fulfilling your goals.

An outdated website design will drive away potential customers and decrease brand trust. An obsolete website, with little to no content, will miss conversion opportunities.

You should build a solid online presence with engaging and optimized content and modern design, visually pleasing for visitors.

Enhanced brand identity

A well-designed website gives visitors (your potential customers) a positive first impression of your brand.

Your powerful online brand identity will be established by redesigning your website, and creating an engaging and professional look that resonates with customers, improves user experience, and increases visibility in search engine results pages (SERP).

Increased conversions

Updating content regularly on your site is essential for ranking higher on search engine results pages (SERPs).

Obsolete websites risk being passed over by search engines in favor of more current pages from competitors. That leads to lower conversion rates from organic traffic sources. Stay ahead in the search engine game and keep visitors returning for more.

Mobile-friendliness

Since 2022. over 50% of your target audience uses smartphones or tablets instead of PCs or laptops to search the web. A mobile-friendly version of your site is essential, as both Google and humans now penalize non-mobile compatible sites. Redesigning or creating a responsive version of your website can ensure both desktop & mobile viewers have access to the same great experience visiting your page!

Improved website UX

A good web design should be customer-centric and make it easier for visitors to find what they want.

Redesigning your site with improved navigation, enticing CTAs, and easy-to-understand content can ensure that users quickly understand what you offer and why they need it.

Website redesign checklist

If you’re considering a website redesign, here’s a checklist of things to consider and questions you should answer:

Define Your Goals: What do you want your website to achieve? What is your primary goal with a website? Why did you invest money in building it?
Have A Design Strategy: How will the design, content, and user experience contribute to those goals? Consult with experts in the field. Check your competitors.
Establish Brand Identity: How do you want your brand to be perceived? Which emotions do you want your potential customers to develop when visiting your website?
Understand User Needs And Preferences: What type of content and features should be included on the site? You might find our article “50 ways to improve a website” helpful.
Research Functionality & Usability Requirements: Which technologies and platforms should be used for optimal performance and usability? What do your customers need? Which problems will you solve for them?
Develop A Visual Language: How can design, layout, images, and text be used to reflect the intended brand identity and message?
Validate The Final Design With Users Through Testing And Reviews: Make sure that the end result is something that users are comfortable with and can interact with easily.

RECOMMENDATION:

Do not go through this checklist alone. First, choose a designer, then plan your website redesign together. Most importantly, open your mind to advice your designer will give. Trust their expertise and experience – that is why you hired them, right?

Average cost of website redesign

The average cost of a website redesign in 2023. is estimated to range from $200 – $25,000, depending on the complexity of the website.

The following factors impact the cost of a website redesign:

number of pages,
functionalities
design requirements,
third-party integrations

Secondly, costs associated with content migration, SEO optimization, and ongoing maintenance should also be factored in.

Finally, to ensure a successful launch, you may also devote resources towards developing a good marketing strategy for your redesigned website.

Affordable website redesign packages

Don’t be frightened by the amount of money required to redesign a website.

You can redesign some pages on your website even if you don’t have enough money. Prioritizing certain pages and redesigning them first could be a great way to get the most out of a limited budget.

You can focus on pages most important to driving conversions or improving user experience.

Alternatively, you can opt for smaller changes such as updating existing content, freshening the design, or optimizing images to improve performance. Small-scale changes may not require as much money, but they can still positively impact your website’s success.

Our website redesign packages are based on the number of pages you want to improve.

There are three affordable website redesign packages we offer. You can choose one of these three packages:

Basic for only $40,
Standard for $180,
Premium for $320.

Website redesign prices and content

Basic package

$ 40

1 PAGE/PRODUCT SEO AND REDESIGN

1 Page/Product redesigned

SEO optimized for 1 keyword

Responsive UX redesign

Delivery time: 3 days

Standard package

$ 180

(10% discount)

5 PAGES/PRODUCTS SEO AND REDESIGN

5 Pages/Products redesigned

SEO optimized for 5 keyword

Responsive UX redesign

Delivery time: 7 days

Premium package

$320

(20% discount)

10 PAGES/PRODUCTS SEO AND REDESIGN

10 Page/Product redesigned

SEO optimized for 1 keyword

Responsive UX redesign

Delivery time: 14 days

CONCLUSION:

When is it time to invest in a website redesign?

One sentence answer is:

If your website doesn’t work for your goals and dreams, the time for a redesign was yesterday.

By investing several hundred dollars today, you’ll experience a high return on investment in less than a year.

So, don’t wait, and good luck!

Small business website care plans – facts and prices 2023

SEO / 03.02.2023.

Affordable small business website care plans

$ 25, $ 40, $60

As a website owner, it’s crucial to understand the importance of website care and maintenance. Your online presence is a significant component of your business.

Neglecting your website’s upkeep can have serious consequences.

Broken links,
outdated information,
technical issues,
hacker attacks,
slowness,
rank decline

can all impact performance and reputation. Regular care is necessary to ensure that your site functions optimally and provides the best possible user experience.

Don’t let these issues get in the way of your success – take the time to set up a care plan for your website. You’ll see the benefits, such as improved traffic, increased engagement, and a solid online presence.

Table of content

What is a small business website care plan?
Why does every small business need a website care plan?
How do you benefit from the website care plan?
How to set up website care plan?
How to find the expert to set up and execute a website care plan?
Prices of small business website care plans

What is a Small Business Website Care Plan?

A small business website care plan ensures updated content, a secure environment, and user-friendliness while meeting the business’s goals. It is an essential tool for small businesses.

A website care plan typically consists of several tasks, such as:

monitoring
security
performance optimization
content management
checking broken links
regular backend updates

Monitoring is keeping track of performance and uptime.
Security of the website and visitors’ data – regular checks that they are not vulnerable to malicious activities or attacks.
Performance and speed optimization ensure that web pages load quickly and are accessible and beautiful on all screens and browsers.
Content management guarantees up-to-date content, relevant for visitors, and organized in an easy-to-find and engaging way.
Broken links check – broken links point nowhere and usually return a 404 error (“Nothing here” page). They are harmful. Regular checkups are a must. You can check if you have broken links with an Ahrefs free broken links checker.
Backend updates protect your website from hacker attacks and crashes. All plugins, themes, add-ons, and programs should be regularly updated.
Traffic and conversions monitoring and reports are essential in achieving your goals. Google algorithms and your competitors’ sites influence your success. You should always know how they affect SERP positions and conversion rates.

Google Search Console is the most helpful free tool to monitor if your website is updated, fast, user-friendly, responsive, and secure.

Google Analytics provides invaluable data about traffic, conversions, the success of individual web pages, and much more.

Why every small business needs a website care plan?

Your website reflects the small business you ran and should achieve your goals. If not maintained properly and regularly, your brand and online reputation might be damaged. Traffic and conversions will decrease, and the business goals will not be met.

With the customized care plan:

visitors’ data will remain secure,
the content will always be valuable and relevant
the website will be responsive, fast, and user-friendly.

This will make visitors more likely to engage, increasing conversions and achieving your goals.

Overall, it would be best if you had a care plan to ensure the optimal functioning of the website. Since that requires multiple, often repetitive tasks, the plan helps consistent execution without overlooking any necessary step.

How do you benefit from the custom website care plan?

There are six significant benefits when you are on the small business website care plan. The plan (and consistent execution) monitors and ensures your website’s:

Speed
Security
Functionality and 99% uptime
Content relevancy
Traffic volume
Conversion rates

If you want to learn more about each of the seven listed matrics, please keep reading. If not, jump to the “How to find a website care expert” section.

1. How do care plans influence website SPEED?

Website speed, also known as page load time, refers to the time it takes for web pages and posts to load and become usable for a user.

This is an important SEO metric because slow-loading times negatively impact user experience, resulting in high bounce rates, low engagement, and conversion rates.

Website care plans involve regular updates and optimizations to keep it running smoothly.

Some of the specific tasks included in website care plans that directly impact speed are:

Server optimization: Your hosting server can significantly impact page loading time. A website care plan includes regular server optimizations, thus ensuring that the website runs on the best possible infrastructure.
Code optimization: The code is one of the major factors in page load time. A website care plan includes regular code optimizations, such as minifying CSS and JavaScript files, reducing the size of the files, and improving site speed.
Content optimization: The size and quality of images and videos can also affect page load time. A website care plan includes regular content optimization (compressing images and videos, reducing DOM size, lazy-load, deffer rendering, etc.), thus improving load times.
Plugin updates: WordPress websites heavily rely on plugins for specific functionalities. Plugins can slow down your site or even break it if not updated. A website care plan guarantees regular plugin updates.

2. How do care plans influence website SECURITY?

Website security is critical to protect sensitive information, such as user data and financial transactions, and to prevent malicious attacks, such as hacking and malware infections.

A website care plan that includes tasks to ensure security can help to minimize the risk of these threats.

Website security is critical to protect sensitive information, such as user data and financial transactions, and to prevent malicious attacks, such as hacking and malware infections.

A website care plan that includes tasks to ensure security can help to minimize the risk of these threats.

Some of the specific tasks that can help to ensure security are:

Software updates: Software updates often include security patches to fix vulnerabilities in the code. A website care plan may consist of regular software updates to ensure that your site runs the latest version with the latest security fixes.
Backup and recovery: Regular backups of files and databases can help recover from security breaches or other issues. A website care plan may include regular backups and a plan for recovery in case of an emergency.
Firewall configuration: A firewall is a network security system that monitors incoming and outgoing network traffic and allows or denies access based on a set of security rules. A website care plan may include configuring and maintaining a firewall to protect the site from unauthorized access and other security threats.
Malware scanning and removal: Malware, or malicious software, can harm the website or steal sensitive information. A website care plan may include regular malware scanning and removal to ensure the website is free from malware infections.
SSL/TLS encryption: SSL (Secure Sockets Layer) and TLS (Transport Layer Security) are encryption protocols that secure the connection between a website and its users. A website care plan may include installing and maintaining an SSL/TLS certificate to encrypt website traffic and protect sensitive information.
User access control: User access control involves managing who has access to the website and what they can do. A website care plan may include implementing user access controls, such as password policies and two-factor authentication, to protect the website from unauthorized access.

A website care plan that includes tasks to ensure website security will minimize the risk of threats and hacker breaches.

3. How do care plans influence website FUNCTIONALITY?

Website functionality refers to the ability of a website to perform the tasks and provide the services it was designed to do, such as allowing users to navigate, search, view content, fill out forms, make purchases, and more.

The functionality is achieved through the interaction of various components, including:

Server-side scripts: These scripts run on your hosting’s server and are responsible for processing user requests and serving dynamic content, such as form submissions or database queries.
Client-side scripts: These scripts run in the user’s browser and are responsible for creating and controlling the users’ behavior interface, such as drop-down menus, sliders, and modal windows.
Database: A database stores information that the website needs to function, such as user accounts, blog posts, and product information.
API: An API (Application Programming Interface) allows different software systems to communicate with each other and exchange information (like weather APIs, calculators, converters, Google apps, etc.).
Content Delivery Network (CDN): A CDN is a network of servers that store and deliver content, such as images and videos, to users based on their location to improve website speed and performance.

An excellent small business website care plan includes monitoring all mentioned components, thus ensuring your website functions.

3. How do care plans affect CONTENT RELEVANCE & SEO?

Relevant content is a crucial factor affecting SEO (Search Engine Optimization) and ranking in SERPs (Search Engine Results Pages).

Search engines use algorithms to determine the relevance and quality of content, and relevant content is the primary factor for success.

A website care plan should include monitoring and reporting about:

Keywords for which the website ranks
Competitors’ websites and ranking
Metrics such as bouncing rate, responsive, and conversions
Scroll depth for individual posts and pages
Engagement rates
Event counts

All metrics (provided by GA4 and GSC) will tell you if your website content is relevant, updated, engaging, and valued by search engines and visitors.

4. Care plans and website TRAFFIC

There are five types of website traffic based on how people arrive at your site:

Organic (SEO): Visitors who arrive at a website after they type a keyword and click on your website link listed in SERP. This type of traffic is the most valuable as it is free, targeted, and relevant to the user’s search query.
Social media: Visitors who arrive at your website after clicking on a link from a social media platform. This type of traffic is valuable as it can help increase brand exposure and reach a wider audience.
Paid: Paid traffic refers to visitors who arrive at a website after clicking on a paid advertisement, such as a Google AdWords ad or a social media-promoted post. This type of traffic is the most expensive. Still, it can drastically increase brand exposure and the number of visitors with a high conversion potential (assuming your ads were created following the best practices).
Direct: Visitors who type your website’s URL directly into their browser’s address bar or click on a bookmark to access the website. This type of traffic typically has a high level of engagement and conversions as the user clearly intends to visit the website.
Referral: Referral traffic refers to visitors who arrive at a website after clicking on a link from another website. It builds credibility and Domain Authority.

An excellent small business website care plan must include monitoring and reporting on these metrics, thus helping you improve the website and increase your chances of achieving goals.

5. CONVERSIONS and GOAL ACHIEVEMENT with care plans

Many factors can impact a conversion rate, but three of the most important are:

User Experience (UX): A positive user experience is crucial for converting visitors into customers. This includes the site’s navigation, ease of finding information, page loading times (speed), variety of functionalities and options, and overall design.
Call-to-Action (CTA): A strong call-to-action is essential for guiding users toward the desired action, such as making a purchase or filling out a form. The CTA should be prominent, clear, incentivizing, and functional.
Trust and emotions: Trust is critical in converting visitors into customers. This includes secure payment options, clear privacy policies, and customer reviews. Emotions are in the background of each decision. A poorly functioning website, obsolete content, old design, and broken links will drastically lower users’ satisfaction, and they will leave your website.

Focusing on these three factors can improve conversion rate and turn more visitors into customers. Of course, other factors may be necessary for your specific goal, so testing and finding what works best, in the long run, is essential.

The role of the care plan in website conversions

Website care and maintenance directly influence all three factors, thus impacting the conversion rate:

Regular maintenance can improve UX by fixing broken links, technical issues, and navigation, ensuring fast load times and a great user experience. The small business website care plan should cover minifying code, compressing images, and implementing a content delivery network (CDN).
Good care plan ensures that your site’s CTAs are functioning properly and are prominently displayed. This can be achieved through techniques such as A/B testing to determine the best placement and design for your CTAs, and ensure that all buttons and forms are working correctly.
Maintenance and care should create a safe environment for website visitors. Techniques such as SSL certificate installation, regular software and plugins updates, and backups will establish the basis for building trust.

By regularly performing website maintenance, your site will function optimally, which will improve user experience, increase the effectiveness of CTAs, and establish trust with your users, all of which will positively impact conversion rate.

How to set up website care plan - general tips

There are six general steps each small business owner should follow when setting up the care plan for their website.

Set goals: Determine what you want to achieve from your care plan, such as performance optimization or security improvements.
Create a budget: Estimate how much care and maintenance services you need and how much each service will cost.
Research website maintenance professionals: Compare maintenance professionals and their care plan services to ensure they are qualified to meet your needs.
Create website care plan timeline: Establish a timeframe for website care activities, such as security checks, performance optimization, and content updates.
Create maintenance checklists: Develop checklists to ensure care activities are completed regularly and accurately.
Monitor website performance: Track performance periodically to ensure care activities achieve the desired goals.

IMPORTANT:

To save time, money, and energy, we suggest you perform the first three steps yourself and the next three with your website care and maintenance expert.

How to choose the right expert to set up and execute your website care plan

When you are looking to hire someone for website maintenance, you should ask eight important questions:

What experience do you have working with website care plans? It is crucial to find out how experienced a website maintenance professional is in creating and implementing website care plans. Ask for examples of website care plans and discuss their experience in optimization, security, content management, and website analytics.
What techniques do you use to optimize website performance? Performance optimization is an integral part of website care and maintenance. Find out what strategies the professional uses to improve performance, such as caching or speed improvements.
How often do you perform website security checks? Keeping your website secure is essential for establishing trust. Ensure the care expert regularly performs security checks and protects your site from malicious attacks.
How do you handle website content management? Content management is another critical part of the website care plan. Ask care specialists how they handle content updates, SEO optimization, and performance tracking.
What website analytics solutions do you offer? Analytics track performance, page views, and visitor behavior. Ask your potential experts what analytics solutions they provide and how they can help you track performance.
How often do you communicate website care plans and updates? Communication is vital with any of your team members. Find out how often you’ll get care updates, security analysis, and performance optimization results.
Do you offer website support services? Support services might include troubleshooting, training, improvement recommendation, digital marketing advice, SEO, and backup services. Ask your future care specialist what support services they offer and how they can help if your website falls or encounters an issue.
How much do you charge for website care and maintenance services? Ask the specialist for an itemized list of services, optimization techniques, and types of support they offer. Make sure to find out how much each service will cost.

Based on the answers and your common sense, you’ll be able to choose the right person for the job. Good luck.

We provide

website design,
eCommerce services,
content writing,
SEO optimization,
small business care plans,
consultations,
trainings, and
digital marketing services.

Please, check all our prices for listed services.

Prices of small business website care plans

$ 25

Plugins update

Theme update

WordPress newest version

SEO audit

One additional question answered

Delivery time: 2 days

$ 25

$ 40

Plugins update

Theme update

WordPress newest version

SEO audit

Two additional questions answered

Website backup

Delivery time: 3 days

$ 40

$ 60

Plugins update

Theme update

WordPress newest version

SEO audit

Five additional questions answered

Website backup

Speed improvement

Live 15-minute consultation

Delivery time: 4 days

$ 60

What happens when you choose a care plan

Whichever small business website care plan you choose, you will be redirected to the Fiverr platform for the purchase.

Why?

Fiverr is one of the two best freelance platforms. Your money will be fully protected there. You will not pay until you approve the delivery.

Don’t worry. Your website is in good hands. Please, check what other clients say about my work, or explore my previous work.

“I believe you’ll be convinced that I’m the perfect choice for the care and maintenance of your WordPress website.“

Natasa Mezej, CEO of WebsiteDesign Promise

Affordable WordPress website design packages -Best in 2023

SEO / 11.01.2023.

WordPress website design packages

✓ Custom design on WordPress

✓ 100% satisfaction rate

✓ Extra fast delivery

✓ High conversions

✓ Fixed prices

✓ Top rank

✓ SEO

Affordable, highly successful, and top-rated WordPress website design packages starting at $200

WordPress website design packages - Table of content

PRICES of WordPress website design packages

BENEFITS of our WordPress website design packages

What is included in each WordPress web design package?

How to choose the best package for your goals and needs?

GUARANTEES that you will get what you paid for

How successful are the websites we create?

The process after purchasing one of our Website design packages

FAQ

Let’s build your brand with a powerful website!

Affordable website design packages - Prices $200-$340

Plus a discount for the Standard and Premium gig

$ 200

5 custom-made web pages

Delivery time: 5 days

Number of revisions: 1

✓ Content upload

✓ Responsive design

✓ SEO advice

✓ DIY video or 30-minute consultation

$ 260

-7% discount

7 custom-made web pages

Delivery time: 7 days

Number of revisions: 2

✓ Content upload

✓ Responsive design

✓ 15 custom asset designs

✓ SEO advice

✓ DIY video or 30-minute consultation

$ 340

-15% discount

10 custom-made web pages

Delivery time: 10 days

Number of revisions: 3

✓ Content upload

✓ Responsive design

✓ 15 custom asset designs

✓ SEO advice

✓ DIY video or 30-minute consultation

Additional WordPress web design package services

What else can you get with web design packages?

Besides listed Website design services, you can choose one or more extras.

Additional services and prices:

Additional revision: +$50 (and 2 days extra)
Extra-fast delivery: +$50
Additional asset design: +$5
Google Business Profile (ex Google my Business): +$50
Yelp profile: +$50
Trust Pilot profile for reviews: +$50
Google Analytics and Google Search Console installation: +$50

Benefits of our WordPress website design packages

UNIQUE DESIGN

Let your imagination thrive. Adjust desired design to fit your customers’ expectations perfectly. Together, we’ll build an exceptional digital ID for your professional goals.

AFFORDABLE PRICES

Starting at $200, with the Premium WordPress website design package at $340, this will be one of the best investments ever. Our WordPress website design packages are among the most affordable.

BEST INVESTMENT

You’ll make one of the best investments by purchasing one of our WordPress website design packages. After several months the ROI will skyrocket.

HIGH CONVERSIONS

It is not enough to position a website at the top and bring traffic to it. We’ll design and build your site to convert visitors to loyal customers.

TOP RANKING

We’ll find optimal keywords and help you reach the first page in SERP. With our on-page SEO, in less than nine months, you can be on the first page of Google.

WordPress web design packages include...

There are three packages, each including a specific number of web pages. Each WordPress web design package includes the following:

Custom-made design
Competitors analysis
Keywords analysis
Advice for top ranking (video or online consultation up to 30 minutes)
Content upload
Plugin installation (for functionalities of your choosing)
Training to add content by yourself
Custom asset design (image improvements and processing in Photoshop)

The best WordPress web design package for you

How to choose the best web design package for your goals?

How to choose the optimal package for your business or portfolio?

We recommend you base your decision on two factors:

The amount of content you plan to present to website visitors
The position you would like to achieve in search results

The more content you have (or plan to acquire) and the higher rank you desire, the more extensive website you need.

Small business website packages

Service-based small businesses

We recommend the Premium WordPress design package for small businesses, especially if you have multiple services.

Based on more than 100 sites analyzed, we know that each small business service should be described on a separate web page. For SEO, it is highly beneficial if each service has a link in the Main navigation menu.

One-person small businesses

For startups and one-person businesses, Basic is the optimal package. As your small business grows, you’ll add content, pages, posts. and functionalities. Your new small business website (or portfolio) will have the following pages:

Homepage
About
Contact
Galery
Products/services

Established small businesses (with a history)

If you have multiple products or services and have at least several years of experience in the field, your ideal choice would be the Standard package.

Besides five “must have” pages, you should present testimonials, reviews, awards, achievements, etc.

The growth of any small business largely depends on trust. Do not be modest; show your expertise and brilliant track record. For better ranking, use both texts and images.

Adding videos, an FAQ section, and an online chat will dramatically increase the success of your website.

Also, the more pages your website has, the more keywords will be targeted and ranked.

Tips for choosing the best WordPress design package

Here are some valuable tips to choose an ideal WordPress design package:

If uncertain now, the best option is to start small and add web pages and posts later. We recommend you start with a Basic website design package – price $200, 5 web pages.
Another smaller and cheaper option is A three-page website, starting at $60.
If you want to sell online, we offer three great, affordable eCommerce packages starting at $240.

Lastly, maybe you’ll find helpful our internal statistics:

Over 70% of our clients started with a 7-page website (Standard WordPress website package) and added content and functionalities later.

Guarantees for WordPress development packages delivery

If this is the first or second website you supervise, you probably have these three most common doubts:

What guarantees do you have that you will get what you paid for?
How can you be sure that your money is invested safely?
Can you be confident about the deadline?

So, let’s address these three concerns.

Delivery: Testimonials and reviews from our clients are the best proof that our delivery will be flawless and fully in line with your expectations and wishes.
Money safety: We don’t receive any money when you purchase one of our WordPress development packages. Only when we deliver the promised website and when you revise it and approve it will Fiverr (check their Safety policy) transfer the money to our account. The second (or better to say: from our perspective, the first) layer of guarantees is the power of your review. Freelancers are hired based on reviews. Your 5-star testimonial is more important than the money we’ll earn. Finally, we offer a refund.
Deadline: We’ve never exceeded the deadline. As said, your review and satisfaction are of the utmost importance to us.

Still not convinced?

Please, drop us a message or schedule an online meeting to discuss our WordPress development packages and any concerns you have.

The success of the WordPress websites we create

What is a successful website? In our opinion, it is a website that doesn’t cost you too much (money, energy, and time) and works for you. Depending on your goals, success is measured by:

number of sales (for eCommerce websites)
organic visits
conversions
impact and influence on visitors.

All our WordPress website design and development packages include a DIY video or 30-minute consultation.

The goal is to show you not just how to upload or change content, but how to add content that will help you achieve your goal.

What are the most important ranking factors?

Since 2022, Google has put content (originality, value, and structure) as the most crucial ranking factor.
The second factor is SEO – how content is presented to search engine robots.
Then, speed, navigation, and depth come.

Design is not as important as many clients think. At least, it is not crucial for bringing the traffic. The design is somewhat responsible for conversions.

Based on our experience, you’ll probably have some ideas about how your website should look. We’ll incorporate your wishes into each web design package. Adding our knowledge of SEO, development structure, and smooth functionalities integration, we aim to build a successful website (from your point of view).

Web design packages examples

To better understand the term web design package, please check reviews of our previous clients. There, you’ll find screenshots and links to custom-built websites after they chose one of our web design packages.

If those examples are not enough, please get in touch with us. We will provide ideas for your new website and prices for each package.

What is the process after purchasing one of our WordPress design packages?

After you purchase one of our WordPress design packages, there are 8 global phases with 14 steps in total, (steps 1 and 6 are “yours”, the rest is our work):

1) You provide:

access to WordPress or cPanel;
logo, fonts, colors, wireframes, sketches, or links to websites you like
texts and media for upload

2) Content improvement and SEO advice

3) Design and development

4) Plugins installation

5) Delivery

6) Revision

7) Final adjustments

8) Payment

You’ll decide how involved you want to be. Most clients prefer to give us directions and return to their daily routines. Some want to be involved in the design and development steps. We’ll adjust our work to your wishes.

Our goal is to deliver a website that you’ll consider successful.

Website development packages FAQs

What is custom-made WordPress design?

A custom-made WordPress design is a unique look for the new website based on your wishes and goals.

We usually build websites on the free WordPress theme Astra, which allows us (you and us) to let our imaginations fly.

To better understand possibilities and unlimited options, please check our previous work.

Clients usually have one or several websites they like, or they make sketches and wireframes.

You can send us links and all ideas (written or/and drawn), and we’ll create your website tailor-made for you based on your wishes.

What is the cost of WordPress websites?

Our price for WordPress design and development packages goes from $60 up to $340.

What does design package include?

Each website design package includes designing and developing web pages. Based on the package you choose, the number of pages goes from 3-10.

Each package includes:

Homepage
About
Contact

Additional pages depend on your preferences and goals.

Should I buy a WordPress theme for my new website?

No, we do not recommend you spend any money purchasing professional themes. There are two reasons for that:

Any design can be achieved with free themes. We use Astra, the theme installed on one million websites. Astra allows us to build completely unique websites.
Purchased themes are “heavy” – they significantly affect speed, thus lowering your SEO ranking score. Also, they have limitations for design and plugins that can be installed, thus limiting the functionality of your website.

If you find a theme you like, send us a link, and we’ll design your website based on it, but without using the theme.

Can I purchase a WordPress website design package if I don't have a domain and hosting?

Yes, you can. We can help you choose a domain name and hosting package. If you need, we’ll guide you through purchasing and activating your website.

After we complete the project, the domain and hosting remain in your possession.

Do your website design packages include SEO?

Yes, each package includes SEO advice. While developing the website, we’ll implement SEO best practices. We provide videos or consultations to teach you how to write content for the web.

Will I be able to add or change content without knowing any programming?

Yes, you will. We build websites with the Elementor tool. It provides drag-and-drop options for adding content that is intuitive and doesn’t require programming skills. We’ll teach you how to change content without messing up the website.

What will my WordPress website have?

Each WordPress web design package includes the following:
Main pages (Homepage, About, and Contact)
Additional pages based on the package
Main navigation Menu (sticky on all screens for excellent user experience)
Footer designed based on your wishes.

Can I add blog, membership or eCommerce to a WordPress website?

Yes, each package includes plugins installation and setup that will allow different functions.

What do you need from me to get started when I purchase one of your web design packages?

To start designing your new WordPress website, we’ll need access to your hosting dashboard or cPanel.
If you have one, you can provide a logo, favorite colors, and fonts.
If not, we’ll explore best practices in your niche.

We’ll need some information about your goals and desires for the development phase.

If you have a design wireframe or sketches, please provide them to help us better understand your taste.

Will I have to do anything after you deliver a website?

Each web design package has 1-3 revisions included.

Basic has 1 revision
Standard has two revisions
Premium has three revisions

When the website is delivered, you have 48 hours to check if there is anything you dislike and want to be improved.

You can send your demand via Fiverr Messages, you can record a video and send it via email, or we can schedule an online meeting to discuss changes.

Will I take part during the design and development phases?

Depending on your time and management style, you may check our progress daily, or wait for the delivery.

Based on our experience, the best results are achieved if the client lets us work and waits for our questions and further instructions.

Can I change something after you deliver the WordPress website?

If you used all revisions covered by a package, you can reach out to us with your requirements. We’ll make a new custom offer.

If changes are minor, or you need further guidance to make them yourself, we’ll be happy to consult and help.

What will happen if I mess up something when changing or adding content?

If you “break” the website or change something you didn’t plan, don’t hesitate to contact us via Fiverr messages or email, and we’ll help.

When we deliver the website, we ask clients whether they want to have the Admin or Editor (limited) access to a website.

Administrators can change everything, thus increasing the chances of messing up.
Editors can change texts, images, and web page sections, without touching the code.

Before we deliver the website, we’ll install the free Backup plugin that periodically makes backup copies. We’ll show you how to reset the website to a previous version.

If we skipped something and you need more information, please get in touch with us.

If you are uncertain that our packages cover your wishes and goals, please request a quote.

On the link, you’ll find a form with several questions – no typing needed, just check boxes and yes/no answers.

Only four fields are mandatory, the rest is up to you – the more information we have, the more precise the website design package price we’ll provide.

Check our WordPress website design packages and start building your brand.

3 Page Website for Small Business or Portfolio -Best in 2023

SEO, Websites / 09.12.2022.

3 page website for you

Designing and building small websites for entrepreneurs, visionaries, and persons at the beginning of their professional journey.

Make your best investment this year

Order a 3 page website for your small business or portfolio and start building your brand.

Price: $60-$190

(Check our 3 offers)

Table of Content

How much a 3 page website cost?

5 benefits of our small websites

What is a website page?

What is a 3 page website?

Which pages a 3 page website has?

Why do you need a small, 3-page website?

How to create a 3 page website?

Do you know that over 85% of business deals start with an internet search? Your future clients, customers, partners, and employers will google you before they call, email, or buy from you.

You are invisible if you don’t have a beautiful, modern website. You can make the first impression only once.

Don’t disappoint.

Start using the power of the internet to achieve your goals.

Prices of 3-page website packages

BASIC

$60

You provide text and image

Responsive design
Custom & unique website
Number of pages: 3
Revisions: 1

Delivery time: 3 days

STANDARD

$90

You provide text, we provide images

Responsive design
Custom & unique website
Number of pages: 3
Revisions: 1
Custom asset design: 9

Delivery time: 5 days

PREMIUM

$190

We write text, and provide images

Responsive design
Custom & unique website
Number of pages: 3
Revisions: 1
Custom asset design: 15

Delivery time: 7 days

When you order, you’ll be redirected to Fiverr – one of the best freelance platforms in the world.

Your money will be fully protected by Fiverr’s policies.

You’ll pay after we deliver your brand new beautiful 3-page small business website.

How much a 3 page website cost and what's included

The price of the 3-page website goes from $60 to $190. We provide three packages:

BASIC – designing and building a 3-page WordPress website with the upload of your content (texts, images, graphics, videos, and other media content). The price is $60.
STANDARD – designing, building, and SEO optimizing a WordPress website with your content and our images. Or we can improve and Photoshop your images. This package includes a free consultation to help you write texts like a pro. The price is $90.
PREMIUM – the turn-key option. You can send us links to website designs you like, your logo, colors and fonts you prefer, and links to your social media profile, where we can find content to write SEO texts for your three web pages. Send us some texts describing your products and services if you feel like it. We’ll write content and find images and other media content to build a unique, responsive, memorable website for you. The price is $190.

Our article “Writing for the web” will be beneficial if you choose the Basic or Standard gig.

If you have physical products, use our guidelines from the article “How to write SEO product description.”

Benefits you'll have with our 3 page sites

Build your brand

A website is a best and cheapest way to start building a brand. Also, having feedback from your customers will further establish you as a trustworthy business.

Beat competitors

Your competitors are already on the internet. Join the fight. Your 3 page website is enough for a start. You’ll expand later.

High ROI

How much is one new customer worth to you? Investing $60, $90, or $190 will return in less than a month. Is there a better way to spend money?

Save time and energy

By choosing the turn-key option (the Premium Gig), in a week, you’ll have a live, unique and beautiful 3 page website without investing more than an hour of your time.

Expand your reach

First, we’ll SEO optimize your new, 3 page website for local searches. Later, you can reach any market in the world and bring traffic and new customers.

What is a website page (in plain language)

A website page (in plain language) is all content one finds while scrolling one internet address.

You are on a different web page when you click a link and go to a new address (URL).

The Homepage is one page of the website; Another page is the About us; the third might be the Shop page, etc. When you scroll to the end of this article, you’ll reach the end of one web page. If you click on any link in the meantime, you’ll land on another web page.

Examples of website pages — Examples of 3 website pages

There are long and short web pages, depending on how much content one can see without changing the internet address.

Sometimes a web page has more content – that is a long, or rich, page. One must go through multiple screens to reach the bottom of it.

Short web pages are usually Contact and Landing pages.

What is a 3 page website

A three-page website is a minimal, “basic” site any business should start with. There are websites with tens of thousands of pages. Examples of the largest websites are Google, Amazon, Etsy, YouTube, Facebook.

Small businesses usually have up to 10 pages unless they have a blog or a web shop.

The more unique content a website has, the better its Google ranking and general Domain Authority are.

No matter how big a website we build, we always start with a 3-page sub-project. Depending on the client, usually, we expand to other pages and add more content.

3 page website should provide general information about a company or a person. A new visitor should understand each page’s purpose in less than 3 seconds.

3 types of web pages - What are the three web pages every website should have

Three types of web pages “mandatory” on any website are:

Homepage
About (with services and products you provide)
Contact

The Homepage is the most visited page on the internet. There are great and bad homepages.

Guidelines for the great Homepage

To have a great Homepage, you should follow these guidelines:

The first screen on any device, called the Hero Section, should send two messages in less than 3 seconds: “What is the purpose of the website” and “What will a visitor gain from staying on it“.
Use only one memorable call-to-action (CAT) button. Try not to be boring and use “Read more”, “Contact us”, or something similar. Be creative and try to provoke action.
Below the Hero section, list all benefits for the visitor. Don’t be modest- show them why they should do business with you. Shortly explain how you’ll make their life better.
Answer questions in advance. Lower the risk for the visitor. Make them comfortable to take the next step and click the CAT button.
Dissuade all doubts and provide proof of your “greatness”. Put reviews and testimonials (3-5 will suffice).
Do not use pop-ups, social media icons, paragraphs about you, or anything else that could distract the visitor from the goal.
Never forget: the goal (and only purpose of the Homepage) is to keep the visitors on the website and entice them to click on the CAT button.

Peculiarities of the About us page on a 3-page website

On a 3-page website, the About page should be persuasive and informative to convince visitors to buy, cooperate, hire, subscribe, etc.

Following the guidelines below, you’ll achieve the website’s (and yours) goal. Your About page should have 6-7 sections:

Start with the services you provide or products you sell.
List all benefits for website visitors and your competitive advantages.
Explain how you will help, improve, fix, inform, support, etc.
Provide proof for all said (testimonials, reviews).
In the end, tell visitors something about you that might be important- show your expertise and experience.
Don’t forget to tell people what to do next – add a powerful CAT button.

Remember! the About page shouldn’t be about you. It must provoke the desired action – convince visitors that you are the optimal choice for their wishes and problems.

Focus on visitors, not on yourself.

Contact page

The Contact page on the 3 page website is not too different than the same page on large sites. The only difference might be the addition of the FAQ section.

Add an FAQ section at the bottom to save time and build trust. Answer common questions in advance.

Guidelines for the great Contact page:

Make the phone and email clickable
Add WhatsApp, Telegram, or other messaging tools
Embed the Google Map (essential!)
Add a contact form, preferably with multiple choices (as easy as possible)
Add FAQ section (don’t forget to put the Schema markup for better SEO- the Rank Math free plugin can do that for you)
Don’t forget a powerful CAT button. Before it, tell visitors what will happen when they click on it – who will answer, when, and how it will benefit them.

If you have an old, obsolete website or don’t have one at all, start with a small, 3 page website and take the first step in building your brand.

Use our Free website ranking check to determine if your website needs improvements or a redesign.

If you want to improve your small website ranking, our article “50 Ways to improve a website” will help immensely.

Why you need a 3 page website

Small, several-page websites are a necessity in our digital era. Having an internet ID is a must. It is much better to start small than not have a website.

Properly built, designed, and optimized, besides a beautiful digital ID, your 3 page website can serve you for:

Social media campaigns
Google Ads campaigns
LinkedIn profile
Google business profile
Communication with your customers
Getting reviews
Getting feedback about your products and services
Testing the market for new products and services without investing in an unknown
Email campaigns and
All digital marketing techniques suitable for your business and goal.

How to create a 3 page website

If you decide to try and create a 3 page website by yourself, here is a step-by-step manual:

Choose the name for your new website. We recommend NameCheap to research domain names. Their Beast mode will help you find a cheap domain name.
Buy domain and hosting. We recommend A2 hosting, Bluehost, or NameCheap.
Using your hosting Dashboard, enter the WordPress Admin panel.
Delete pages and posts already installed.
Go to Settings/Permalinks and choose “Post name”
Go to Appearance, and delete all themes except one (Twenty Twenty or Twenty Twenty Two).
Install Astra free theme
Install plugin called Starter Templates — Elementor, WordPress & Beaver Builder Templates (copy bold text and paste into “Add New Plugin”)
Go to Plugins and install Elementor, WP Fastest Cache, Updraft Plus, and Rank Math SEO – all are free. To find out how to set up plugins, check videos on YouTube.
Start building your website.

Check the 10-minute video “How to Create a Astra Theme WordPress Website with Elementor – Step-by-Step Tutorial for Beginners“.

If you are a beginner, one video won’t be enough. You can find more educational videos on YouTube. Watch as many as possible since a great website needs web design, content writing, SEO, and digital marketing expertise.

We can help with our consultation and coaching. Drop us a message to schedule our first online educational meeting. Check our prices for consultation, coaching, and support.

If you don’t want to learn new skills but plan to spend time doing what you do best (managing business, providing your services, or selling products), purchase one of our gigs on Fiverr and enjoy your new, unique 3 page website in less than a week.