Websites

How to write SEO product description: 100% successful guide

Websites /

Do you want to improve your webshop rank on Google? This is the perfect article for you.

We’ll show you how to write excellent SEO product descriptions or how to be able to hire and supervise someone to do that for you.

*** 9-minute read ***

Write product descriptions that sell and rank high

How to write SEO product description - Guide with examples

TABLE OF CONTENT

Before we start, here is a quick tip for you: always have in mind that people and machines judge all content on your website:

  1. Google and other search engines evaluate what the pages/products/posts are about (SEO is for that)
  2. Website visitors will stay on your website if you can solve their problems and satisfy their need that was the reason why they came
Content and SEO product description are judged by machines and people

Why is product description important

Based on research, if there are two identical products, 87% of buyers will choose the one with a good product description.

 

First, a good SEO product description will help Google and other search engines “understand” what you are selling.
If products are not SEO optimized, search engines won’t offer them to Internet users during searches.

 

Secondly, if the product is on the SERP (Search Engine Result Page) and a visitor comes to the single product page, the product description largely influences whether the site visitor will click the magic “buy button”.

 

Other factors that affect a buyer’s decision are:

  • price
  • images
  • short description
  • payment options
  • checkout process
  • shipment options
  • shipping costs

What is meta description and why is it important

A meta description is a text below the link in search results.

What are meta descriptions and why are they so important

Click on the image to enlarge

In our example above, over 590 million web pages rank on SERP for the keyword “what is meta description”.

When you search the internet for some keyword and get SERP, how do you decide which link to click?

Meta description sells your web page/product/post to search engines and internet users. Make it count – a good meta description brings traffic to your website.

Write a powerful meta description for your product with 150-170 characters (counting spaces and punctuation).

Instructions to write good meta description:

  • Tell people what is the benefit of what you sell
  • Which problem your product/service solves
  • How your product makes them more beautiful, healthy, heapy, selfless, etc.
  • Don’t lie or try to trick people into clicking on your link
  • Include your primary keyword (mandatory)
  • “Talk” to your perfect customer

If your website is built on WordPress, we recommend the Rank Math free plugin for SEO. It will help you embed meta descriptions for the page/product.

If you are a programmer, here is the article with an example of excellent meta description tags – scroll to the bottom of the article “Importance of click-worthy meta descriptions in SEO.”

Examples of great product meta descriptions:

Good short product description

A short product description is located beside the primary product image, usually on the right on the single product page.

Example of good short product description

Click on the image to enlarge

A short product description has the power to sell.

 

When a visitor comes to a single product page, he is in a hot buying cycle zone. (To learn more about buying cycles, read a part of our article “Writing for the web – buyers journey“).

 

If there is doubt, a short product description must evoke the desire to buy.

 

Here are tips for writing a great short description:

 

  • Don’t be boring. Talk to your perfect customer. Imagine their mouse pointer on the Buy button, ready to click. Give them the final push.
  • Never start with “This amazing shirt, glass, pen…”. Tell the visitor how they will feel if they purchase. Help them imagine possessing the product. Evoke the feeling “I must have this.”
  • First, address emotions – they are the dominant factor.
  • Then list benefits and major product characteristics.
  • Use bullets when possible.
  • Make it short enough to see the Buy button on the first screen.

Please, check the image below. Which product would you buy?

Example of good and bad product short descriptions

In the upper image, there is no short product description. The visitor can’t know if the baseball bat is a souvenir, a real bat for kids, or an adult bat.

 

Both images were shown to 70 people.

92% of tested visitors chose the dark baseball bet.

8% were undecided.

0% chose the product without a short description.

How to write SEO product description and why it matters

A detailed product description is below the product images.

 

Statistics show that over 80% of shoppers consider product descriptions very important. They don’t read everything. Most skim and scan, but they need info.

 

A good SEO product description has 200-600 words. It’s not easy to reach that word count.

 

We recommend first writing the description and then optimizing it.

 

Here are general guidelines for writing SEO product descriptions that will rank high on Google and help visitors click the Buy button:

  • Put all relevant data about the product.
  • Add images that show how to use the product
  • Add video
  • If possible, write what others said (don’t lie)
  • Present all the benefits the buyer will experience
  • Use emotions, power words, adjectives, and adverbs
  • Add ideas, recommendations, and expert advice
  • Use bullets, bold font to point out the essential information, and tables to present “boring” data.
Product descriptions that gets high reviews

When you have your product description, it’s time to perform SEO optimization. Without it, Google and other search engines will not know the product’s value and type. Consequently, they will not rank it and show it to potential buyers. 

Optimization of product step-by-step guide

STEP 1 – choosing keywords

 

Choose 2-5 keywords (KW). Decide which one is the primary.

  • Think as your perfect customer does. When internet users search the web to buy your product – what do they type?
  • Use the free keyword analyzer Ubersuggest.
  • The second option, probably the better, is to hire an SEO expert to perform keyword analysis and provide you with a list of keywords.

For $5-$50 per product, you can find a freelancer on Fiverr. If you decide to do that, type in “keyword analysis” in the Fiverr search field – you’ll get over 3000 results.

 

STEP 2 – writing SEO headings and product title

The title is the sentence that appears in SERP.

The product title must have the exact primary keyword somewhere.

 

Example of SEO product titles in SERP

Headings are not the same as titles. They do not appear in SERP.

Headings are important for two reasons:

  1. they help Google and other search engines to understand what the content is about
  2. they improve user experience by allowing visitors to skim and scan the text.

You should have several headings in the product description. Here is a simple recipe:

 

  • Write ONLY ONE H1 – the highest level heading. It MUST contain the exact primary keyword. It should be slightly different than the title. You can use only the primary keyword if your imagination doesn’t come with something better.
  • Write one H2 with the primary keyword. Add words such as: specification, measures, maintenance, etc. (depending on the content below).
  • It would be beneficial for SEO to have several more H2 and H3 with other keywords.

The following text must address the heading’s topic!

 

DO NOT TRY TO TRICK GOOGLE – the website will be punished severely.

STEP 3 – how to write SEO friendly product descriptions

Write as if you were talking to your ideal customer. People who read product descriptions need additional information to decide – they are still not ready to click the Buy button.

 

  • Give your potential buyers all data you have.
  • BE HONEST.
  • Include expert advice.
  • Show best practices on how to use the product.
  • ADDRESS all benefits your webshop visitors will experience.
  • Show before-after (preferably with images).
  • Use everyday language. A 12-year-old must understand your text.
  • Insert an instructional video and images.
  • Images should show your customers with a product (happy people). We tend to imitate others. If something is good for others, it must be good for us, isn’t it?
  • Since you are an expert for your products, give your opinion and advice.
  • REMEMBER – always address emotions! We shop based on our feelings, no matter how we rationalize the decision. We want to be more beautiful, healthy, energized, prosperous, pampered, etc.

 

Now, it doesn’t seem so difficult to reach 600 words. Yes, it’ll take time, but it will be worth every minute.

Google loves content, and you’ll be awarded with a higher ranking.

If you are out of ideas and have writers blockage, we recommend  Product Description Generator – Free AI Tool

Images and videos to improve product description SEO and user experience

Would you buy this product?

(Can you even tell if that is a souvenir, a kids’ baseball bat, or an adult bat?)

Example of good and bad product images 2

How about this one?

Example of good and bad product images 6

Yes, a picture speaks a thousand words. Good images have the power to sell.

 

The primary product image must be perfect. It shouldn’t be taken by a mobile phone with a blurry background. It must be clear, with high contrast, white background, and additional data, if needed.

(As the baseball bat length – so the customer will know if the bat is for kids or adults, for example).

 

Besides images on the first screen, embed photos and videos into the product description.

 

Images and videos in the product description will improve the SEO score and user experience. Photos before/after are extremely powerful.

 

  • If you sell products like coffee, show photos of a sad, tired person (before) and energized one (after the first sip).
  • If you sell technical items, furniture, or home accessories, add images of happy people holding those products (photoshop them if you don’t want to organize a shooting session).

 

IMPORTANT for SEO:

Use primary keyword in image ALTERNATIVE TITLE – ALT TITLE. In WordPress, you will find it in the Media section, when you click on the image.

ALT image title - SEO for images in product description

 

Google “sees” only ALT title and uses it for ranking.

Images can bring traffic.

Many users browse images rather than websites.

Examples of poorly written product descriptions

Figgjo porcelain saucer

Utopia Rita Cut Glass

Good product seo examples

Well-optimized product with great user-experience examples (taken from the website GDuke.com):

 

Creme brulee dish

optimized for keywords:

  • creme brulee dish (prime)
  • dish for creme brulee
  • creme brulee dishes

Wok

optimized for keywords:

  • wok (prime)
  • wok steel
  • cooking with wok

Koru Kids kitchen chair booster

optimized for KW:

  • booster seat (prime)
  • booster seats Ireland
  • booster seat for table
  • booster seat Ireland
  • booster seat table
  • kids booster seat
  • booster seat for kitchen chair

How to hire a good product description writer

How to choose a good product description freelance writer

We recommend two platforms to hire a freelance writer: Upwork and Fiverr.

You can find excellent writers on both.

 

Below, you’ll find recommendations for hiring a good product description writer.

Written by Natasa, our CEO.

 

“For years, I’ve been working as a freelancer and hiring ones. Being on both sides of the same coin, I encountered great and not-so-great freelancers and clients. My general advice when hiring a freelancer is:

  • Start with one product
  • Post a job with clear instructions – be specific about a product, number of words, SEO, and images
  • If possible, add 1-3 links to your competitors
  • Put a reasonable price – $20-$100 for 600 words product description
  • You’ll probably get over 50 offers – discard those with short or copy/paste cover letters
  • Check reviews and previous work – but don’t discard freelancers without reviews – all of us were nubies once
  • Select up to 10 freelancers and start communication
  • In the end, go with your gut and be willing to have the best product review or the worst one
  • Ask others (friends, colleagues, family) what they think about the article
  • If satisfied, stick to a freelancer and offer a long-term contract. If not, repeat the procedure until you find a good SEO product description writer.”

TEMPLATE FOR A GREAT SEO PRODUCT DESCRIPTION

Template to write SEO product description
DOWNLOAD TEMPLATE

Free download.

You don’t have to leave an email, subscribe, join, or anything else.

We hope it will help you improve your webshop’s Google ranking.

 

If you have any questions, please contact us for further assistance.

How to write SEO product description: 100% successful guide Read More »

9 Website Success Metrics + Best Measuring Tools (Free&Paid)

Websites /

Imagine having the keys to unlock the full potential of your website. What if you could measure its success and know exactly where to focus your efforts for maximum impact?

Website success metrics and tools for measuring

Which tool helps you measure website success metrics

That’s precisely what website success metrics can do for you – they give you a deep understanding of your website’s performance. From the number of visitors to their behavior to the effectiveness of your marketing campaigns, with the right metrics, you’ll be able to optimize your website for

  • higher conversion rates,
  • greater engagement, and
  • an overall more successful online presence.

So, buckle up and get ready to take your website to the next level with website success metrics!

Table of Content

  1. Website success is measured by how well it…
  2. 9 most important website success metrics to measure and monitor
  3. Which tool helps you measure the success of your website – list of 6
  4. 3 Free tools to measure website success
  5. 3 Paid tools to measure website success metrics (with prices)
  6. Which tools to choose to measure the success of your website?

Website success is measured by how well it ...

Website success is measured by how well it

You probably measure your website’s success by how many calls, purchases, members, clients, etc., it generates. There are precise website success metrics to express and follow the growth (or decline) of  your online presence.

 

Website success is measured by how well it:

  1. ranks in SERP (for targeted keywords),
  2. attracts visitors,
  3. how long visitors stay on the web pages,
  4. how much visitors explore, and
  5. (most importantly) how high is the conversion rate (website’s goal completion).

SERP ranking

A website’s ranking on the search engine results page (SERP) is one of the key website success metrics.

 

A high ranking indicates that the website has relevance and authority in the eyes of the search engine, which translates to better visibility and more traffic.

 

To achieve a high SERP rank, it’s vital to implement the best search engine optimization (SEO) practices, such as

  • keyword research,
  • on-page SEO optimization,
  • link building, and
  • user experience optimization.
Website success metrics - clickable titles

Click-provoking titles

When the website appears in SERP, the title of a website’s page is crucial in attracting visitors and enticing them to click. A compelling title that accurately reflects the page’s content can help increase click-through rates and reduce scrolling over the listed websites for a particular keyword.

 

Titles should be concise, descriptive, and include relevant keywords. They shouldn’t be longer than 60 characters.

 

The second factor when internet users decide whether to click on the website’s link listed in SERP is the meta description. Meta description is short (160 characters) text just below the title.

Time spent on the website site

The time a visitor spends on a website is another important website success metric. A high average time on the website indicates that visitors are engaged with the content, finding it useful.

 

To increase time on site, websites should:

  • in less than 3 seconds, convince visitors that their problem will be solved, or desire satisfied,
  • provide unique, valuable, and relevant content,
  • have a powerful Hero section on each page and post,
  • be easy to navigate,
  • tell visitors what to do next (call-to-action buttons),
  • have a clean and user-friendly design, and
  • load fast.
Website success metrics - engagement and session duration

Exploration

The amount of exploration a visitor does on a website is another factor that contributes to success. A high level of exploration indicates that the visitor is interested in the content and finds it relevant to their needs.

 

To encourage exploration, your website must have a clear and intuitive navigation structure, internal links to related content, and original, valuable, engaging content.

Conversion rate

A website’s conversion rate is the most important website success metric. A high conversion rate means visitors are taking a desired action (making a purchase or filling out a form), ultimately leading to business growth.

You built your website with one goal. The higher the conversion rate, the better your website serves you.

If you are a service business owner, the conversion rate is the number of new clients that called to hire you (compared to the total visitor number).

If you run an eCommerce website, the number of completed purchases compared to total visits will show you how successful your online store is.

To increase conversion rates, websites should have

  • enticing and imaginative call-to-action (CAT) buttons,
  • a user-friendly checkout process, and
  • trust signals, such as customer reviews and secure payment options.

9 most important website success metrics

Most important website success metrics

Based on our experience, nine most important website success metrics the website owner should follow are:

  1. Domain authority (DA)
  2. Bounce rate (Engagement)
  3. Pages per session
  4. Session duration
  5. Conversion rate
  6. Revenue
  7. Traffic sources
  8. SEO ranking
  9. Mobile traffic
  1. Domain authority (DA):Domain Authority (DA) is a metric that predicts the strength and popularity of a website, and it is used by search engines to rank websites in search results. It is developed and trademarked by Moz, a leading SEO (Search Engine Optimization) company.

    A website’s Domain Authority score ranges from 0 to 100, with higher scores indicating a greater ability to rank on search engines. The score is calculated based on various factors, including the number and quality of links pointing to a website, the age of the domain, and the content on the website.

    A website with a high DA score is an authority in its industry, and therefore, it is more likely to rank on the first page in search results. For example, here is the list of websites with the highest DA:
    1. Google.com – DA 100
    2. Facebook.com – DA 100
    3. YouTube.com – DA 100
    4. Amazon.com – DA 96
    5. Wikipedia.org – DA 92

  2. Bounce rate: the percentage of visitors who leave the site after visiting only one page.
    1. User engagement rate: NEW in GA4! 😢 – reciprocal value with respect to bounce rate (1/bounce rate). Since July 2023. standard “old” Google Analytics will cease to exist, and we’ll be left only with Google Analytics 4 (GA4). In GA4, the bounce rate doesn’t exist anymore. It’s replaced with an engagement rate.

  3. Pages per session: the average number of pages viewed per session (per one visitor), which can indicate engagement and interest in the site’s content.

  4. Session duration: the average time spent on the site per session can be used to gauge engagement and interest.

  5. Conversion rate: the percentage of visitors who complete a desired action, such as making a purchase or filling out a form.
    1. Lead generation: the number of leads generated through the website, such as contact form submissions or newsletter sign-ups (the same as the conversion rate, but in numbers, while the conversion rate is a percentage).

  6. Revenue: the total amount of money generated from the website, including sales, advertising, and other sources

  7. Traffic sources: the sources of traffic to the website, including search engines, referral sites, social media, and direct visits.

  8. Search engine ranking: the website’s position in search engine results for relevant keywords can impact visibility and traffic.

  9. Mobile traffic: the percentage of website traffic that comes from mobile devices, which is important to track as mobile usage continues to grow

Which tool helps you measure the success of your website

Tool to measure the success of a website
There are free and paid tools to measure the success of your website and the website success metrics above.

Free tools are:
  1. Google Analytics
  2. Google Search Console
  3. Matomo (ex. Piwik)

Paid tools with limited free plans:
  1. Semrush
  2. SE Ranking
  3. Ahrefs

Free tools to measure the success of your website

Free and paid tool to measure website success metrics

Google Analytics

Google Analytics is the free, most precise, and comprehensive tool for measuring your website success.

GA tracks and reports website traffic. It provides insights into how users interact with your website, including:
  • the number of visitors,
  • the source of their traffic, and
  • the pages they visit.
Google Analytics also provides real-time data, allowing you to monitor traffic and respond to real-time changes.

One of the key features of Google Analytics is its ability to track conversions, defined as specific actions that a user takes on a website. These actions could be anything from purchasing to filling out a form.

By tracking conversions, website owners can gain insights into which marketing efforts are most effective in driving traffic and converting visitors into customers.

Google Analytics also provides a wealth of data about a website’s audience, including demographics, location, and device usage.

Conclusion: you can benefit from Google Analytics to tailor your website’s content and marketing efforts to better meet the needs of your targeted audience. GA metrics helps you achieve your online business goals.

Google Search Console

Google Search Console is a free tool offered by Google to help you monitor and measure a website’s ranking in Google Search results.

With Google Search Console, you can track your website’s

  • search performance,
  • the number of clicks,
  • impressions,
  • the average click-through-rate,
  • the number of queries that drive traffic to your site,
  • most popular pages,
  • the number of people coming to your website from Google SERPs.

Additionally, Google Search Console provides valuable insights into technical issues that might affect your website’s visibility in search results.

Problems you can track with GSC are:

  • crawl errors,
  • security issues,
  • mobile compatibility
  • missing schema code
  • incomplete information (eCommerce data).

GSC metrics will show you which problems your website has and point you to how to fix them. You’ll get an email each time GSC crawls your website and discover an issue hindering performance in search results.

GSC helps improve your website’s search ranking and drive more organic traffic.

Matomo

Matomo is an open-source (free) web analytics platform that provides website owners with a comprehensive understanding of their website’s traffic and user behavior.
With Matomo, you can track important metrics such as:
  • page views,
  • unique visitors,
  • bounce rate,
  • conversion rate
  • time on site
  • custom event tracking, etc.
Secondly, Matomo offers advanced features such as e-commerce tracking, including purchases, cart abandonment rate, the success of the checkout process, etc.
Thirdly, Matomo provides data privacy and protection, allowing you to control who has access to your website’s analytics data.
Conclusion: Matomo gives you valuable insights into your website’s performance and a better understanding of how visitors engage with your content.
All mentioned information helps you make informed decisions about website improvements, content creation, and marketing strategies leading to your goal achievement.

Paid tools (with free plans) for measuring website success

If you decide to invest money and purchase an SEO tool to improve your website ranking, we recommend one of these three:

  1. Semrush
  2. SE Ranking
  3. Ahrefs

The order we listed them doesn’t determine their value. All three are comprehensive, informative, and great for keyword research, rank tracking, and creating good marketing campaigns.

Semrush

Semrush logo

Semrush is a comprehensive SEO tool that helps improve search engine rankings and drive more organic traffic to your site.

With Semrush, you can track your website’s

  • search performance,
  • keyword rankings,
  • backlinks, and
  • organic search traffic.

You can also:

  • conduct in-depth keyword research,
  • analyze your competitors’ SEO strategies, and
  • identify opportunities to improve your SEO.

Semrush also offers a range of tools for on-page optimization, such as

  • site audits to identify technical SEO issues,
  • content audits to help you optimize your website’s content for search engines.

With Semrush, you can gain a competitive edge in your SEO efforts, stay on top of industry trends, and make data-driven decisions to improve your website’s visibility in search results.

 

 

Semrush prices

Semrush offers a very limited free plan where you can track your overall success. If you want to track listed metrics and use all useful features, you’ll have to pay $120 monthly, or $1200 yearly, meaning, with a yearly plan you save $240.

Se Ranking

Se Ranking logo
SE Ranking is an all-in-one SEO platform that provides website owners and digital marketers with tools to improve a website’s search engine ranking and online visibility.

SE Ranking tools include:
  • keyword research and analysis
  • backlink monitoring
  • competitor analysis,
  • website analytics,
  • SEO rankings
  • visibility monitoring,
  • on-page optimization analysis

A keyword research tool allows users to identify the best keywords for their website and monitor their performance over time. The tool provides detailed information on keyword competition, search volume, and estimated traffic, helping users to make informed decisions about THE keyword strategy.

The Backlink monitoring tool provides information on a website’s number and quality of backlinks. This information can be used to identify and address any potential backlink issues (such as toxic backlinks that damage the ranking), and to inform and improve link-building strategies.

The competitor analysis tool provides insights into competitors’ websites, their strengths, and weaknesses, thus helping users stay ahead of the competition.

Analytical tools provide valuable insights into a website’s performance, allowing users to identify areas for improvement and track their progress over time. Overall, SE Ranking is a comprehensive and user-friendly SEO platform with lower prices than other tools.


SE Ranking prices
There is a free plan for one project (website) with weekly or monthly automated email reports. If you own up to 10 websites and want deeper insights, consider subscribing to an Essential package. It’s $39 monthly, or $31,20 yearly ($93,60 saving).

Ahrefs

Ahrefs logo

Ahrefs is a powerful SEO and backlink analysis tool with a vast database of over 20 trillion backlinks,

Ahrefs provides detailed insights into the backlink profile of any website, including the number and quality of links, anchor text, and referring domains. This information can be used to create or/and improve link-building strategies.

Ahrefs also offers a range of other SEO tools, including

  • keyword research and analysis,
  • competitor research,
  • site explorer,
  • content explorer,
  • organic search traffic,
  • ranking data

The keyword research tool allows users to find and analyze the best keywords for content creation, titles, and all SEO techniques.

The competitor research tool provides detailed insights into the strengths and weaknesses of competitor websites.

The site explorer and content explorer tools help users to analyze the top-performing pages and content across the web, thus giving a solid starting point for content marketing strategy.

There are dozens of excellent educational videos on YouTube about using Ahrefs, with limitless ideas and directions for optimal marketing results and top rankings.


Ahrefs prices

Ahrefs offers a limited free plan. You can create up to 3 websites and get weekly emails with the most important issues. Also, you’ll have the basic insights into:

  • domain rating (similar to Domain Authority, but it’s an internal website success metric)
  • number of referring domains
  • number of backlinks
  • organic traffic (approximate website success metrics calculated based on the estimated monthly organic traffic converted into paid traffic – as the organic traffic was paid)
  • number of keywords the website ranks for (but not which keywords the site ranks)
  • countries from which the traffic comes from

If you need deeper website success metrics or a powerful and very accurate keyword research tool, you’ll have to pay. There are two paid plans:

  1. Lite $99/month, or $990/year ($198 saving)
  2. Standard $199/month, or $1990/year ($398 saving)
Three best SEO tools for measuring website success

CONCLUSION about three paid tools for measuring website success metrics:

  1. Functionality: All three tools offer a range of SEO and digital marketing features, including keyword research, site audit, backlink analysis, and competitor analysis. However, Ahrefs is known for its robust backlink analysis capabilities, while SEMrush offers more comprehensive content marketing tools.

  2. Price: SE Ranking is a more cost-effective option, focusing on core SEO features.

  3. Data: All three tools have large databases of keywords and backlinks, but Ahrefs has the largest and most up-to-date backlinks database. Based on one study (Best SEO Tools 2023 – Tested and Compared), Semrush and Ahrefs are the most precise in keyword analysis.

  4. User interface: Ahrefs and SEMrush have modern, user-friendly interfaces, while SE Ranking has a more traditional design. Some users may find Ahrefs and SEMrush to be more intuitive, while others may prefer the layout and interface of SE Ranking.

  5. Customer support: All three tools offer customer support, including online documentation, email support, and live chat support.

Since this overview is not too helpful when deciding which tools to use to measure website success metrics, we give you some recommendations below based on our years of SEO and website improvement projects.

Which tools to choose to measure the success of your website

Which tool to choose to measure the success of the website

Recommendation when choosing website success metrics and  tools to measure them:

  • Connect your website with Google Analytics and Google Search Console. Keep in mind that Universal Google Analytics will cease to function in July 2023. When making an account, choose Google Analytics 4.
  • If your website is built on WordPress, install the free SEO plugin Rank Math.
  • Connect Rank Math with GA4 and GSC.
  • To use the full potential of Google Analytics 4, learn more about it, and about Google Tag Manager. There are great educational videos on YouTube.
  • Make accounts on Ahrefs, Semrush, and SE Ranking and choose free plans.
  • Spend some time exploring the latest three SEO tools to see which one you prefer.
  • After some time, decide if you will invest money into any paid tool.

Based on our experience, most website owners don’t have time to learn about SEO, keyword research, website success metrics, and tools for measuring.


If you run a business, your time will be best spent doing that. Choosing the best website success metrics and measuring tools is not easy.
To make informed decisions about marketing strategy, website improvements, and investments in your online presence, we recommend you consult or hire an expert.


Time and time again, we were hired to fix mistakes website owners made doing SEO based on incomplete knowledge and data. They spent ten times more money than they would initially invest.

Avoid costly mistakes with your website and SEO

To avoid costly mistakes, please contact us for consultation; we’ll be happy to help.
Send us an email or message us on WhatsApp.

Natasa will answer in less than 24 hours and help you choose optimal website success metrics for your goals and measuring tools based on your budget, energy and time.

9 Website Success Metrics + Best Measuring Tools (Free&Paid) Read More »