Websites

50 Ways to Improve a Website – Ultimate Checklist for 2022/2023

Ultimate checklist of 50 (proven and effective) ways to improve a website.

Create your marketing strategy to rank high on Google.

Have a successful website that works for your goals.

50 Ways to Improve a Website

(Don’t try to implement all at once!)

This article is primarily for website owners unsatisfied with the website traffic. But, if you consider hiring someone to build a website for you, you’ll save a lot of money, time, and nerves if you dig into our list.

List of proven tactics and ways to improve a website

  1. Increase speed of ALL pages
  2. Make a website mobile friendly
  3. Check if you have an SSL certificate (if not, immediately get one)
  4. Upgrade design to current trends
  5. Make a keyword list and use them smartly
  6. Check grammar and spelling
  7. Use professionals as advisers, not as a tool
  8. Hire a designer and listen to what they say
  9. Hire an SEO expert
  10. Use professional content writers
  11. Turn off your ego
  12. Define your buyer personas
  13. Replace “I” with “You”
  14. “Talk” to your customers
  15. Always give more than people expect
  16. Clearly show HOW your product or service improves life and solves problems
  17. Show WHY anybody should buy from you or work with you
  18. Present your process – how you work
  19. Avoid boring Stock images; they are everywhere
  20. Use professional images
  21. Show real people instead of shaking hands or creepy smiling models
  22. Compress images to less than 300 KB
  23. Add Alt titles to all images
  24. Add best practices from your niche
  25. Add traffic magnets such as quizzes, tests, SaaS
  26. Use the first screen of every page (Hero section) smartly
  27. Improve the Homepage
  28. Improve the About us page
  29. Add content regularly
  30. Monitor what people want to know and write about it
  31. Share your expertise and build a brand and trust
  32. Add linkable, shareable, and downloadable content
  33. Make a unique 404 page
  34. Add FAQ page
  35. Add Testimonial page
  36. Make a separate page to present your team
  37. Make an individual Thank you page
  38. Replace cliches on Call-to-action buttons (such as “Learn more”, “Contact us”)
  39. Eliminate distractions – pop-ups, stuffed sidebars, ads, too many colors, multiple call-to-actions
  40. Reduce the number of clicks from the Homepage (website’s depth)
  41. Improve URLs
  42. Improve UX
  43. Improve UI
  44. Add external and internal links
  45. At the end of the year, perform big cleaning
  46. Categorize content
  47. Connect the website with GA, GSC, GBP, business, and review listings
  48. Reach out to popular websites to acquire quality backlinks
  49. Make landing pages with a clear value proposition
  50. Add voice search, 3D, virtual tours, animations

How to improve the website - explained step-by-step

When you decide to improve your website ranking, start with the items from our list marked with red fill. They are “a must” improvements. Also, they should be the general guideline for your website management.

After that, choose one or two options from the list and consistently implement those ways to improve a website for (at least) three to six months.

 

You can pick more tactics if you have a bigger budget or a team. If you are alone and on a low budget, stick to one or two tactics. Check results after 3-6 months and either continue with the chosen strategy or make the new one.

1. Increase the speed of all pages

Google stated that website speed is one of the most important ranking factors as of January 2021. Also, slow websites have a much higher bounce rate* than fast ones – internet users are not patient. If the loading time isn’t under 2 seconds, the probability of leaving the website is high.

 

Based on the data from 2017., 53% of internet users abandoned websites with loading time longer than three seconds on mobiles.

There is a clear correlation between the bounce rate and page speed. The graphic below, taken from the article How Page Load Time Affects Bounce Rate and Page Views, data shows that for each additional second of a loading time, the bounce rate is larger 4%.

 

*BOUNCE RATE is a percentage of visitors who came to a website and left it without exploring pages and content. The average bounce rate is different based on the website’s category.

 

On the Becklinko website, we found this graph:

 

Average bounce rate for different website categories

 

On the same link, you can read the full article about a correlation between bounce rate and page speed.

If your website has a higher bounce rate, you should investigate the reason.

 

Check the speed of each page on your website and apply recommended improvements.

Here are two free software:

GtMatrix and Google’s Page Speed Insights. Page Speed Insights is better since it gives desktop and mobile website data.

2. Make your website mobile-friendly (responsive)

On the image below, on the left are non-mobile-friendly websites. On the right are responsive ones.

 

Mobile friendly website vs not mobile friendly - responsive vs non responsive website

 

In 2013. Google announced that responsiveness is a ranking factor. Responsive and mobile-friendly are the same. It means you don’t have to zoom in when viewing a website on mobiles.

 

Secondly, based on statistics, in 2015. only 31,16% of all traffic came from mobiles. In 2022. 59% of all internet traffic happens on mobile phones. That means it’s more important how your website looks on mobiles than on desktops.

3. Is your website secured with SSL (HTTP vs. HTTPS)

 

There are several reasons why having an SSL certificate is a must:

  • to affirm ownership of the website,
  • to keep user data secure,
  • for SEO and higher ranking, 
  • to accept online payments,
  • to improve customers’ trust.
Make your website secure - add SSL certificate
Make your website secure – add an SSL certificate

 

You don’t need any technical knowledge to check if your website has an SSL certificate. Type in your website address. You are good to go if there is a padlock in front of the address. If not, immediately get SSL. The easiest way is to email your hosting provider and ask them to add an SSL. Most providers don’t charge it. But if they do, it won’t be expensive.

4. Upgrade design to current trends

The world average of time spent searching the internet in 2022. is almost 2 hours (108 minutes). Your potential customers expect to see a modern, clean design based on their experience while visiting other websites. If your website doesn’t have a modern design, that would be a significant “minus” for you. You don’t want to disappoint website visitors. The first impression matters, and it can be made only once.

If your website looks like this:

 

Examples of old outdated design

 

it is time to update and improve your website’s look.

5. Make a keyword list and use it smartly

 

Keywords are phrases (on average, a keyword consists of 3- words) your potential customers type into Google when searching for something on the internet.

Search engines regularly crawl websites and store data to provide SERP (Search Engines Result Page) quickly. For each keyword, you’ll get different SERPs.

 

Among data search engines store are keywords, one of the most crucial ranking factors.

Think of all possible keywords your customers might use. Make a list – the longer, the better. Assign several keywords to each page of the site. NEVER use the same keyword twice – if you do so, your pages will compete against each other.

Choosing good keywords and using them smartly is the most challenging part of SEO. We strongly recommend using an expert for that.

6. Check grammar and spelling

Use Grammarly, Hemingway, or any other tool to check spelling and grammar. They must be spotless. Word’s spellcheck tool is not enough.

7. Use professionals as advisers, not as tools

5 Use professionals as advisers not as tools

 

If you don’t want to learn SEO, design, and digital marketing, you should hire professionals to bring traffic to your website. Yes, you are the boss, and the website is yours. Be smart, and use the expertise you are paying for.

 

Tell professionals what you want to achieve and let them work. To improve a website, one has to lead, not command.

 

The most common mistake new website owners make is hiring experts and holding them on a short leash. People you hired know much more than you. Lead them smartly – get the maximum for your money.

8. Hire a designer and listen to their advice

2 Listen to the advice from your designer 

 

Whether you like it or not, here is a sad truth: if you are not a designer, you are not competent in designing a website. You can probably say what is ugly and beautiful, but that is not enough.

 

If you are like 95% of new website owners, your website design sucks. The reason is you lead the designer to make a website for you. It’s time to design a website for your customers.

 

To improve a website, use your buyer persona profiles and hire a designer (again). This time, listen to what they say and improve the website’s overall look. Results will be instantaneous.

9. Hire an SEO expert

Hire an SEO expert

 

If on a tight budget, you can try SEO yourself. There are tons of videos and articles on the topic. Here is one excellent, short (7-minute) video to start with:

SEO Tips To Help Your Business Get Found in Search.

 

We recommend hiring an expert unless you have extra time and the desire to change your profession. Since SEO is an ongoing process, If you are like most people who are trying to improve a website and get more customers, you won’t have time to perform SEO correctly.

 

On-page SEO is relatively easy, especially if your website is on WordPress. Use the RankMath free plugin and follow the instructions. The tricky part is finding and using keywords properly. You can hire freelancers on Upwork and Fiverr to find keywords for you for $50-$100.

 

Off-page SEO is a marathon, and for that, you need an SEO consultant. For a start, use our Free Website SEO Ranking Check, and we’ll tell you exactly what you should improve.

10. Use professional content writers

 

Content is one of the most critical factors for high ranking. Money invested in great content is one of the best ways to improve a website.

 

You should have professionally written content if you want a modern, professional website. Unless you are a professional content writer, you are not competent to write high-quality texts.

The best results are if you combine your expertise with a professional writing service.

 

The most common mistake website owners make is writing content by themselves and believing they are doing it correctly.

  • Do you know how to write engaging, compelling texts?
  • Can you perform SEO?
  • Do you know what will be shared, liked, and linked?
  • Are you sure that you can produce professional content that will rank high?
  • Can you write to provoke action?

If answers to all five questions are not “absolutely yes” – hire professionals.

 

If you are not convinced and want to write content, please read our articles Writing for the Web and How to Write SEO Product Descriptions. Also, read other articles and watch videos to increase the chances that your content will rank high and convert visitors to customers.

11. Turn off your ego

4 put your ego on pause - customer is a king

 

Do not build a website for yourself. Think about your customers. Be smart and use buyer persona profiles and designer’s advice. Unless you are a marketing guru, you probably don’t know what will positively affect your customers.

 

Imagine your ideal customers and show them why they should buy from you, join your group, subscribe to a website, or do business with you. Be selfless.

12. Define buyers’ personas

Different buyer personas based on age
Different buyer personas based on age

 

In the article How to Create Detailed Buyer Persona you’ll find out the step-by-step process and downloadable PDF free template.

 

Imagine 3-5 of your perfect customers (if unsure, talk to your sales department). They are your target audience. Each buyer persona differs by:

 

  • gender,
  • age group,
  • economic status,
  • education level,
  • geographical location
  • interests
  • preferable social media platform.

The main pages on your website (the Homepage, About Us, Prices, Services, etc.) should cover all buyer personas. Additional content and improvement efforts should target one or two groups.

 

If you are running an eCommerce business, write product descriptions targeting all groups but separately. Use different H2s and H3s for that. In our article How to Write SEO Product Descriptions you’ll find a detailed guide for powerful, high-ranking product descriptions based on buyers personas and SEO rules.

 

To improve your website and gain more visitors, leads, and customers, always remember your buyer personas – their problems, needs, communication, decision processes, and general behavior.

13. Replace “I” with “You”

To improve website content replace I with You

 

To improve your website and increase conversion rate, go through texts on all pages to adjust them to customers’ needs. Wherever there is “I” replace it with “You”. If the sentence doesn’t sound natural, rewrite it to address others.

Start from the About us page. Wherever you describe your company, experience, products, services, and history, rewrite it to show how that benefits a visitor. If it doesn’t – remove it.

Nobody cares how special you are. But, they care how your specialty can serve them. You don’t need to be modest as long as you talk about the benefits for site visitors.

14. Talk to your customers – address their needs

6 address the needs of your audience

 

Each page, post, and product description should address your customers’ needs. Even the About us page shouldn’t “talk” about you. Since your audience has a short attention span, use an elevator pitch style as much as possible.

 

Tell your website visitors how you will help and which problem you will solve. Predict their questions and answer them. Show them you understand their desires and your way of satisfying them.

 

Using knowledge about your customers, adjust the writing style and language. Obviously, you won’t use the same pitch if you have to persuade a teenage gamer or a wealthy grandma.

 

One of the easiest ways to improve a website is to go through all content with a person who is the most similar to your perfect customer. Contact your most loyal customers and ask them to evaluate your website honestly and strictly. Award them for the effort and apply changes they proposed.

15. Give more than expected

Always give more than expected - gifts will improve your website
Always give more than expected – gifts will improve your website

 

People are searching the internet to:

  1. Get information
  2. Learn
  3. Entertain themselves
  4. Compare products and services
  5. Purchase
  6. Become members

Whatever your website’s purpose is, always give more than your visitors expect. Add a gift in the form of:

  • Free service
  • Discounts
  • Expert advice
  • Free downloadable content
  • Coupons
  • Free trials
  • Links to other websites
  • Free consultation

Doing so will improve your website and significantly increase the chances that a visitor will stay longer, come back, purchase, contact you, subscribe, share, leave a positive review and recommend your website.

16. Clearly show how your product or service improves life and solves problems

 

Below the Hero section of each page, put a section with benefits from your product or service. Here are some excellent examples.

 

Clearly show benefits of your products and services

 

Each website page has a purpose. The hero section should entice visitors to stay on the page. The following section, with benefits, will show that you can solve a problem or satisfy the need. That is what brought them to a specific page.

 

Don’t write essays. Use several short sentences and an icon or an image. Show how you are different and convince visitors that they are at the right place.

 

If you have an eCommerce website, put key product benefits in the short description. Use one of the templates in the detailed product description to further elaborate benefits.

17. Show why anybody should buy from you or work with you

 

Newcomers to your website are skeptical.

 

Show why should people buy from you or do business with you

 

When you write about your business, most people are skeptical. Answer the “What’s the catch” question in advance.

Try using a combination of testimonials and before-after images.

 

In eCommerce, to dissuade the skeptics, show the usage of the product or some other benefits that differentiate you from competitors.

On the Homepage, use “Why to choose us” as an H2 and clearly show and tell.

18. Present your process

No matter if you sell products or provide services, show how you work.

Templates to show and explain your process - how we work
Templates to show and explain your process – how we work

 

Use free templates or hire a designer to make a unique section. Don’t go into details; simplify your process and split it into 3-6 steps.

 

In eCommerce, add the section “How to purchase” or the user manual on the Homepage or the Shop page.

 

How will it improve a website? 

  • Visitors will appreciate the openness
  • Your brand will be empowered
  • Using keywords and alt image titles will boost rank in SERP
  • You’ll save a lot of time explaining again and again.

19. Replace Stock photos with original images

How many times did you see these photos on different websites?

Do you feel enticed to do anything when you see one of these images?

 

Avoid Stock photos on your website - be original

 

Images can be the most powerful content on a website.

  • In eCommerce, great images can increase by 80% the chance that a visitor will click the Buy button!
  • Whether a visitor will stay on the website or leave after a few seconds largely depends on the image in the Hero section.
  • Your website can rank high if you have original images with smartly chosen keywords in the Alt title.
  • You can empower your brand with original photos.

Don’t use free or paid stock images. Make your own. Use a professional photographer or shoot photos with your mobile phone. Each image on your website should be original and provoke some emotion.

 

Replacing plain, boring images is one of the most challenging ways to improve a website, but it will be well and smartly spent money (and time).

20. Use professional images

Based on statistics, in eCommerce, if two products from two sellers differ only by images (same price, product description, payment and shipping options, good website design, and navigation), the product with better images will be chosen in over 90% of cases.

From which seller would you purchase – the one with images on the left or the right?

Professional vs. amateur images in eCommerce

 

Example of a professional vs. amateur image

 

Another reason to pay a professional photographer is the power of images. Decisions are generally based on emotions and subconsciousness. Images affect both. Professional photographers know how to shoot photos that evoke strong emotions or send a powerful message. On the website Brightside.me check 15 beautiful professional photos and analyze what you feel.

 

Lastly, a lot of internet users search by images. If you improve your website with professional photos, Google will show them in SERP, and visitors will come to your site for more.

21. Show real people instead of shaking hands or creepy smiling models

As said before, buyers trust other buyers. Use images with real people to show how your product or service helps. Shaking hands and models with fake smiles are everywhere, and visitors don’t react to them. 

 

Use images with real people instead of shaking hands and models with fake smiles

Find free images or pay a photographer to shoot ones and improve the website with photos of happy, realistic people in everyday situations so your visitors can relate. That is the message you want to send – your product or service improves lives.

 

Another proven way to improve a website is with images before and after. The “before” one should show sadness, anger, and disappointment. The “after” photo should have intense colors, smiling faces, and satisfied customers.

 

 

22. Compress images to less than 300 KB

Photos taken with mobile phones are large, with over 2000 KB.

Always compress images before embedding them on the web page. Check with your designer if they use original or compressed images.

Load speed time is drastically reduced if images have under 300 KB.

23. Add Alt title (text) to all images

Search engines can’t see images. They look into image Alt text to “understand” what the photo is about. To improve SEO, each image on your website should have Alt text with the primary keyword used on the page where the image is embedded.

Use Alt text and title for all images you want to rank for

 

Check with your designers if they add Alt Titles to images (usually they don’t). If you don’t know how to do it yourself, an SEO expert will do it to improve the website and its rank.

24. Add best practices from your niche

Don’t be afraid to publish blog posts about best practices from your niche. Use examples from big companies and influential individuals. Articles with “The best of” attract visitors and bring backlinks. You will not lose potential customers. The benefits will be manifold.

  • Attracting new website visitors
  • Acquiring backlinks
  • Empowering your brand by showing that you follow niche leaders

Add interviews with known managers, CEOs, and influencers if you can. With powerful Headlines and images, those posts will gain significant traffic and backlinks. You will not attract “hot” leads, but you’ll improve your website’s domain authority. The higher the domain authority, the better ranking in SERP for other keywords.

25. Add traffic magnets such as quizzes, calculators, tests, SaaS

Quizzes, calculators, tests, and SaaS are four guaranteed ways to improve a website and boost traffic. You probably won’t capture hot customers, but you will get traffic, backlinks, shares, and likes.

You’ll need a programmer and sometimes even a team for all mentioned traffic magnets. The price will go from low hundreds to several thousand dollars.

 

Website traffic magnets for improvement
 

 

On Fiverr and Upwork, you can find programmers who will make good quizzes, tests, and calculators for under a thousand dollars. Additionally, you’ll have to invest your time if you want a high-quality tool. To be fully effective, a tool you add to a website should represent your expertise, product, and service (if you are in a transportation business, you shouldn’t add a calculator for real estate prices or a test “Discover your career path”).

 

26. Use the first screen of every page smartly – don’t overstuff it

 

The first screen seen without scrolling is the Hero section. The excellent Hero section will improve a website in two ways:

  • Visitors will be enticed to stay on the website, thus lowering the bounce rate (excellent for SEO and ranking)
  • The conversion rate will skyrocket (people will click the magic button, whatever it is)

Here is an example of a poorly designed, overstuffed Hero section:

 

Bad Hero section with too many call to actions

  • Do you know in less than 5 seconds what this website is about? Is it a fitness center, an app, coaching website?
  • Do you feel confused with six call-to-action buttons?
  • Would you stay on this website or leave?

 

Watch this 13-minute video to find out how to lead your designer to have the best Hero section.

 

 

Here is a recipe for a highly successful Hero section:

  • Use ONLY ONE call-to-action.
  • With a big font, underline the main benefit or emotion. Start with the verb (Feel, Get, Experience, Indulge, etc.).
  • Below, in regular fonts, clearly explain what you sell or do
  • You can add the number of years of experience or some other major advantage that differentiates you from your competitors.
  • You may add reviews or brands you work with.

27. Improve the Homepage

 

The primary purposes of the Homepage are to:

  1. Tell visitors where they are
  2. Show benefits and reasons to buy, subscribe, schedule, book, etc.
  3. Persuade people that you are the best choice
  4. Give proof for previous statements
  5. Answer “Why us” and “What’s the catch” questions in advance
  6. Entice a visitor to explore further or (best case scenario) to click the call-to-action button.

The Home page is not where you should speak about yourself or go to any details about prices, special offers, categories, news, etc. You might add Featured products and products on sale on the eCommerce website.

 

Statistics show that short Homepages have an almost 70% higher conversion rate than long ones.

To better understand how a modern Homepage should look, watch this 20-minute video Small Business Website Homepage Makeovers.

 

Here is a recipe for a great Homepage – sections you must and should have:

  1. Hero section
  2. 3-6 benefits
  3. Social proof (reviews and testimonials)
  4. 3-6 advantages that differentiate you from competitors
  5. Answer 2-3 most common questions
  6. Featured products (or services)
  7. THE SAME call-to-action as on the Hero section

AND NOTHING ELSE!

28. Improve the About us (me) page

 

Do you know that the second most visited page on the internet is the About us page (number one is the Homepage)? So, make it count – it can make a difference between failure and success. Also, if you use a different set of keywords than on the Homepage, you’ll rank for more keywords related to your niche.

 

IMPORTANT: the About us (me) page shouldn’t be about you at all. The About us page must persuade visitors that you are the best for them!

Check this 9-minute video, “Website About Page Tips: 7 Secrets to Get it Right“.

 

What should you put on the About us page?

  • Great headline in large fonts instead of boring “About us”. In one short sentence, show why you do what you do and what you stand for. If you started your business to satisfy your need or solve a problem, put that in the headline. Visitors will feel you can relate to their situation.
  • Why you” is the next section. Make it interesting and short (no more than 1-3 paragraphs). Tell the story. Keep in mind the goal – without bragging to give information relevant to visitors. Keep in mind what they would want to hear. What will be a strong motivation for them?
  • “How did you become an expert in the field” – is the next section. Give information relevant to visitors in no more than three sentences (and a great image). What does matter to your customers? Why do they trust you?
  • How you help” or “How will you make the visitor’s life better” – next section with more text. Add before and after images, embed a video showing your work and process, and use real-life stories and examples. If you have a video testimony, this is the best place to embed it.
  • One photo of you or your team – help visitors connect – it’s easier to communicate with a person than with a company. Choose a natural image, preferably without posing for it. Don’t use a photo with a “cheese” smile and hands crossed over the chest (that is a guarded pose).

You may include:

  • Certifications, awards, press mentions, and powerful statistical data – support your claims and further build trust and respect.
  • Mission, vision, goals, and history should be at the bottom to show who you are. Make it short, honest, and personal.
  • Credentials and recommendations from influencers, respectable individuals, celebrities, or other high-authority figures.

What should you NEVER put on the About us page?

Never put your team biographies on the About us page. Two main reasons there are for that:

  1. It’s a distraction – there is a high probability that visitors will leave the website, go to Instagram, Facebook, and LinkedIn, and forget to come back.
  2. The About us page is not a review of your business or a place to feed someone’s ego. The goal is to persuade visitors that you are the best choice. If you think your team’s bios and photos will bring more to the table, make a separate page.

29. Add content regularly

 

One of the most time-consuming but the least risky ways of improving a website is a blog. You should hire a professional content writer if you don’t have time to publish 4-8 articles with 2000 words or more. A high-quality blog will boost your website’s traffic, increase domain authority and bring backlinks.

 

You will not gain hot leads, but with high domain authority and a strong brand, you will position your website at the top in search results for all keywords you target.

Here are some useful 2022. statistics from the article Ultimate List of Blogging Statistics and Facts:

 

2022 Statistics about blogs as a way of website improvement
2022 Statistics about blogs as a way of website improvement

 

IMPORTANT: avoid the most common mistake website owners make: blogging without a strategy and keyword research.

 

Here is a recipe for a good, successful blog:

  • Start with keyword research – plan which keywords you will target with each post in the next 6-12 months. Do not use the same keyword twice.
  • Check trends and interests.
  • Write H1, 2-4 H2-s, and 3-6 H3-s. Use planned keywords in each headline.
  • Check 3-5 competitors who target exact keywords and make a longer, unique, and more helpful post. Use more media, facts, and expert opinions.
  • Start writing as if you were answering questions asked in headlines. Elaborate on each headline. Do not deviate from the topic.
  • NEVER copy/paste – neither your content nor from other websites! Each post must be original. If you use data from other websites, rearrange them and draw your conclusion.
  • Give your expert opinion.
  • Add external and internal links.
  • Give proof.
  • Make it easy for visitors to share and like.
  • Check grammar and spelling.
  • Edit and re-edit.
  • Repeat the whole process once or twice a week.

30. Monitor what people want to know and write about it

There are three reasons why you should monitor trends and your customers’ interests:

  1. Traffic and ranking boost 
  2. Higher conversion rate
  3. Better offer and sales (adjust your products or services)

To regularly add content, predict customers’ needs and establish your brand, once or twice a month, spend an hour, and do thorough research. Use free tools such as AnswerThePublic, Google Trends, and BuzzSumo.

Also, use Instagram, Facebook, and Quora to understand better and predict customers’ and competitors’ behavior.

 

No matter how successful you are, Google ranking is an ongoing battle, and you must never relax. When you stop improving your website, the ranking will suffer.

31. Share your expertise and build a brand and trust

As a service business, you’ll attract visitors, establish your brand, build confidence, and increase conversions by sharing your knowledge, experience, and expertise.

Share knowledge and expertise on a website to improve it
Share knowledge and expertise on a website to improve it

Write manuals, make instructional videos, publish DIY guides and give free prognoses and predictions. Selflessly share your expertise on the website – this is a guaranteed and proven way to attract visitors and convert them to loyal customers.

If you don’t have time, use your mobile phone and record your thoughts while walking, driving, or waiting for something. Hire a writer to transfer it into an article and publish it on the website.

32. Add linkable, shareable, and downloadable content

Linkable content is a backlink magnet. It doesn’t have too much traffic, but it significantly improves domain authority, thus positively impacting Google rank.

Linkable content is:

  • Articles rich with data
  • Lists and guides
  • Infographics
  • Podcasts
  • Educational articles and videos
  • How to guides and manuals
  • Tutorials
  • Demonstrations
  • Prognosis
  • Demos
  • Press releases
  • Interviews

Regularly published, all mentioned types of content are certain ways to improve a website and build backlinks.

 

Shareable content brings traffic from social media. The more traffic website has, the better the overall ranking for all pages and posts.

Shareable content is:

  • Stories
  • Media (photos and videos)
  • Interviews
  • Articles with quotes, wisdom, and sayings
  • Riddles, quizzes, crosswords, puzzles, and tests
  • Guides with headlines “in less than several minutes” or “in only several steps”
  • Funny or tragic situations and news
  • Celebrity and influencers interviews and sayings
  • Research results
  • Discoveries
  • Speculations and debates

Downloadable content strengthens the brand and prolongs time spent on the website. If you condition the download with a subscription, it can be a lead generator. We recommend giving it for free, without any conditions.

Downloadable content is:

  • eBooks
  • How to guides
  • Tutorials
  • Manuals
  • DIY instructions
  • Exercises
  • Lists
  • Scientific findings
  • Statistical data
  • Templates

33. Make a unique 404 page

 

Page 404 is where visitors lend if they click on a broken link (the link that points nowhere). A unique 404 page will not bring traffic, but it will decrease the bounce rate and increase the chance that a visitor will not leave the website.

Hire a designer to make a unique 404 page with a HUGE call-to-action pointing back to the Homepage, a webshop (on eCommerce websites), or anywhere you want a visitor to land.

Check some great 404 pages and make one in line with your brand and offer.

 

Great unique 404 error pages examples
Great unique 404 error pages examples

34. Add a FAQ page

 

Why should you have a FAQ page on your website? Here are the reasons:

  • Good for SEO – opportunity to use many keywords;
  • If your SEO expert optimizes it properly (uses appropriate schema markup), Google will rank it high when people search for answers;
  • Time-saver – by answering questions in advance, you’ll avoid repeating the same pitch time and time again;
  • Build trust – dissuade skeptical questions and keep visitors on the website;
  • Strengthen internal link structure – point to other, less visited pages, thus improving their ranking (good for on-page SEO).

35. Add testimonial page

 

Buyers trust other buyers. The power of reviews and testimonials can convince even the most suspicious visitor that you are a worthy seller. Adding a separate testimonial page will significantly improve the website and strengthen the trust. And trust is the essence of all relationships.

 

Embed Google reviews on the testimonial page, add a testimonials section and other social proof. This is where you should brag about yourself but through others’ mouths. Let others say how excellent you are.

 

Do not overstuff the Homepage and the About us page with testimonials. Pick several (3-5) for those two pages. Use the link to point to the Testimonial page for visitors who need more persuasion.

Here you can find templates for the page: 160 Testimonial Templates.

36. Make a separate page to present your team

 

There are three reasons to make a Meet the Team page:

  1. As we said in the “Improve the About us page,” DO NOT present your team there – it’s a distraction. Having an individual team page might strengthen your brand and appease sensible egos.
  2. Smartly written, this page can be used to rank for keywords people type in Google when searching for experts.
  3. Also, if your team members write posts, use internal links to improve on-page SEO.
Natural image vs. photo where person is posing
Natural image vs. photo where the person is posing

 

To make an excellent Team page:

  • Use templates or a unique design to create a modern, appealing look.
  • Avoid unnatural photos – find images where your team members look natural and happy (everyday situations).
  • Above all, do not use pictures with hands crossed over chests. Subconsciously that is a guarded stance that we take during the confrontation. That pose evokes an aggressive and repulsive attitude. You don’t want your visitors to feel that.

37. Make an individual Thank you page

 

An individual Thank you page increases time spent on the website and chances of further conversions. Visitors will land on that page when they fulfill your first goal (subscribe, download, apply). It is polite to thank them and then nudge them towards your secondary goal.

Thank you page is a good place to give them more information, keep them interested, and deepen their loyalty.

38. Replace cliches on Call-to-action buttons

 

You want people to click your CAT – that is the primary goal of your website, is it not? Then, instead of boring and useless “Contac us”, “Call now”, “Learn more” that won’t provoke anybody to click, be creative and persuasive. Add motivation and urgency.

Here are some ideas:

 

12 Creative proven in practice call to action phrases on buttons
12 Creative proven in practice call-to-action phrases on buttons

39. Eliminate distractions

 

Website distractions are all design and functionality elements that lower the chance that a visitor will click the CAT button.

 

Remove popups on regular pages – especially on the Homepage – people are not ready to join, buy, subscribe, get free, schedule, etc. You may use popups when visitors leave the website to decrease the bounce rate and generate leads.

 

  • Reducing the number of colors on the website,
  • Using only one CAT button,
  • Eliminating or simplifying the sidebar,
  • Removing sliders,
  • Reducing the number of moving elements on the page

are certain ways to improve a website, keep visitors engaged, increase conversions and reduce bounce rate.

 

40. Reduce the number of clicks from the Homepage (website’s depth)

 

The website’s depth is extremely important for SEO and user experience (UX). No matter how many pages, products, and posts your website has, non should be more than three clicks distant from the Homepage. Hire an SEO expert and restructure the website, post, and product categories.

 

If you don’t follow this rule, there will be two consequences:

  1. Visitors will rarely go to pages and products which are more than three clicks away (they are lazy)
  2. Search engines might never reach and index those pages, thus never considering them for ranking.

41. Improve URLs

 

URL stands for Uniform Resource Locator. Each page, post, media, video, product, etc., has a unique URL (address). The content of the website’s URLs significantly impacts ranking in SERP.

 

There are two reasons why you should have SEO-friendly URLs on your website:

  1. To help search engines understand and categorize the content under a specific web content
  2. To improve user experience
  3.  
Unfriendly URL vs SEO friendly URL
Unfriendly URL vs. SEO-friendly URL

 

 

You should follow five rules to improve your website and ranking:

  1. URLs should be shorter than 75 characters (including hyphens)
  2. Use the exact primary keyword for a particular page, product, or post
  3. Do not use special characters
  4. Remove unnecessary words
  5. Try to make URL as similar to the page title as possible

42. Improve UX

UX represents user experience, which is how visitors feel while navigating a site. Mostly it’s related to design.

 

Here are examples of four bad UX websites:

 

Examples of four bad UX on websites

 

 

Follow these rules to achieve great UX:

  • Adjust your website for all devices- make it responsive
  • Stick to 3-4 colors (including texts, links, hoover, buttons, etc.)
  • Use narrow margins – you don’t want visitors to have to move their heads while reading (like watching a tennis match)
  • Font should be 17 or 18 px
  • Use a lot of white space (1/3 of each screen should be empty)
  • Hyperlinks and buttons should be distinctive
  • On each screen, ONLY ONE element is the most important – make it large or in a different color (not both)
  • Use hierarchy to help users understand the importance of elements on the screen – it can’t be that everything is important (maybe to you it is, but users will not like it)
  • Follow the principle “the less is more” – don’t put everything on one screen. Let visitors decide what is essential. Curiosity is good – provoke visitors to search and keep them on your website.
  • Use clear and truthful headings – don’t tweak headings for SEO. Yes, include keywords naturally; the text below must be exactly what the title announced.

43. Improve UI

UI refers to User Interface. That is how users interact with computers and mobiles – where they click, what happens when they do, and how they interact with contact forms, menus, footers, etc.

Bad UI affects bounce rate, thus diminishing chances of high ranking in search results.

 

Here are some effective ways to improve a website by enhancing UI:

  • Reduce the number of call-to-action buttons to only one or two on the screen
  • Make buttons and hyperlinks distinctive
  • Reduce the number of links on the Main menu to 6
  • Don’t use the hamburger menu on desktop
  • Add a clickable sticky contact icon (WhatsApp, Viber, Email – all or some of them)
  • Reduce the number of fields in contact forms
  • Add icons for shearing and liking
  • If you run an eCommerce website, make a Mega menu
  • Make elements large enough on mobile
  • Don’t overstuff screens; let visitors scroll
  • Direct visitors on what to do next.

44. Add external and internal links

 

Add external and internal links to each page, product, and post to improve the website’s SEO significantly.

 

 

Why should you add EXTERNAL links to improve a website?

External links point to other websites. When clicked, visitors leave the website. We recommend making them open in a new tab – the chance of returning to your site will increase.

 

There are several reasons to add external links to each website page.

 

Firstly, you should provide proof through a testimonial, reviews, and relevant data sources whenever you state something.

Secondly, you should use a link to point to your source if you use quotations, images, videos, or news from other websites.

 

When naming links, don’t use cliches such as “Read more” or “Click here.

 

Here are some guidelines for good usage of external links:

  • For SEO, it’s best to use the full title of the page you are linking to.
  • It is fair to point to a website that “helped” you.
  • You don’t need legal problems if you use other websites’ properties without authorization.

 

What are the benefits of INTERNAL links, and why use them?

Internal links point to pages, posts, and products on the same website. Visitors do not leave the website when clicking them. Adding internal links will improve SEO and UX.

 

Here are reasons to have 2-5 internal links on each page and post, and at least one on each product on eCommerce websites:

  • Google and other search engines don’t crawl all pages every time. Pages that are deep on the website might never be crawled if links from other pages don’t point to them. By smartly using internal links, you help and point search engines toward all relevant pages.
  • Internal links keep the visitor on your website longer. Well-named and smartly positioned internal links improve user experience.
  • The chance that a visitor will do what you want them to do are higher if you position distinctive, enticingly named links.

45. Big cleaning at the end of the year

Once a year, perform a website cleaning to improve SEO and ranking. Below, you’ll find six actions that will positively impact the overall rank score.

 

Remove pages with no traffic and rewrite content to improve a website

 

  • Update dates on posts and pages to the current ones.
  • Analyze traffic and delete or improve pages without or with few visits.
  • Pay special attention to the pages with high bounce rates – those are harmful to SEO score. Either remove them or rewrite the content and headlines.
  • Check if you have broken links. Use the free tool Ahref free broken link checker. Remove links or change the page or media they are pointing to.
  • Check backlinks. If you find suspicious and spammy links from other websites pointing to yours, disavow them. Find out how to do this in the article 4 Steps To Removing Spammy Backlinks from Your Website.
  • Check all plugins and update them.

If you are unsure how to perform mentioned tasks, hire a programmer or rehire a person who built your website. Ask them to perform website maintenance – they should know what to do.

46. (Re)Categorize content (and products in eCommerce)

Well-organized content is one of the most critical factors for a great SEO score, Google rank, and user experience. If you are not an SEO expert, you should hire one and work together. You know your customers the best, and this part can’t be performed without you. On the other hand, an expert has a lot of experience and can suggest highly effective ways to improve your website’s structure.

 

If your website has 50-100 pages, posts, or products, categorization will not be difficult. But if you have thousands of pages, the task will require days or even weeks of deep thinking and brainstorming. There is no recipe or checklist to categorize content. Use your business history, knowledge about customers, and predictions of their future behavior.

 

You should read these articles to tackle the problem easier:

Also, check what people recommend on Quora – How do you categorize website content?

 

All mentioned applies to eCommerce websites. If you have thousands of products, we recommend performing initial categorization and let the webshop “work” for a year. Then, roll up your sleeves and sort out the categories based on online sales and future goals.

 

If you need help improving your website’s categories, email me and my team to schedule a 30 minutes consultation, and together, we’ll make an initial action plan.

47. Connect the website with GA, GSC, GBP, business and review listings

To improve SEO, bring traffic, and collect reviews and testimonials, connect the website and make a profile on/with:

  • Google Analytics (GA)
  • Google Search Console (GSC)
  • Google Business Profile (GBP) – ex. Google My Business
  • Yelp
  • Yell
  • NextDoor
  • Trust Pilot
  • LinkedIn
  • local business free and paid listings
  • social media (Facebook, Instagram, Twitter, TicToc, etc.)

 

GA and GSC are free tools to monitor traffic and functionality.

The following six are free business listing platforms. To fully exploit benefits, first, learn more about each platform. There are great YouTube videos and articles on how to make a great profile, rank high, and use tools.

48. Reach out to popular websites for backlinks

One of the most crucial factors for high ranking is the number and quality of backlinks. Backlinks are links from other websites pointing to pages on your site.

Google’s algorithm for ranking is a secret, but several studies show that there are ten factors with the highest impact.

 

10 most important factors for websites high Google ranking
10 most important factors for websites high Google ranking

 

Link building is a time-consuming, long-term strategy that significantly impacts the website’s rank. The more backlinks you acquire, the higher the ranking will be. Your website will get backlinks with powerful, unique, and long content.

If you want to speed up the process, you can reach websites with high Domain Authority and ask them to link to your site.

 

Before sending emails with a request for a link, you should check and improve the content you’ll show. Content must be original, long, enriched with media, and with bright, inviting headlines.

 

What can be improved on a website

There are several strategies to get backlinks:

  1. Spy on your competitors, and make better content
  2. Publish ultimate guides
  3. Backlinks through infographics
  4. Guest posting
  5. Build internal links
  6. Promote your content on social media
  7. Write powerful testimonials
  8. Contact journalists and influential bloggers
  9. Find outdated content and make better, richer posts
  10. Relationship Building
  11. Appear as a guest on podcasts

No matter which method you choose to get backlinks, you must first apply as many tactics and ways to improve a website as possible. “A must” improvements are:

  • On-page SEO
  • Responsiveness
  • Modern design
  • Posts with 2000 words (at least) and lots of media (images, videos, infographics)
  • External links to sources
  • Reviews and social proof
  • Website’s speed
  • Content categorization
  • Powerful About us page
  • Flawless grammar and spelling

When you are sure your content is worth linking and the website is almost perfect, reach out to other website owners, journalists, and bloggers and ask for a link.

49. Make landing pages with a clear value proposition

A landing page is purposeful, one-page content built for visitors who come through Google Ads, social media, and other marketing campaigns. The goal of every landing page is to entice visitors to take action – give an email address, subscribe, join, purchase, schedule, etc.

 

The landing page must have a clear value proposition to achieve a goal, usually something free or with a significant discount.

To build an effective landing page, you should follow these guidelines:

  • Choose 2-5 keywords you’ll target
  • Make strong emotions-trigger
  • Shortly elaborate benefits
  • Use only ONE distinct call-to-action with a clear message
  • Use images that will appeal to visitors and provoke strong emotions
  • Add testimonials, social proof, and reviews to confirm the value
  • Use links only if you need them
  • Remove all destractions (sidebar, popups, multiple buttons and links, blinking objects, etc.)

 

Check these four poorly built landing pages:

 

4 examples of bad landing pages with explanations

 

 

 

 

And here are four highly-effective, beautifully designed landing pages:

 

4 examples of the best and highly effective landing pages

50. Add voice search, 3D media, virtual tours, animations

Based on the type of business you run and the buyer persona you want to address, consider adding some modern website improvements.

  • Voice search is already considered a ranking factor.
  • Virtual tours are expected by visitors of real estate agents and agencies, eCommerce, tourist agencies, wholesales, service businesses, etc. They significantly improve user experience and increase conversions.
  • 3D media are becoming “a must” on eCommerce websites, the gaming industry, and high-tech sites.
  • Animations might increase conversions, keep visitors on the website and strengthen the brand.

Smartly used, all mentioned ways to improve a website will be money well spent. If not this year, consider using them the next year.

 

Increasing traffic to a website in 2023 (On a tight budget)

No matter how beautiful a website you have, it is useless if it doesn’t have traffic.

Increasing traffic to a website and improving sales can be done for free or with affordable money investments.

14-minute read

Increasing traffic to a website - methods that really work

Increasing traffic to a website

Four most common mistakes website owners make

Based on our experience, website owners are the leading cause of poor website ranking. Over 80% of them make these four huge mistakes when they hire someone to build a site for them. They:

  1. believe that having a website with 5-10 pages is enough to be noticed by Google in organic searches – it is not;
  2. are confident that being the website owner makes them competent in managing designers, programmers, and content writers they hire;
  3. do not build a website for customers but themselves;
  4. focus on design.
Most common costly mistakes website owners make

If you want a successful website, focus on your customers. Put your ego to sleep and think about what they need.

 

Your website should answer these three questions:

  1. What problem do you solve?
  2. Why should people choose you?
  3. How to convince visitors to trust you?

Each website page should be designed, built, and filled with content with those three questions in mind.

Professionals you hire have huge experience and can help you incorporate your taste and wishes into a successful website.

 

To better understand the process of building websites that work for your goals and have traffic, watch the 28-minute video:

How to plan a new (successful) website“.

Increasing traffic to a website with on-page SEO

Without on-page SEO, your website will be invisible to Google and other search engines!

Importance of on page SEO

The first prerequisite to increasing website traffic is on-page SEO (sometimes called “on-site SEO”). It’s the process of choosing 2-5 keywords and using them in particular places.

 

On-page SEO’s goal is to help search engines (Google, Bing, Yahoo, etc.) “understand” the web page. Without it, search engines will not recognize the content and, therefore, will not offer it to internet users.

 

 

On-page SEO steps

Here are on-page SEO steps that must be followed (if you want your website to be noticed by Google):

  1. Find 2-5 keywords for one page. Never use the same keywords on several pages. They will compete against each other in SERP (Search Engine Result Page). If you are unsure how to find great keywords, watch this 16-minute video, “How to do keyword research like a pro“.
  2. Decide which keyword is the primary.
  3. Use the exact primary keyword in page title, H1, one H2, URL, meta description, (at least one) image alt title, and 1% of the content.
  4. Use other keywords in H2(s) and H3(s) and 1-2% of the content.

We highly recommend using a professional SEO expert rather than a DIY method. If not done correctly, the website will not have the “right” traffic. You want your potential customers to come to a website. If the site appears in SERP for the wrong keywords, visitors will quickly leave it, and the bouncing rate will skyrocket.

(A bouncing rate higher than 30% will further damage the website’s ranking. Google will “think” the site has poor content.)

Homepage and About us page for more website traffic

Did you know that the Homepage and the About us page are the two most visited pages on each website?

 

IMPORTANT TO KNOW:

If your Homepage doesn’t grab visitors’ attention in less than 4 seconds, the chances of them leaving are over 90%!

Importance of the Homepage and About us page for website traffic

Hero section - first screen of a web page

The first screen of any webpage is called the Hero section. When visitors land on your Homepage, statistics show that in 2-5 seconds, they decide to stay or leave.

 

Any good Hero section must have:

  • A powerful image that shows the result of your product or service (happy customers)
  • A strong message in large fonts nudging visitors towards an action you desire (Check, enjoy, indulge, learn, join, etc.)
  • A short sentence in regular font size explaining how you can help and why they should choose you
  • ONLY ONE call-to-action with a clear message (not “learn more” or “call us”, but rather “Get free…”, “Schedule Appointment”, “Explore our shop”).

Check this 12-minute video, “Design the Perfect Hero Section (with Examples)“.

You can add a social proof (not necessarily) as an icon for a 5-star review or important clients’ logos.

The most common mistake we encounter when improving websites is overstaffing the Hero section. Inexperienced clients want to put everything on the first screen, and the result might be something like this:

Poor hero section design that leads to a high bouncing rate

There are two types of hero sections based on design and marketing trends in 2022. and 2023.:

 

(1) The whole first screen is covered with a background image (sometimes a slideshow or a video) with text in the center of the screen.

 

Best Homepage designs with a text on the center of the hero section

 

 

 

(2) On the screen’s right (or left half) is an image, and the text is on the other half.

 

Best Homepage designs with a text on the left

We recommend you choose one of those templates and stick to it on every page and post. Your visitors spend ours online, visiting dozens of websites. They expect to find similar designs, and they are attuned to modern trends. It will be easier for them to understand your message if they encounter an already seen structure.

 

Popular websites can experiment and get creative, but you shouldn’t. Since you are reading this, you are in the process of building your audience and brand. Deviation from the expected can cost you dearly.

 

No matter your business niche, we recommend you follow the masses and stick to general trends when talking about Hero section design.

 

REMEMBER: you don’t build a website for yourself. Give your visitors what they want. The goal is to entice visitors to stay, explore, gain trust and, finally, order, subscribe, schedule, etc.

Best Homepage content structure to increase website traffic

After the Hero section, your Homepage should have:

  • 3-6 benefits unique to your offer. Avoid mistakes of writing about how great you are – nobody cares about you. Show people what they will gain from you and how it will help them.
  • Social proof – testimonials and reviews to prove the previous statement
  • 2-3 answers to skeptical questions people usually have, such as: “Why choose you”, “How is your offer/price/package so perfect/affordable/unique”, “Where is the catch”, etc.
  • The same call-to-action as you have on the Hero section.

Don’t add anything else!

 

The Homepage goal is

  1. to inform people where they are,
  2. whether you can solve their problems, and
  3. why they should stay on your website.

Please, check this eye-opening 11-minute video, “These Homepage Mistakes are Costing You!

Importance of the About us page for the website's traffic

Instead of writing about the About us page, we’ve decided to show you this video – in less than 9 minutes.

We guarantee you’ll experience the Aha moment.

 

“The Perfect ‘About Us’ Page Isn’t What You Think” by Wes McDowell – website strategy expert.

In a nutshell – your About us page shouldn’t be about you at all. Nobody cares how great you are or when or how your business started.

 

People only care about themselves. Show them the benefits of doing business with you. Show them that you understand and care.

To support those claims, add some proof of your expertise and knowledge – this is where you should talk about yourself.

 

In the end, you can put your Mission, Vision, goal, and a little bit about your history. That might add to the overall trust and brand.

 

To summarize, the About us page should:

  • start with customers’ problems,
  • continue with solutions,
  • support claims with expertise and
  • finish with several passages about a team, history, and mission statement.

Show your expertise to build trust and links to a website

Invest time and selflessly share your knowledge and experience.

People work with people they trust.

The more content there is on a website, the higher Domain authority it has.

Share your knowledge through website content

We will repeat the three most important questions your website should answer:

  1. What problem do you solve?
  2. Why should people choose you?
  3. How to convince visitors to trust you?

Increasing traffic to a website is tightly connected with the amount of content. Original and useful content is Google’s number one ranking factor (published in June 2022.).

 

On the other hand, to successfully answer the second and third questions, visitors should see that you can solve their problems, satisfy their needs, and, above all, that you are trustworthy.

 

Don’t be afraid to share and show your expertise.

  • If you run an eCommerce business, pour your knowledge into great product descriptions.
  • If you own a service business, add pages about each service you provide. Add images and videos. Show your step-by-step process. Use before/after photos – they speak more than a hundred words.

If you don’t have time to write texts, shoot photos, and record videos, hire professionals. You can find cheap freelancers on Upwork or Fiverr.

 

Invest your time or a couple of hundreds of dollars (euros). In less than a year, your website will start earning money.

Post regularly – at least once a month. Statistics show the best results are when new content is added weekly.

 

If you aren’t an avid writer or don’t want to spend money paying content writers, try adding images, videos, and short stories.

 

If you neglect your website for longer than a year, the rank will decrease, and traffic to a website will slow down.

Add an FAQ page to bring traffic to your website

Make a list of common questions your customers often ask. If you have a call center or sales department, they will be the best source. Answer questions in advance. You’ll get three huge benefits without investing too much money or time.

FAQ page will bring traffic to a website
  1. On the FAQ page, you can use numerous keywords, thus improving Google ranking.
  2. You’ll save time repeating the same speech time and time again.
  3. By pointing visitors to the FAQ page, you’ll keep them on the website longer, engage them and build trust by showing them that you care.

Improve Google rank by posting on social media

Almost 5 billion people are on social media platforms.

Your potential customers are there.

Don’t miss the opportunity to attract them to your website.

You can improve Google rank by posting on social media. Here are the steps you should follow:

  • Whenever you publish a new blog post on your website, write a great excerpt, no longer than 200 words and tell people why they should read your post and how it will help them.
  • Put an excerpt as the post’s text on a chosen social media platform.
  • Add a link to your website and publish a post.
Improve google rank by posting on social media

Improve page ranking with good excerpts and regular posting

If your excerpt is good and you posted on a platform where your customers are, they will come to read a post. Google will “notice” increased traffic, improving page ranking.

 

Before sharing on social media, find out where your best customers are. Do your customers belong to Generation Z, Millennials, Generation X, or Baby Boomers?

Once you describe your perfect customer / buyer personas, you can easily determine which social media platforms they use the most.

 

Don’t target all platforms; choose 1-3 and be consistent – post regularly (once a month or once a week).

 

Here are links to two informative sites that will help you decide which social media platforms to target:

  1. The most important social media metrics to track
  2. Social media users demographic guide

If you don’t have time to post regularly, you can hire someone to do it for you. For $50 on Fiverr you can find freelancers to publish 5-15 posts.

How can YouTube channel improve Google search rankings

YouTube is the second largest and most used search engine

(after Google )

Over 2.6 billion people visit YouTube at least once a month

It is also a social platform – the second most popular worldwide

(after Facebook)

Improve Google search rankings with your YouTube channel

YouTube channel is a great way to show your expertise and build trust. Whether you sell products, subscriptions, memberships, or you are a service business, start by using your mobile phone. Record a video of your work, explaining what you do and how to share your experience, and show your work’s result.

 

For a start, you don’t even have to edit the video; just upload it on YouTube. If you want a more professional video, you can edit it with a free tool DaVinci Resolve 18. You can download a free desktop app for video editing on their website.

Here is a link: https://www.blackmagicdesign.com/products/davinciresolve.

If you are uncertain about starting a YouTube video, watch this 6-minute video, “How to create a YouTube channel for beginners (step-by-step)“.

 

Don’t forget to link to your website, where people can find more useful information on the video topic. That is how you’ll bring more traffic to a website using YouTube’s several billion large audience.

 

The goal is not to make money from YouTube. That might come later. Increasing traffic to a website and building trust with a minimal time investment is what you aim for.

Put your website on free business listings - the cheapest way to drive traffic to a website

Free websites to list your business for free and thus increasing traffic to a website

Invest some time and put your business on free websites for businesses.

There are several benefits for you:

  1. Attracting new visitors to your website
  2. Getting reviews which you can put on the Homepage
  3. Spreading the word locally
  4. Building your brand

Although those websites support local businesses more than eCommerce or international firms, they will direct more visitors to your website.

 

Here are some links to the most important websites, and in the article below, you can find many more useful websites to help you bring more traffic to a website:

 

You can find excellent videos and articles on making a good profile on each of the mentioned sites. Spend some time, and learn how to do it – it will certainly be a good time investment.

 

In the article “48 Free Websites to List Your Business” you’ll find more useful listing websites where you should register your business. Each can bring traffic to your website.

Google Business Profile (ex Google my Business) -
A must-have free tool for website traffic

Whenever someone searches in Google for a specific business or service, at the top of the SERP are businesses listed on Google Business Profile and Google Maps.

Google business profile is a must-to-have

We recommend to all our clients to make Google Business Profile.

 

In over 95% of Google search results, when someone looks for a specific business niche or service (mechanics, plumbers, hairdressers, web designers, realtors, lawyers, etc.), businesses listed on GBP appear on the first page. And not just on the first page, but on the top of it.

 

Google shows 3-5 firms, and it is up to you to be among them. GBP has its algorithm, and there are SEO tactics to get to the top of listings on Google Maps and Google Business Profile SERP.

 

IMPORTANT!

Don’t make a mistake as many do and believe that adding your business to GBP is enough. Everybody is there nowadays.

 

  1. First, learn how to properly set up your profile. In the 12-minute video “Google my Business Listing Set Up step-by-step tutorial,” you’ll find all the necessary steps.
  2. Secondly, perform SEO of your profile. Check these two videos:  12-minute “Google Business Profile SEO” and 11-minute “I Ranked a Google my Business Profile No 1 in less than 96 hours“. Tactics explained in videos really work – we’ve tried them for several clients. Their profiles didn’t reach the top in a week, but they did in a month or two.

Increase website traffic free

When we say “free,” it means you won’t have to pay money, “only” invest your time. Below are some proven free methods that will significantly increase traffic to a website.

Email campaigns

A bit outdated marketing approach, especially if you are a new business. If you decide to engage in it, hire someone to guide you or spend several days learning how to conduct effective email campaigns.

 

 

Guest blogging

It can be helpful in link building, but it is time-consuming. We suggest posting on your website if you have time and know-how for writing.

 

 

News from your niche

Post weekly and put relevant news on the new web page. Choose new keywords for each page. Try to reach over 1000 words, several images, 1-3 videos, and several links. Add your expert comments for each piece of news to make it original and build trust.

 

 

How-to manuals

Put your knowledge and expertise into manuals. If you sell products, you can write about their maintenance, redesign (works for apparel and accessories), best practices (cosmetics), etc. If you are running a service business, the topics are endless. Show your experience and pour it into DIY instructional posts or videos.

 

 

Writing on Wikipedia

Although it’s tough to find a topic that hasn’t already been explained on Wikipedia, try to publish an article if you manage to find one. Include a link to your website, and you’ll gain backing worth a gold. On the web page “Creating a new Wikipedia article – A Guide to Writing and Editing on Wikipedia,” you’ll find a detailed explanation of how to publish. This is not just a sit-write-publish task. There are strict rules to follow and even more strict Wiki-editors to approve. If uncertain, you can write on Wikipedia, hire someone on Upwork or Fiverr.

Find a magazine in your niche and publish an article there. You’ll have to invest time and energy to connect with a journalist. If your article is good for the magazine, they’ll publish it. You’ll gain a free advertisement and a high-value backlink to a website.

Affordable and highly profitable methods to further increase traffic

Based on statistics, there are highly profitable, proven methods you can apply to your website to bring visitors and entice them to spend some time on it. You’ll have to invest money (from several hundred to thousands of dollars), but it will pay back in abundance:

 

  • Quizzes – hire someone to make quiz(zes) for you and put it (them) on the website – people adore quizzes and will come and spend some time on your website.
  • Tests – you can invest several hundred dollars for a tailor-made test and embed it on your site – it works – visitors like tests. Remember that the test should be related to your products or services.
  • Games – you can hire programmers to build a game that you can add to a website. This can be risky and expensive, but website traffic will skyrocket if it works. For this method, you’ll need several thousand dollars.
  • Forums – to add a forum, you’ll have to pay a couple of hundreds of dollars and promote it on social media. After some time, the forum will start attracting visitors who will add content, and increase the website’s domain authority.

Will Google Ads bring traffic to a website

If you know how to make a good Google Ads campaign, your website will certainly experience a huge boost in traffic.

But, if the campaign is not done properly, you’ll waste a lot of money for nothing.

When you should invest money in Google Ads:

  • If your business is in a highly competitive niche
  • If you want to bring visitors to a website quickly
  • When you have a promotion of a new product or service
  • If you have a brand new website

IMPORTANT: Don’t start the campaign before you spend several hours learning how to make it.

 

When you build a campaign, Google will ask you to set a daily and monthly budget. Also, you can limit the cost of the click.

But it might happen that it will cost you more. Google reserves the right to adjust your budget, especially if you have selected the “maximum performance” option.

 

For a Google Ads campaign, carefully choose the type of keywords you’ll use. The choice depends on the landing page’s purpose to which the Google ad will point. Here are several tips for a successful Google Ads campaign:

  • Find several transactional keywords
  • If the landing page should collect personal data, attract subscribers and members, or generate leads, you can use all three types (informational, navigational, and transactional).

  • If the landing page sells a product or service, use transactional keywords.

  • Exclude keywords you don’t want to rank for.
  • Specify the location, time of day, and your target buyer personas.
  • Monitor the campaign daily.

Our gift - free website traffic checker and SEO audit

Free website SEO audit and ranking check to improve Google ranking

FINAL TIP for increasing traffic to a website: don’t try to use everything at once!

 

Start with on-page SEO – it is a must. Make Google Business Profile. Then, choose one or two methods and try them for at least three months, preferably half a year.

If unsatisfied with the results, you have three options:

  1. Hire digital marketing professionals (an expensive option)
  2. Hire a freelancer to continue your projects (less expensive)
  3. Choose another method for increasing traffic to a website (free – except for the time you invest)

Here is our gift for your patience and willingness to learn – a FREE WEBSITE RANKING CHECK with a tailor-made recommendation on how to improve your ranking on Google:

How to write SEO product description – best guide 2023 with examples

Do you want to improve your webshop rank on Google? This is the perfect article for you.

We’ll show you how to write excellent SEO product descriptions or how to be able to hire and supervise someone to do that for you.

*** 9-minute read ***

Write product descriptions that sell and rank high

How to write SEO product description - Guide with examples

Before we start, here is a quick tip for you: always have in mind that people and machines judge all content on your website:

  1. Google and other search engines evaluate what the pages/products/posts are about (SEO is for that)
  2. Website visitors will stay on your website if you can solve their problems and satisfy their need that was the reason why they came
Content and SEO product description are judged by machines and people

Why is product description important

Based on research, if there are two identical products, 87% of buyers will choose the one with a good product description.

 

First, a good SEO product description will help Google and other search engines “understand” what you are selling.
If products are not SEO optimized, search engines won’t offer them to Internet users during searches.

 

Secondly, if the product is on the SERP (Search Engine Result Page) and a visitor comes to the single product page, the product description largely influences whether the site visitor will click the magic “buy button”.

 

Other factors that affect a buyer’s decision are:

  • price
  • images
  • short description
  • payment options
  • checkout process
  • shipment options
  • shipping costs

What is meta description and why is it important

A meta description is a text below the link in search results.

Click on the image to enlarge

In our example above, over 590 million web pages rank on SERP for the keyword “what is meta description”.

When you search the internet for some keyword and get SERP, how do you decide which link to click?

 

Meta description sells your web page/product/post to search engines and internet users. Make it count – a good meta description brings traffic to your website.

Write a powerful meta description for your product with 150-170 characters (counting spaces and punctuation).

 

Instructions to write good meta description:

  • Tell people what is the benefit of what you sell
  • Which problem your product/service solves
  • How your product makes them more beautiful, healthy, heapy, selfless, etc.
  • Don’t lie or try to trick people into clicking on your link
  • Include your primary keyword (mandatory)
  • “Talk” to your perfect customer

If your website is built on WordPress, we recommend the Rank Math free plugin for SEO. It will help you embed meta descriptions for the page/product.

If you are a programmer, here is the article with an example of excellent meta description tags – scroll to the bottom of the article “Importance of click-worthy meta descriptions in SEO.”

 

Examples of great product meta descriptions:

 

Good short product description

A short product description is located beside the primary product image, usually on the right on the single product page.

Click on the image to enlarge

A short product description has the power to sell.

 

When a visitor comes to a single product page, he is in a hot buying cycle zone. (To learn more about buying cycles, read a part of our article “Writing for the web – buyers journey“).

 

If there is doubt, a short product description must evoke the desire to buy.

 

Here are tips for writing a great short description:

 

  • Don’t be boring. Talk to your perfect customer. Imagine their mouse pointer on the Buy button, ready to click. Give them the final push.
  • Never start with “This amazing shirt, glass, pen…”. Tell the visitor how they will feel if they purchase. Help them imagine possessing the product. Evoke the feeling “I must have this.”
  • First, address emotions – they are the dominant factor.
  • Then list benefits and major product characteristics.
  • Use bullets when possible.
  • Make it short enough to see the Buy button on the first screen.

Please, check the image below. Which product would you buy?

In the upper image, there is no short product description. The visitor can’t know if the baseball bat is a souvenir, a real bat for kids, or an adult bat.

 

Both images were shown to 70 people.

92% of tested visitors chose the dark baseball bet.

8% were undecided.

0% chose the product without a short description.

How to write SEO product description and why it matters

A detailed product description is below the product images.

 

Statistics show that over 80% of shoppers consider product descriptions very important. They don’t read everything. Most skim and scan, but they need info.

 

A good SEO product description has 200-600 words. It’s not easy to reach that word count.

 

We recommend first writing the description and then optimizing it.

 

Here are general guidelines for writing SEO product descriptions that will rank high on Google and help visitors click the Buy button:

  • Put all relevant data about the product.
  • Add images that show how to use the product
  • Add video
  • If possible, write what others said (don’t lie)
  • Present all the benefits the buyer will experience
  • Use emotions, power words, adjectives, and adverbs
  • Add ideas, recommendations, and expert advice
  • Use bullets, bold font to point out the essential information, and tables to present “boring” data.

When you have your product description, it’s time to perform SEO optimization. Without it, Google and other search engines will not know the product’s value and type. Consequently, they will not rank it and show it to potential buyers. 

Optimization of product step-by-step guide

STEP 1 – choosing keywords

 

Choose 2-5 keywords (KW). Decide which one is the primary.

  • Think as your perfect customer does. When internet users search the web to buy your product – what do they type?
  • Use the free keyword analyzer Ubersuggest.
  • The second option, probably the better, is to hire an SEO expert to perform keyword analysis and provide you with a list of keywords.

For $5-$50 per product, you can find a freelancer on Fiverr. If you decide to do that, type in “keyword analysis” in the Fiverr search field – you’ll get over 3000 results.

 

STEP 2 – writing SEO headings and product title

The title is the sentence that appears in SERP.

The product title must have the exact primary keyword somewhere.

 

Example of SEO product titles in SERP

Headings are not the same as titles. They do not appear in SERP.

Headings are important for two reasons:

  1. they help Google and other search engines to understand what the content is about
  2. they improve user experience by allowing visitors to skim and scan the text.

You should have several headings in the product description. Here is a simple recipe:

 

  • Write ONLY ONE H1 – the highest level heading. It MUST contain the exact primary keyword. It should be slightly different than the title. You can use only the primary keyword if your imagination doesn’t come with something better.
  • Write one H2 with the primary keyword. Add words such as: specification, measures, maintenance, etc. (depending on the content below).
  • It would be beneficial for SEO to have several more H2 and H3 with other keywords.

The following text must address the heading’s topic!

 

DO NOT TRY TO TRICK GOOGLE – the website will be punished severely.

STEP 3 – how to write SEO friendly product descriptions

Write as if you were talking to your ideal customer. People who read product descriptions need additional information to decide – they are still not ready to click the Buy button.

 

  • Give your potential buyers all data you have.
  • BE HONEST.
  • Include expert advice.
  • Show best practices on how to use the product.
  • ADDRESS all benefits your webshop visitors will experience.
  • Show before-after (preferably with images).
  • Use everyday language. A 12-year-old must understand your text.
  • Insert an instructional video and images.
  • Images should show your customers with a product (happy people). We tend to imitate others. If something is good for others, it must be good for us, isn’t it?
  • Since you are an expert for your products, give your opinion and advice.
  • REMEMBER – always address emotions! We shop based on our feelings, no matter how we rationalize the decision. We want to be more beautiful, healthy, energized, prosperous, pampered, etc.

 

Now, it doesn’t seem so difficult to reach 600 words. Yes, it’ll take time, but it will be worth every minute.

Google loves content, and you’ll be awarded with a higher ranking.

If you are out of ideas and have writers blockage, we recommend  Product Description Generator – Free AI Tool

Images and videos to improve product description SEO and user experience

Would you buy this product?

(Can you even tell if that is a souvenir, a kids’ baseball bat, or an adult bat?)

How about this one?

Yes, a picture speaks a thousand words. Good images have the power to sell.

 

The primary product image must be perfect. It shouldn’t be taken by a mobile phone with a blurry background. It must be clear, with high contrast, white background, and additional data, if needed.

(As the baseball bat length – so the customer will know if the bat is for kids or adults, for example).

 

Besides images on the first screen, embed photos and videos into the product description.

 

Images and videos in the product description will improve the SEO score and user experience. Photos before/after are extremely powerful.

 

  • If you sell products like coffee, show photos of a sad, tired person (before) and energized one (after the first sip).
  • If you sell technical items, furniture, or home accessories, add images of happy people holding those products (photoshop them if you don’t want to organize a shooting session).

 

IMPORTANT for SEO:

Use primary keyword in image ALTERNATIVE TITLE – ALT TITLE. In WordPress, you will find it in the Media section, when you click on the image.

 

Google “sees” only ALT title and uses it for ranking.

Images can bring traffic.

Many users browse images rather than websites.

Examples of poorly written product descriptions

Good product seo examples

Well-optimized product with great user-experience examples (taken from the website GDuke.com):

 

Creme brulee dish

optimized for keywords:

  • creme brulee dish (prime)
  • dish for creme brulee
  • creme brulee dishes

Wok

optimized for keywords:

  • wok (prime)
  • wok steel
  • cooking with wok

Koru Kids kitchen chair booster

optimized for KW:

  • booster seat (prime)
  • booster seats Ireland
  • booster seat for table
  • booster seat Ireland
  • booster seat table
  • kids booster seat
  • booster seat for kitchen chair

How to hire a good product description writer

How to choose a good product description freelance writer

We recommend two platforms to hire a freelance writer: Upwork and Fiverr.

You can find excellent writers on both.

 

Below, you’ll find recommendations for hiring a good product description writer.

Written by Natasa, our CEO.

 

“For years, I’ve been working as a freelancer and hiring ones. Being on both sides of the same coin, I encountered great and not-so-great freelancers and clients. My general advice when hiring a freelancer is:

  • Start with one product
  • Post a job with clear instructions – be specific about a product, number of words, SEO, and images
  • If possible, add 1-3 links to your competitors
  • Put a reasonable price – $20-$100 for 600 words product description
  • You’ll probably get over 50 offers – discard those with short or copy/paste cover letters
  • Check reviews and previous work – but don’t discard freelancers without reviews – all of us were nubies once
  • Select up to 10 freelancers and start communication
  • In the end, go with your gut and be willing to have the best product review or the worst one
  • Ask others (friends, colleagues, family) what they think about the article
  • If satisfied, stick to a freelancer and offer a long-term contract. If not, repeat the procedure until you find a good SEO product description writer.”

TEMPLATE FOR A GREAT SEO PRODUCT DESCRIPTION

Free download.

You don’t have to leave an email, subscribe, join, or anything else.

We hope it will help you improve your webshop’s Google ranking.

 

If you have any questions, please contact us for further assistance.

 

Do you need a FREE website audit?

GRAB THIS OPPORTUNITY NOW!

Writing for the web – 2022 best tips for website owners

If you are unsatisfied with your website’s traffic, the most probable cause is lousy content!

This 10-minute read article will help you improve your writing for the web, assuming you don’t want to pay professionals for that.

Writing for the web

Unsatisfied website owner because of a poor traffic

Good content increases website traffic, entices visitors to stay on it, and converts them into paying customers.

Also, if you decide to hire someone to write for you, you’ll be more capable of judging their work.

Is your website content good or bad

Having poorly written content will cost you a lot.

  • Google will not know what the website is about and will not show it in searches.
  • The website will have low traffic.
  • Visitors who come will leave quickly, be disappointed, and never come back again.
  • Google will rank your site even lower, and your potential customers will be lost forever.
  • You’ll get bad reviews.

You’ll finish having a useless website that will hurt your brand and business. 

Good and bad content writers - which one is you

Writing for the web isn’t easy. Good content writers, no matter the category, are

  • “good with words”,
  • ego-free (at least while they write),
  • easy to understand,
  • trained and educated (formally or informally) for writing,
  • regular writers (daily).

Over 70% of website owners constantly make one huge, costly mistake. They believe they are good content writers.

The biggest mistake when writing for the web

They spend a lot of time away from their main job, doing something they are not good at. Or even worse, they hastily write down something and give us to upload on their website.

 

Being a good lawyer, coach, broker, wholesaler, small business owner, dentist, florist, or insurance agent… doesn’t mean you can produce good web content without some guidance.

Types of web writing

There are 12 different types of content on the internet.

  1. Website pages (Homepage, About Us/Me, Services, etc.)
  2. Landing pages (Copywriting)
  3. Product descriptions
  4. Blog posts
  5. Manuals & Guides
  6. FAQ and Q&A
  7. Social media posts
  8. Testimonials & reviews
  9. Case studies
  10. Stories
  11. eBooks
  12. News and magazines

Each of the 12 mentioned types requires slightly different skills, but we WILL NOT discuss that. We’ll focus on the first six content types and cover them all in one go.

The goal is to show you how to make good content for your website.

Good content writing tips
*13 items recipe when writing for the web*

Good content writing tips

1. Who is your perfect customer

Whatever you sell, you have no more than five completely different types of customers. Differences are based on:

  • gender,
  • education,
  • economic status,
  • general interests,
  • marital status,
  • the region they were born in, and
  • where they live now.
Write content for real customers

Spend some time and classify your customers into 3-5 groups – this will be a good time investment. Give each group a name (Jack, Evelin, Marry, Howard, etc.). While writing, picture them in front of you.

 

Put photos of unknown people in front of you and start writing as if you were giving them a speech.

 

Watch the 20-minute video “How to design the perfect buyer persona“.

2. Why you are writing - what is your goal

If you don’t know the goal of your writing for the web, you won’t get anywhere. Your writing will be useless.

Useless content writing - like hamster on the wheel chasing a bait

Don’t confuse goal and wish. You wish for more visitors, leads, and sales.

The goal can be to:

  • educate
  • inform
  • build brand
  • bring traffic
  • make shareable post
  • help visitors choose product
  • sell product or service

Your goal depends on the reader’s position in the buying cycle.

 

Are you writing for cold visitors, worm, or hot buyers?

You can produce potentially good web content when you answer that question and know your readers.

Also, knowing which phase you are targeting will help you choose the proper keywords.

3. Don't write to reach word count or to sell

When writing for the web, be aware that people behave differently than newspaper or book readers. Their attention span is short. They skim, scan and scroll.

 

Only 16% of blog post readers read the full article. The rest of us “run” through it.

So, make your content skimmable. Use bold and italic fonts to point out essential parts.

 

Don’t count words attempting to write a longer post, page, or product description than competitors.

 

Fokus on your reader and selflessly give as much as you feel they need.

If you don’t follow this advice, your visitor will get bored and leave the website.

Bad content makes people bored and leave the website

Give your website visitors facts, information, expert opinion, customer reviews, and detailed descriptions.

If you are

  • selfless,
  • structure your text as recommended, and
  • never forget your goal,

you’ll be able to produce original, exciting, and worthy content that will rank high on Google.

4. Put your ego to sleep to improve content writing

This part is crucial when you write for the About us page. In our experience, over 90% of website owners who write content for the About us page do it completely wrong.

 

The About us page shouldn’t be about you at all. People don’t care how great, intelligent and exceptional you are.

 

People come to your website to solve a problem. Tell them how your products and services can make them happier, healthier, and more beautiful.

If you can lessen their pain, fear, or insecurity, write about that.

 

Support your claims with social proof (testimonials, reviews).

Ego is harmful for good content writing

Each piece of text you write should answer some of these questions:

  • Which problem will you solve with your product and service?
  • How will you make the reader’s life better?
  • Which pain will you lessen?
  • What are your strengths and skills that can help the reader?

Recommendation:

Have in mind the listed questions before you start writing. When you are in the middle of your work, check if you are still on the topic. Finally, compare the list with the content when you start editing.

5. Write web content in the language of your customers

Internet users won’t make an effort to understand something. They leave the website if the web page doesn’t resonate with them.

 

When we say “customer language”, we don’t mean English, French, or German. Remember your perfect customer – each type has a specific way of communication.

 

You shouldn’t write in the same tone for a banker, baby boomer, or teenager.

 

If you understand your writing, it doesn’t mean your audience does.

 

How to write understandable content

Having customers fake photos in front of you will help you write in the way they talk.

 

If you are unsure what “language” your website visitors use, go to Quora or social media and find out.

 

Adjust your writing style to your perfect buyer.

6. Content must be original, interesting and useful

When people come to your website, you have up to 3 seconds to get them interested enough to stay.

No matter where they land (Homepage, single product, blog post, etc.), the same rule applies.

 

You have to hook them instantly—the easiest way to tell them what they’ll find below. And continue in that manner.

If your page, post, manual, or product description isn’t original, Google will not rank it.

 

NEVER, NEVER, NEVER copy/paste from others’ or duplicate your content. Google sanctions that severely.

Writing something new and exciting is the most challenging item in our recipe.

 

There is one proven tactic to keep your website visitors glued to a screen:

Write about them and their problems.

 

Tell your audience how will your product or service help them. How will they benefit, improve, or achieve goals?

 

Try to hint at what’s next when they scroll.

Keep asking yourself if you are giving the visitor what he came for.

 

Finally, add your experience and thoughts. That is how you’ll produce something new and unique. Another benefit is establishing yourself or your business as an expert and a strong brand.

Web writing format

7. Limit the word number in sentences

Quote by Dianna Booher

There shouldn’t be more than 10 words in your sentences. Since you aren’t an experienced content writer, apply this advice after you finish your writing.

Analyze each sentence. Either try to reduce the number of words or split the sentence into two.

8. Use short paragraphs

The rule is simple: after 2-3 sentences, press ENTER twice.

 

Long texts and passages terrify web users. Website visitors will leave (no matter how exciting the content is) if text looks like this:

If you feel burdened by this rule, write the first draft as one paragraph. Split your text when editing.

Check what people say on Quora’s topic:

Why do some people write long walls of text without paragraph breaks?

9. Insert an image after 3-5 paragraphs

User experience (UE) is how your website visitors feel while engaging with content. It’s one of the 200 factors Google uses to rank websites.

 

UE is one of the primary deciding factors on whether the visitor will leave the website or stay and explore.

“A picture is worth a thousand words”.

 

Each of these images below tells a story.

We recommend using both images and text.

 

Write what you planned and put an adequate image inside the text. After 3-5 (the most) paragraphs, insert an image.

 

IMPORTANT: don’t forget blind people.

They can’t see an image. That is one of the reasons to have both text and images.

The second reason is search engines. Google will not know what your content is about without words.

10. Use bulleted lists, not commas

We showed this image to friends and family, asking them to point out which text they would read first.

100% of 28 people of all ages chose the text with bullets.

 

Taken from the website www.WritingClearScience “Bullet point lists vs paragraphs

An easy rule to follow but extremely important:

Use bullets when you list something or have more than three commas in a sentence!

 

You’ll significantly improve user experience and increase visitors’ engagement.

11. Edit, edit and edit again

There is numerous definition of editing.

We believe that editing is

  • reading what you wrote from the perspective of your perfect customer
  • Implementing all mentioned rules

Do not publish until your content is edited at least twice!

 

We highly recommend using a professional to edit your texts.

You can find on Fiverr or Upwork freelancers who will do that for small amounts of money.

 

If you don’t want to pay, find a friend or a family member to read your text. Ask them to be severely critical. Write down their remarks.

12. Proofreading - correct writing mistakes

FACTS:

  • Over 85% of all purchases and future business deals start with internet searches.
  • You can make the first impression only once.
  • Your website is your digital ID and the face of your business (and you).
  • Purchases are based on trust.
  • Google sanctions web pages with spelling and grammar errors.
  • Web users sanction websites with poorly written content.

Do you think you will gain trust if your potential customer or a business partner concludes that you are illiterate?

 

How can they trust you if you are unwilling to invest in your digital face and brand?

 

Will they walk away (leave you and your website)?

Correct spelling and grammar in your content

You’ve spent so much time and effort writing to bring traffic to the website, engage visitors and convert them to customers.

 

Don’t let spelling and grammar destroy your goal.

 

Invest in Hemingway Editor (a free online editing tool) and Grammarly (free- limited, or premium for $180 annually).

That two software are a must-have for anyone writing for the web.

13. Tips for SEO content writing

  1. Research keywords and choose 3-5 for each web page, post, and product description
  2. Choose the primary keyword
  3. Check what the first three competitors in SERP did do for the chosen primary keyword
  4. Make better content than competitors (more text, images, videos, infographics, etc.)
  5. Don’t forget to use the exact primary keyword in the page title, H1 and H2, meta description, and at least one image alt title.
  6. Use other chosen keywords in H2 and H3
  7. Add external and internal links.

If your website is built in WordPress, use the free plugin Rank Math. It will help you optimize your content.

For keyword research and competitor analysis, we recommend Ubersuggest software. There is a very limited free version and a pro option for only a $120 lifetime payment.

We provide a FREE SEO check with improvement recommendations if you are unsure that you can perform on-page SEO.

THREE TYPES OF KEYWORDS

Depending on who is your target audience and where they are in the buying cycle, there are three types of keywords:

  1. TRANSACTIONAL are for “hot” buyers. Use them for product descriptions or final service offers.
  2. INFORMATIONAL keywords are for “cold” buyers. Use them for blog posts when you want to increase traffic, build trust, establish a brand, and position yourself as an expert.
  3. NAVIGATIONAL are for “worm” visitors. Use them both for product and service descriptions and in blog posts.

The goal of the web page you are writing for will determine which type of keywords you should use.

 

If you are running an eCommerce website and you write product descriptions by yourself, our Ultimate Guide on How to Write SEO Product Descriptions will greatly help you in your effort. Follow our recommendation, and your products will be on the first Google page.

To help you improve your writing for the web, please download

(no email or subscription is needed, just download, print it, and put it on the wall).

Unsuccessful writer for the web

If you are not an expert in writing for the web, then your time might be spent more effectively elsewhere – we strongly suggest hiring professionals.

 

Check our prices and the special GIFT we have for you.