International SEO Services

International SEO services 1

This article offers a total overview of international SEO for website owners, covering the following key aspects: the effectiveness of international SEO, fundamental elements, best practices, and guidelines for selecting the appropriate international SEO services for your business.

Whether your website goal is to boost traffic, visibility, or sales, the implementation of international SEO will accelerate the realization of your pursuits.

What are International SEO Services?

International SEO, also known as Global SEO or Multinational SEO, is optimizing a website to improve its visibility and achieve higher search engine rankings across various countries and languages. The primary objective is to increase search traffic from other countries and increase an organization’s international marketing and SEO strategy.

International SEO is instrumental in boosting a website’s online presence and attracting diverse international audiences. It differs from local SEO as it aims to attract global rather than locally targeted attention.

Successful implementation of international SEO includes strategies like geo-targeting, content localization, and language-specific SEO tactics.

Why Is International SEO Important?

For businesses aiming to establish a successful international brand, reach a broader global audience, and effectively engage in international marketing, International SEO is essential. This involves ensuring that their content is accessible and relevant to users in various geographic regions.

1. Reach a Global Audience

International SEO enables marketers to reach a global audience and expand market reach by promoting products or services internationally. This strategy helps overcome geographical boundaries and ensures that content is accessible worldwide.

An integral component of International SEO is implementing multilingual SEO optimization strategies to target specific international markets. Brands use geo-targeting to customize content based on the location of their target audience, making their website more relevant and appealing to users in that region.

2. Increase Website Traffic and Conversions

A well-executed International SEO strategy has the potential to significantly boost website traffic and conversions. International SEO aims at increasing targeted traffic from global markets by optimizing websites for international search engines and catering to the specific needs and preferences of diverse audiences across different geographical locations. This approach improves visibility in local search results and boosts overall SERP rankings.

Comprehensive keyword research is fundamental in identifying the most relevant and high-performing keywords for each target market. Compelling and localized content that resonates with users in various regions will increase SERP ranking and conversion rates.

3. Improve Brand Visibility and Recognition

International SEO also supports global brand development. Effective link-building strategies across various international markets enable businesses to boost SERP rankings and broaden their reach to a larger audience.

Social media marketing tailored to different regions allows brands to interact with local communities, drive engagement, and cultivate brand loyalty. Through content localization, messaging is customized to resonate more effectively with specific audiences, creating a more personalized and compelling brand experience that transcends borders.

What Are the Key Elements of International SEO?

International SEO comprises key elements such as language and localization, country-specific domain and hosting, keyword research and optimization, and content localization.

International SEO services

1. Language and Localization

Language and localization are essential components of International SEO, involving the adaptation of website content and keywords to align with the linguistic and cultural preferences of various regions.

Multilingual SEO techniques broaden reach and improve Google’s ranking in international markets. Language-specific SEO strategies, such as

  • using keywords in multiple languages
  • translating and localizing meta tags
  • creating distinct landing pages for different languages

contribute to better user experience and organic traffic.

2. Country-specific Domain and Hosting

Utilize country-specific domains and hosting servers for your websites to improve regional SEO performance.

3. Keyword Research and Optimization

The foundation for successful International SEO lies in effective keyword research and optimization. This process involves identifying and utilizing geo-specific and international keywords that align with the search behaviors of diverse regional markets.

The initial step is international keyword research, which can be conducted using standard SEO tools such as SEMrush ($1200 annually), Ahrefs ($2400 annually), or Google Keyword Planner (free, but not too useful) to pinpoint keywords commonly used by the target market’s audience.

DO NOT USE Chat GPT – it’s totally useless and incorrect.

4. Content Localization

Content localization is the process of adapting a website’s content to the cultural context and preferences of different target markets, and it is a crucial aspect of International SEO.

Effective content localization goes beyond mere word translation and involves the adaptation of meaning and cultural nuances. It necessitates an understanding of regional social norms, language variations, and even color connotations that vary from one region to another.

Best Practices

The best practices for International SEO include:

  1. BUILDING BACKLINKS FROM LOCAL websites (most important)
  2. Researching and planning the SEO strategy
  3. Utilizing hreflang tags
  4. Optimizing for local search engines
  5. Creating high-quality content
  6. Building relationships with local influencers
  7. Monitoring and analyzing performance

1. Conduct Thorough Research and Planning

The most crucial aspect of an International SEO strategy is researching and planning effectively. This involves conducting comprehensive SEO audits, competitor analysis, and market research to identify and evaluate opportunities and challenges in various regions.

After completing SEO audits and competitor analysis, the next key step is to analyze the data to fine-tune your SEO strategy effectively. Analyzing competitor strategies and market trends enables organizations to pinpoint high-growth markets aligned with their business strategy.

This data is invaluable for content localization and website optimization to target regions efficiently.

2. Use Hreflang Tags

The use of hreflang tags is a crucial technical SEO practice for International SEO. It helps search engines understand the language and regional targeting of web pages, ensuring that the appropriate version is displayed to users. These tags play a vital role in preventing duplicate content issues that arise when the same content is available in multiple languages or targeted to different regions.

Proper hreflang tags implementation requires consistency across all site versions and the use of accurate language and region codes. Common errors to avoid include using incorrect language or region codes, mismatched URLs, and missing or incorrect tags, which will confuse search engines and result in improper audience targeting.

3. Optimize for Local Search Engines

Optimizing for local search engines is crucial for International SEO, as different regions have distinct search engines with unique algorithms that necessitate specific strategies to drive relevant traffic.

Understanding the algorithms of local search engines such as Baidu, Yandex, and Naver is important to effectively reach the target audience in specific regions. Baidu is the predominant search engine in China, Yandex in Russia, and Naver in South Korea.

Integrating local keywords and ensuring compliance with SEO guidelines specific to each region are key methods for optimizing for these search engines.

4. Create High-Quality, Relevant Content

International SEO services

A robust content strategy entails conducting keyword research to identify topics and search terms that appeal to users across different regions. Alongside keyword optimization, content should be culturally relevant and it should resonate with local audiences.

5. Build Relationships with Local Influencers

Building relationships with local influencers is a crucial strategy in International SEO as it enables a brand to capitalize on the trust and influence that others have cultivated.

Collaborating with local influencers allows a brand to tap into the organic reach that influencer endorsements provide. Given their existing trust and influence within their local communities, endorsing a product or service through them can greatly impact its perceived quality and credibility.

Partnering with local influencers helps a brand to access the followers and audience that the influencer has already amassed.

6. Monitor and Analyze Performance

Regular performance monitoring and analysis are important components of International SEO. Utilize analytics tools to track key SEO metrics, evaluate SEO performance, and make data-driven decisions.

Find the Right International SEO Services

When selecting the best International SEO services, the process involves:

  1. Assessing SEO experts
  2. Choosing an approach and strategies
  3. Reviewing reviews and testimonials
  4. Inquiring about goals and budget
  5. Discussing reporting and communication practices

1. Look for Experience and Expertise

When selecting the best International SEO services, the most crucial factor to consider is experience and expertise.

Assess a company or consultant’s portfolio, case studies, and past client references. Evaluate their experience and capacity to deliver results. Examine past projects and achievements to ascertain their ability to foster organic growth across international search engines.

2. Check for Reviews and Testimonials

Reviews and testimonials play a crucial role in evaluating International SEO services as they serve as direct sources of information regarding an SEO agency’s or consultant’s work, client satisfaction, and overall trustworthiness.

Feedback sources help in understanding the experience of working with the agency, including their communication style, transparency, and effectiveness in delivering results.

International SEO services

Feedback sources encompass the following:

  • Third-party reviews on platforms such as Clutch, Trustpilot, and Google. These reviews are unbiased accounts from past clients, offering insights into both positive and negative experiences with the agency.
  • Social media serves as a valuable platform to engage with the agency and receive real-time feedback. It provides a glimpse into how an agency interacts with its audience, even when potential clients are not actively considering a purchase.
  • Detailed testimonials and case studies on an agency’s website offer a more comprehensive and in-depth view of the company’s track record compared to basic reviews.

3. Discuss Your Goals and Budget

Realistic budget expectations are important, as high-quality SEO services come at a cost. Understanding the cost-benefit ratio allows you to compare different service packages and choose the one that offers the best value within your budget. Transparent communication and mutual understanding between you and the team are necessary for success.

Do not expect to invest $100 and reach the top in SERP! Today, you need thousands of dollars and hundreds of hours of work to come close to giant websites.

Check the prices of some very affordable SEO packages.

5. Ask About Reporting and Communication

One of the important criteria for choosing International SEO services is inquiring about reporting and communication practices to ensure they offer regular updates and transparent reporting on key SEO metrics and performance indicators.

  • Clear and consistent communication is necessary for a successful working relationship.
  • Detailed and actionable reports play an integral role in evaluating SEO performance, monitoring progress, and identifying areas for improvement.
  • Effective communication establishes trust and encourages collaboration between the client and the SEO service provider, leading to improved outcomes and sustainable growth in the digital landscape.

All images are downloaded from the website

Frequently Asked Questions

What are International SEO Services?

International SEO Services are specialized services that help businesses expand their online presence and reach a global audience through search engine optimization (SEO) techniques specifically tailored to target audiences from different countries and cultures.

Why do businesses need International SEO Services?

With the rise of the internet and globalization, businesses are now able to reach customers from all around the world. However, to effectively target these international audiences, businesses need to optimize their online presence and content for different countries and languages. This is where International SEO Services come in.

What does International SEO involve?

International SEO involves a combination of technical, content, and link-building strategies to ensure that a website ranks well in search engines for targeted keywords in different countries and languages. This includes optimizing website structure, conducting keyword research for different markets, and building backlinks from relevant international websites.

How do International SEO Services differ from traditional SEO?

While traditional SEO focuses on ranking a website for specific keywords in a single country, International SEO Services take into consideration the cultural and linguistic differences of target audiences in different countries. This involves conducting in-depth research and implementing strategies to cater to these specific audiences.

Do I need International SEO Services even if my business is only targeting a local market?

Yes, even if your business is primarily targeting a local market, it can still benefit from International SEO Services. With the increasing globalization of markets, having an international online presence can also open up potential opportunities for future growth.

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Link Building Specialist

This article, based on over 500 SEO-optimized websites with the success rate of over 85%, provides insight into the concept of link building and the effectiveness of a link building specialist in a successful SEO strategy. It will elucidate the role of a link builder, outlining the requisite skills for the job. Additionally, various types of link building strategies will be examined, along with recommended best practices for increasing your website’s visibility and search engine ranking.

Link building specialist

What is a link building specialist?

A link building specialist is an expert who specializes in creating and implementing strategies to acquire high-quality backlinks, thus increasing the website’s DR and ranking. Today, if your website DR is not high, you can’t rank for high-volume keywords.

Link-building specialists optimize anchor texts, link placements, and anchor diversity so the acquired backlinks positively impact the website’s SEO ranking.

Why is Link Building Important

Link building is a critical component of SEO because high-quality backlinks from authoritative sites greatly increase a website’s credibility and search engine rankings, resulting in increased organic traffic.

Differentiate between high-quality and low-quality backlinks since the former positively impacts a site’s SEO endeavors, while the latter results in penalties and diminished visibility.

Focus all your efforts and money on obtaining links from reputable sources that align with your website’s content, thereby establishing the site as a reliable source of information and increasing its overall online presence.

Many times, when analyzing backlinks, I’ve noticed do-follow backlinks from websites with Domain Ratings above 60 coming from completely unrelated sources. For example, if you are in the art business, you don’t want links from tech websites or automotive niches. Stick to your niche or related niches.

It is also extremely important to acquire backlinks from a page or post that directly relates to your page.

Google has become smarter and does not value irrelevant backlinks. In the future, link building specialists predict severe penalties when Google identifies black-hat link building, including links from unrelated websites.

What are the Key Skills of a link building specialist?

To successfully build and maintain high-quality link connections, a link building specialist requires a combination of skills, including an advanced understanding of SEO, strong research and analytical skills, and excellent communication and outreach skills.

1. Knowledge of SEO and Google Algorithms

To be an effective link-building specialist, you need detailed knowledge of SEO and an understanding of Google algorithms.

Google regularly updates its algorithms to increase user experience and search results, directly impacting link building strategies. Tactics that were effective in the will not yield the same results today. Stay informed, learn from the best SEO experts on YouTube.

2. Research and Analytical Skills

To identify high-quality link building opportunities and maintain a strong link profile, one needs research and analytical skills. Research is necessary to discover potential link sources, considering factors such as the source site’s domain authority, relevance to linked sites, and site trustworthiness. Analyze metrics like referring domains, anchor text diversity, and overall site trustworthiness.

3. Communication and Outreach Skills

To be successful, a link building specialist needs effective communication and outreach skills to establish and nurture relationships with other websites and influencers. Personalizing outreach efforts allows the specialist to connect with potential link prospects more deeply, building trust and improving the chances of a successful collaboration.

Develop long-term relationships to create pathways to future partnership opportunities. Maintain consistent and transparent communication and your links will retain credibility and relevance over time.

Different Types of Link Building

There are three categories of link building methods:

  1. Organic link building
  2. Manual link building
  3. Self-created link building

1. Organic Link Building

Organic link building refers to the natural acquisition of links from other websites without direct action or solicitation from the website owner or SEO specialist. Organic backlinks are typically earned through the creation of high-quality, UNIQUE content that other websites recognize as a valuable resource and link to accordingly.

Organic links hold significant value in the digital landscape as they increase a website’s authority and credibility in the eyes of search engine algorithms. When websites organically link to your content, it signals to search engines that your website is a reliable source of information within its niche.

A robust backlink profile results in increased ranking in SERP, which brings more organic traffic, and, ultimately, greater profits.

2. Manual Link Building

Manual link building involves direct efforts such as outreach and guest blogging to acquire links from relevant websites.

Personalized messaging increases the effectiveness of your outreach campaign and improves positive responses.

Guest blogging is the fastest way to obtain backlinks. It takes time to build a backlink inventory and contact list of relevant webmasters.

If you don’t know how to do that, reach out to one of the best international link-building agencies – SEO Jesus, and they will write posts and publish on top-rated websites relevant to your niche.

3. Self-Created Link Building

Self-created link building is obtaining backlinks from forums, directories, and blog comments, which can sometimes be unnatural or of low quality. Maintain link quality and avoid penalties.

Utilize diverse anchor texts that accurately describe the content of the linked page and refrain from using the same keywords in all anchor texts. Sometimes, use anchors that are general, such as “contact us”, “find out more”, “get in touch”. Mimic the natural process as much as possible to avoid Google penalties and deindexing.

What are the Best Practices for Link Building?

Create high-quality content, build relationships with other websites, and utilize social media effectively to achieve satisfactory results.

1. Creating High-Quality Content

Creating high-quality content forms the basis of a successful link building strategy, attracting valuable link connections and driving organic traffic growth. High-quality content is characterized by its relevance, originality, and value to the target audience.

Employing attention-grabbing headlines, appealing visuals, and a conversational tone are technical methods to increase content engagement, shareability, and linkability. Utilizing storytelling, data insights, and interactive elements as content formats can further increase engagement and shareability.

When content is of high quality and resonates with the audience, it is more likely to attract natural backlinks from reputable websites and stimulate social sharing. The heightened visibility and traffic growth can, in turn, increase the likelihood of acquiring more backlinks.

2. Building Relationships with Other Websites

Outreach plays a vital role in establishing link partnerships and acquiring backlinks from relevant websites. Networking is a must for increasing a website’s authority and credibility in SERP.

Cultivate relationships with other website owners to tap into their audience, expand your potential visitor base, and improve your visibility in search engine results. Effective outreach includes:

  • personalization, 
  • authenticity, 
  • delivering value to the partner,
  • building trust gradually.

3. Utilizing Social Media

Utilizing social media platforms is a key strategy for increasing link visibility and improving link building in digital marketing and content marketing approaches. Engaging with influencers on social media can boost link building through partnerships with popular figures in your industry who possess significant followings and influence, enabling you to tap into their networks.

Sharing valuable and compelling content on platforms like Facebook, Twitter, Instagram, LinkedIn, and others boosts your brand’s visibility and creates opportunities for backlinks as users share and reference your content. Strategically leveraging social media to drive traffic to your website increases your overall link building endeavors by increasing visitor numbers and potential backlink sources.

Frequently Asked Questions

What is a link building specialist?

A link building specialist is a professional who specializes in creating and managing high-quality backlinks to a website in order to improve its search engine rankings and drive more organic traffic.

Why is link building important for SEO?

Link building is an important aspect of SEO because search engines use backlinks as a signal of a website’s authority, relevance, and trustworthiness. The more high-quality backlinks a website has, the more likely it is to rank higher in search results.

What strategies does a link building specialist use?

A link building specialist uses a variety of strategies to acquire backlinks, including guest blogging, broken link building, resource page link building, and content syndication. The specific strategies used will depend on the needs and goals of the website.

How does a link building specialist find suitable websites for backlinks?

A link building specialist uses various methods to find suitable websites for backlinks, such as using advanced search operators, analyzing competitors’ backlinks, and using tools like Ahrefs or Moz to identify relevant and authoritative websites.

What are the benefits of hiring a link building specialist?

Hiring a link building specialist can save you time and effort in finding and acquiring high-quality backlinks for your website. They also have the expertise and knowledge to create a successful link building campaign that can significantly improve your website’s SEO and increase organic traffic.

How long does it take to see results from link building?

The time it takes to see results from link building can vary depending on various factors, such as the competitiveness of the industry, the quality of backlinks acquired, and the current SEO status of the website. Generally, it can take a few weeks to a few months to see a noticeable improvement in rankings and traffic.

Link Building Specialist Read More »

Five Benefits Of Ecommerce SEO

Ecommerce SEO offers various advantages, including increased website traffic, improved search engine ranking, boosted sales and revenue, improved brand awareness, and long-term results. Ecommerce SEO which comprises strategies and techniques aimed at enhancing the visibility of an e-commerce website in search engine results pages (SERPs). This SEO approach is customized to address the distinct challenges and opportunities within the e-commerce industry, focusing on product-specific keywords and optimizing online stores to enrich search result rankings.

Five Benefits Of Ecommerce Seo

The benefits of Ecommerce SEO are manifold, helping online businesses improve their bottom line and expand their operations. These advantages encompass increased website traffic, enhanced search engine ranking, boosted sales and revenue, improved brand awareness, and sustainable outcomes. Ecommerce SEO functions by elevating a website’s ranking on SERPs for specific keywords, driving more qualified traffic to the site, increasing conversion rates, raising average order value, and ultimately leading to higher revenues and profits.

Ecommerce SEO is particularly effective as it targets users more inclined to make purchases.

The unique requirements and constraints of e-commerce sites necessitate a tailored approach to SEO, involving more product pages, extensive keyword research, and technical considerations compared to traditional websites. Ecommerce SEO specialists are adept at addressing these distinct challenges, driving traffic, conversions, and sales effectively.

Why is Ecommerce SEO Important?

Ecommerce SEO is crucial for the success of an online store’s business. It enhances the visibility of the online store on search engines, boosts organic traffic, elevates search engine rankings, and results in higher sales and conversion rates. Additionally, it is a vital aspect of a well-rounded digital marketing strategy.

1. Increases Website Traffic

Enhancing your online store for search engines can significantly boost organic web traffic by attracting potential customers actively seeking the products you offer. This is achieved through effective SEO strategies that prioritize high-quality content and keyword optimization.

Crafting engaging and informative product descriptions, blogs, and landing pages not only enhances search engine understanding of your website’s relevance but also enriches visitor experience, improving conversion potential. Strategically incorporating relevant keywords throughout your content can enhance your site’s visibility in search engine results and attract more targeted traffic to your online store.

2. Improves Search Engine Ranking

Improving your search engine ranking is crucial because higher rankings on the SERP increase the likelihood of users clicking on your link. For instance, when your website’s ranking improves, it will be positioned closer to the top of the SERP, making it more probable for users to click on your link.

Boosting organic traffic is achieved through effective keyword research. By incorporating relevant keywords identified through research into your web content, you can tailor it to match the search queries of your target audience, thereby enhancing the visibility of your website in search results.

On-page optimization plays a significant role in enhancing search engine ranking. This involves optimizing meta titles, meta descriptions, headers, and URL structures of your web pages to improve search engine crawlability and enhance user experience.

Publishing high-quality, relevant content that caters to the interests and needs of your audience not only improves search engine ranking but also helps in establishing your reputation in the digital realm.

3. Boosts Sales and Revenue

Effective Ecommerce SEO can enhance sales and revenues by improving the conversion rate of product pages. This is achieved by enhancing the visibility of product pages to potential customers and making them more appealing for purchase. Ecommerce SEO elevates search engine rankings, enabling users to easily discover and obtain information about your products. Enhanced visibility of your offerings and a seamless user experience fosters trust and credibility in your brand. Utilizing an efficient ecommerce platform ensures a smooth purchasing process, guaranteeing that potential customers transform into satisfied customers. The combined impact of improved SEO and a user-friendly platform results in an increased conversion rate, which is necessary for business growth.

4. Builds Brand Awareness

Ecommerce SEO offers the key benefit of increasing online visibility, which is essential for building brand awareness and earning trust from customers. By implementing a comprehensive SEO strategy that includes optimizing keywords, acquiring backlinks, and improving site structures, businesses can enhance their search engine rankings and attract more organic traffic.

Content marketing plays a crucial role in engaging and informing the target market, thereby establishing brand authority. Social media promotion further amplifies content reach and encourages community engagement, facilitating personalized interactions with followers.

When combined, these strategies work together to strengthen online presence and enhance brand recognition in the competitive digital landscape.

5. Provides Long-term Results

SEO benefits an online store in the long term by contributing to the maintenance of higher organic search rankings. This, in turn, ensures consistent web traffic and ongoing customer acquisition over time. The sustained traffic, resulting from continuous optimization efforts and regular content updates, not only enhances visibility on search engines but also establishes credibility and authority within the industry.

By continuously refining an online store’s SEO strategy, a loyal customer base can be cultivated, encouraging regular site visits for valuable information and purchases. The lasting advantages of SEO go beyond increased traffic to include enhanced conversion rates, strengthening brand recognition, and a lasting positive impact on revenue.

How Does Ecommerce SEO Work?

Achieving Ecommerce SEO involves conducting keyword research and implementing on-page optimization, off-page optimization, and technical SEO to enhance the visibility and performance of your online store in search engine results.

1. Keyword Research

Keyword research is the process of identifying the specific terms and phrases that potential customers use when searching for products. The objective of keyword research is to align your content with user intent and search algorithms, enabling you to effectively market your company. By conducting thorough keyword research, you can gain valuable insights into the behaviors and preferences of your target audience. This information enables you to create content that meets their needs, driving traffic to your website.

Keyword optimization involves updating content to incorporate identified terms or phrases, which can significantly improve your search engine rankings. This enhances the likelihood of users discovering your website when searching for relevant topics. Incorporating keyword research into your SEO strategy is essential, as it enables you to produce content that your target audience is actively seeking and leverage search engine algorithms to enhance your visibility in search results.

2. On-page Optimization

On-page optimization involves optimizing elements within a website, such as meta tags, website structure, and product pages, to enhance user experience and increase search engine visibility. A well-structured website allows users to navigate content easily, reducing bounce rates and increasing user engagement.

Meta tags involve optimizing text for search results and social media shares by enhancing title tags, meta descriptions, and keywords on specific website pages. Product pages benefit from descriptive, keyword-rich content, high-quality images, and user reviews to boost conversion rates and establish brand credibility.

3. Off-page Optimization

Off-page optimization involves creating high-quality backlinks and utilizing social media to enhance the online visibility and authority of your webpage. A diverse backlink profile from reputable websites plays a crucial role in boosting the credibility and organic search ranking of your site.

Engaging with influential individuals and organizations on social media can expand your reach, driving traffic to your webpage. Generating and sharing valuable content that encourages social sharing and interactions contributes to increasing brand visibility and attracting more visitors to your site.

Additionally, guest posting on relevant websites and engaging in online communities are effective strategies for establishing a robust off-page presence for your webpage.

Secret About Ecommerce SEO and the Method that Works in 100% Cases

Based on my 20 years of experience and more than 500 websites built and optimized, I’ll reveal to you the secret about eCommerce SEO that works 100%. No matter how Google’s algorithm changes, if you constantly add fresh content and backlinks from relevant websites, you will reach the top and stay there. Today, it’s even easier than before. Why? Because Google declared war against affiliate websites that were dominating the first pages in SERP. Now, Google prioritizes eCommerce websites whenever users type in commercial keywords.

Now, how to regularly add content and build backlinks?

You have two options: DIY or paying a successful SEO agency. The second option requires a monthly budget of $1500 – but that will be the best investment you ever made. If you manage to reach the first three positions in SERP, for, let’s say, 10 keywords, you will most probably get 1K+ new visitors. If your prices and single product pages are as good as your competitors, you will increase your sales by more than 20%. Lately, I’ve seen eCommerce websites that increased traffic from a couple of hundred to a couple of thousand in 6 months.

Website success is measured by how well it
Website success is measured by how well it

Yes, I know that $9000 is not a small amount. But how much profit will you have if you get thousands of new visitors and hundreds more sales? All the clients I worked with were extremely happy with the ROI they achieved.

If you want to learn more, please reach out and schedule a consultation. I will share my secret in 30 minutes and you’ll know how to improve your income.

4. Technical SEO

Technical SEO involves optimizing and enhancing the technical aspects of a website, focusing on website performance, mobile responsiveness, and analytics to align with search algorithm requirements. By improving website performance, loading speed can be enhanced, bounce rates reduced, and users provided with a smoother experience. Mobile responsiveness is crucial in today’s mobile-first environment to ensure websites are user-friendly and accessible across different devices. Analytics enable tracking of key metrics like traffic, user behavior, and conversions, enableing data-driven decision-making for ongoing SEO enhancement. Monitoring and optimizing these elements help adapt and refine the website to better cater to user and search engine expectations.

Additional Benefits of Ecommerce SEO

Ecommerce SEO offers various benefits, such as:

  • Attracting targeted traffic
  • Achieving a higher conversion rate
  • Providing cost-effective marketing
  • Gaining a competitive advantage
  • Improving user experience

1. Targeted Traffic

Ecommerce SEO assists in attracting targeted traffic by aligning your content with the keywords and search queries that potential customers use, matching their user intent and increasing the likelihood of conversion.

How do care plans influence website traffic and conversions
How do care plans influence website traffic and conversions

Thorough keyword research enables online store owners to identify the precise terms and phrases their target audience is searching for. This search data enables businesses to optimize the content on their website to appear in search results for individuals seeking products or services similar to theirs.

Crafting content that caters to the needs and interests of their audience helps businesses establish credibility and trust, enticing potential customers to explore more about their products and services.

2. Higher Conversion Rate

Enhancing user intent and optimizing product pages and the shopping cart can boost the conversion rate through Ecommerce SEO. Understanding and prioritizing user intent is crucial for achieving higher conversion rates. By recognizing what users seek and delivering relevant content and products, the conversion rate can be greatly influenced.

Optimizing product pages with comprehensive descriptions, high-quality images, and prominent calls-to-action can lead users through the purchasing journey. Enhancing the shopping cart experience by streamlining the checkout process, presenting various payment options, and offering transparent shipping information can minimize cart abandonment and drive up conversions.

3. Cost-effective Marketing

Search Engine Optimization (SEO) is a cost-effective marketing strategy that utilizes organic search to offer a higher return on investment (ROI) compared to traditional advertising methods. SEO is cost-effective due to its focus on targeting users actively seeking similar products or services, increasing the likelihood of converting traffic into leads or sales.

Website offer (price) you can't refuse
Website offer (price) you can’t refuse

This makes SEO an exceptionally efficient marketing channel. In contrast to paid advertising, which demands continuous investment to sustain visibility, SEO results can accumulate over time, providing consistent organic traffic and diminishing the necessity for ongoing high advertising expenditures.

4. Competitive Advantage

Ecommerce SEO offers a competitive edge by enhancing search engine rankings and enhancing online visibility, increasing the likelihood of customers discovering and selecting your store over competitors.

Achieving higher rankings in search engine results increases the visibility of your products or services to potential customers who have already shown interest in what you offer.

Implementing effective SEO techniques can drive more organic traffic to your site, boosting conversion rates and ultimately, your revenue.

Adopting good SEO practices establishes credibility and trust with your target audience, fostering lead generation and enhancing consumer confidence, all of which contribute to a more competitive position.

5. Better User Experience

Enhancing user experience through SEO entails optimizing website structure, ensuring mobile responsiveness, and optimizing website performance, all of which contribute to heightened user engagement and satisfaction. A well-structured website with intuitive navigation and logical organization simplifies information retrieval for visitors. Incorporating relevant keywords and meta tags in the content enhances the website’s visibility to search engines, resulting in heightened organic traffic. Swift page loading times and reduced downtime foster a seamless browsing experience. These elements collectively create a positive user experience, fostering customer loyalty and establishing brand trust.

Frequently Asked Questions

What is Ecommerce SEO and why is it important?

Ecommerce SEO stands for Ecommerce Search Engine Optimization. It is the process of optimizing your online store to rank higher in search engine results pages (SERPs) and drive more organic traffic to your website. Ecommerce SEO is important because it helps customers find your products easily and increases your chances of making sales.

What are the five benefits of Ecommerce SEO?

The five main benefits of Ecommerce SEO are increased website traffic, higher search engine rankings, improved customer experience, better brand visibility, and increased sales and revenue.

How does Ecommerce SEO help improve customer experience?

Ecommerce SEO involves optimizing your website’s user experience, such as improving site navigation, page loading speed, and mobile responsiveness. This creates a better overall experience for customers, making it easier for them to find and purchase products on your site.

Can Ecommerce SEO really increase sales and revenue?

Yes, Ecommerce SEO can have a significant impact on your sales and revenue. By optimizing your website for search engines, you make it easier for potential customers to find your products and ultimately make a purchase. This can result in a higher conversion rate and increased sales for your business.

How long does it take to see results from Ecommerce SEO?

The time frame for seeing results from Ecommerce SEO can vary depending on the competitiveness of your industry, the size of your website, and the effectiveness of your SEO strategy. However, in general, it can take anywhere from 3-6 months to start seeing significant improvements in your search engine rankings and website traffic.

Do I need to hire a professional for Ecommerce SEO?

While some businesses choose to handle their own Ecommerce SEO, it is highly recommended to hire a professional with experience in this area. They have the knowledge and expertise to create a comprehensive and effective SEO strategy for your business, ultimately leading to better results and a higher return on investment.

Five Benefits Of Ecommerce SEO Read More »

Five Ecommerce SEO Tools

Five eCommerce SEO Tools

In this article, we will discuss the top 5 Ecommerce SEO tools that assist businesses in improving their online presence and boosting visibility to attract more traffic and drive sales. The five leading Ecommerce SEO tools are Google Analytics, SEMRush, Ahrefs, Moz Pro, and SE Ranking. We will explore the features of each tool, their benefits for ecommerce strategies, and which companies should utilize them.

Why Use Ecommerce SEO Tools?

Ecommerce SEO tools are utilized to optimize online stores, increase organic traffic, and improve website rankings on search engine results. They aid in analyzing performance, researching keywords, and implementing strategies to achieve superior SEO compared to competitors.

What Are the Benefits of Using Ecommerce SEO Tools?

Ecommerce SEO tools offer a range of benefits, including improving keyword rankings, improving website load times, and monitoring competitors. Tools also conduct detailed content audits to optimize website content for increased visibility and engagement.

Additionally, tools provide in-depth analysis of meta tags to ensure that each webpage is fully optimized for search engines.

Google Analytics

Google Analytics offers valuable insights into traffic trends, user behavior, and SEO performance for an E-Commerce store.

What is Google Analytics?

Google Analytics is a web analytics service that enables users to track and report website traffic, providing insights into the websites’ performance. The system offers a range of services for tracking traffic trends, generating comprehensive reports, and visualizing data in a user-friendly manner.

One of the key advantages of Google Analytics is its capability to monitor the performance of specific keywords and evaluate search engine optimization (SEO) effectiveness.

Additionally, the tool offers information on user behavior, conversion rates, and campaign effectiveness.

How Can Google Analytics Help with Ecommerce SEO?

Google Analytics is beneficial for Ecommerce SEO as it offers detailed reports on traffic sources, user behavior, and conversion rates, essential for optimizing an online store. You can identify which channels are driving the majority of visitors to your eCommerce website, enabling you to focus on strategies that attract high-quality traffic.

Five eCommerce SEO Tools 1

Performance reports enable you to evaluate the effectiveness of marketing campaigns and website content. Understanding user behavior patterns through Google Analytics helps in creating targeted campaigns and personalized experiences, ultimately leading to improved conversion rates.

Google Analytics data visualization tools simplify the interpretation of complex data sets and track the impact of SEO efforts over time, enabling you to refine your strategy for improved SEO performance.


SEMRush is a comprehensive SEO tool commonly utilized in the Ecommerce industry for tasks such as keyword research, competitor analysis, and tracking SEO trends.

What is SEMRush?

SEMRush is an all-in-one SEO tool renowned for its capabilities in keyword research, competitor analysis, and content optimization. Users benefit from SEMRush’s insights into backlink analysis, enabling them to monitor their website’s link profile and analyze competitors’ backlink strategies.

The platform also offers an exhaustive SEO audit feature that identifies technical and on-page SEO issues impacting a website’s search engine rankings. With SEMRush’s PPC tool, users can efficiently create and optimize pay-per-click campaigns, ensuring optimal return on investment.

features establish SEMRush as a valuable asset for businesses seeking to increase their online presence and excel against competitors in search engine results.

How Can SEMRush Help with Ecommerce SEO?

SEMRush supports Ecommerce SEO with advanced keyword research capabilities, detailed competitor analysis, and effective content optimization strategies. It provides valuable insights into backlinks, PPC campaigns, and successful SEO strategies.

Ecommerce websites can leverage SEMRush’s wide-ranging features to outperform competitors and increase their search engine rankings.

SEMRush serves as a comprehensive tool for improving online visibility, attracting targeted traffic, and improving overall SEO performance in the competitive Ecommerce landscape.


Ahrefs, a powerful SEO tool, is particularly valuable for its extensive backlink database, competitor analysis, and comprehensive site audits. It is considered one of the most essential tools for optimizing SEO on your Ecommerce site.

What is Ahrefs?

Ahrefs is a comprehensive search engine optimization tool that focuses on backlink analysis, competitor research, and site audits. The platform offers powerful keyword research capabilities and an intuitive user interface, enabling users to uncover search trends and competitor tactics.

The site audit features within the tool deliver detailed analyses of website health, pinpointing areas for optimization.

How Can Ahrefs Help with Ecommerce SEO?

Ahrefs offers thorough insights into backlink profiles, competitor behavior, and keyword opportunities. Ahrefs’ robust content optimization and site audit functionalities can significantly increase the SEO performance of Ecommerce websites.

Through Ahrefs, businesses can analyze backlink profiles to pinpoint authoritative sites for potential partnerships, thereby boosting the website’s domain authority.

Regular site audits conducted with Ahrefs guarantee that websites are optimized for search engines, leading to improved rankings and increased overall performance.

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Moz Pro

Moz Pro is an SEO toolset that increases the online visibility of Ecommerce sites with its detailed keyword research, comprehensive site audits, and implementation of effective backlink strategies.

What is Moz Pro?

Moz Pro is a comprehensive SEO software suite equipped with tools for keyword research, site audits, and backlink analysis. Along with its core features, Moz Pro provides robust functionalities for monitoring website rankings, improving on-page SEO elements, refining off-page SEO strategies, and exploring technical SEO aspects.

The keyword research tools within Moz Pro assist users in identifying high-potential keywords and optimizing content for increased search engine visibility. Site audits conducted through Moz Pro help pinpoint and resolve technical issues that could impact overall site performance, while the backlink analysis tool reveals the quality and quantity of backlinks directed to a website.

How Can Moz Pro Help with Ecommerce SEO?

Moz Pro increases Ecommerce SEO. It provides robust keyword research, comprehensive site audits, and effective backlink strategies. Along with features, Moz Pro elevates the ranking of eCommerce businesses.

Leveraging the diverse range of tools available within Moz Pro, such as detailed reports on technical SEO issues, online retailers can pinpoint and increase aspects of their SEO performance.

SE Ranking

SE Ranking is an all-in-one SEO platform that provides flexible keyword tracking, competitor analysis, and detailed site audits, making it a valuable tool for optimizing E-commerce SEO.

What is SE Ranking?

SE Ranking is an all-in-one SEO platform that offers assistance with keyword tracking, competitor analysis, and site audits. It incorporates various functions and features necessary for SEO and marketing strategies.

  • Backlinks Analysis: SE Ranking enables users to analyze backlinks to their websites, allowing them to monitor and increase their link profile, which is vital for improving search visibility.
  • On-Page SEO: SE Ranking provides insights into on-page SEO, guiding users on optimizing their website content to boost search engine rankings for specific keywords.
  • Off-Page SEO: SE Ranking offers tools for optimizing off-page SEO, aiding users in improving their website’s online reputation through effective link building and content promotion.
  • Technical SEO: SE Ranking helps users to technically optimize for SEO, guaranteeing optimal search visibility and user experience.

How Can SE Ranking Help with Ecommerce SEO?

SE Ranking supports Ecommerce SEO with keyword tracking, competitor analysis, and site audits. The platform provides insights into backlinks, enabling Ecommerce businesses to monitor and increase their link profile for better search engine visibility.

SE Ranking presents a variety of Ecommerce SEO strategies to optimize on-page content, meta tags, and site structure for increased organic search performance. Additionally, its robust off-page SEO tools help Ecommerce businesses create high-quality backlinks and establish a strong online presence.

The solution also addresses technical SEO aspects like website speed, mobile-friendliness, and schema markup.

Which Ecommerce SEO Tool is Right for You?

The best SEO tool for your Ecommerce store is the one that best meets your needs for keyword research, competitor analysis, and site audits. All SEO tools, including Google Analytics, SEMRush, Ahrefs, Moz Pro, and SE Ranking, have unique features that excel in different aspects of SEO.

Google Analytics provides detailed website traffic analysis and user behavior insights.

SEMRush stands out for its deep keyword research and competitive intelligence capabilities.

Ahrefs is renowned for its powerful backlink analysis tools. Moz Pro specializes in on-page optimization and site audits.

SE Ranking’s focus on tracking keyword rankings and monitoring site performance makes it ideal for evaluating the effectiveness of your SEO strategies and observing performance trends over time.

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Five Benefits Of Link Building

This article focuses on link building, a critical component of SEO that hugely impacts website Google rankings and visibility. You’ll learn about the types of link building and how it improves rankings, boosts website traffic, establishes brand authority, generates referral traffic, and improves social media visibility.

Additionally, the article offers step-by-step instructions for initiating link building, which include identifying your target audience, creating high-quality content, reaching out to relevant websites for backlinks, leveraging social media, and monitoring your link building strategy.

What is Link Building?

Google algorithms interpret backlinks as signals of trust and relevance, as they indicate that other websites find your content valuable enough to reference. This results in improved search result positions and increased organic traffic. Various link building strategies, such as guest posting, broken link building, and industry influencer outreach, are employed to strategically acquire high-quality backlinks to support SEO endeavors.

Why is Link Building Important for SEO?

Link building increases a website’s domain rating DR, Google ranking, and organic traffic.

What are the Different Types of Link Building?

There are three main types of link building strategies:

  1. External link buildingacquiring links from other websites that direct back to your site, ultimately increasing your site’s authority and credibility.
  2. Guest posting -writing articles published on external websites that include a link back to your site.
  3. Broken link building focuses on finding links from external websites that lead to 404 errors and replacing them with links to your site.

Resource page link building involves identifying resource pages on other websites that cover topics related to your content and requesting a link to your site be added.

Internal linking is about building links between different pages of your site to enhance navigation and user experience.

Outreach strategies involve reaching out to and collaborating with owners of related websites or blogs to share content and acquire backlinks. A diverse link profile that incorporates all of the mentioned strategies is important for higher Google rankings and site visibility.

Benefit 1: Improves Google Rankings

How does Link Building Affect Google Rankings?

Google algorithms assess the relevance and authority of a site based on factors like anchor text and the relevance of backlinks pointing to the site. Anchor text is important in link building algorithms as it offers context to Google regarding the linked page’s content.

Descriptive and relevant anchor text signals to Google the content of your page, improving its visibility for relevant keywords. When backlinks originate from authoritative and relevant domains within the same niche, the site is more likely to be recognized as a trusted source.

To optimize link building for top ranking, acquire backlinks from high-quality, relevant websites and confirm that anchor text incorporates a wide range of terms naturally relevant to your content.

Benefit 2: Increases Website Traffic

Reputable links leading back to your website from other high-quality sources improve organic visits to your site.

How does Link Building Drive Traffic to Your Website?

One of the most vital strategies for acquiring links is building relationships within your community. Engaging with influencers and industry experts and establishing relationships with them lead to natural backlinks to your site.

Utilize social media platforms to share content and connect with potential link partners who may be interested in linking to your content. Create high-quality, valuable content like guides, studies, and informative or engaging pieces to attract inbound links.

Write guest posts for other websites and participate in link exchanges, where you link to another site in return for a link back to yours to passively improve your site’s link profile and drive more traffic.

Benefit 3: Builds Brand Authority and Credibility

High-quality backlinks from reputable websites elevate a brand’s reputation and visibility within its industry.

How does Link Building Establish Brand Authority?

Establishing brand authority through link building involves creating a diverse link profile that includes high-quality backlinks from various authoritative domains. A diverse link profile boosts the online visibility and credibility of your brand.

High-quality backlinks serve as an endorsement for your content, improving its reputation and attracting more organic traffic.

Effective link building strategies are:

  • guest posting on industry-related websites,
  • Nurturing relationships with influencers,
  • creating shareable content,
  • strengthening brand authority.

Benefit 4: Generates Referral Traffic

Visitors to authoritative websites may click on links and visit the linked website, thus creating referral traffic.

What is Referral Traffic and How Does Link Building Help?

Referral traffic refers to visitors who access your website via hyperlinks on other websites.

The quality and relevance of the links determine how frequently people will click through to your site, thereby increasing the amount of referral traffic. To enrich your link building strategy and attract high-value referral traffic:

  • create link-worthy content,
  • engage with influencers to encourage them to link to your content,
  • regularly analyze referral traffic data,
  •  identify the most effective sources of visitor traffic.

Benefit 5: Increases Social Media Visibility

A range of outreach strategies used for link building improves social media visibility..

How does Link Building Impact Social Media Visibility?

Link building impacts social media visibility. When conducting link outreach to social media influencers, the key is to establish genuine relationships and offer mutual benefits. Collaborating with influencers who resonate with your brand’s values and target audience allows you to leverage their credibility and reach to amplify your content. 

Creating high-quality and relevant content that provides value to both the influencer and their followers is necessary for successful link building campaigns on social media.

How to Get Started with Link Building

1. Identify Your Target Audience

The first step in effective link building is identifying your target audience. Understanding your target audience allows you to tailor your link building strategies to attract the right visitors to your website. Through thorough research and analysis, you will uncover the demographics, behaviors, and preferences of your target audience.

2. Create High-Quality Content

High-quality content serves as the foundation of successful link building. Tailoring content to resonate with the target audience and addressing their needs and interests fosters a loyal following that is shared and linked to the content. Maintain consistency in publishing high-quality content. Establish credibility and authority within the industry.

3. Reach Out to Relevant Websites for Backlinks

Contacting websites for backlinks is an important aspect of link building, involving personalized outreach and link building analysis to secure valuable backlinks. Crafting effective outreach emails is necessary for establishing a strong initial rapport with webmasters (site owners).

  • Address the recipient by their name,
  • Introduce yourself,
  • Present your website or content,
  • Underline the potential for mutual benefits, such as increased traffic and credibility.
  • Target high DR sites relevant to your niche.
  • Prioritize quality over quantity, as a few high-quality links hold more value than numerous low-quality ones.
  • Evaluate the efficacy of your outreach endeavors and then fine-tune your strategy.
  • Concentrate on cultivating valuable relationships that foster long-term success in link building.

4. Monitor and Analyze Your Link Building Strategy

To measure the link building ROI and evaluate the effectiveness of your strategy, monitor and analyze your link building efforts. Regular monitoring allows you to assess the performance of your backlinks, identifying which links are driving traffic, conversions, and improving your website’s authority.

Analyze key metrics such as referral traffic, DR of linking sites, anchor text diversity, and link placement to pinpoint strengths and weaknesses in your strategy. Be constant and consistent and success is guaranteed.

Frequently Asked Questions

What is link building and why is it important for my website?

Link building is the process of getting other websites to link to your website. It improves your website’s Google rankings and drives more traffic to your site.

What are the five benefits of link building?

The five benefits of link building are increased website traffic, improved Google ranking, increased brand visibility, higher domain authority, and increased referral traffic from other websites.

How does link building increase website traffic?

The more backlinks you have, the higher the website’s DR. The higher the DR, the higher the ranking. Since 95% of all internet traffic happens on the first page, if you are not there, you are invisible.

Can link building help improve my Google ranking?

When other reputable websites link to your site, it signals to Google that your site is credible and trustworthy, which improves the ranking.

Is link building only beneficial for Google rankings?

No, link building also has the benefit of increasing referral traffic from other websites. When other websites link to your site, it creates a pathway for their visitors to click on the link and visit your site, which results in increased traffic and potential customers.

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Link Building For Startups

This article offers guidance on initiating link-building for startups, including tips on identifying the target audience, leveraging social media, collaborating with industry influencers, implementing best practices for creating high-quality backlinks, avoiding common mistakes, and evaluating the success of a link-building campaign. It serves as a comprehensive guide for beginners and individuals seeking to enhance their link-building strategy.

For startups, link-building is important for enhancing their SEO strategies, enabling them to acquire backlinks, expand their online presence, and boost their domain authority. A process involving strategic outreach and high-quality content marketing campaigns, resulting in organic growth through natural link-building.

1. Identify Your Target Audience and Goals

  1. The first step in a successful link-building campaign for a startup is identifying your target audience and setting clear goals. Understanding who your audience is and what they value is important for creating content that will attract quality backlinks.
  2. Setting measurable goals tracks the effectiveness of your link-building efforts and make data-driven decisions around optimization.
  3. Tailoring your outreach strategies to resonate with your unique target market increases the probability of building relevant and authoritative links.
  4. Tying link-building activities to broader SEO and business objectives creates a cohesive and impactful digital marketing strategy that drives sustained growth.

2. Create High-Quality Content

Creating high-quality content enhances SEO performance. Well-researched blog posts that offer comprehensive insights into a specific subject are more likely to attract links from reputable websites seeking to reference reliable and thorough information.

Similarly, detailed guides, infographics, or videos that deliver unique value to readers are more likely to be shared and linked to. The relevance of a link is an important factor in how search engines assess its impact on the SEO of the linked site. Backlinks from relevant, industry-specific sites carry more weight in search engine rankings.

3. Utilize Social Media

Utilizing social media platforms increases link outreach efforts and bolsters your online visibility. Engaging with influencers on platforms such as Instagram, Twitter, or LinkedIn expands your reach and draws a broader audience to your content.

Leveraging social media for content promotion boosts your website traffic, thereby benefiting your SEO initiatives.

A diversified link profile supports your digital marketing strategy and enhances your industry credibility.

4. Reach Out to Industry Influencers

Engaging with industry influencers is a highly effective link-building strategy that often yields high-quality backlinks. Influencers in various industries have already established credibility and a substantial, dedicated following, making them valuable partners for enhancing your marketing and link-building endeavors.

When seeking out potential influencers identify individuals or brands that closely align with your company’s values, target audience, and objectives.

5. Collaborate with Other Businesses

Collaborating with other businesses offer a range of link-acquisition opportunities and enhance your overall link-building strategies. Co-authoring content with a partner allows both parties to expand their reach and establish credibility within their respective industries.

Engaging in joint ventures enables the sharing of resources and expertise, potentially resulting in the creation of high-quality backlinks. Guest post exchanges introduce your brand to new audiences and drive fresh traffic to your website.

Values and target audiences must be aligned when forming such partnerships to maximize mutual benefits. Building strong relationships with other businesses enhances your online visibility and authority within your niche.

Implementing link-building strategies such as guest blogging, broken link-building, resource page link-building, and the skyscraper technique enhances the link profile of startups, boosting their SEO performance and online visibility.

1. Guest Blogging

Guest blogging is a link-building technique in which marketers write articles for other sites in exchange for a backlink to their own site. To effectively utilize guest blogging target blogs within the same niche as yours that boast a strong readership.

Guest posters should conduct thorough research to identify blogs with high domain authority and a large audience, maximizing the search engine optimization (SEO) benefits. Studies indicate that content quality plays a pivotal role in guest blogging success. 

Establishing relationships with blog owners is important for fruitful guest blogging endeavors, as it opens doors to further collaboration and increased exposure in the future.

Broken link-building is a highly effective backlink-building strategy involving identifying and fixing broken links on external websites, and offering your content as a replacement. The first step in the broken link-building process is identifying the broken links. A common method is using tools such asAhrefs or Screaming Frog to scan websites for broken outbound links.

Once you find a broken link where you offer content as a replacement, the next step is to reach out to the webmaster of that site. In your communication, send a polite, direct, and personalized email explaining the broken link and providing a link to your content as a suitable substitute.

Resource page link-building involves the process of having your content featured on resource pages maintained via website owners who curate valuable information for their audience. It includes several steps:

  1. Identifying target resources: The initial step is to identify reputable websites within your niche that maintain resource pages. Tools such asAhrefs or SEMrush assist in finding potential target sites.
  2. Compiling a list: After identifying target sites, the next step is to create a list of websites, possibly in a spreadsheet format, including their contact information.
  3. Sending personalized outreach messages: Successful resource page link-building hinges on sending personalized outreach messages.
  4. Follow-up: If you haven’t received a response within a week, consider sending a gentle reminder to the contact.
  5. Content quality: The final step is content alignment with the quality standards of the resource pages you are targeting. 

4. Skyscraper Technique

The skyscraper technique is a content marketing approach that involves creating higher-quality content and then reaching out to websites linking to similar content that is less comprehensive.

The first step in implementing the skyscraper technique is research, which involves analyzing the best-performing content in the same niche to understand audience preferences. The next step is identifying gaps and opportunities, more detailed content that adds value and surpasses existing material. Enhancements may include visual elements, data-driven insights, and more engaging writing.

Once the content is created, the final step is targeted outreach to websites that have linked to similar content previously, ensuring that your content offers additional value.

Startups achieve a healthy link profile and sustainable SEO success while avoiding common link-building mistakes such as buying links, using black hat techniques, and prioritizing quantity over quality.

Link buying is a risky and frequently penalized strategy for building links that significantly harm your SEO and domain authority. Search engines such as Google impose strict penalties on websites that engage in link buying because it goes against their guidelines for fair ranking. 

The most effective and ethical approach to enhancing domain authority is through organic link-building. Creating strong content, reaching out to relevant websites, and establishing mutually beneficial relationships with other reputable sites.

2. Using Black Hat Techniques

Black hat link-building techniques, such as link spamming and cloaking, often lead to severe penalties and loss of credibility. Plus risking a search engine penalty, the techniques are likely to result in a poor user experience. On the other hand, ethical link-building techniques prioritize creating valuable and relevant content, establishing genuine relationships with other websites, and engaging in outreach activities.

3. Focusing on Quantity over Quality

Focusing on link quantity over link quality harms SEO and leads to a poor link profile. High-quality links are important for establishing a strong link profile, which directly influences a website’s SEO performance. 

Valuable backlinks are typically found on websites with high domain authority and relevance to a particular niche. Acquire high-quality backlinks through link-building and content marketing strategies.

To measure the success of link-building strategies, it is important  to track backlinks, monitor traffic for any increase in direct or organic search traffic, or a decrease in paid search traffic. Analyzing search engine rankings and direct conversion and sales tracking determine the return on investment (ROI) of link-building campaigns.

Utilizing online tools is the most effective way to monitor backlinks, with Ahrefs, SEMrush, and Moz being among the top tools.

Regularly monitoring the growth of your backlinks showcases organically and sustainable acquisition over time. Evaluating the relevance and authority of linking websites gauges the overall quality of your backlink profile. 

2. Monitor Your Website Traffic

Another way to understand the relationship between website traffic and link-building is by monitoring your website traffic to gauge the effectiveness of your link-building strategies and their impact on your site’s visibility.

Analyzing website traffic using analytics tools is important for comprehending visitor traffic patterns on your site. The tools you track changes in traffic volume and identify visitor behavior based on metrics such as page views, bounce rates, and session durations. Moreover, they pinpoint the sources of your traffic, including organic searches, direct referrals, social media, and other channels.

3. Analyze Your Search Engine Rankings

Examining search engine rankings enables you to assess the impact of your link-building strategies on your website’s SEO performance. Regularly monitoring the positions of your targeted keywords on search engine results pages offers valuable insights into the effectiveness of your link-building endeavors.

Analysis is conducted using tools such as Google Search Console, SEMrush, Ahrefs, or Moz to track keyword rankings and identify trends over time. Enhanced rankings may signal that your link-building techniques are resonating with search engines, enhancing your website’s visibility, and driving increased traffic.

To enhance your link-building strategy going forward, leverage ranking data to identify high-performing keywords and areas for improvement, allowing you to optimize your content and cultivate quality, relevant backlinks.

4. Measure Conversions and Sales

The ROI of link-building is measured by tracking conversions and sales to determine the business value contributed via a link-building campaign. Analytical tools, such as Google Analytics, are utilized to measure website and marketing channel performance, enabling the assessment of the effectiveness of link-building strategies. Goals and funnels are set up in analytical tools to monitor the complete customer journey, from the initial interaction to the final sale.

Frequently Asked Questions

link-building is the process of acquiring hyperlinks from other websites to your own. It is an important aspect of search engine optimization (SEO) and improves online visibility and increases website traffic.

link-building is important for startups because it establishes credibility and authority for your website. It also drives more organic traffic to your site and improves your search engine rankings.

Yes, there are risks associated with link-building for startups if it is done improperly. Including penalties from search engines, such as Google, which decrease your website’s visibility and traffic. It is important to follow best practices and use ethical methods when building links for your startup.

Some effective strategies for link-building for startups include creating high-quality and relevant content, reaching out to industry influencers and bloggers, utilizing social media, and leveraging partnerships and collaborations.

Startups can track the success of their link-building efforts by monitoring their website traffic and search engine rankings, as well as keeping track of the number and quality of backlinks they acquire, using various tools and analytics programs available to track and measure the effectiveness of link-building efforts.

Yes, startups can outsource their link-building efforts to SEO agencies or freelancers. However, it is important to thoroughly research and vet any potential partners who use ethical and effective methods for link-building.

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Advanced Seo Audit

This article discusses conducting an advanced SEO audit to enhance the search engine optimization (SEO) of your website. It includes an explanation of what an SEO audit is and why it is important, a detailed guide on performing an SEO audit, the tools that can be utilized, common mistakes to avoid, and how to leverage the results of the audit to enhance the performance of your website.

What is an SEO Audit?

An SEO audit involves a thorough analysis of a website to pinpoint issues and potential enhancements aimed at optimizing the website’s search engine performance. The evaluation assesses different aspects of the website importantfor SEO, including on-page SEO, off-page SEO, and technical SEO, utilizing various SEO tools.

Why is an SEO Audit Important?

SEO audits maintain the health of your website and optimizing its performance to drive significant organic traffic growth. Continuous auditing enables you to adjust and enhance your SEO strategies in alignment with evolving algorithms, leading to sustained organic traffic growth in the long run.

How to Conduct an SEO Audit?

An SEO audit is conducted by following a detailed audit checklist and then using various SEO tools to assess and provide implementation recommendations for different elements of the website.

1. Start with a Website Crawl

Conducting a website crawl is typically the initial step advised to evaluate a website’s crawlability and pinpoint common SEO issues that might hinder search engine bots. Tools such asScreaming Frog, Moz Pro, and Ahrefs facilitate a comprehensive and efficient website crawl.

The process uncovers prevalent SEO issues such as broken links, redirect chains, duplicate content, and crawl errors that need to be rectified to prevent adverse effects on the website’s visibility in search results.

2. Analyze Website Structure and Navigation

Analyzing website structure and navigation is important for enhancing user experience and ensuring effective indexing via search engine algorithms. A well-structured website with user-friendly navigation aids users explore content and reduces the site’s bounce rate.

When analyzing website structure, it is important to assess the organization and logical structure of content, the design and simplicity of menus, and the efficiency of internal linking. Optimizing site navigation involves using well-labeled menus, dropdowns, and a clear hierarchy.

Best optimization practices include creating a sitemap that aids both human users and search engine crawlers in understanding the site’s structure, ensuring mobile responsiveness, and incorporating breadcrumbs to enhance users’ ability to backtrack.

3. Evaluate On-Page SEO Factors

On-page SEO factors encompass the elements of a webpage that search engines analyze to assess its quality and relevance to specific keywords. The factors include the content of a webpage’s meta tags, content quality, keyword usage, and other considerations.

Title tags stand out as importanton-page factors, serving as the initial point of contact for users and search engines. Well-optimized title tags concisely depict a webpage’s content while incorporating relevant keywords to enhance visibility.

Meta descriptions represent another significant on-page element, offering a brief summary of a webpage’s content in search engine results. A compelling meta description entices users to click through to the webpage.

Header tags, such as H1, H2, and so forth, are utilized to structure content within a webpage for improved user readability. 

Quality content, characterized with well-crafted writing and the strategic inclusion of semantically relevant keywords, plays a vital role in on-page SEO. The creation of top-notch content begins with thorough keyword research and the seamless integration of pertinent keywords in a manner that is organic and beneficial to users.

4. Check for Duplicate Content

Checking for duplicate content is important for high-quality content and avoids penalties that could harm your site’s overall SEO performance. Duplicate content weakens the impact of your message and diminish the perceived credibility of your site. Search engines may struggle to determine which version of the content is most relevant to a specific search query, potentially resulting in lower rankings.

Tools such as Copyscape and Siteliner are useful for detecting duplicated content. Once identified, strategies such asimplementing canonical tags, setting up 301 redirects, or revising the content to address these issues. Proactively managing duplicate content enhances the visibility and user experience of your site.

5. Assess Website Speed and Performance

Assessing website speed and performance is importantfor enhancing user experience and boosting SERP rankings. Optimizing site speed directly impacts visitor retention and plays a vital role in search engine optimization.

In today’s fast-paced digital landscape, slow-loading websites often result in high bounce rates and poor conversion rates. Tools such asGoogle’s PageSpeed Insights, GTmetrix, and Pingdom are valuable for evaluating website speed and identifying performance issues.

Strategies such as image optimization, browser caching, minimizing server response times, and leveraging content delivery networks (CDNs) enhances loading speeds. Consistently monitoring and resolving site speed issues significantly improves a website’s performance and user satisfaction.

Analyzing backlinks and referring domains is a importantoff-page SEO activity for website owners as it aids in comprehending the site’s authority and link profile. Evaluating backlinks offers vital insights into the quality and quantity of external websites linking to your site, which is vital for understanding how search engines evaluate your site’s credibility and relevance.

Tools such as Ahrefs, Moz, and SEMrush are utilized for conducting detailed backlink analysis, providing valuable data on domain authority, anchor text, and spam score. To obtain high-quality backlinks, the focus should be on creating engaging content, guest posting on reputable sites, engaging in industry forums, and establishing connections with influencers in your niche.

7. Analyze Keyword Usage and Optimization

Analyzing keyword usage and optimization is a critical aspect of developing a successful SEO strategy and ensuring that your content ranks well on search engine results pages (SERPs). Keyword research involves understanding the relevance and search volume of the keywords you are targeting. Tools such as Google Keyword Planner, SEMrush, or Ahrefs assist in determining the most profitable keywords for your content. Optimizing content for long-tail keywords capture more specific search queries and attract targeted traffic. 

8. Check for Mobile Responsiveness and Usability

Auditing mobile responsiveness and usability is importantbecause mobile-friendliness significantly impacts user experience and SEO rankings. The increasing dominance of mobile browsing has made mobile-friendliness a prerequisite, as Google’s algorithms now prioritize mobile-friendly sites. 

Monitoring mobile responsiveness involves testing to evaluate how the site appears and functions across different devices. Enhancing mobile usability entails improving mobile site speed, navigation, and responsive design. Enhancements in these areas often go hand in hand. Mobile-friendliness plays a vital role in SEO ranking and digital marketing strategies, offering one of the simplest yet most impactful technical SEO updates.

Tools for Conducting an SEO Audit

Utilizing SEO tools for conducting a thorough audit offers the necessary data analysis and insights required to efficiently complete your audit checklist.

1. Google Search Console

Google Search Console is an SEO tool that provides data analysis and insights to assist website owners in monitoring their website’s performance in search results. Monitor metrics such as organic search traffic, click-through rates, keyword rankings, and crawl errors

2. Google Analytics

Google Analytics is a importanttool for monitoring SEO performance and gaining insights into user behavior and detailed website metrics. It offers a wide range of reports on traffic sources, including organic, direct, and referral traffic, enabling website owners to understand the origins of their visitors.

User behavior data, such as bounce rate, time on page, and conversion tracking, provided by Google Analytics, identifies user preferences and enhancing website content. Additionally, Google Analytics offers information on site performance metrics such aspage load time and device usage, which assists businesses in identifying areas for improvement and refining SEO strategies to boost online visibility and conversions.

3. SEMrush

SEMrush is an all-in-one SEO tool that offers competitor analysis, keyword research, and backlink tracking features to enhance overall SEO strategy. 

With the competitor analysis feature, businesses may assess competitors’ SEO strategies, pinpointing strengths and weaknesses in their own strategies. The keyword research tool aids in identifying high-performing keywords within a company’s niche, facilitating content optimization for improved search engine visibility.

Through backlink tracking in SEMrush, users oversee their linking profile and spot potential link-building opportunities to enhance their website’s authority and ranking.

4. Ahrefs

Ahrefs is a top tool renowned for its robust backlink analysis and comprehensive SEO capabilities. With a wide array of features, Ahrefs facilitates precise monitoring of a website’s backlink profile, allowing users to easily assess the quality and quantity of their inbound links.

Through Ahrefs, users analyze competitor backlinks to pinpoint valuable link building opportunities that enhance search engine rankings. Additionally, Ahrefs enables users to track SEO metrics such as organic traffic, keyword rankings, and domain authority, providing them with a comprehensive overview of their website’s performance and areas for enhancement.

Common SEO Audit Mistakes to Avoid

Avoiding common SEO audit mistakes is importantfor the success of one’s SEO campaign and for adhering to best practices.

1. Not Setting Clear Goals

Failure to establish clear goals diminishes the effectiveness of your SEO audit and impede the development of a targeted SEO strategy. Setting specific and measurable goals for your SEO audit enables you to assess the efficacy of your current SEO initiatives and concentrate on areas where tangible improvement is feasible.

Clear goals serve as a framework for the audit, aiding in the effective prioritization and allocation of resources. Establishing a set of goals establishes a foundation for crafting an SEO strategy that directly tackles identified weaknesses while leveraging the strengths of your website.

2. Focusing Only on Keyword Rankings

Relying solely on keyword rankings does not provide a comprehensive view of SEO performance because it neglects other SEO metrics.

Organic Traffic: Organic traffic offers insights into the number of visitors landing on your website from search engine results. Monitoring organic traffic trends allows you to assess the effectiveness of your SEO strategies in attracting valuable visitors to your site.

Bounce Rate: The bounce rate indicates the percentage of visitors who leave your website after viewing only one page. A high bounce rate may signal irrelevant content or a poor user experience, highlighting areas for enhancement.

User Engagement Metrics: Metrics such asaverage session duration and pages per session provide valuable insights into how visitors interact with your website, enabling you to enhance your content for better audience engagement.

3. Ignoring Technical SEO Issues

Neglecting technical SEO issues during an audit leads to unresolved problems that hinder the crawlability and indexability of your site.

Addressing Technical SEO in an Audit: Some of the most common technical issues discovered during an SEO audit are crawl errors, broken links, and indexation problems

Crawlability issues occur when search engines are unable to access all sections of a website to index its content. 

4. Not Considering User Experience

Neglecting user experience in your SEO audit detrimentally impacts the SEO performance of your site, particularly in mobile-friendliness and site navigation. User experience significantly influences how search engines assess your website’s ranking..

Additionally, site speed plays an important role in user experience. A slow-loading site drives potential visitors away and harm your SEO efforts. Equally vital is intuitive navigation

Mobile optimization, speed enhancements, and seamless navigation across the site are the most effective methods to enhance user experience and consequently boost your site’s SEO performance.

How to Use an SEO Audit to Improve Your Website’s Performance?

The insights obtained from an SEO audit enhance website performance since they provide actionable insights and recommendations for implementation.

1. Fix Technical Issues

Addressing technical issues uncovered during an SEO audit is importantto maintain website health and enhance overall SEO performance. The technical issues have the potential to significantly diminish a website’s visibility in search engines and hinder its ability to achieve high rankings. Common technical issues encompass slow page loading speeds, broken links, missing meta tags, and duplicate content.

Resolving these issues necessitates conducting a comprehensive site-wide crawl to pinpoint all site-related issues. Upon identification, websites should prioritize fixing the most impactful and easiest-to-address problems. Implementing proper redirects, optimizing images, and streamlining extraneous code are vital steps to a finely tuned website for search engines.

Regular technical SEO upkeep is imperative to proactively prevent future issues and maintain consistent website performance.

2. Optimize On-Page Elements

Optimizing on-page elements such as meta tags and content is vital for enhancing search engine visibility and boosting user engagement on your website. On-page optimization involves conducting keyword research to pinpoint relevant search terms that users are searching for, and strategically incorporating these terms into title tags, meta descriptions, and content. This significantly influences search engine rankings and visibility in search results. Title tags should accurately represent the content of each page and incorporate primary and secondary keywords. Meta descriptions serve as brief summaries of a page’s content displayed in search results to provide users with a preview of the content.

3. Improve Website Speed and Performance

Enhancing website speed and performance enhance user experience and lead to improved SEO outcomes on key metrics.

When your website loads quickly, visitors are inclined to stay longer and explore more pages, thereby reducing bounce rates.

Search engines, such as Google, prioritize websites that provide a positive user experience, with fast loading being a importantaspect.

To enhance page loading times, optimize images, minify CSS and JavaScript, leverage browser caching, and utilize content delivery networks.

Decreasing server response times through upgrading hosting services or employing efficient coding practices additionally enhance website efficiency, ultimately elevating SEO rankings.

An important off-page SEO strategy is building high-quality backlinks, which enhances a website’s authority and boosts its search engine rankings. Backlinks from authoritative sites indicate to search engines that the linked website offers reputable and valuable content.

Another effective tactic is broken link building, where you identify broken links on authoritative websites and propose your content as a replacement, thereby earning high-quality backlinks.

Conducting backlink analysis using tools such as Ahrefs or SEMrush provide insights into your current backlink profile, reveal competitor strategies, and uncover valuable link building opportunities.

5. Create High-Quality Content

Quality content is a important element of an SEO strategy, as it enhances engagement and boosts search engine rankings. Always prioritize user intent when creating content, focusing on addressing the needs and questions of your audience. High-quality content goes beyond well-written text to include visuals, multimedia elements, and easy-to-understand usability.

6. Monitor and Track Progress

The metrics provide insights into the performance of your website in search engine results and user behavior and engagement.

SEO metrics to monitor include organic traffic, keyword rankings, backlink quality, and conversion rates. Tools such as Google Analytics, SEMrush, Moz, Ahrefs, etc., are utilized to measure and analyze these metrics, enabling continuous optimization of SEO efforts for enhanced visibility and relevance on the internet.

Frequently Asked Questions

What is an Advanced SEO Audit?

An Advanced SEO Audit is a comprehensive analysis of a website’s technical, content, and off-page elements to identify areas for improvement and optimization in order to increase its search engine ranking and organic traffic.

Why is an Advanced SEO Audit important?

An Advanced SEO Audit is important because it identifies any issues or weaknesses in a website’s SEO strategy that may be hindering its search engine ranking and organic traffic. It also provides a roadmap for improvement and optimization to achieve better results.

What does an Advanced SEO Audit include?

An Advanced SEO Audit typically includes an in-depth analysis of a website’s technical structure, on-page content, backlink profile, keyword usage, and overall user experience. It may also include competitor analysis and recommendations for improvement based on industry best practices.

How often should an Advanced SEO Audit be conducted?

An Advanced SEO Audit should be conducted at least once a year, or whenever there are significant changes to a website such as a redesign or major content update. It is also recommended to conduct audits after any major search engine algorithm updates.

Who should perform an Advanced SEO Audit?

An Advanced SEO Audit should be performed by an experienced and knowledgeable SEO professional or agency. 

How long does it take to see results from an Advanced SEO Audit?

The time it takes to see results from an Advanced SEO Audit varies depending on the specific issues and recommendations identified. Some changes may have an immediate impact, while others may take several weeks or months to see significant improvements in search engine rankings and organic traffic.

Advanced Seo Audit Read More »

50 Ways to Improve a Website – Ultimate Checklist for 2024

Ultimate checklist of 50 (proven and effective) ways to improve a website.

Create your marketing strategy to rank high on Google.

Have a successful website that works for your goals.

50 Ways to Improve a Website

(Don’t try to implement all at once!)

This article is primarily for website owners unsatisfied with the website traffic. But, if you consider hiring someone to build a website for you, you’ll save a lot of money, time, and nerves if you dig into our list.

List of proven tactics and ways to improve a website

  1. Increase speed of ALL pages
  2. Make a website mobile friendly
  3. Check if you have an SSL certificate (if not, immediately get one)
  4. Upgrade design to current trends
  5. Make a keyword list and use them smartly
  6. Check grammar and spelling
  7. Use professionals as advisers, not as a tool
  8. Hire a designer and listen to what they say
  9. Use free SEO TOOL or Hire an SEO expert
  10. Use professional content writers
  11. Turn off your ego
  12. Define your buyer personas
  13. Replace “I” with “You”
  14. “Talk” to your customers
  15. Always give more than people expect
  16. Clearly show HOW your product or service improves life and solves problems
  17. Show WHY anybody should buy from you or work with you
  18. Present your process – how you work
  19. Avoid boring Stock images; they are everywhere
  20. Use professional images
  21. Show real people instead of shaking hands or creepy smiling models
  22. Compress images to less than 300 KB
  23. Add Alt titles to all images
  24. Add best practices from your niche
  25. Add traffic magnets such as quizzes, tests, SaaS
  26. Use the first screen of every page (Hero section) smartly
  27. Improve the Homepage
  28. Improve the About us page
  29. Add content regularly
  30. Monitor what people want to know and write about it
  31. Share your expertise and build a brand and trust
  32. Add linkable, shareable, and downloadable content
  33. Make a unique 404 page
  34. Add FAQ page
  35. Add Testimonial page
  36. Make a separate page to present your team
  37. Make an individual Thank you page
  38. Replace cliches on Call-to-action buttons (such as “Learn more”, “Contact us”)
  39. Eliminate distractions – pop-ups, stuffed sidebars, ads, too many colors, multiple call-to-actions
  40. Reduce the number of clicks from the Homepage (website’s depth)
  41. Improve URLs
  42. Improve UX
  43. Improve UI
  44. Add external and internal links
  45. At the end of the year, perform big cleaning
  46. Categorize content
  47. Connect the website with GA, GSC, GBP, business, and review listings
  48. Reach out to popular websites to acquire quality backlinks
  49. Make landing pages with a clear value proposition
  50. Add voice search, 3D, virtual tours, animations

How to improve the website - explained step-by-step

  • Should you improve your website?
  • Where is its position now in the internet universe?
  • Which metrics should you follow to monitor your website’s success?
  • How to measure the success of your website?

You will find answers to those questions in our article 9 Website Success Metrics (you should follow) and Measuring Tools (free and paid).


When you decide to improve your website ranking, follow these steps:

  • Start with the items from our list (download the list now if you haven’t done it already) marked with red fill. They are “a must” improvements. Also, they should be the general guideline for your website management.
  • Choose one or two options from the list and consistently implement those ways to improve a website for (at least) three to six months.
  • Check results after 3-6 months and either continue with the chosen strategy or make the new one.

You can pick more tactics if you have a bigger budget or a team. If you are alone and on a low budget, stick to one or two tactics.

1. Increase the speed of all pages

Google stated that website speed is one of the most important ranking factors as of January 2021. Also, slow websites have a much higher bounce rate* than fast ones – internet users are not patient. If the loading time isn’t under 2 seconds, the probability of leaving the website is high.


Based on the data from 2017., 53% of internet users abandoned websites with loading time longer than three seconds on mobiles.

There is a clear correlation between the bounce rate and page speed. The graphic below, taken from the article How Page Load Time Affects Bounce Rate and Page Views, data shows that for each additional second of a loading time, the bounce rate is larger 4%.


*BOUNCE RATE is a percentage of visitors who came to a website and left it without exploring pages and content. The average bounce rate is different based on the website’s category.


On the Becklinko website, we found this graph:


Average bounce rate for different website categories


On the same link, you can read the full article about a correlation between bounce rate and page speed.

If your website has a higher bounce rate, you should investigate the reason.


Check the speed of each page on your website and apply recommended improvements.

Here are two free software:

GtMatrix and Google’s Page Speed Insights. Page Speed Insights is better since it gives desktop and mobile website data.

2. Make your website mobile-friendly (responsive)

On the image below, on the left are non-mobile-friendly websites. On the right are responsive ones.


Mobile friendly website vs not mobile friendly - responsive vs non responsive website


In 2013. Google announced that responsiveness is a ranking factor. Responsive and mobile-friendly are the same. It means you don’t have to zoom in when viewing a website on mobiles.


Secondly, based on statistics, in 2015. only 31,16% of all traffic came from mobiles. In 2022. 59% of all internet traffic happens on mobile phones. That means it’s more important how your website looks on mobiles than on desktops.

3. Is your website secured with SSL (HTTP vs. HTTPS)


There are several reasons why having an SSL certificate is a must:

  • to affirm ownership of the website,
  • to keep user data secure,
  • for SEO and higher ranking, 
  • to accept online payments,
  • to improve customers’ trust.
Make your website secure - add SSL certificate
Make your website secure – add an SSL certificate


You don’t need any technical knowledge to check if your website has an SSL certificate. Type in your website address. You are good to go if there is a padlock in front of the address. If not, immediately get SSL. The easiest way is to email your hosting provider and ask them to add an SSL. Most providers don’t charge it. But if they do, it won’t be expensive.

4. Upgrade design to current trends

The world average of time spent searching the internet in 2022. is almost 2 hours (108 minutes). Your potential customers expect to see a modern, clean design based on their experience while visiting other websites. If your website doesn’t have a modern design, that would be a significant “minus” for you. You don’t want to disappoint website visitors. The first impression matters, and it can be made only once.

If your website looks like this:

Examples of old outdated design

It is time to update and improve your website’s look.


Check our article When it is time to redesign a website, it will help you decide if you should start today.

5. Make a keyword list and use it smartly


Keywords are phrases (on average, a keyword consists of 3- words) your potential customers type into Google when searching for something on the internet.

Search engines regularly crawl websites and store data to provide SERP (Search Engines Result Page) quickly. For each keyword, you’ll get different SERPs.


Among data search engines store are keywords, one of the most crucial ranking factors.

Think of all possible keywords your customers might use. Make a list – the longer, the better. Assign several keywords to each page of the site. NEVER use the same keyword twice – if you do so, your pages will compete against each other.

Choosing good keywords and using them smartly is the most challenging part of SEO. We strongly recommend using an expert for that.

6. Check grammar and spelling

Use Grammarly, Hemingway, or any other tool to check spelling and grammar. They must be spotless. Word’s spellcheck tool is not enough.

7. Use professionals as advisers, not as tools

5 Use professionals as advisers not as tools


If you don’t want to learn SEO, design, and digital marketing, you should hire professionals to bring traffic to your website. Yes, you are the boss, and the website is yours. Be smart, and use the expertise you are paying for.


Tell professionals what you want to achieve and let them work. To improve a website, one has to lead, not command.


The most common mistake new website owners make is hiring experts and holding them on a short leash. People you hired know much more than you. Lead them smartly – get the maximum for your money.

8. Hire a designer and listen to their advice

2 Listen to the advice from your designer 


Whether you like it or not, here is a sad truth: if you are not a designer, you are not competent in designing a website. You can probably say what is ugly and beautiful, but that is not enough.


If you are like 95% of new website owners, your website design sucks. The reason is you lead the designer to make a website for you. It’s time to design a website for your customers.


To improve a website, use your buyer persona profiles and hire a designer (again). This time, listen to what they say and improve the website’s overall look. Results will be instantaneous.

9. Hire an SEO expert

Hire an SEO expert

If on a tight budget, you can try SEO yourself. There are tons of videos and articles on the topic. Here is one excellent, short (7-minute) video to start with:

SEO Tips To Help Your Business Get Found in Search.

We recommend hiring an expert unless you have extra time and the desire to change your profession. Since SEO is an ongoing process, If you are like most people who are trying to improve a website and get more customers, you won’t have time to perform SEO correctly.

On-page SEO is relatively easy, especially if your website is on WordPress. Use the RankMath FREE SEO plugin and follow the instructions. The tricky part is finding and using keywords properly. You can hire freelancers on Upwork and Fiverr to find keywords for you for $50-$100.

Off-page SEO is a marathon, and for that, you need an SEO consultant. For a start, use our Free Website SEO Ranking Check, and we’ll tell you exactly what you should improve.

10. Use professional content writers


Content is one of the most critical factors for high ranking. Money invested in great content is one of the best ways to improve a website.


You should have professionally written content if you want a modern, professional website. Unless you are a professional content writer, you are not competent to write high-quality texts.

The best results are if you combine your expertise with a professional writing service.


The most common mistake website owners make is writing content by themselves and believing they are doing it correctly.

  • Do you know how to write engaging, compelling texts?
  • Can you perform SEO?
  • Do you know what will be shared, liked, and linked?
  • Are you sure that you can produce professional content that will rank high?
  • Can you write to provoke action?

If answers to all five questions are not “absolutely yes” – hire professionals.


If you are not convinced and want to write content, please read our articles Writing for the Web and How to Write SEO Product Descriptions. Also, read other articles and watch videos to increase the chances that your content will rank high and convert visitors to customers.

11. Turn off your ego

4 put your ego on pause - customer is a king


Do not build a website for yourself. Think about your customers. Be smart and use buyer persona profiles and designer’s advice. Unless you are a marketing guru, you probably don’t know what will positively affect your customers.


Imagine your ideal customers and show them why they should buy from you, join your group, subscribe to a website, or do business with you. Be selfless.

12. Define buyers’ personas

Different buyer personas based on age
Different buyer personas based on age


In the article How to Create Detailed Buyer Persona you’ll find out the step-by-step process and downloadable PDF free template.


Imagine 3-5 of your perfect customers (if unsure, talk to your sales department). They are your target audience. Each buyer persona differs by:


  • gender,
  • age group,
  • economic status,
  • education level,
  • geographical location
  • interests
  • preferable social media platform.

The main pages on your website (the Homepage, About Us, Prices, Services, etc.) should cover all buyer personas. Additional content and improvement efforts should target one or two groups.


If you are running an eCommerce business, write product descriptions targeting all groups but separately. Use different H2s and H3s for that. In our article How to Write SEO Product Descriptions you’ll find a detailed guide for powerful, high-ranking product descriptions based on buyers personas and SEO rules.


To improve your website and gain more visitors, leads, and customers, always remember your buyer personas – their problems, needs, communication, decision processes, and general behavior.

13. Replace “I” with “You”


To improve website content replace I with You


To improve your website and increase conversion rate, go through texts on all pages to adjust them to customers’ needs. Wherever there is “I” replace it with “You”. If the sentence doesn’t sound natural, rewrite it to address others.


Start from the About us page. Wherever you describe your company, experience, products, services, and history, rewrite it to show how that benefits a visitor. If it doesn’t – remove it.


Nobody cares how special you are. But, they care how your specialty can serve them. You don’t need to be modest as long as you talk about the benefits for site visitors.

14. Talk to your customers – address their needs


6 address the needs of your audience



Each page, post, and product description should address your customers’ needs. Even the About us page shouldn’t “talk” about you. Since your audience has a short attention span, use an elevator pitch style as much as possible.


Tell your website visitors how you will help and which problem you will solve. Predict their questions and answer them. Show that you understand their desires and your way of satisfying them.


Using knowledge about your customers, adjust the writing style and language. Obviously, you won’t use the same pitch if you have to persuade a teenage gamer or a wealthy grandma.


One of the easiest ways to improve a website is to go through all content with a person who is the most similar to your perfect customer. Contact your most loyal customers and ask them to evaluate your website honestly and strictly. Award them for the effort and apply changes they proposed.

15. Give more than expected

Always give more than expected - gifts will improve your website
Always give more than expected – gifts will improve your website


People are searching the internet to:

  1. Get information
  2. Learn
  3. Entertain themselves
  4. Compare products and services
  5. Purchase
  6. Become members

Whatever your website’s purpose is, always give more than your visitors expect. Add a gift in the form of:

  • Free service
  • Discounts
  • Expert advice
  • Free downloadable content
  • Coupons
  • Free trials
  • Links to other websites
  • Free consultation

Doing so will improve your website and significantly increase the chances that a visitor will stay longer, come back, purchase, contact you, subscribe, share, leave a positive review and recommend your website.

16. Clearly show how your product or service improves life and solves problems


Below the Hero section of each page, put a section with benefits from your product or service. Here are some excellent examples.


Clearly show benefits of your products and services


Each website page has a purpose. The hero section should entice visitors to stay on the page. The following section, with benefits, will show that you can solve a problem or satisfy the need. That is what brought them to a specific page.


Don’t write essays. Use several short sentences and an icon or an image. Show how you are different and convince visitors that they are at the right place.


If you have an eCommerce website, put key product benefits in the short description. Use one of the templates in the detailed product description to further elaborate benefits.

17. Show why anybody should buy from you or work with you


Newcomers to your website are skeptical.


Show why should people buy from you or do business with you


When you write about your business, most people are skeptical. Answer the “What’s the catch” question in advance.

Try using a combination of testimonials and before-after images.


In eCommerce, to dissuade the skeptics, show the usage of the product or some other benefits that differentiate you from competitors.

On the Homepage, use “Why to choose us” as an H2 and clearly show and tell.

18. Present your process

No matter if you sell products or provide services, show how you work.

Templates to show and explain your process - how we work
Templates to show and explain your process – how we work


Use free templates or hire a designer to make a unique section. Don’t go into details; simplify your process and split it into 3-6 steps.


In eCommerce, add the section “How to purchase” or the user manual on the Homepage or the Shop page.


How will it improve a website? 

  • Visitors will appreciate the openness
  • Your brand will be empowered
  • Using keywords and alt image titles will boost rank in SERP
  • You’ll save a lot of time explaining again and again.

19. Replace Stock photos with original images

How many times did you see these photos on different websites?

Do you feel enticed to do anything when you see one of these images?


Avoid Stock photos on your website - be original


Images can be the most powerful content on a website.

  • In eCommerce, great images can increase by 80% the chance that a visitor will click the Buy button!
  • Whether a visitor will stay on the website or leave after a few seconds largely depends on the image in the Hero section.
  • Your website can rank high if you have original images with smartly chosen keywords in the Alt title.
  • You can empower your brand with original photos.

Don’t use free or paid stock images. Make your own. Use a professional photographer or shoot photos with your mobile phone. Each image on your website should be original and provoke some emotion.


Replacing plain, boring images is one of the most challenging ways to improve a website, but it will be well and smartly spent money (and time).

20. Use professional images

Based on statistics, in eCommerce, if two products from two sellers differ only by images (same price, product description, payment and shipping options, good website design, and navigation), the product with better images will be chosen in over 90% of cases.

From which seller would you purchase – the one with images on the left or the right?

Professional vs. amateur images in eCommerce


Example of a professional vs. amateur image


Another reason to pay a professional photographer is the power of images. Decisions are generally based on emotions and subconsciousness. Images affect both. Professional photographers know how to shoot photos that evoke strong emotions or send a powerful message. On the website check 15 beautiful professional photos and analyze what you feel.


Lastly, a lot of internet users search by images. If you improve your website with professional photos, Google will show them in SERP, and visitors will come to your site for more.

21. Show real people instead of shaking hands or creepy smiling models

As said before, buyers trust other buyers. Use images with real people to show how your product or service helps. Shaking hands and models with fake smiles are everywhere, and visitors don’t react to them. 


Use images with real people instead of shaking hands and models with fake smiles

Find free images or pay a photographer to shoot ones and improve the website with photos of happy, realistic people in everyday situations so your visitors can relate. That is the message you want to send – your product or service improves lives.


Another proven way to improve a website is with images before and after. The “before” one should show sadness, anger, and disappointment. The “after” photo should have intense colors, smiling faces, and satisfied customers.



22. Compress images to less than 300 KB

Photos taken with mobile phones are large, with over 2000 KB.

Always compress images before embedding them on the web page. Check with your designer if they use original or compressed images.

Load speed time is drastically reduced if images have under 300 KB.

23. Add Alt title (text) to all images

Search engines can’t see images. They look into image Alt text to “understand” what the photo is about. To improve SEO, each image on your website should have Alt text with the primary keyword used on the page where the image is embedded.

Use Alt text and title for all images you want to rank for


Check with your designers if they add Alt Titles to images (usually they don’t). If you don’t know how to do it yourself, an SEO expert will do it to improve the website and its rank.

24. Add best practices from your niche

Don’t be afraid to publish blog posts about best practices from your niche. Use examples from big companies and influential individuals. Articles with “The best of” attract visitors and bring backlinks. You will not lose potential customers. The benefits will be manifold.

  • Attracting new website visitors
  • Acquiring backlinks
  • Empowering your brand by showing that you follow niche leaders

Add interviews with known managers, CEOs, and influencers if you can. With powerful Headlines and images, those posts will gain significant traffic and backlinks. You will not attract “hot” leads, but you’ll improve your website’s domain authority. The higher the domain authority, the better ranking in SERP for other keywords.

25. Add traffic magnets such as quizzes, calculators, tests, SaaS

Quizzes, calculators, tests, and SaaS are four guaranteed ways to improve a website and boost traffic. You probably won’t capture hot customers, but you will get traffic, backlinks, shares, and likes.

You’ll need a programmer and sometimes even a team for all mentioned traffic magnets. The price will go from low hundreds to several thousand dollars.


Website traffic magnets for improvement


On Fiverr and Upwork, you can find programmers who will make good quizzes, tests, and calculators for under a thousand dollars. Additionally, you’ll have to invest your time if you want a high-quality tool. To be fully effective, a tool you add to a website should represent your expertise, product, and service (if you are in a transportation business, you shouldn’t add a calculator for real estate prices or a test “Discover your career path”).


26. Use the first screen of every page smartly – don’t overstuff it


The first screen seen without scrolling is the Hero section. The excellent Hero section will improve a website in two ways:

  • Visitors will be enticed to stay on the website, thus lowering the bounce rate (excellent for SEO and ranking)
  • The conversion rate will skyrocket (people will click the magic button, whatever it is)

Here is an example of a poorly designed, overstuffed Hero section:



Bad Hero section with too many call to actions



  • Do you know in less than 5 seconds what this website is about? Is it a fitness center, an app, coaching website?
  • Do you feel confused with six call-to-action buttons?
  • Would you stay on this website or leave?


Watch this 13-minute video to find out how to lead your designer to have the best Hero section.





Here is a recipe for a highly successful Hero section:

  • Use ONLY ONE call-to-action.
  • With a big font, underline the main benefit or emotion. Start with the verb (Feel, Get, Experience, Indulge, etc.).
  • Below, in regular fonts, clearly explain what you sell or do
  • You can add the number of years of experience or some other major advantage that differentiates you from your competitors.
  • You may add reviews or brands you work with.

27. Improve the Homepage


The primary purposes of the Homepage are to:

  1. Tell visitors where they are
  2. Show benefits and reasons to buy, subscribe, schedule, book, etc.
  3. Persuade people that you are the best choice
  4. Give proof for previous statements
  5. Answer “Why us” and “What’s the catch” questions in advance
  6. Entice a visitor to explore further or (best case scenario) to click the call-to-action button.

The Home page is not where you should speak about yourself or go to any details about prices, special offers, categories, news, etc. You might add Featured products and products on sale on the eCommerce website.


Statistics show that short Homepages have an almost 70% higher conversion rate than long ones.

To better understand how a modern Homepage should look, watch this 20-minute video Small Business Website Homepage Makeovers.


Here is a recipe for a great Homepage – sections you must and should have:

  1. Hero section
  2. 3-6 benefits
  3. Social proof (reviews and testimonials)
  4. 3-6 advantages that differentiate you from competitors
  5. Answer 2-3 most common questions
  6. Featured products (or services)
  7. THE SAME call-to-action as on the Hero section


28. Improve the About us (me) page


Do you know that the second most visited page on the internet is the About us page (number one is the Homepage)? So, make it count – it can make a difference between failure and success. Also, if you use a different set of keywords than on the Homepage, you’ll rank for more keywords related to your niche.


IMPORTANT: the About us (me) page shouldn’t be about you at all. The About us page must persuade visitors that you are the best for them!

Check this 9-minute video, “Website About Page Tips: 7 Secrets to Get it Right“.


What should you put on the About us page?

  • Great headline in large fonts instead of boring “About us”. In one short sentence, show why you do what you do and what you stand for. If you started your business to satisfy your need or solve a problem, put that in the headline. Visitors will feel you can relate to their situation.
  • Why you” is the next section. Make it interesting and short (no more than 1-3 paragraphs). Tell the story. Keep in mind the goal – without bragging to give information relevant to visitors. Keep in mind what they would want to hear. What will be a strong motivation for them?
  • “How did you become an expert in the field” – is the next section. Give information relevant to visitors in no more than three sentences (and a great image). What does matter to your customers? Why do they trust you?
  • How you help” or “How will you make the visitor’s life better” – next section with more text. Add before and after images, embed a video showing your work and process, and use real-life stories and examples. If you have a video testimony, this is the best place to embed it.
  • One photo of you or your team – help visitors connect – it’s easier to communicate with a person than with a company. Choose a natural image, preferably without posing for it. Don’t use a photo with a “cheese” smile and hands crossed over the chest (that is a guarded pose).

You may include:

  • Certifications, awards, press mentions, and powerful statistical data – support your claims and further build trust and respect.
  • Mission, vision, goals, and history should be at the bottom to show who you are. Make it short, honest, and personal.
  • Credentials and recommendations from influencers, respectable individuals, celebrities, or other high-authority figures.

What should you NEVER put on the About us page?

Never put your team biographies on the About us page. Two main reasons there are for that:

  1. It’s a distraction – there is a high probability that visitors will leave the website, go to Instagram, Facebook, and LinkedIn, and forget to come back.
  2. The About us page is not a review of your business or a place to feed someone’s ego. The goal is to persuade visitors that you are the best choice. If you think your team’s bios and photos will bring more to the table, make a separate page.

29. Add content regularly


One of the most time-consuming but the least risky ways of improving a website is a blog. You should hire a professional content writer if you don’t have time to publish 4-8 articles with 2000 words or more. A high-quality blog will boost your website’s traffic, increase domain authority and bring backlinks.


You will not gain hot leads, but with high domain authority and a strong brand, you will position your website at the top in search results for all keywords you target.

Here are some useful 2022. statistics from the article Ultimate List of Blogging Statistics and Facts:


2022 Statistics about blogs as a way of website improvement
2022 Statistics about blogs as a way of website improvement


IMPORTANT: avoid the most common mistake website owners make: blogging without a strategy and keyword research.


Here is a recipe for a good, successful blog:

  • Start with keyword research – plan which keywords you will target with each post in the next 6-12 months. Do not use the same keyword twice.
  • Check trends and interests.
  • Write H1, 2-4 H2-s, and 3-6 H3-s. Use planned keywords in each headline.
  • Check 3-5 competitors who target exact keywords and make a longer, unique, and more helpful post. Use more media, facts, and expert opinions.
  • Start writing as if you were answering questions asked in headlines. Elaborate on each headline. Do not deviate from the topic.
  • NEVER copy/paste – neither your content nor from other websites! Each post must be original. If you use data from other websites, rearrange them and draw your conclusion.
  • Give your expert opinion.
  • Add external and internal links.
  • Give proof.
  • Make it easy for visitors to share and like.
  • Check grammar and spelling.
  • Edit and re-edit.
  • Repeat the whole process once or twice a week.

30. Monitor what people want to know and write about it

There are three reasons why you should monitor trends and your customers’ interests:

  1. Traffic and ranking boost 
  2. Higher conversion rate
  3. Better offer and sales (adjust your products or services)

To regularly add content, predict customers’ needs and establish your brand, once or twice a month, spend an hour, and do thorough research. Use free tools such as AnswerThePublic, Google Trends, and BuzzSumo.

Also, use Instagram, Facebook, and Quora to understand better and predict customers’ and competitors’ behavior.


No matter how successful you are, Google ranking is an ongoing battle, and you must never relax. When you stop improving your website, the ranking will suffer.

31. Share your expertise and build a brand and trust

As a service business, you’ll attract visitors, establish your brand, build confidence, and increase conversions by sharing your knowledge, experience, and expertise.

Share knowledge and expertise on a website to improve it
Share knowledge and expertise on a website to improve it

Write manuals, make instructional videos, publish DIY guides and give free prognoses and predictions. Selflessly share your expertise on the website – this is a guaranteed and proven way to attract visitors and convert them to loyal customers.

If you don’t have time, use your mobile phone and record your thoughts while walking, driving, or waiting for something. Hire a writer to transfer it into an article and publish it on the website.

32. Add linkable, shareable, and downloadable content

Linkable content is a backlink magnet. It doesn’t have too much traffic, but it significantly improves domain authority, thus positively impacting Google rank.

Linkable content is:

  • Articles rich with data
  • Lists and guides
  • Infographics
  • Podcasts
  • Educational articles and videos
  • How to guides and manuals
  • Tutorials
  • Demonstrations
  • Prognosis
  • Demos
  • Press releases
  • Interviews

Regularly published, all mentioned types of content are certain ways to improve a website and build backlinks.


Shareable content brings traffic from social media. The more traffic website has, the better the overall ranking for all pages and posts.

Shareable content is:

  • Stories
  • Media (photos and videos)
  • Interviews
  • Articles with quotes, wisdom, and sayings
  • Riddles, quizzes, crosswords, puzzles, and tests
  • Guides with headlines “in less than several minutes” or “in only several steps”
  • Funny or tragic situations and news
  • Celebrity and influencers interviews and sayings
  • Research results
  • Discoveries
  • Speculations and debates

Downloadable content strengthens the brand and prolongs time spent on the website. If you condition the download with a subscription, it can be a lead generator. We recommend giving it for free, without any conditions.

Downloadable content is:

  • eBooks
  • How to guides
  • Tutorials
  • Manuals
  • DIY instructions
  • Exercises
  • Lists
  • Scientific findings
  • Statistical data
  • Templates

33. Make a unique 404 page


Page 404 is where visitors lend if they click on a broken link (the link that points nowhere). A unique 404 page will not bring traffic, but it will decrease the bounce rate and increase the chance that a visitor will not leave the website.

Hire a designer to make a unique 404 page with a HUGE call-to-action pointing back to the Homepage, a webshop (on eCommerce websites), or anywhere you want a visitor to land.

Check some great 404 pages and make one in line with your brand and offer.


Great unique 404 error pages examples
Great unique 404 error pages examples

34. Add a FAQ page


Why should you have a FAQ page on your website? Here are the reasons:

  • Good for SEO – opportunity to use many keywords;
  • If your SEO expert optimizes it properly (uses appropriate schema markup), Google will rank it high when people search for answers;
  • Time-saver – by answering questions in advance, you’ll avoid repeating the same pitch time and time again;
  • Build trust – dissuade skeptical questions and keep visitors on the website;
  • Strengthen internal link structure – point to other, less visited pages, thus improving their ranking (good for on-page SEO).

35. Add testimonial page


Buyers trust other buyers. The power of reviews and testimonials can convince even the most suspicious visitor that you are a worthy seller. Adding a separate testimonial page will significantly improve the website and strengthen the trust. And trust is the essence of all relationships.


Embed Google reviews on the testimonial page, add a testimonials section and other social proof. This is where you should brag about yourself but through others’ mouths. Let others say how excellent you are.


Do not overstuff the Homepage and the About us page with testimonials. Pick several (3-5) for those two pages. Use the link to point to the Testimonial page for visitors who need more persuasion.

Here you can find templates for the page: 160 Testimonial Templates.

36. Make a separate page to present your team


There are three reasons to make a Meet the Team page:

  1. As we said in the “Improve the About us page,” DO NOT present your team there – it’s a distraction. Having an individual team page might strengthen your brand and appease sensible egos.
  2. Smartly written, this page can be used to rank for keywords people type in Google when searching for experts.
  3. Also, if your team members write posts, use internal links to improve on-page SEO.
Natural image vs. photo where person is posing
Natural image vs. photo where the person is posing


To make an excellent Team page:

  • Use templates or a unique design to create a modern, appealing look.
  • Avoid unnatural photos – find images where your team members look natural and happy (everyday situations).
  • Above all, do not use pictures with hands crossed over chests. Subconsciously that is a guarded stance that we take during the confrontation. That pose evokes an aggressive and repulsive attitude. You don’t want your visitors to feel that.

37. Make an individual Thank you page


An individual Thank you page increases time spent on the website and chances of further conversions. Visitors will land on that page when they fulfill your first goal (subscribe, download, apply). It is polite to thank them and then nudge them towards your secondary goal.

Thank you page is a good place to give them more information, keep them interested, and deepen their loyalty.

38. Replace cliches on Call-to-action buttons


You want people to click your CAT – that is the primary goal of your website, is it not? Then, instead of boring and useless “Contac us”, “Call now”, “Learn more” that won’t provoke anybody to click, be creative and persuasive. Add motivation and urgency.

Here are some ideas:


12 Creative proven in practice call to action phrases on buttons
12 Creative proven in practice call-to-action phrases on buttons

39. Eliminate distractions


Website distractions are all design and functionality elements that lower the chance that a visitor will click the CAT button.


Remove popups on regular pages – especially on the Homepage – people are not ready to join, buy, subscribe, get free, schedule, etc. You may use popups when visitors leave the website to decrease the bounce rate and generate leads.


  • Reducing the number of colors on the website,
  • Using only one CAT button,
  • Eliminating or simplifying the sidebar,
  • Removing sliders,
  • Reducing the number of moving elements on the page

are certain ways to improve a website, keep visitors engaged, increase conversions and reduce bounce rate.


40. Reduce the number of clicks from the Homepage (website’s depth)


The website’s depth is extremely important for SEO and user experience (UX). No matter how many pages, products, and posts your website has, non should be more than three clicks distant from the Homepage. Hire an SEO expert and restructure the website, post, and product categories.


If you don’t follow this rule, there will be two consequences:

  1. Visitors will rarely go to pages and products which are more than three clicks away (they are lazy)
  2. Search engines might never reach and index those pages, thus never considering them for ranking.

41. Improve URLs


URL stands for Uniform Resource Locator. Each page, post, media, video, product, etc., has a unique URL (address). The content of the website’s URLs significantly impacts ranking in SERP.


There are two reasons why you should have SEO-friendly URLs on your website:

  1. To help search engines understand and categorize the content under a specific web content
  2. To improve user experience
Unfriendly URL vs SEO friendly URL
Unfriendly URL vs. SEO-friendly URL



You should follow five rules to improve your website and ranking:

  1. URLs should be shorter than 75 characters (including hyphens)
  2. Use the exact primary keyword for a particular page, product, or post
  3. Do not use special characters
  4. Remove unnecessary words
  5. Try to make URL as similar to the page title as possible

42. Improve UX

UX represents user experience, which is how visitors feel while navigating a site. Mostly it’s related to design.


Here are examples of four bad UX websites:


Examples of four bad UX on websites



Follow these rules to achieve great UX:

  • Adjust your website for all devices- make it responsive
  • Stick to 3-4 colors (including texts, links, hoover, buttons, etc.)
  • Use narrow margins – you don’t want visitors to have to move their heads while reading (like watching a tennis match)
  • Font should be 17 or 18 px
  • Use a lot of white space (1/3 of each screen should be empty)
  • Hyperlinks and buttons should be distinctive
  • On each screen, ONLY ONE element is the most important – make it large or in a different color (not both)
  • Use hierarchy to help users understand the importance of elements on the screen – it can’t be that everything is important (maybe to you it is, but users will not like it)
  • Follow the principle “the less is more” – don’t put everything on one screen. Let visitors decide what is essential. Curiosity is good – provoke visitors to search and keep them on your website.
  • Use clear and truthful headings – don’t tweak headings for SEO. Yes, include keywords naturally; the text below must be exactly what the title announced.

43. Improve UI

UI refers to User Interface. That is how users interact with computers and mobiles – where they click, what happens when they do, and how they interact with contact forms, menus, footers, etc.

Bad UI affects bounce rate, thus diminishing chances of high ranking in search results.


Here are some effective ways to improve a website by enhancing UI:

  • Reduce the number of call-to-action buttons to only one or two on the screen
  • Make buttons and hyperlinks distinctive
  • Reduce the number of links on the Main menu to 6
  • Don’t use the hamburger menu on desktop
  • Add a clickable sticky contact icon (WhatsApp, Viber, Email – all or some of them)
  • Reduce the number of fields in contact forms
  • Add icons for shearing and liking
  • If you run an eCommerce website, make a Mega menu
  • Make elements large enough on mobile
  • Don’t overstuff screens; let visitors scroll
  • Direct visitors on what to do next.

44. Add external and internal links


Add external and internal links to each page, product, and post to improve the website’s SEO significantly.



Why should you add EXTERNAL links to improve a website?

External links point to other websites. When clicked, visitors leave the website. We recommend making them open in a new tab – the chance of returning to your site will increase.


There are several reasons to add external links to each website page.


Firstly, you should provide proof through a testimonial, reviews, and relevant data sources whenever you state something.

Secondly, you should use a link to point to your source if you use quotations, images, videos, or news from other websites.


When naming links, don’t use cliches such as “Read more” or “Click here.


Here are some guidelines for good usage of external links:

  • For SEO, it’s best to use the full title of the page you are linking to.
  • It is fair to point to a website that “helped” you.
  • You don’t need legal problems if you use other websites’ properties without authorization.


What are the benefits of INTERNAL links, and why use them?

Internal links point to pages, posts, and products on the same website. Visitors do not leave the website when clicking them. Adding internal links will improve SEO and UX.


Here are reasons to have 2-5 internal links on each page and post, and at least one on each product on eCommerce websites:

  • Google and other search engines don’t crawl all pages every time. Pages that are deep on the website might never be crawled if links from other pages don’t point to them. By smartly using internal links, you help and point search engines toward all relevant pages.
  • Internal links keep the visitor on your website longer. Well-named and smartly positioned internal links improve user experience.
  • The chance that a visitor will do what you want them to do are higher if you position distinctive, enticingly named links.

45. Big cleaning at the end of the year

Once a year, perform a website cleaning to improve SEO and ranking. Below, you’ll find six actions that will positively impact the overall rank score.


Remove pages with no traffic and rewrite content to improve a website


  • Update dates on posts and pages to the current ones.
  • Analyze traffic and delete or improve pages without or with few visits.
  • Pay special attention to the pages with high bounce rates – those are harmful to SEO score. Either remove them or rewrite the content and headlines.
  • Check if you have broken links. Use the free tool Ahref free broken link checker. Remove links or change the page or media they are pointing to.
  • Check backlinks. If you find suspicious and spammy links from other websites pointing to yours, disavow them. Find out how to do this in the article 4 Steps To Removing Spammy Backlinks from Your Website.
  • Check all plugins and update them.

If you are unsure how to perform mentioned tasks, hire a programmer or rehire a person who built your website. Ask them to perform website maintenance – they should know what to do.

46. (Re)Categorize content (and products in eCommerce)

Well-organized content is one of the most critical factors for a great SEO score, Google rank, and user experience. If you are not an SEO expert, you should hire one and work together. You know your customers the best, and this part can’t be performed without you. On the other hand, an expert has a lot of experience and can suggest highly effective ways to improve your website’s structure.


If your website has 50-100 pages, posts, or products, categorization will not be difficult. But if you have thousands of pages, the task will require days or even weeks of deep thinking and brainstorming. There is no recipe or checklist to categorize content. Use your business history, knowledge about customers, and predictions of their future behavior.


You should read these articles to tackle the problem easier:

Also, check what people recommend on Quora – How do you categorize website content?


All mentioned applies to eCommerce websites. If you have thousands of products, we recommend performing initial categorization and let the webshop “work” for a year. Then, roll up your sleeves and sort out the categories based on online sales and future goals.


If you need help improving your website’s categories, email me and my team to schedule a 30 minutes consultation, and together, we’ll make an initial action plan.

47. Connect the website with GA, GSC, GBP, business and review listings

To improve SEO, bring traffic, and collect reviews and testimonials, connect the website and make a profile on/with:

  • Google Analytics (GA)
  • Google Search Console (GSC)
  • Google Business Profile (GBP) – ex. Google My Business
  • Yelp
  • Yell
  • NextDoor
  • Trust Pilot
  • LinkedIn
  • local business free and paid listings
  • social media (Facebook, Instagram, Twitter, TicToc, etc.)


GA and GSC are free tools to monitor traffic and functionality.

The following six are free business listing platforms. To fully exploit benefits, first, learn more about each platform. There are great YouTube videos and articles on how to make a great profile, rank high, and use tools.

48. Reach out to popular websites for backlinks

One of the most crucial factors for high ranking is the number and quality of backlinks. Backlinks are links from other websites pointing to pages on your site.

Google’s algorithm for ranking is a secret, but several studies show that there are ten factors with the highest impact.


10 most important factors for websites high Google ranking
10 most important factors for websites high Google ranking


Link building is a time-consuming, long-term strategy that significantly impacts the website’s rank. The more backlinks you acquire, the higher the ranking will be. Your website will get backlinks with powerful, unique, and long content.

If you want to speed up the process, you can reach websites with high Domain Authority and ask them to link to your site.


Before sending emails with a request for a link, you should check and improve the content you’ll show. Content must be original, long, enriched with media, and with bright, inviting headlines.


What can be improved on a website

There are several strategies to get backlinks:

  1. Spy on your competitors, and make better content
  2. Publish ultimate guides
  3. Backlinks through infographics
  4. Guest posting
  5. Build internal links
  6. Promote your content on social media
  7. Write powerful testimonials
  8. Contact journalists and influential bloggers
  9. Find outdated content and make better, richer posts
  10. Relationship Building
  11. Appear as a guest on podcasts

No matter which method you choose to get backlinks, you must first apply as many tactics and ways to improve a website as possible. “A must” improvements are:

  • On-page SEO
  • Responsiveness
  • Modern design
  • Posts with 2000 words (at least) and lots of media (images, videos, infographics)
  • External links to sources
  • Reviews and social proof
  • Website’s speed
  • Content categorization
  • Powerful About us page
  • Flawless grammar and spelling

When you are sure your content is worth linking and the website is almost perfect, reach out to other website owners, journalists, and bloggers and ask for a link.

49. Make landing pages with a clear value proposition

A landing page is purposeful, one-page content built for visitors who come through Google Ads, social media, and other marketing campaigns. The goal of every landing page is to entice visitors to take action – give an email address, subscribe, join, purchase, schedule, etc.


The landing page must have a clear value proposition to achieve a goal, usually something free or with a significant discount.

To build an effective landing page, you should follow these guidelines:

  • Choose 2-5 keywords you’ll target
  • Make strong emotions-trigger
  • Shortly elaborate benefits
  • Use only ONE distinct call-to-action with a clear message
  • Use images that will appeal to visitors and provoke strong emotions
  • Add testimonials, social proof, and reviews to confirm the value
  • Use links only if you need them
  • Remove all destractions (sidebar, popups, multiple buttons and links, blinking objects, etc.)


Check these four poorly built landing pages:


4 examples of bad landing pages with explanations





And here are four highly-effective, beautifully designed landing pages:


4 examples of the best and highly effective landing pages

50. Add voice search, 3D media, virtual tours, animations

Based on the type of business you run and the buyer persona you want to address, consider adding some modern website improvements.

  • Voice search is already considered a ranking factor.
  • Virtual tours are expected by visitors of real estate agents and agencies, eCommerce, tourist agencies, wholesales, service businesses, etc. They significantly improve user experience and increase conversions.
  • 3D media are becoming “a must” on eCommerce websites, the gaming industry, and high-tech sites.
  • Animations might increase conversions, keep visitors on the website and strengthen the brand.

Smartly used, all mentioned ways to improve a website will be money well spent. If not this year, consider using them the next year.


50 Ways to Improve a Website – Ultimate Checklist for 2024 Read More »

How to write SEO product description – best guide 2024

Do you want to improve your webshop rank on Google? This is the perfect article for you.

We’ll show you how to write excellent SEO product descriptions or how to be able to hire and supervise someone to do that for you.

*** 9-minute read ***

Write product descriptions that sell and rank high

How to write SEO product description - Guide with examples

Before we start, here is a quick tip for you: always have in mind that people and machines judge all content on your website:

  1. Google and other search engines evaluate what the pages/products/posts are about (SEO is for that)
  2. Website visitors will stay on your website if you can solve their problems and satisfy their need that was the reason why they came
Content and SEO product description are judged by machines and people

Why is product description important

Based on research, if there are two identical products, 87% of buyers will choose the one with a good product description.


First, a good SEO product description will help Google and other search engines “understand” what you are selling.
If products are not SEO optimized, search engines won’t offer them to Internet users during searches.


Secondly, if the product is on the SERP (Search Engine Result Page) and a visitor comes to the single product page, the product description largely influences whether the site visitor will click the magic “buy button”.


Other factors that affect a buyer’s decision are:

  • price
  • images
  • short description
  • payment options
  • checkout process
  • shipment options
  • shipping costs

What is meta description and why is it important

A meta description is a text below the link in search results.

Click on the image to enlarge

In our example above, over 590 million web pages rank on SERP for the keyword “what is meta description”.

When you search the internet for some keyword and get SERP, how do you decide which link to click?

Meta description sells your web page/product/post to search engines and internet users. Make it count – a good meta description brings traffic to your website.

Write a powerful meta description for your product with 150-170 characters (counting spaces and punctuation).

Instructions to write good meta description:

  • Tell people what is the benefit of what you sell
  • Which problem your product/service solves
  • How your product makes them more beautiful, healthy, heapy, selfless, etc.
  • Don’t lie or try to trick people into clicking on your link
  • Include your primary keyword (mandatory)
  • “Talk” to your perfect customer

If your website is built on WordPress, we recommend the Rank Math free plugin for SEO. It will help you embed meta descriptions for the page/product.

If you are a programmer, here is the article with an example of excellent meta description tags – scroll to the bottom of the article “Importance of click-worthy meta descriptions in SEO.”

Examples of great product meta descriptions:

Good short product description

A short product description is located beside the primary product image, usually on the right on the single product page.

Click on the image to enlarge

A short product description has the power to sell.


When a visitor comes to a single product page, he is in a hot buying cycle zone. (To learn more about buying cycles, read a part of our article “Writing for the web – buyers journey“).


If there is doubt, a short product description must evoke the desire to buy.


Here are tips for writing a great short description:


  • Don’t be boring. Talk to your perfect customer. Imagine their mouse pointer on the Buy button, ready to click. Give them the final push.
  • Never start with “This amazing shirt, glass, pen…”. Tell the visitor how they will feel if they purchase. Help them imagine possessing the product. Evoke the feeling “I must have this.”
  • First, address emotions – they are the dominant factor.
  • Then list benefits and major product characteristics.
  • Use bullets when possible.
  • Make it short enough to see the Buy button on the first screen.

Please, check the image below. Which product would you buy?

In the upper image, there is no short product description. The visitor can’t know if the baseball bat is a souvenir, a real bat for kids, or an adult bat.


Both images were shown to 70 people.

92% of tested visitors chose the dark baseball bet.

8% were undecided.

0% chose the product without a short description.

How to write SEO product description and why it matters

A detailed product description is below the product images.


Statistics show that over 80% of shoppers consider product descriptions very important. They don’t read everything. Most skim and scan, but they need info.


A good SEO product description has 200-600 words. It’s not easy to reach that word count.


We recommend first writing the description and then optimizing it.


Here are general guidelines for writing SEO product descriptions that will rank high on Google and help visitors click the Buy button:

  • Put all relevant data about the product.
  • Add images that show how to use the product
  • Add video
  • If possible, write what others said (don’t lie)
  • Present all the benefits the buyer will experience
  • Use emotions, power words, adjectives, and adverbs
  • Add ideas, recommendations, and expert advice
  • Use bullets, bold font to point out the essential information, and tables to present “boring” data.

When you have your product description, it’s time to perform SEO optimization. Without it, Google and other search engines will not know the product’s value and type. Consequently, they will not rank it and show it to potential buyers. 

Optimization of product step-by-step guide

STEP 1 – choosing keywords


Choose 2-5 keywords (KW). Decide which one is the primary.

  • Think as your perfect customer does. When internet users search the web to buy your product – what do they type?
  • Use the free keyword analyzer Ubersuggest.
  • The second option, probably the better, is to hire an SEO expert to perform keyword analysis and provide you with a list of keywords.

For $5-$50 per product, you can find a freelancer on Fiverr. If you decide to do that, type in “keyword analysis” in the Fiverr search field – you’ll get over 3000 results.


STEP 2 – writing SEO headings and product title

The title is the sentence that appears in SERP.

The product title must have the exact primary keyword somewhere.


Example of SEO product titles in SERP

Headings are not the same as titles. They do not appear in SERP.

Headings are important for two reasons:

  1. they help Google and other search engines to understand what the content is about
  2. they improve user experience by allowing visitors to skim and scan the text.

You should have several headings in the product description. Here is a simple recipe:


  • Write ONLY ONE H1 – the highest level heading. It MUST contain the exact primary keyword. It should be slightly different than the title. You can use only the primary keyword if your imagination doesn’t come with something better.
  • Write one H2 with the primary keyword. Add words such as: specification, measures, maintenance, etc. (depending on the content below).
  • It would be beneficial for SEO to have several more H2 and H3 with other keywords.

The following text must address the heading’s topic!


DO NOT TRY TO TRICK GOOGLE – the website will be punished severely.

STEP 3 – how to write SEO friendly product descriptions

Write as if you were talking to your ideal customer. People who read product descriptions need additional information to decide – they are still not ready to click the Buy button.


  • Give your potential buyers all data you have.
  • Include expert advice.
  • Show best practices on how to use the product.
  • ADDRESS all benefits your webshop visitors will experience.
  • Show before-after (preferably with images).
  • Use everyday language. A 12-year-old must understand your text.
  • Insert an instructional video and images.
  • Images should show your customers with a product (happy people). We tend to imitate others. If something is good for others, it must be good for us, isn’t it?
  • Since you are an expert for your products, give your opinion and advice.
  • REMEMBER – always address emotions! We shop based on our feelings, no matter how we rationalize the decision. We want to be more beautiful, healthy, energized, prosperous, pampered, etc.


Now, it doesn’t seem so difficult to reach 600 words. Yes, it’ll take time, but it will be worth every minute.

Google loves content, and you’ll be awarded with a higher ranking.

If you are out of ideas and have writers blockage, we recommend  Product Description Generator – Free AI Tool

Images and videos to improve product description SEO and user experience

Would you buy this product?

(Can you even tell if that is a souvenir, a kids’ baseball bat, or an adult bat?)

How about this one?

Yes, a picture speaks a thousand words. Good images have the power to sell.


The primary product image must be perfect. It shouldn’t be taken by a mobile phone with a blurry background. It must be clear, with high contrast, white background, and additional data, if needed.

(As the baseball bat length – so the customer will know if the bat is for kids or adults, for example).


Besides images on the first screen, embed photos and videos into the product description.


Images and videos in the product description will improve the SEO score and user experience. Photos before/after are extremely powerful.


  • If you sell products like coffee, show photos of a sad, tired person (before) and energized one (after the first sip).
  • If you sell technical items, furniture, or home accessories, add images of happy people holding those products (photoshop them if you don’t want to organize a shooting session).



Use primary keyword in image ALTERNATIVE TITLE – ALT TITLE. In WordPress, you will find it in the Media section, when you click on the image.


Google “sees” only ALT title and uses it for ranking.

Images can bring traffic.

Many users browse images rather than websites.

Examples of poorly written product descriptions

Good product seo examples

Well-optimized product with great user-experience examples (taken from the website


Creme brulee dish

optimized for keywords:

  • creme brulee dish (prime)
  • dish for creme brulee
  • creme brulee dishes


optimized for keywords:

  • wok (prime)
  • wok steel
  • cooking with wok

Koru Kids kitchen chair booster

optimized for KW:

  • booster seat (prime)
  • booster seats Ireland
  • booster seat for table
  • booster seat Ireland
  • booster seat table
  • kids booster seat
  • booster seat for kitchen chair

How to hire a good product description writer

How to choose a good product description freelance writer

We recommend two platforms to hire a freelance writer: Upwork and Fiverr.

You can find excellent writers on both.


Below, you’ll find recommendations for hiring a good product description writer.

Written by Natasa, our CEO.


“For years, I’ve been working as a freelancer and hiring ones. Being on both sides of the same coin, I encountered great and not-so-great freelancers and clients. My general advice when hiring a freelancer is:

  • Start with one product
  • Post a job with clear instructions – be specific about a product, number of words, SEO, and images
  • If possible, add 1-3 links to your competitors
  • Put a reasonable price – $20-$100 for 600 words product description
  • You’ll probably get over 50 offers – discard those with short or copy/paste cover letters
  • Check reviews and previous work – but don’t discard freelancers without reviews – all of us were nubies once
  • Select up to 10 freelancers and start communication
  • In the end, go with your gut and be willing to have the best product review or the worst one
  • Ask others (friends, colleagues, family) what they think about the article
  • If satisfied, stick to a freelancer and offer a long-term contract. If not, repeat the procedure until you find a good SEO product description writer.”


Free download.

You don’t have to leave an email, subscribe, join, or anything else.

We hope it will help you improve your webshop’s Google ranking.


If you have any questions, please contact us for further assistance.


Do you need a FREE website audit?


How to write SEO product description – best guide 2024 Read More »

Writing for the web -13 Best (proven) tips to rank high 2024

If you are unsatisfied with your website’s traffic, the most probable cause is lousy content!

This 10-minute read article will help you improve your writing for the web, assuming you don’t want to pay professionals for that.

Writing for the web

Unsatisfied website owner because of a poor traffic

Good content increases website traffic, entices visitors to stay on it, and converts them into paying customers.

Also, if you decide to hire someone to write for you, you’ll be more capable of judging their work.

Is your website content good or bad

Having poorly written content will cost you a lot.

  • Google will not know what the website is about and will not show it in searches.
  • The website will have low traffic.
  • Visitors who come will leave quickly, be disappointed, and never come back again.
  • Google will rank your site even lower, and your potential customers will be lost forever.
  • You’ll get bad reviews.

You’ll finish having a useless website that will hurt your brand and business. 

Good and bad content writers - which one is you

Writing for the web isn’t easy. Good content writers, no matter the category, are

  • “good with words”,
  • ego-free (at least while they write),
  • easy to understand,
  • trained and educated (formally or informally) for writing,
  • regular writers (daily).

Over 70% of website owners constantly make one huge, costly mistake. They believe they are good content writers.

The biggest mistake when writing for the web

They spend a lot of time away from their main job, doing something they are not good at. Or even worse, they hastily write down something and give us to upload on their website.


Being a good lawyer, coach, broker, wholesaler, small business owner, dentist, florist, or insurance agent… doesn’t mean you can produce good web content without some guidance.

Types of web writing

There are 12 different types of content on the internet.

  1. Website pages (Homepage, About Us/Me, Services, etc.)
  2. Landing pages (Copywriting)
  3. Product descriptions
  4. Blog posts
  5. Manuals & Guides
  6. FAQ and Q&A
  7. Social media posts
  8. Testimonials & reviews
  9. Case studies
  10. Stories
  11. eBooks
  12. News and magazines

Each of the 12 mentioned types requires slightly different skills, but we WILL NOT discuss that. We’ll focus on the first six content types and cover them all in one go.

The goal is to show you how to make good content for your website.

Good content writing tips
*13 items recipe when writing for the web*

Good content writing tips

1. Who is your perfect customer

Whatever you sell, you have no more than five completely different types of customers. Differences are based on:

  • gender,
  • education,
  • economic status,
  • general interests,
  • marital status,
  • the region they were born in, and
  • where they live now.
Write content for real customers

Spend some time and classify your customers into 3-5 groups – this will be a good time investment. Give each group a name (Jack, Evelin, Marry, Howard, etc.). While writing, picture them in front of you.


Put photos of unknown people in front of you and start writing as if you were giving them a speech.


Watch the 20-minute video “How to design the perfect buyer persona“.

2. Why you are writing - what is your goal

If you don’t know the goal of your writing for the web, you won’t get anywhere. Your writing will be useless.

Useless content writing - like hamster on the wheel chasing a bait

Don’t confuse goal and wish. You wish for more visitors, leads, and sales.

The goal can be to:

  • educate
  • inform
  • build brand
  • bring traffic
  • make shareable post
  • help visitors choose product
  • sell product or service

Your goal depends on the reader’s position in the buying cycle.


Are you writing for cold visitors, worm, or hot buyers?

You can produce potentially good web content when you answer that question and know your readers.

Also, knowing which phase you are targeting will help you choose the proper keywords.

3. Don't write to reach word count or to sell

When writing for the web, be aware that people behave differently than newspaper or book readers. Their attention span is short. They skim, scan and scroll.


Only 16% of blog post readers read the full article. The rest of us “run” through it.

So, make your content skimmable. Use bold and italic fonts to point out essential parts.


Don’t count words attempting to write a longer post, page, or product description than competitors.


Fokus on your reader and selflessly give as much as you feel they need.

If you don’t follow this advice, your visitor will get bored and leave the website.

Bad content makes people bored and leave the website

Give your website visitors facts, information, expert opinion, customer reviews, and detailed descriptions.

If you are

  • selfless,
  • structure your text as recommended, and
  • never forget your goal,

you’ll be able to produce original, exciting, and worthy content that will rank high on Google.

4. Put your ego to sleep to improve content writing

This part is crucial when you write for the About us page. In our experience, over 90% of website owners who write content for the About us page do it completely wrong.


The About us page shouldn’t be about you at all. People don’t care how great, intelligent and exceptional you are.


People come to your website to solve a problem. Tell them how your products and services can make them happier, healthier, and more beautiful.

If you can lessen their pain, fear, or insecurity, write about that.


Support your claims with social proof (testimonials, reviews).

Ego is harmful for good content writing

Each piece of text you write should answer some of these questions:

  • Which problem will you solve with your product and service?
  • How will you make the reader’s life better?
  • Which pain will you lessen?
  • What are your strengths and skills that can help the reader?


Have in mind the listed questions before you start writing. When you are in the middle of your work, check if you are still on the topic. Finally, compare the list with the content when you start editing.

5. Write web content in the language of your customers

Internet users won’t make an effort to understand something. They leave the website if the web page doesn’t resonate with them.


When we say “customer language”, we don’t mean English, French, or German. Remember your perfect customer – each type has a specific way of communication.


You shouldn’t write in the same tone for a banker, baby boomer, or teenager.


If you understand your writing, it doesn’t mean your audience does.


How to write understandable content

Having customers fake photos in front of you will help you write in the way they talk.


If you are unsure what “language” your website visitors use, go to Quora or social media and find out.


Adjust your writing style to your perfect buyer.

6. Content must be original, interesting and useful

When people come to your website, you have up to 3 seconds to get them interested enough to stay.

No matter where they land (Homepage, single product, blog post, etc.), the same rule applies.


You have to hook them instantly—the easiest way to tell them what they’ll find below. And continue in that manner.

If your page, post, manual, or product description isn’t original, Google will not rank it.


NEVER, NEVER, NEVER copy/paste from others’ or duplicate your content. Google sanctions that severely.

Writing something new and exciting is the most challenging item in our recipe.


There is one proven tactic to keep your website visitors glued to a screen:

Write about them and their problems.


Tell your audience how will your product or service help them. How will they benefit, improve, or achieve goals?


Try to hint at what’s next when they scroll.

Keep asking yourself if you are giving the visitor what he came for.


Finally, add your experience and thoughts. That is how you’ll produce something new and unique. Another benefit is establishing yourself or your business as an expert and a strong brand.

Web writing format

7. Limit the word number in sentences

Quote by Dianna Booher

There shouldn’t be more than 10 words in your sentences. Since you aren’t an experienced content writer, apply this advice after you finish your writing.

Analyze each sentence. Either try to reduce the number of words or split the sentence into two.

8. Use short paragraphs

The rule is simple: after 2-3 sentences, press ENTER twice.


Long texts and passages terrify web users. Website visitors will leave (no matter how exciting the content is) if text looks like this:

If you feel burdened by this rule, write the first draft as one paragraph. Split your text when editing.

Check what people say on Quora’s topic:

Why do some people write long walls of text without paragraph breaks?

9. Insert an image after 3-5 paragraphs

User experience (UE) is how your website visitors feel while engaging with content. It’s one of the 200 factors Google uses to rank websites.


UE is one of the primary deciding factors on whether the visitor will leave the website or stay and explore.

“A picture is worth a thousand words”.


Each of these images below tells a story.

We recommend using both images and text.


Write what you planned and put an adequate image inside the text. After 3-5 (the most) paragraphs, insert an image.


IMPORTANT: don’t forget blind people.

They can’t see an image. That is one of the reasons to have both text and images.

The second reason is search engines. Google will not know what your content is about without words.

10. Use bulleted lists, not commas

We showed this image to friends and family, asking them to point out which text they would read first.

100% of 28 people of all ages chose the text with bullets.


Taken from the website www.WritingClearScience “Bullet point lists vs paragraphs

An easy rule to follow but extremely important:

Use bullets when you list something or have more than three commas in a sentence!


You’ll significantly improve user experience and increase visitors’ engagement.

11. Edit, edit and edit again

There is numerous definition of editing.

We believe that editing is

  • reading what you wrote from the perspective of your perfect customer
  • Implementing all mentioned rules

Do not publish until your content is edited at least twice!


We highly recommend using a professional to edit your texts.

You can find on Fiverr or Upwork freelancers who will do that for small amounts of money.


If you don’t want to pay, find a friend or a family member to read your text. Ask them to be severely critical. Write down their remarks.

12. Proofreading - correct writing mistakes


  • Over 85% of all purchases and future business deals start with internet searches.
  • You can make the first impression only once.
  • Your website is your digital ID and the face of your business (and you).
  • Purchases are based on trust.
  • Google sanctions web pages with spelling and grammar errors.
  • Web users sanction websites with poorly written content.

Do you think you will gain trust if your potential customer or a business partner concludes that you are illiterate?


How can they trust you if you are unwilling to invest in your digital face and brand?


Will they walk away (leave you and your website)?

Correct spelling and grammar in your content

You’ve spent so much time and effort writing to bring traffic to the website, engage visitors and convert them to customers.


Don’t let spelling and grammar destroy your goal.


Invest in Hemingway Editor (a free online editing tool) and Grammarly (free- limited, or premium for $180 annually).

That two software are a must-have for anyone writing for the web.

13. Tips for SEO content writing

  1. Research keywords and choose 3-5 for each web page, post, and product description
  2. Choose the primary keyword
  3. Check what the first three competitors in SERP did do for the chosen primary keyword
  4. Make better content than competitors (more text, images, videos, infographics, etc.)
  5. Don’t forget to use the exact primary keyword in the page title, H1 and H2, meta description, and at least one image alt title.
  6. Use other chosen keywords in H2 and H3
  7. Add external and internal links.

If your website is built in WordPress, use the free plugin Rank Math. It will help you optimize your content.

For keyword research and competitor analysis, we recommend Ubersuggest software. There is a very limited free version and a pro option for only a $120 lifetime payment.

We provide a FREE SEO check with improvement recommendations if you are unsure that you can perform on-page SEO.


Depending on who is your target audience and where they are in the buying cycle, there are three types of keywords:

  1. TRANSACTIONAL are for “hot” buyers. Use them for product descriptions or final service offers.
  2. INFORMATIONAL keywords are for “cold” buyers. Use them for blog posts when you want to increase traffic, build trust, establish a brand, and position yourself as an expert.
  3. NAVIGATIONAL are for “worm” visitors. Use them both for product and service descriptions and in blog posts.

The goal of the web page you are writing for will determine which type of keywords you should use.


If you are running an eCommerce website and you write product descriptions by yourself, our Ultimate Guide on How to Write SEO Product Descriptions will greatly help you in your effort. Follow our recommendation, and your products will be on the first Google page.

To help you improve your writing for the web, please download

(no email or subscription is needed, just download, print it, and put it on the wall).

Unsuccessful writer for the web

If you are not an expert in writing for the web, then your time might be spent more effectively elsewhere – we strongly suggest hiring professionals.


Check our prices and the special GIFT we have for you. 

Writing for the web -13 Best (proven) tips to rank high 2024 Read More »