Discover what benefits you’ll have from a website redesign and why you must perform it regularly.
Investing in the redesign and SEO will pay off quickly and with a high ROI.
Benefits of website redesign
5-minute read
8 website redesign benefits - TABLE OF CONTENT
Website SEO and redesign are great ways to cheer up your business!
The results will be:
1. How does redesign improve USER EXPERIENCE
User experience (UX) is the overall impression and satisfaction we experience when interacting with a product, service, or system.
In the context of websites, UX pertains to the ease of navigation, the usefulness of content and features, and the effectiveness of meeting the user’s objectives.
A positive UX occurs when website visitors:
- efficiently and intuitively find what they are searching for,
- in less than 3 seconds, comprehend the information provided,
- accomplish intended goals with ease.
A great UX affects visitors’ feelings, expectations, preferences, and motivations and aims to offer a seamless and enjoyable interaction with a website.
A website design evolves yearly, and internet users change their expectations quickly. The attention span is shorter than ever. People won’t bother to search and scroll if that requires any effort.
Website redesign is necessary to follow trends and provide good UX leading to increased engagement, higher conversions, and enhanced customer satisfaction.
2. How does redesign affects BRAND awareness
Brand awareness is consumers’ ability to recognize a company’s name, logo, slogan, and other distinctive characteristics.
Brand awareness differentiates your business from competitors, increasing your chances of a sale. With a strong brand, you’ll have a broader market reach, tighter customer loyalty, more purchases, and steady, rising profit.
In today’s day and age, the most powerful tool for establishing a brand is your website.
Since over 95% of all business decisions start with internet searches, your website is the ultimate digital ID. As said before, consumers’ expectations are changing yearly. Your website must follow trends, or it will become obsolete, harming your profit and goals.
3 benefits of website redesign directly affecting BRAND
The benefits of website redesign for your brand are manifold. They will demonstrate to customers that your business is modern, responsive to changes, and up-to-date on trends.
Firstly, a website redesign will enhance visual appeal and aesthetics, making it more attractive, modern, and engaging to your potential customers. This will create a positive first impression and glue them to your website, increasing the likelihood of returning, purchasing, and sharing.
Secondly, a website redesign will allow you to easily communicate a company’s unique value proposition and brand messaging. By creating more intuitive navigation and a clear content hierarchy, visitors will better understand your brand’s offerings, mission, and values.
Thirdly, a website redesign can improve its functionality and responsiveness, making it easier for visitors to interact with the site and access the information they need. This will enhance the overall user experience and satisfaction. Happy customers tend to share and leave 5-star reviews, making them your best advertisers and brand promoters.
3. How does redesign affects the website's DOMAIN AUTHORITY
Domain Authority (DA) is a search engine ranking score developed by Moz, which predicts how well a website will rank on search engine result pages (SERPs).
In other words, DA is a measure of the authority and trustworthiness of a website based on two factors:
- the quality and quantity of links pointing to the website
- originality, usefulness, quality, and quantity of the content
The DA score ranges from 0 to 100, with higher scores indicating a greater likelihood that the website will rank well on SERPs. The higher the DA score, the more reputable and authoritative website is, leading to more traffic, higher conversions, and increased profit.
You can check your DA on Moz or Ahrefs.
Check DA on Moz (more relevant).
Check your DA on Ahrefs (usually exaggerated).
IMPORTANT:
Do you want to improve your website ranking?
The only way is to increase its domain authority. And to do so, one of the necessary steps is a full website redesign, including UX, SEO, and content updates. Only then you’ll experience the benefits of the website redesign.
4. How does redesign increase SERP rank
While Domain Authority (DA) is the potential to rank high, SERP rank is the actual score search engines assign to each website based on many factors, among which the following are the most important:
- SEO
- number and quality of backlinks
- content relevance, originality, and freshness
- users engagement
The first and the fourth factors are tightly related to web design. SEO requires clear structure, headings with relevant keywords, short paragraphs, original images, and readable texts.
According to research:
- 61.5% of website visitors spend 50% more time on websites with attractive visual designs than those with unattractive visuals.
- Website design also plays a vital role in user engagement – visually appealing layouts and easy-to-navigate webpages can increase user engagement by up to 32%.
- Including videos reduces the bounce rate by 30% and enhances user engagement by offering users a dynamic and interactive experience.
- Engaging visuals such as high-quality photos, infographics, and illustrations increase engagement and conversion rates by 80%.
- Responsive design, optimized for mobile devices, will boost conversions by up to 20%.
CONCLUSION:
Practice and marketing studies confirmed that the benefits of website redesign are manifold, leading to more sales and high ROI.
5. How does a website redesign boosts TRAFFIC
The benefit of website redesign experienced through traffic boost is indirect. You shouldn’t expect that investing in the redesign will immediately result in visitors influx. (Or, at least, not without paid marketing campaigns or fierce social media promotions).
If done properly, a website redesign will:
- improve user experience,
- prolong time spent on the site, and
- increase engagement rate, SEO score, and Domain Authority
resulting in a higher SERP ranking. It might take some time, but you will notice the steady rise of website traffic as one of the most important benefits of website redesign.
Here are some data that confirms that there is a correlation between website redesign and more traffic:
- Marketing studies show that website redesigns can boost website traffic by up to 30%.
- Making text easier to read and more user-friendly increases website traffic by up to 10%.
- Redesigning the checkout process reduces obstacles visitors may encounter while browsing your site, thus encouraging them to stay longer.
- Adding new content, such as blog posts and product reviews, will attract new visitors.
Besides redesign, there are numerous methods to increase traffic to your website. You shouldn’t implement all at once, but the redesign is an absolute must.
IMPORTANT:
When you decide to perform website redesign and optimization, ask yourself: “What do I want the visitor to do when they reach the end of the page?”
Never lose sight of the goal you want to achieve with your site.
The second biggest mistake we’ve come across often is clients getting lost in the choice of colors, images, and font type, completely overlooking the purpose of each web page and its sections.
Every dollar and minute you invest in redesign and optimization should contribute to increased conversion.
6. How does a website redesign increases CONVERSIONS
A conversion rate is the percentage of visitors who take action on a website compared to the total number of visitors.
Examples of conversions:
- purchasing
- subscribing to a newsletter
- becoming a member
- filling out the form
- calling or sending an email
Conversion rate is widely used in marketing to measure the success of the website and its different strategies and campaigns.
Website design is the major influence factor for conversions. We do not talk about colors and fonts (which are important), but the structure, media, call-to-actions, scrollability, responsiveness, ease of navigation, and, most importantly, emotions visitor experiences.
Recent studies confirm that a significant increase in conversions is one of the greatest benefits of a website redesign.
A study conducted by HubSpot found that businesses that redesigned their website every 1-2 years have a conversion rate 3 times higher than those that redesigned their website less frequently.
Redesigning the Moz website resulted in a 52% increase in revenue per visitor and a 66% increase in free trial signups.
A study by the Nielsen Norman Group found that website redesigns increased conversion rates by an average of 35.6%.
Studies have shown that website redesign can reduce cart abandonment rates by up to 30%.
CONCLUSION:
If your website has traffic, but you are unsatisfied with the number of purchases, calls, subscriptions, or form submissions, the most probable culprit is the design of your website.
Solution: invest today in a website redesign and SEO, and enjoy benefits for months and years to come.
7. How does a website redesign increases the NUMBER OF RETURNING CUSTOMERS
Increased number of returning visitors, as one of the benefits of a website redesign, is based on psychology and the subconscious. Every image, video, text, call-to-action, form, and other element affects emotions. Beautiful layout and smooth navigation wrapped all those enticing positive feelings.
The website built by the latest design trends surreptitiously leads visitors toward the desired action, making them feel great, safe, understood, and supported.
Once you achieve a certain trust level and you provide information, solutions, or products a visitor was searching for, they will come back for more.
Knowing that acquiring a new customer is over 30% more expensive than bringing back the old one and knowing how important a design is, you can see why and how a modern look of your website guarantees repeated visits.
8. How does a website redesign increases PROFIT
The final result and ultimate benefit of the website redesign is the steady rise in your profit.
As multiple studies confirm, by making your website:
- responsive
- user-friendly
- modern
- beautiful
- easy to navigate
- unique
- engaging
you’ll establish your brand, build trust, boost traffic and conversions, and motivate visitors to return for more.
If your average sale is, for example, $50, and you invest $500 in the redesign, starting from your 11th new (or returning) customer, each purchase will add to the profit rise.
(To know if your website needs a redesign, check our article “When is it time to redesign a website.”)
CONCLUSION:
Investing in a website redesign is the smartest decision you can make if your website doesn’t work for your goals.
The benefits of website redesign are manifold, and you’ll experience them for years.
9. How much website redesign cost
The cost of a website redesign varies depending on several factors, such as:
- the complexity of the design,
- the number of pages, the functionality required, and
- who will provide new content.
Simple redesigns can start at a few hundred dollars, while more complex redesigns cost thousands.
Our price is $40 per web page we redesign and SEO optimize for higher ranking in search results.
Additionally, we provide discounts for five and ten web pages.
Please, check our website redesign and SEO packages we offer via Fiverr freelance platform.
If you want to find out if your website needs redesigning, ask for our free website rank check with improvement recommendations. In less than 24h, we’ll tell you where your website is now and what you should do to start enjoying all the benefits of the website redesign.