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Link-Building Strategies – 5 Amazing Benefits To Improve Your SEO

Is your web page struggling with Google ranking? Does it never show up on the first page of Google? Have you previously tried some link-building strategies, but it seemed nothing worked? Here, our focus is on link-building, an irreplaceable component of SEO that hugely impacts website Google rankings and visibility. You’ll learn about the types and how they improve rankings, boost website traffic, establish brand authority, generate referral traffic, and improve social media visibility.

Additionally, the article offers step-by-step instructions for initiating link-building, which include identifying your target audience, creating high-quality content, reaching out to relevant websites for backlinks, leveraging social media, and monitoring your strategy.

Link-Building Strategies

Link-Building Strategies

What is Link-Building?

Google algorithms interpret backlinks as signals of trust and relevance, as they indicate that other websites find your content valuable enough to reference. It results in improved search result positions and increased organic traffic. Various link-building strategies, such as guest posting, broken link-building, and industry influencer outreach, are employed to strategically acquire high-quality backlinks to support SEO endeavors.

Why is Link-Building Important for SEO?

❗Link-building increases a website’s domain rating, DR, Google ranking, and organic traffic.


What are the Different Types of Link-Building?

There are three main types of link-building strategies:

  1. External link-building – acquiring links from other websites that direct back to your site, ultimately increasing your site’s authority and credibility.
  2. Guest posting – writing articles published on external websites that include a link back to your site.
  3. Broken link-building focuses on finding links from external websites that lead to 404 errors and replacing them with links to your site.

Resource page link-building requires identifying resource pages on other websites covering topics related to your content and requesting an added link to your site.

Internal linking is about building links between different pages of your site to improve navigation and user experience.

Outreach strategies require you to contact and collaborate with the owners of related websites or blogs to share content and acquire backlinks. A diverse link profile incorporating all strategies is important for higher Google rankings and site visibility.

Link-Building Strategies

Benefit 1: Improves Google Rankings


How does Link-Building Affect Google Rankings?

Google algorithms assess a site’s relevance and authority based on factors such as anchor text and the relevance of backlinks pointing to the site. Anchor text is important in link-building algorithms as it offers Google context regarding the linked page’s content.

Descriptive and relevant anchor text signals to Google the content of your page, improving its visibility for relevant keywords. When backlinks originate from authoritative and relevant domains within the same niche, the site is more likely to be recognized as a trusted source.

To optimize link-building strategies for top ranking, acquire backlinks from high-quality, relevant websites and confirm that anchor text incorporates a wide range of terms naturally relevant to your content.

Benefit 2: Increases Website Traffic

Reputable links leading back to your website from other high-quality sources improve organic visits to your site.


How does Link-Building Drive Traffic to Your Website?

One of the most vital strategies for acquiring links is building relationships within your community. Engaging with influencers and industry experts and establishing relationships with them lead to natural backlinks to your site.

❗How to Step:

Utilize social media platforms to share content and connect with potential link partners who may be interested in linking to your content. Create high-quality, valuable content such as guides, studies, and informative or engaging pieces to attract inbound links.

Write guest posts for other websites and participate in link exchanges, where you link to another site in return for a link back to yours to passively improve your site’s link profile and drive more traffic.

Link-Building Strategies

Benefit 3: Builds Brand Authority and Credibility

High-quality backlinks from reputable websites promote a brand’s reputation and visibility within its industry.


How does Link-Building Establish Brand Authority?

Establishing brand authority through link-building means creating a diverse link profile that includes high-quality backlinks from various authoritative domains. A diverse link profile boosts the online visibility and credibility of your brand.

High-quality backlinks serve as an endorsement for your content, improving its reputation and attracting more organic traffic.

Effective link-building strategies are:

  • Guest posting on industry-related websites,
  • Nurturing relationships with influencers,
  • Creating shareable content,
  • Strengthening brand authority.

Benefit 4: Generates Referral Traffic

Visitors to authoritative websites may click on links and visit the linked website, thus creating referral traffic.


What is Referral Traffic and How Do Link-Building Strategies Help?

Referral traffic refers to visitors who access your website via hyperlinks on other websites.

The quality and relevance of the links determine how frequently people will click through to your site, thereby increasing the amount of referral traffic. 

❗To improve your link-building strategies and attract high-value referral traffic:

  • Create link-worthy content,
  • Engage with influencers to encourage them to link to your content,
  • Regularly analyze referral traffic data,
  • Identify the most effective sources of visitor traffic.

Benefit 5: Increases Social Media Visibility

A range of outreach methods are used for link-building strategies to improve social media visibility.


How does Link-Building Impact Social Media Visibility?

Link-building impacts social media visibility. When conducting link outreach to social media influencers, the key is to establish genuine relationships and offer mutual benefits. Collaborating with influencers who resonate with your brand’s values and target audience allows you to leverage their credibility and reach to amplify your content. 

For successful link-building strategies on social media, high-quality and relevant content that provides value to both the influencer and their followers is necessary.

Link-Building Strategies

How to Get Started with Link-Building Strategies


1. Identify Your Target Audience

The first step in effective link-building is identifying your target audience. Understanding your target audience allows you to tailor your link-building strategies to attract the right visitors to your website. Through thorough research and analysis, you will uncover the demographics, behaviors, and preferences of your target audience.


2. Create High-Quality Content

High-quality content serves as the foundation of successful link-building. Tailoring content to resonate with the target audience and addressing their needs and interests fosters a loyal following that is shared and linked to the content. Maintain consistency in publishing high-quality content. Establish credibility and authority within the industry.


3. Reach Out to Relevant Websites for Backlinks

Contacting websites for backlinks is an important aspect of link-building strategies, requiring personalized outreach and link-building analysis to secure valuable backlinks. Crafting effective outreach emails is necessary for establishing a strong initial rapport with webmasters (site owners).

❗Here are the steps that bring us success when reaching out to other Web Masters:

  • Address the recipient by their name, a formal and friendly approach goes a long way,
  • Introduce yourself,
  • Present your website or content,
  • Underline the potential for mutual benefits, such as increased traffic and credibility.
  • Target high DR sites relevant to your niche.
  • Prioritize quality over quantity, as a few high-quality links hold more value than numerous low-quality ones.
  • Evaluate the efficacy of your outreach endeavors and then fine-tune your strategy.
  • Concentrate on cultivating valuable relationships that foster long-term success in link-building.

4. Monitor and Analyze Your Link-Building Strategies

Monitor and analyze your link-building strategies efforts to measure the ROI and evaluate the effectiveness of your strategy. Regular monitoring allows you to assess the performance of your backlinks, identify which links are driving traffic and conversions, and improve your website’s authority.

Analyze key metrics such as referral traffic, DR of linking sites, anchor text diversity, and link placement to pinpoint strengths and weaknesses in your strategy. Be constant and consistent, and success is guaranteed.

All of the steps we have mentioned and suggestions we have placed require precision, practice, and time to achieve right. Studies show that reaching out to an SEO expert, even for advice, results in a substantial increase in click-through rates and customer visits. 

The button will redirect you to the Upwork freelance platform, where you can schedule 30-minute consultations for $30 or 1-hour consultations for $60.

Link-Building Strategies

Frequently Asked Questions


What is link-building, and why is it important for my website?

Link-building is the process of getting other websites to link to your website. It improves your website’s Google rankings and drives more traffic to your site.


What are the five benefits of link-building Strategies?

The five benefits of link-building strategies are increased website traffic, improved Google ranking, increased brand visibility, higher domain authority, and increased referral traffic from other websites.


How does link-building increase website traffic?

The more backlinks you have, the higher the website’s DR. The higher the DR, the higher the ranking. Since 95% of all internet traffic happens on the first page, you are invisible if you are not there.


Will link-building really improve my Google ranking?

When other reputable websites link to your site, it signals to Google that your site is credible and trustworthy, which improves the ranking.


Is link-building only beneficial for Google rankings?

No, link-building also has the benefit of increasing referral traffic from other websites. When other websites link to your site, it creates a pathway for their visitors to click on the link and visit your site, which results in increased traffic and potential customers.

Link-Building Strategies – 5 Amazing Benefits To Improve Your SEO Read More »

Niche-Relevant Backlinks – 8 Steps For New Improvement

We are providing you with our article, titled “Niche-Relevant Backlinks: What They Are, Why They Matter, and How to Find Them,” which explores the following topics:

Niche-Relevant Backlinks

Niche-Relevant Backlinks

What Are Niche-Relevant Backlinks?

Niche-relevant backlinks refer to hyperlinks from high-authority websites that are contextually related to your website’s content. The main purpose is to improve a website’s SEO and link-building efforts by indicating relevance and trust to search engines such as  Google.

Niche-relevant backlinks differ from generic backlinks in that they originate from websites within the same industry or offer related products or services.

The targeted approach establishes domain relevance and authority, increasing the such as the likelihood of search engines ranking the website higher in relevant searches. 

Why Are Niche-Relevant Backlinks Important for SEO?

The primary importance of niche-relevant backlinks lies in establishing a strong connection between one’s website and other reputable sites in the same industry. The connection signals to search engines that the content is trustworthy and valuable. Consequently, such a link-building strategy boosts domain authority and the website’s credibility, making it more appealing to search engines for higher ranking in search results.

The transfer of link juice through high-quality backlinks influences Google rankings as it passes on authority and relevance to the site, further improving SEO outcomes.


Key Statistics Supporting Niche-Relevant Backlinks

  • Backlinks as a Ranking Factor: Google places backlinks among its top three ranking criteria, highlighting their influence on search engine visibility.
  • Traffic and Ranking Correlation: A positive relationship exists between the number of backlinks and higher search rankings, as well as increased organic traffic. Pages with more backlinks tend to rank better and attract more visitors.
  • Domain Diversity Matters: Studies show that the variety of unique domains linking to a page strongly correlates with its ranking. It emphasizes the importance of earning links from diverse, relevant sources over unrelated sites.
  • Reciprocal Links: About 43.7% of top-ranking pages feature reciprocal links, which increases authority when exchanged with related, credible sites.
  • Content-Length and Backlink Attraction: Long-form content attracts 77.2% more backlinks than shorter pieces, making detailed and industry-specific articles a valuable strategy.
  • Blogging Advantage: Businesses that blog attract 97% more backlinks than ones without a blogging strategy, showcasing the value of consistent content creation.
  • Steady Backlink Growth: The top-ranking page in search results typically sees a monthly growth of 5%-14.5% in new dofollow backlinks, highlighting the competitive edge of ongoing link-building.
  • Dead Links: Over 66.5% of links from the past nine years have become inactive, stressing the need to maintain an updated and relevant backlink profile.
  • Niche Authority Impact: Links from high-authority sites within your niche affect your site’s credibility, improving rankings for competitive keywords.
  • Quality vs. Quantity: Prioritizing high-quality, niche-relevant backlinks is better than gathering numerous generic or low-quality links, which harms rankings and reputation.

Niche-Relevant Backlinks

How to Find Niche-Relevant Backlinks?

Multiple link-building techniques are utilized to find niche-relevant backlinks, including guest blogging, broken link-building, and outreach to relevant websites, often supported by advanced link-building tools.


1. Guest Blogging

Guest blogging is a strategy for obtaining niche-relevant backlinks by contributing quality content to other websites within your industry. Such an approach allows you to secure link placements that add to your overall link profile.

Guest blogging offers several benefits, including:

  • receiving more niche-relevant links from high-authority websites
  • generating additional referral traffic
  • building new relationships with industry peers and influencers
  • increasing social media shares
  • establishing more authority and credibility within your niche

From an SEO perspective, the increased traffic from guest blogs positively impacts your website’s click-through rate. If readers visit your website after reading your articles and engage with the content, it may improve your site’s rankings.

When seeking guest blogging opportunities, target websites relevant to your niche and target audience. Your articles must align with the website’s content, audience demographics, and writing style. Personalize your pitches to showcase your expertise and propose unique post ideas when contacting potential guest blogging sites.

Well-crafted, engaging content attracts more readers to your website and potentially boosts your search engine rankings. Placing links within the body of the article is better if the content is compelling and informative. Links may also be included in the author’s bio section or a dedicated section for further reading. 


2. Broken link-building

Broken link-building means identifying broken links on relevant websites and contacting site owners to suggest replacing them with active links to your content, making it a valuable part of a link-building campaign.

The strategy begins with searching for broken links, which is time-consuming, but tools such as Check My Links or Dead Link Checker simplify the process. After identifying broken links, it is important to analyze the relevance of the website and its audience to guarantee that your content is a good fit.

Personalized, polite, professional outreach emails are good for establishing a first-hand connection with site owners, highlighting your content’s value, and offering a replacement link that benefits both parties.


3. Social Media

Utilizing social media platforms for link-building is beneficial for improving link diversity and generating natural links by increasing the visibility of your content to a broader audience. Such a strategy is one of the five key approaches to successful content marketing.

Pro tip: distribute your content across social channels, such as  Twitter and LinkedIn, to target a larger pool of potential link sources, resulting in increased traffic to your website. Engaging with your audience through interactions such as comments, such as s, and shares motivates them to share your content, creating a ripple effect in link-building.

Active participation in industry discussions and sharing valuable insights also gives you credibility and encourages others to link to your content for reference.


4. Niche Directories

Submitting your website to niche directories aids businesses in acquiring topically relevant backlinks, thereby improving their link profile by associating the site with industry-related categories. 

Being listed in directories tailored to your industry or niche guarantees that backlinks reach a more targeted audience interested in your specific products or services. Such targeting exposure improves your website’s SEO performance and establishes credibility and trust with potential customers. 

The directory submission process is generally straightforward, requiring adherence to submission guidelines and providing accurate website details for approval.


5. Influencer Outreach

Engaging in influencer outreach means connecting manually with influencers in your niche and high-authority websites to earn backlinks. Successful influencer outreach efforts aim to improve a website’s authority and credibility. Identifying influencers in your niche with a strong following and high engagement will allow you to tap into their audience for brand exposure.

Influencer outreach aims to establish genuine connections and offer incentives that entice influencers to collaborate. Personalized outreach messages will allow you to build authentic relationships and motivate influencers to partner with you. 

Companies that secure backlinks from high-authority websites often witness improvements in their overall website SEO, leading to a boost in reputation and trustworthiness in the eyes of search engines and potential customers.

Niche-Relevant Backlinks

What Are the Benefits of Niche-Relevant Backlinks?

The benefits of niche-relevant backlinks include:

  • Expanded website traffic
  • Improved search engine rankings
  • Improved authority and credibility
  • The ability to target an audience genuinely interested in your content

All of the benefits lead to one definitive goal: profit. To gain the benefits fast, find an SEO expert who will teach you all the knowledge you may be lacking and, at the same time, aid you in reaching a higher ranking.

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1. Increased Website Traffic

One of the benefits of niche-relevant backlinks is the increased website traffic they generate. The backlinks drive organic and referral traffic from high-authority and relevant sites, boosting the site’s overall link popularity. The greater diversity and number of traffic sources to a site promotes its visibility in search engine results and increases the chances of attracting potential customers genuinely interested in the site’s niche.

A study by Moz revealed that websites with high-quality backlinks from relevant sources improved their search engine rankings and overall traffic. Suppose you prioritize the acquisition of niche-specific backlinks. In that case, you will position your site as an authority within your industry, resulting in a consistent flow of targeted traffic and potential customers.


2. Improved Search Engine Rankings

Niche-relevant backlinks boost search engine positions by aiding Google and other search engines to determine that your website is a credible and authoritative source, thus moving you up the SERP. The backlinks indicate to the search engine algorithms that other websites within your niche view your content as trustworthy and valuable. Given that Google and other search engines prioritize relevancy and quality, receiving backlinks from relevant industry websites will boost your overall page ranking.

Consistently building and maintaining a diverse portfolio of niche-relevant backlinks will assist your site in achieving higher SERP positions over time, resulting in improved visibility, organic traffic, and sustained success in the online marketplace.


3. Higher Authority and Credibility

Earning higher authority and credibility is possible through niche-relevant backlinks from authoritative sites, which give your domain trust and overall trustworthiness in the eyes of both users and search engines.

Backlinks from reputable sites indicate to search engines that you are a reliable source of information within your niche. The higher your domain authority, the greater the likelihood that your content will rank higher in search results.

When authoritative sites link back to your content, it drives traffic and sends positive signals to search engines, affirming that your site is a valuable and trustworthy resource.


4. Targeted Audience Reach

Niche-relevant backlinks are from high-quality websites that align with your website’s content and objectives. “niche” refers to superior sites with content pertinent to your website. The niche-relevant backlinks are valuable because they originate from reputable sites that offer relevant and engaging content to visitors, improving relevance and user engagement.

Targeted backlinks improve website visibility and credibility with search engines, increasing organic traffic. High-quality sites for backlinking are characterized by authority in your niche, high domain authority, and a robust backlink profile. Such reputable sites for backlinking provide pertinent and valuable content to your target audience.

The best methods for acquiring backlinks from high-quality sites include collaborating with industry influencers and engaging in guest blogging.

Niche-Relevant Backlinks

What Are the Best Practices for Building Niche-Relevant Backlinks?

To build niche-relevant backlinks effectively, utilizing best practices and implementing strategic link-building strategies that align with white-hat SEO principles and webmaster guidelines is important. 


1. Focus on Quality over Quantity

In a backlink strategy, prioritizing quality over quantity means that each link should offer considerable value. High-quality backlinks from authoritative websites are more advantageous than numerous low-quality links. High-quality backlinks improve the website’s credibility and trustworthiness in search engines’ eyes while directing relevant traffic to the site.

Websites with reputable domains, relevant content, and a strong backlink profile are ideal for placing high-quality backlinks. When such websites are linked to, they provide valuable link juice that substantially impacts the search engine rankings of the linked pages. 

Building relationships with the webmasters of reputable websites increases the likelihood of securing more quality backlinking opportunities in the future.


2. Diversify Your Backlink Sources

Diversify your backlink sources to maintain a healthy backlink profile, prevent dependence on a single source, and promote natural backlink acquisition through various referring domains.

Case studies show that acquiring backlinks from multiple referring domains creates more opportunities for organic traffic and improved search engine rankings.

Strategies for diversifying backlink sources include guest posting on relevant sites, participating in industry forums, collaborating with influencers, and producing high-quality content that is such as ly to be linked to and shared by a diverse range of sources.


3. Use Anchor Texts Wisely

Proper use of anchor texts applies to incorporate relevant keywords and provide diversity in anchor text to establish contextual links that align with white-hat SEO principles, avoiding over-optimization and potential penalties.

A practical approach to anchor text entails offering descriptive text that gives readers a preview of the content they will access by clicking the link. Utilizing relevant anchor text improves user experience and aids search engines in recognizing the relationship between the linked contents.

For instance, instead of generic phrases such as  ‘click here,’ more specific and descriptive anchor text, such as ‘learn more about SEO best practices,’ is recommended.


4. Monitor and Analyze Your Backlink Profile

Monitoring and analyzing backlink profiles is vital for assessing the effectiveness of your link-building strategy. Tools are available to track link velocity, identify potential issues, and maintain a healthy backlink profile. Regular backlink analysis keeps site owners informed about the quality and quantity of inbound links, which impact search engine rankings.

Utilize link-building tools to monitor link velocity. As a site owner, you may evaluate the rate at which backlinks are added, receiving a natural and sustainable growth pattern. Proactively monitor early detection of toxic or broken links to allow yourself a timely intervention to prevent any negative impact on SEO performance. 

Niche-Relevant Backlinks

Frequently Asked Questions


What are niche-relevant backlinks?

Niche-relevant backlinks are links from websites in your industry or niche. The links are considered highly valuable because they are contextually relevant and improve your website’s search engine rankings.


How do niche-relevant backlinks benefit my website?

Niche-relevant backlinks benefit your website in several ways. They drive targeted traffic to your site, improve your website’s authority and credibility, and ultimately improve your search engine rankings.


How Do I find niche-relevant backlinks?

There are several ways to find niche-relevant backlinks. You may use backlink analysis tools to see where your competitors are getting their backlinks from, reach out to other websites in your niche for link exchanges, or use social media platforms to connect with niche influencers and bloggers.


What is the difference between niche-relevant backlinks and general backlinks?

Niche-relevant backlinks are links from websites in the same industry or niche as yours, while general backlinks are links from any website. Niche-relevant backlinks are considered more valuable because they are contextually relevant and will improve your website’s search engine rankings for specific keywords and topics.


Are niche-relevant backlinks still important for SEO?

Yes, niche-relevant backlinks are still important for SEO. While search engines consider other factors, such as content and user experience, backlinks are still a major ranking factor. Niche-relevant backlinks improve your website’s search engine rankings and drive targeted traffic.


How many niche-relevant backlinks do I need for my website?

You need no specific number of niche-relevant backlinks for your website. The key is to focus on quality over quantity. Aim for backlinks from reputable and relevant websites rather than trying to get as many as possible. Such an action will significantly impact your website’s search engine rankings and overall performance.

Niche-Relevant Backlinks – 8 Steps For New Improvement Read More »

Is Link-Building Dead 5 Proofs It Isn’t

The strategic integration of link-building within digital marketing efforts is fundamental. Search engines such as Google evaluate links to gauge a website’s authority and relevance. A focused discussion on how building quality links improves search rankings offers invaluable insights for anyone looking to boost their digital footprint. Understanding and implementing advanced link-building techniques are key to maintaining a competitive advantage in the digital space.

Is Link-Building still a prominent ranking factor at the time of writing? The article also explores successful link-building strategies, supported by specific case studies, and guides on building quality links in the current SEO structure by creating high-quality content and leveraging social media and influencers.

Additionally, the article dispels the misconception that link-building is no longer relevant, presenting evidence and insights to support such a claim.

Is Link-Building Dead

Is Link Building Dead 5 Proofs It Isn't

What is Link-Building?

Link-building is a component of SEO, involving the strategic process of acquiring backlinks from other websites and pushing your website’s ranking on search engine results pages (SERPs). It is necessary to increase a website’s authority and visibility.

Backlinks serve as digital recommendations for your website, with two main categories: Natural Backlinks, which are given without any action from the website owner, and Manual Backlinks, which are acquired by the website owner through direct contact with website owners, guest posting, and other methods.

Why is Link-Building Important for SEO?

It is a vital aspect of SEO as it directly influences website ranking, authority, and the capacity to generate traffic. High-quality backlinks serve as validations from other websites, signalling to search engine algorithms, such as Google’s, that your site’s content is valuable and reliable.


Statistics on Link Building

  • Backlink Dependency: Approximately 91% of online content receives no organic traffic from Google, primarily due to the absence of quality backlinks. 
  • Ranking Correlation: Pages in the top three search results have an average of 35% more backlinks than lower-ranked pages, showing a direct relationship between backlink quality and higher rankings.
  • Content Performance: Only 2.2% of online content attracts links from multiple sites, while 94% fails to gain external links.
  • Link Builder Experience: Experienced link builders generate 3.57 times more links than newcomers. Additionally, 59.4% of agencies have over five years of link-building experience, indicating expertise’s importance.
  • Long-Form Content Advantage: Articles exceeding 3,000 words earn 3.5 times more backlinks than shorter content, demonstrating that in-depth pieces are more likely to attract links.
  • Return on Investment (ROI): More than 78% of digital marketers report positive ROI from link-building initiatives, proving the effectiveness of such strategies.
  • SEO Budget Allocation: About 28% of SEO budgets are dedicated to link building, reflecting its perceived value despite growing SEO practices.
  • Time to Results: Link-building efforts typically take about 3.1 months to show results, requiring consistency and patience.

Impact of Social Media: Link builders using social media for outreach acquire 22% more links per month, emphasizing the benefits of integrating social platforms into link-building campaigns.


How Do Search Engines Use Links in Their Algorithms?

Search engines, including Google, utilize a range of algorithms, such as the PageRank algorithm, to assess the quality and quantity of links pointing to a website. Algorithm updates are for search engines to adapt to changing trends and combat black hat practices aimed at artificially boosting rankings. Search engines assess link quality based on factors such as relevance, authority, and the diversity of linking domains.

Metrics such as domain authority (DA), trust flow (TF), and citation flow (CF) provide insights into the strength of a website’s backlink profile. PageRank specifically evaluates a page’s importance by considering the number and quality of inbound links it receives.

Is Link Building Dead 5 Proofs It Isn't

Is Link-Building Dead?

Despite ongoing controversy and misconceptions in the digital marketing world, link-building is not dead. It remains as one of the most important factors in your webpage’s ranking.


1. Google’s Stance on Link-Building

Google has always emphasized the importance of quality link acquisition through white-hat SEO practices and has cautioned against black-hat SEO techniques that violate its search engine algorithm principles. Given that Google’s anti-spam team takes action against violators of its Webmaster Guidelines, website owners and digital marketers must adhere to Google’s official guidelines on Link-Building.

Quality links come from reputable and relevant sites that offer value to internet users. Natural methods, such as creating high-quality content that attracts links from other sites organically, directly improve search engine rankings. Black hat SEO practices, such as buying links or participating in link schemes, result in  Google penalties, including a sharp decline in search engine rankings, deindexing, and removal from search results.


2. Case Studies of Successful Link-Building Strategies

Numerous case studies demonstrate the effectiveness of solid Link-Building strategies in a website’s search rankings and authority, particularly through outbound effort and relationship-building.

One case study specifically focused on acquiring guest blogging opportunities for a client, aiming to secure posts on high-authority websites within their industry. The outcomes revealed a 20% boost in referral traffic and the acquisition of 100 new backlinks. The study concluded that cultivating a diverse link profile with natural links from reputable sites is necessary for a domain’s overall authority.

Another study, conducted by Ahrefs, analyzed the efficacy of partnership-building as a tactic. Ahrefs formed partnerships with businesses in the same industry and offered complementary products and services, exchanging links to mutually benefit each other. The study reported a 75% surge in search traffic and a notable increase in referring domains. It concluded that partnerships and high-quality link exchanges yield greater results compared to other methods.


3. Link-Building is Still a Major Ranking Factor

Link-building is a major influencer for search engine algorithms. Good links can have a greater impact than SEO optimized keywords on your website ranking. A robust link profile improves visibility and credibility with search algorithms. Experts in Link-Building will always implement multiple link acquirement strategies not just one.


4. The Evolution of Link-Building

The evolution of Link-Building over the years has been driven by changes in search algorithms and broader trends in digital marketing. Initially, Link-Building prioritized quantity, with webmasters attempting to acquire as many links as possible to boost their website’s ranking.

However, search engine algorithms shifted focus to quality over quantity, leading to the development of high-quality, relevant links from authoritative sources. It marked a major change in Link-Building strategies, with natural link acquisition and authentic relationships with other websites becoming the priority.

With the advent of social media and user-generated content, Link-Building has expanded beyond traditional links to encompass social signals and influencer collaborations.


5. The Importance of Quality over Quantity in Link-Building

In modern SEO, the focus is on acquiring high-quality links that are relevant and diverse, rather than simply aiming for a large number of backlinks. Quality links hold more value than a multitude of backlinks, as they signal authority and credibility to search engines more effectively.

Link relevance indicates the connection between the content of the linking page and the linked-to page,  contextual relevance.

Link diversity, on the other hand, guarantees that backlinks originate from a range of sources, thus the overall SEO profile. We suggest prioritizing relevant and diverse Link-Building strategies, so websites establish a solid foundation for a successful SEO approach.

Is Link Building Dead 5 Proofs It Isn't

How to Build Quality Links in Today’s SEO Field?

Quality link building requires skill and expertise. Numerous courses, freelancers, and companies offer proper training and guidance in the complex world of SEO.

We deeply recommend that you visit and explore all known guides and tutorials if you wish to take up link building as a profession. But if that is not an option, hiring an SEO expert for consultation or even to teach you all the basics will boost your rankings. It may take you some time until you find your perfect mentor, but without it, all the mistakes you make will have to be painstakingly fixed and you will have to run around to find the answer to how to fix them.

The button will redirect you to the Upwork freelance platform, where you can schedule 30-minute consultations for $30 or 1-hour consultations for $60.


1. Focus on Creating High-Quality Content

Creating high-quality content leads to successful Link-Building, as valuable content attracts natural backlinks and improves organic search results. Content marketing and Link-Building efforts should revolve around developing engaging, informative, and valuable material for the target audience.

Content formats such as complete guides, case studies, infographics, and expert roundups typically generate several backlinks. Consistent production of such content assists businesses in their online visibility, driving increased organic traffic, and boosting their website’s overall SEO performance.


2. Utilize Social Media and Influencers

Utilizing social media promotion and engaging with influencers boosts the effectiveness and impact of Link-Building outreach, bolsters digital PR efforts, and broadens the reach and audience for your content.

Engaging with influencers and sharing links with their followers is a strategic method of leveraging the social network to build links. Another approach is to create content that aligns with the influencer’s brand, naturally attracting backlinks.

Along with such tactics, other strategies amplify the impact of Link-Building outreach through social media and influencer promotion. Strategies such as:

  • Engaging influencers relevant to your niche or industry, establishing relationships, and requesting them to share your content or write about it on their blog to generate backlinks.
  • Encouraging influencers to share your content within their communities.
  • Crafting content specifically designed for easy sharing, such as a humorous meme or a data-rich research report for influencers to reference.
  • Strategically sharing content with embedded links and calls to action for increased sharing and linking.

The effectiveness of social media and influencer-driven Link-Building strategies is measured by monitoring key metrics, such as:

  • Referral traffic to your website from social media and influencer posts.
  • Several quality backlinks were generated organically through social media and influencer shares.
  • Growth in social media reach and engagement metrics.


3. Guest Posting on Relevant and High-Authority Websites

Guest posting is considered one of the most effective methods to acquire high-authority backlinks. It requires requesting permission to contribute a post on a relevant website with high domain authority, allowing you to insert backlinks to your website within the content or author’s biography. Guest posting increases a website’s domain authority.

To find suitable websites for guest posting, it is important to seek out platforms that are pertinent to your business and possess a strong domain authority. Additionally, websites must have a substantial readership that aligns with your target audience. When crafting guest posts, focus on creating engaging and informative content that closely relates to the themes of the hosting website. 

When developing high-quality guest posts, strive to incorporate relevant keywords naturally and provide valuable information to the readers. Utilize authoritative sources to bolster your arguments.

When exploring guest posting opportunities, customize your outreach efforts and elucidate to the editor how their audience will benefit from your post. Guest posts serve as an excellent way to secure top-notch backlinks and your website’s visibility, credibility, and organic search ranking.


4. Utilize Broken Link-Building and Resource Page Link-Building

Two of the most commonly used and effective tactics for link acquisition are broken Link-Building and resource page Link-Building. Such tactics enable you to either replace broken links with your content or secure placements on resource pages.

Broken Link-Building requires identifying broken links on websites relevant to your content and contacting the site owners to propose replacing the broken link with one of your own. Tools such as Ahrefs and Check My Links assist in easily pinpointing broken links.

Resource page Link-Building, on the other hand, aims to showcase your content on high-quality resource pages within your niche. Utilizing tools such as BuzzSumo and NinjaOutreach aids in identifying pertinent resource pages to target for Link-Building outreach.


5. Monitor and Disavow Low-Quality or Spammy Links

Regular monitoring of backlinks enables website owners to proactively protect their site’s SEO credibility from potentially harmful links. The monitoring process includes assessing metrics such as domain authority, relevance to content, and diversity in anchor text usage.

Tools such as Google Search Console provide valuable insights into the origin and domain of each link. The disavow feature within Google Search Console allows website owners to signal search engines to disregard undesirable links.

Maintaining a healthy link profile entails ongoing monitoring, conducting periodic audits to eliminate harmful links, and developing organic, high-quality backlinks to foster sustainable SEO growth.

Is Link Building Dead 5 Proofs It Isn't

Frequently Asked Questions


1. Is Link-Building still a relevant strategy for SEO?

Yes, Link-Building is still an important aspect of SEO and greatly impacts a website’s search engine rankings.


2. How do backlinks affect a website’s SEO?

Backlinks, or incoming links from other websites, are a factor in determining a website’s authority and trustworthiness in the eyes of search engines. A strong backlink profile greatly improves a website’s search engine rankings.


3. Is there proof that Link-Building is still effective?

Yes, there have been numerous case studies and experiments showing the positive effects of Link-Building on a website’s search engine rankings. Additionally, many SEO experts continue to recommend Link-Building as a key strategy for improving organic traffic.


4. Are all types of Link-Building strategies still effective?

No, not all types of Link-Building strategies are as effective as they used to be. Some tactics, such as buying links or participating in link schemes, harm a website’s search engine rankings. It’s important to focus on creating high-quality, natural backlinks from reputable sources.


5. Can Link-Building be done ethically?

Yes, Link-Building should be done ethically. Obtaining backlinks through genuine outreach and providing valuable content to other websites. It also means avoiding any tactics that manipulate search engine algorithms.


6. Is Link-Building ever going to become obsolete?

While it’s impossible to predict the future, it’s unlikely that Link-Building will become completely obsolete. As long as search engines use links as a ranking factor, Link-Building will remain a strategy for improving a website’s visibility and organic traffic.

Is Link-Building Dead 5 Proofs It Isn’t Read More »

Best E-commerce Seo Freelancer On Upwork: Natasa Mezej – 20 Years of Excellency

The key traits of the top E-commerce SEO freelancer on Upwork include Natasa Mezej’s qualifications, experience, and client testimonials. Offerings encompass on-page and off-page optimization, keyword research, competitor analysis, and customized strategies for sustainable long-term growth.

If you are an online entrepreneur seeking a skilled E-commerce SEO freelancer on Upwork, here is how you engage Natasa Mezej’s services to assist you.

E-commerce SEO Freelancer – Natasa Mezej

Best E-commerce Seo Freelancer On Upwork Natasa Mezej

Why Choose Natasa Mezej as Your E-commerce SEO Freelancer?

Previous clients that chose Natasa Mezej as their E-commerce SEO Freelancer, benefited from exceptional optimization services of their E-commerce store. With her expertise and years of experience, she tailored custom solutions that yielded measurable results and client satisfaction.


What Makes Natasa Mezej Stand Out?

Due to her innovative and creative approach, Natasa Mezej is renowned as one of the top E-commerce SEO Freelancer specialists. She offers professional, high-quality services that are reliable and built on trust. Known for crafting unique SEO strategies tailored to each client’s specific needs for optimal results, her attention to detail and data-driven decisions set her apart as an influential expert in the field. Clients value her transparent communication, timely deliverables, and ability to deliver measurable results, establishing her as a highly respected specialist.


What Are Natasa Mezej’s Qualifications and Experience?

Natasa Mezej holds a Master’s in Marketing and over ten years of marketing experience. Her expertise encompasses strategic marketing planning, market research, and the implementation of marketing campaigns. Known for her creativity, she consistently devises innovative and tailored solutions for her clients.

Natasa has a track record of successful projects and satisfied clients that attest to her skills. She has managed marketing campaigns for prominent brands, yielding outcomes such as heightened customer engagement and revenue growth. Testimonials from clients emphasize her professionalism, meticulous attention to detail, and the outstanding results she delivers.


What Do Clients Say About Natasa Mezej’s Work?

Natasa Mezej’s clients consistently provide feedback praising the high quality of her work, the exceptional results she delivers, and their overall satisfaction with her services. Many clients have shared testimonials about their experiences with Natasa, often emphasizing the outstanding results she achieves for their businesses. For instance, one client expressed being truly impressed with Natasa’s level of dedication and expertise. Another client mentioned that Natasa met and surpassed their expectations with meticulous attention to detail. 

Best E-commerce Seo Freelancer On Upwork Natasa Mezej

What Services Does Natasa Mezej Offer?

Natasa Mezej offers a wide range of services tailored to boost the growth of e-commerce businesses online. The services include in-depth SEO audits, personalized strategy development, meticulous implementations, continuous monitoring, and transparent reporting.


On-page E-commerce SEO

Natasa Mezej specializes in on-page E-commerce SEO, focusing on optimization methods of keyword usage, content marketing, and overall user experience. She diligently conducts keyword research to identify industry-specific keywords and strategically places them within website content, meta tags, and URLs.

Her content marketing strategies create engaging, informative, and valuable content that attracts visitors and resonates with search engine algorithms. Natasa prioritizes the user experience by optimizing for fast loading speeds, intuitive navigation, mobile responsiveness, and high-quality visuals to boost engagement and reduce bounce rates.


Off-page E-commerce SEO

She has expertise in off-page E-commerce SEO and employs white hat SEO tactics, including strategic link building and social media to cultivate high-quality backlinks. She actively shares and promotes compelling content across social networks, boosting user engagement and increasing the likelihood of content sharing and, consequently, the visibility of her site. Through the integration of social media with SEO strategies, she effectively increases the online visibility of her site. She attracts organic traffic from various channels, a component of a solid and enduring SEO strategy.


Keyword Research and Optimization

Natasa Mezej employs a strategic approach grounded in detailed analysis to perform keyword research and optimization aimed at search engine rankings of your online store. Such a method entails identifying pertinent keywords that potential customers seek and skillfully integrating them into website content. Through the examination of trends and competition, she customizes the SEO strategies for your visibility and draws in more organic traffic. Consequently, it will boost your search engine rankings and enrich the overall user experience, resulting in heightened conversion rates and ROI for your online business.


Competitor Analysis

Natasa Mezej offers competitor analysis as one of its key services, which evaluates and interprets competitive intelligence to assist in strategic decision-making and optimization. The process includes assessing the strengths and weaknesses of competitors, analyzing their strategies, and understanding market trends. Competitor analysis plays a role in trend identification, performance benchmarking, fostering innovation, and cultivating customer loyalty.


Content Creation and Optimization

Natasa Mezej specializes in content creation and optimization, focusing on crafting engaging content for customers that is also SEO and digital marketing friendly. Her expertise in creating high-quality content tailored to specific target audiences and aligned with brand objectives. She conducts thorough keyword research, implements on-page optimization techniques, and evaluates content effectiveness.


Technical SEO

She provides technical SEO services that encompass mobile optimization and performance optimization for a website that meets all the technical criteria for achieving high SEO rankings. Such aspects encompass website structure, meta tags, and content quality. Following an analysis, she implements strategies to improve the website’s visibility and relevance. 

Best E-commerce Seo Freelancer On Upwork Natasa Mezej

How Does Natasa Mezej Approach E-commerce SEO?

Natasa Mezej offers personalized E-commerce SEO services. The process begins with a detailed analysis, followed by developing and meticulously implementing a customized strategy. Continuous monitoring and transparent reporting guarantee success in the E-commerce SEO campaign.


Customized Strategies for Each Client

Natasa Mezej’s customized strategies are tailored to fulfill the unique requirements and objectives of each client’s online store, leading to high client satisfaction. Crafting solutions based on the business’s specific needs, Natasa Mezej offers clients a personalized level of attention and support aligned with their goals. When clients witness that their individual needs are understood and addressed, they feel valued and are more likely to be content with the outcomes. Such a personalized approach is what distinguishes Natasa Mezej as the premier provider of services for fostering e-commerce success.


Constant Monitoring and Adjustments

Natasa Mezej’s method emphasizes continuous monitoring and regular adjustments as elements for the performance of an SEO strategy. Ongoing monitoring enables timely identification of changes in search engine rankings and website traffic, facilitating quick adjustments to maintain SEO performance. Regular reporting keeps clients informed about the progress of their SEO efforts and offers insights into the effectiveness of various strategies. 


Transparent Communication and Reporting

Natasa Mezej assures transparent communication and detailed reporting to keep clients informed about the progress and performance of their SEO strategy. Her professional communication style keeps clients aware of the project status and the strategies being implemented.

Natasa maintains open lines of communication and offers regular reports, establishing a strong foundation of trust with her clients. A clear and consistent exchange of information enables clients to have a clear understanding of the direction of their SEO efforts and cultivates a sense of collaboration and transparency in the working relationship.

Best E-commerce Seo Freelancer On Upwork Natasa Mezej

What Results Do You Expect from Natasa Mezej’s E-commerce SEO Services?

Natasa Mezej provides E-commerce SEO services that offer the following benefits: an increase in organic traffic, increased search engine rankings, higher conversion rates, and sustainable, long-term growth for your online store.


Increase in Organic Traffic

Natasa Mezej offers E-commerce SEO services that increase organic traffic through well-thought-out strategies and ongoing performance audits. Her team’s strategies are based on in-depth SEO audits that identify weaknesses and leverage opportunities.

Analyzing website structure, content relevance, and keyword optimization secures a strong foundation. Strategic keyword placement, content optimization, and backlink generation are used to develop a customized roadmap for search engine rankings.


Higher Search Engine Rankings

Natasa Mezej employs optimization tactics to search engine rankings of online stores by strategically utilizing keywords and acquiring quality backlinks. Her keyword strategy thoroughly analyzes your industry and target market to pinpoint high-traffic keywords aligned with your business objectives.

Natasa’s backlink-building approach is a meticulous process that entails establishing connections with reputable websites and referring domains, your online store’s credibility, and authority in the eyes of search engines. Implementing strategies results in heightened visibility and organic traffic growth, ultimately enabling you to remain competitive in the online marketplace.


Improved Conversion Rates

Natasa Mezej’s SEO services directly contribute to improved conversion rates, user experience, and the development of more effective customer engagement strategies. The techniques encompass website designs for better user-friendliness and navigation, incorporating clear calls to action and mobile responsiveness. 


Natasa Mezej underscores the significance of utilizing data analytics tools to monitor user behavior and leveraging insights to make informed decisions for optimizing the website and user experience. Through continual testing and refinement of methods, businesses boost conversion rates and foster enduring customer loyalty.


Long-term Sustainable Growth

Natasa Mezej adopts an E-commerce SEO approach focused on long-term sustainable growth, emphasizing the consistent development and upkeep of a robust online presence through strategic planning and monitoring. Her strategy boosts search engine rankings, brand visibility, and credibility gradually.

A keen focus on SEO intricacies allows her to respond to market and consumer behavior changes, ultimately driving organic traffic and conversions. 

Best Ecommerce Seo Freelancer On Upwork Natasa Mezej

How to Hire Natasa Mezej as Your E-commerce SEO Freelancer?

To hire Natasa Mezej as your E-commerce SEO Freelancer, you begin by contacting her for an initial consultation to discuss your requirements, receive a personalized proposal, and enlist her expert services through platforms such as Upwork.

The button will redirect you to the Upwork freelance platform, where you can schedule 30-minute consultations for $30 or 1-hour consultations for $60.


Step 1: Contact Natasa Mezej

To hire Natasa Mezej, the initial step is to contact her through her contact form or via Upwork and initiate the conversation. Once you have submitted your inquiry through the contact form or Upwork, Natasa will promptly follow up to arrange a consultation. In the consultation, she will explain the project’s requirements, timeline, and budget intricately to establish a thorough comprehension of the work scope. Additionally, you reach out to her via email or book a call through her website to address any specific queries or details concerning the collaboration.


Step 2: Discuss Your E-commerce SEO Needs

During the initial consultation, Natasa Mezej will discuss your specific E-commerce SEO needs to develop a personalized strategy. Addressing your specific needs in devising a roadmap that tackles challenges and capitalizes on opportunities unique to your business for its online presence.


Step 3: Receive a Customized Proposal

Natasa Mezej will send you a proposal tailored to your needs, encompassing a detailed scope of services, the strategy to be implemented, and the pricing structure. The proposal will offer a thorough breakdown of the specific services she intends to provide, which may include market research, branding development, social media management, and website design. The pricing structure will be transparent and competitive, aimed at delivering optimal value while accommodating your budgetary constraints. Natasa’s objective is to present a proposal that showcases the thoughtfulness and efficacy of her proposed solutions.


Step 4: Start Working with Natasa Mezej

Upon acceptance of the proposal, Natasa Mezej will proceed with implementing the agreed SEO strategy and will continuously monitor and report on its progress. Throughout the implementation phase, there will be close collaboration between Natasa Mezej and your company guaranteeing that all aspects of the SEO strategy are implemented correctly. The collaboration with regular communication and updates keeps you informed of the progress and any adjustments that may be necessary. It will also entail tracking key performance indicators to evaluate the effectiveness of the strategies being implemented. Regular reporting analyzes results, pinpointing areas for improvement, and making data-driven decisions for the SEO campaign.

Best E-commerce Seo Freelancer On Upwork Natasa Mezej

Frequently Asked Questions


1. Who is Natasa Mezej and why is she considered the best E-commerce SEO freelancer on Upwork?

Natasa Mezej is a highly experienced and skilled E-commerce SEO freelancer on Upwork. She has been working in the field for several years, and her numerous clients have achieved top rankings on search engines and increased their online sales. She is known for her expertise in E-commerce SEO and her ability to deliver tangible results for her clients.


2. What sets Natasa Mezej apart from other E-commerce SEO freelancers on Upwork?

Natasa Mezej stands out from other E-commerce SEO freelancers on Upwork due to her extensive experience and knowledge in the field. She stays up-to-date with the latest trends and algorithms in E-commerce SEO, allowing her to provide clients with the most effective strategies. Additionally, her dedication to delivering high-quality work and exceptional customer service makes her a top choice for businesses looking to improve their online presence.


3. What kind of E-commerce SEO services does Natasa Mezej offer on Upwork?

Natasa Mezej offers a range of E-commerce SEO services on Upwork to businesses of all sizes and industries. Some of her services include keyword research, on-page optimization, off-page optimization, and content marketing. She also provides SEO audits and strategic planning for businesses to achieve long-term success.


4. Does Natasa Mezej guarantee results for my E-commerce website?

While no SEO freelancer guarantees specific results, Natasa Mezej has a proven track record of clients achieving top rankings and increased sales for their E-commerce websites. Her strategies are tailored to each client and their unique goals, and she works closely with them to continuously improve and optimize their SEO efforts.


5. How does Natasa Mezej stay updated with the constantly changing world of E-commerce SEO?

Natasa Mezej is committed to staying updated with the latest trends and algorithms in E-commerce SEO. She regularly attends industry conferences and workshops and continuously educates herself on new strategies and techniques. Additionally, she is a member of various professional organizations and networks, allowing her to stay connected with other experts in the field.


6. How do I hire Natasa Mezej as my E-commerce SEO freelancer on Upwork?

If you’re interested in working with Natasa Mezej as your E-commerce SEO freelancer on Upwork, simply visit her profile on the platform and send her a message outlining your project and goals. She will respond promptly and provide you with a customized proposal and quote for her services. From there, you begin collaborating and improving your online presence with Natasa’s expertise.

Best E-commerce Seo Freelancer On Upwork: Natasa Mezej – 20 Years of Excellency Read More »

10 SEO Tools For E-commerce Sites – Powerful Elements That you Didn’t Know You Needed

Look into the top ten SEO Tools For E-commerce Sites that increase the visibility and organic traffic of your e-commerce website. The featured tools, such as Google Analytics, SEMrush, and Yoast SEO, offer a range of services including keyword research, competitor analysis, and content optimization. Explore how such tools refine your SEO strategy and your search engine rankings.

SEO Tools For E-Commerce Sites

SEO Tools For E-commerce Sites

What are the Top Ten SEO Tools for E-commerce Sites?

The top 10 SEO tools for e-commerce sites improve website ranking, optimize content, and boost organic traffic for online stores. Upgrade your website visibility and user experience by enabling deep keyword research, competition analysis, technical site audits, content editing, and performance monitoring. Here are the top 10 e-commerce SEO tools that boost your online presence:

  1. SEMrush: An all-in-one marketing tool that caters to digital marketing professionals with features for SEO, advertising, social media, content, and competitive research. SEMrush tools and reports are available in over 40 languages.
  2. Moz: A software service company that offers easy-to-use inbound marketing and SEO tools to for online marketers to evaluate website performance across various SEO features and social media platforms.
  3. Google Keyword Planner: A free keyword tool designed for creating targeted ads and researching keywords searched on Google, aiding e-commerce businesses in selecting the most relevant keywords for their product pages.
  4. Ahrefs: A set of SEO tools that assist in website optimization, competitor analysis, and content research for blogs and social media, trusted by some of the world’s leading brands.
  5. Screaming Frog SEO Spider Tool: A website crawler extracts data and identifies common SEO issues such as broken links, server errors, duplicate content, missing tags, and meta descriptions analysis.
  6. AnswerThePublic: A keyword tool that visualizes search questions and autocompletes searches in a search cloud image by scraping Google’s search suggestions for easy comprehension.
  7. Google Search Console: A free service by Google offering various tools to assess website performance and suggest improvements.
  8. Ubersuggest: An all-in-one SEO tool for keyword research, backlink analysis, and competitor research, providing accurate keyword suggestions and search volume estimates.
  9. BuzzSumo: A content research and monitoring tool that identifies best-performing content, trending topics, and influencers in specific niches with data on social shares and backlinks.
  10. AuthorityLabs: An SEO rank tracking tool for monitoring website ranking and comparing it with competitors, providing valuable ranking data for e-commerce websites.
Ten SEO Tools For Ecommerce Sites

1. Google Analytics

Google Analytics is an SEO tool for e-commerce because it provides detailed traffic analysis, conversion tracking, and other metrics that allow you to optimize the performance of your online store. It also provides insights into user behavior, to better understand how your site’s visitors interact with your site and identify areas for improvement.


2. Google Search Console

Google Search Console is a tool used to conduct site audits, identify crawl errors, and monitor website rankings on SERPs, which are for effective search engine optimization. Site audits allow users to pinpoint and resolve technical issues that hinder search engine visibility. Keyword tracking identifies the keywords driving traffic and areas requiring improvement. Performance tracking enables continuous monitoring of site health and the effectiveness of SEO strategies.


3. SEMrush

SEMrush is a powerful tool for competitor analysis, keyword research, and backlink analysis, for e-commerce SEO.  The keyword difficulty assessment feature enables users to evaluate the competitiveness of particular keywords and select the most appropriate ones to target for improved search engine rankings. Additionally, the backlink audits offered by SEMrush enable users to evaluate the quality and quantity of their backlinks, which establishes a robust and authoritative online presence.


4. Ahrefs

Ahrefs is a leading SEO tool that offers e-commerce businesses valuable capabilities for conducting backlink and keyword research, as well as gaining insights into their competitors’ SEO strategies and backlink profiles. Utilizing Ahrefs, e-commerce businesses harness its robust backlink analysis features to pinpoint high-authority websites linking to their competitors. 

Moreover, Ahrefs’ keyword research tool provides businesses with detailed data on search volume, keyword difficulty, and related keywords and phrases, enabling them to allocate resources toward high-converting keywords. Additionally, Ahrefs’ competitor monitoring features enable e-commerce sites to monitor their competitors’ keyword rankings, content strategies, and backlink growth. 


5. Moz Pro

Moz Pro is an SEO tool that offers keyword tracking, site audit features, and page optimization advice for the search engine ranking of an e-commerce site. With advanced keyword tracking, users monitor the performance of specific keywords over time, enabling them to identify trends and make data-driven decisions. The site audit feature in Moz Pro conducts a thorough analysis of the website’s SEO health, pinpointing areas that require improvement, such as broken links, duplicate content, and slow page load speed.


6. Yoast SEO

Yoast SEO is a popular SEO plugin commonly used on WordPress e-commerce platforms, offering robust content optimization features to on-page SEO and user experience. With Yoast SEO, adding meta tags to each page and product becomes simpler, and relevant keywords and descriptions are effectively communicated to search engines. The plugin provides clear analysis and recommendations for achieving optimal content readability, ultimately leading to increased organic traffic for e-commerce businesses. Yoast SEO facilitates the management of XML sitemaps, aiding search engines in efficiently crawling and indexing a website’s pages.


7. Screaming Frog

Screaming Frog is an SEO tool that assists e-commerce websites in conducting technical SEO audits and identifying crawl errors, enabling them to uphold optimal site health and performance. Screaming Frog, online stores pinpoint technical issues that might adversely affect their search engine ranking potential. The tool offers a total overview of elements such as broken links, duplicate content, page titles, and meta descriptions, enabling website owners to promptly address issues. Through functions such as XML sitemap generation and website structure analysis.


8. SpyFu

SpyFu assists e-commerce businesses with competitor analysis and keyword research, enabling them to uncover their competitors’ strategies and optimize their own PPC campaigns. Additionally, SpyFu offers information on competitors’ ad spend, ad copy variations, and keyword bidding strategies, enabling businesses to make informed decisions for their PPC campaigns.


9. Majestic

Majestic is an SEO tool designed specifically for conducting in-depth backlink analysis of e-commerce websites, improving their link-building strategies, and subsequently boosting their search engine rankings. Majestic’s backlink analysis features offer broad insights into a website’s backlink profile, providing valuable data on referring domains, anchor text distribution, and link quality.


10. Keyword Tool

The Keyword Tool is for e-commerce as it serves as one of the top tools for conducting keyword research to pinpoint high-potential keywords, improving Search Engine Results Page (SERP) rankings, and organically boosting traffic. Features such as identifying long-tail keywords, assessing keyword difficulty, and providing insights on search volume are central to optimizing e-commerce SEO strategies. Analyzing search volume allows e-commerce websites to prioritize keywords with the greatest impact in terms of search demand, thereby increasing visibility and driving more conversions.

The tools we have mentioned here are a bit complicated to use and time-consuming to learn. We strongly suggest you hire an SEO expert to teach you how to properly use these tools so that you may be able to rank your website quickly.

The button will redirect you to the Upwork freelance platform, where you can schedule 30-minute consultations for $30 or 1-hour consultations for $60.

Ten SEO Tools For Ecommerce Sites

How These Tools Help Improve SEO for E-commerce Sites?

The significance of SEO tools in search engine optimization for e-commerce websites not be emphasized enough. Various SEO tools offer diverse features that assist in different aspects of SEO for e-commerce sites, ranging from keyword research and competitor analysis to on-page optimization and technical SEO auditing.

The following outlines some functions where top SEO tools improve the SEO of your e-commerce site:

  • Keyword research tools: Analysis of long-tail keywords
  • Competitor analysis tools: Identifying gaps in content and backlink strategies
  • On-page optimization tools: completion of SEO tasks
  • Technical SEO tools: Identifying and resolving technical SEO issues
  • Link-building tools: Monitoring and managing inbound and outbound links on your website
  • Local SEO tools: foot traffic for e-commerce businesses
  • Mobile SEO tools: performance of e-commerce sites on mobile devices
  • Voice search SEO tools: e-commerce SEO readiness for voice search
  • Keyword rank tracking tools: Monitoring and keyword rankings for e-commerce sites
  • Content optimization tools: quality and performance of site content

Although e-commerce platforms such as Shopify, WooCommerce, and Magento offer built-in SEO features, they often lack the advanced capabilities of third-party tools. Hence, many e-commerce SEO experts recommend utilizing external tools alongside the platform.


1. Keyword Research

Conducting keyword research is for e-commerce SEO, and tools such as Keyword Tool and SEMrush assist businesses in identifying search terms that drive organic traffic to their online stores. Users assess the competitiveness of specific keywords, allowing them to tailor their SEO strategies towards less competitive yet valuable keywords. Analyzing search volume trends aids e-commerce businesses plan targeted and engaging marketing campaigns that cater to the needs of their target audience.


2. Competitor Analysis

In SEO for e-commerce sites, competitor analysis is a strategic component that utilizes tools such as SEMrush, Ahrefs, and SpyFu to gain detailed insights into competitors’ SEO practices and keyword strategies. Understanding competitors’ tactics enables e-commerce sites to stay competitive. 


3. On-page Optimization

Effective on-page optimization is for ranking e-commerce websites, and Yoast SEO tools improve content optimization and meta-tag management. Yoast SEO allows businesses to assess the readability and SEO optimization of their content, making it user-friendly for both search engines and human readers. With its user-friendly interface and real-time feedback, Yoast SEO enables website owners to continuously improve their on-page SEO efforts and stay ahead of their competitors.


4. Backlink Analysis

Conducting a backlink analysis is a robust SEO strategy, and Ahrefs and Majestic are two tools that offer in-depth insights into the backlink profile of your e-commerce site and present opportunities for link-building. We suggest that you start analyzing backlinks, you monitor the quantity and quality of websites linking to your e-commerce site. 


5. Technical SEO Auditing

Conducting technical SEO audits maintains the health of an e-commerce website. Tools such as Screaming Frog offer extensive site audits to pinpoint crawl errors and technical issues. Screaming Frog provides insights into technical elements such as broken links, duplicate content, and page load speed. Audits unveil the issues that are hindering site performance and user experience. 


6. Content Optimization

Yoast SEO offers various features to optimize content on-page to meet SEO standards. Yoast SEO aids e-commerce websites in boosting their search engine visibility and potential ranking by utilizing features such as keyword optimization, readability analysis, and metadata control. Businesses leverage such tools to craft effective metadata, optimize product descriptions, and strategically incorporate relevant keywords in their content. The real-time content analysis feature of Yoast SEO assists in optimizing content for both users and search engines.


7. Performance Tracking

Tracking performance measures the effectiveness of SEO strategies and offers valuable insights into a website’s SEO performance and conversion rates. Tools such as Google Analytics provide a wide range of data on SEO performance, typically including metrics such as:

  • Organic Traffic: The number of visitors who accessed the website through organic search results
  • Bounce Rate: The percentage of visitors who exit the website without engaging beyond the entry page
  • Page Views: The average number of pages visitors view during a session on the website
  • Click-Through Rate (CTR): The percentage of users who clicked on a search result link on a search engine results page compared to the total impressions
  • Total Conversions: The overall number of conversions completed within a specific time
  • Revenue from Conversions: The total revenue generated from conversions during a designated period

Google Analytics includes goal-tracking functionality, allowing website owners to establish specific objectives, track conversions, and optimize their websites.


8. Local SEO

Local SEO is for e-commerce sites that target specific geographic areas, and tools such as Google My Business improve the visibility of your online store in local search results. Local SEO is good for establishing trust and credibility with your target audience, as customers are more inclined to engage with businesses they find in local search results.


9. Mobile Optimization

Mobile optimization of e-commerce sites providing that they are mobile-friendly and have fast site speed for user experience and boost search engine rankings. Tools such as responsive design and accelerated mobile pages (AMP) improve browsing on smartphones and tablets by adjusting the website layout to different screen sizes. Optimizing images and videos for mobile viewing further the user experience by simplifying navigation and speeding up loading times.


10. E-commerce-Specific Features

SEO tools with e-commerce-specific features are designed to cater to the distinct requirements of online stores, focusing on optimizing product descriptions and category pages, and boosting both SEO performance and conversion rates. The tools provide functionalities such as integrating schema markup for rich snippets, which offer additional details in search results below the product heading. E-commerce SEO tools also allow monitoring of product-specific SEO metrics such as keyword tracking and competitor analysis allowing your website to maintain a competitive edge in the crowded digital marketplace. 

Ten SEO Tools For Ecommerce Sites

Frequently Asked Questions


What are the top 10 SEO tools for e-commerce sites?

The top 10 SEO tools for e-commerce sites are SEMrush, Ahrefs, Moz Pro, Google Analytics, Google Search Console, Screaming Frog, Yoast SEO, SERPstat, Spyfu, and Majestic.


How  SEMrush help with e-commerce SEO?

SEMrush offers a variety of features such as keyword research, backlink analysis, and site auditing, which help improve your e-commerce site’s SEO performance.


Is Ahrefs worth the investment for e-commerce SEO?

Yes, Ahrefs is worth the investment for e-commerce SEO as it provides valuable insights into your competitors’ backlinks, keyword rankings, and content strategy.


Why is Google Analytics important for e-commerce sites?

Google Analytics provides valuable data on website traffic, user behavior, and conversions, which boosts e-commerce sites to make data-driven decisions to improve their SEO performance.


 Yoast SEO be used for e-commerce sites?

Yes, Yoast SEO be used for e-commerce sites as it offers features specifically designed for e-commerce websites, such as product page optimization and XML sitemap generation.


How Majestic helps improve e-commerce SEO?

Majestic’s backlink analysis and link-building tools help e-commerce sites improve their domain authority and increase their website’s visibility in search engine results.

10 SEO Tools For E-commerce Sites – Powerful Elements That you Didn’t Know You Needed Read More »

5 Powerful E-commerce SEO Tools

In this article, we will discuss the top 5 E-commerce SEO tools that assist businesses in improving online presence and boosting visibility to attract more traffic and drive sales. The five leading E-commerce SEO tools are Google Analytics, SEMRush, Ahrefs, Moz Pro, and SE Ranking. We will explore the features of each tool, the benefits of e-commerce strategies, and which companies should utilize them.

E-Commerce SEO Tools

e-Commerce SEO Tools

Why Use E-commerce SEO Tools?

E-commerce SEO tools are utilized to optimize online stores, increase organic traffic, and improve website rankings on search engine results. They aid in analyzing performance, researching keywords, and implementing strategies to achieve superior SEO compared to competitors.

What Are the Benefits of Using E-commerce SEO Tools?

E-commerce SEO tools offer a range of benefits, including improving keyword rankings, improving website load times, and monitoring competitors. Tools also conduct detailed content audits to optimize website content for increased visibility and engagement.

Additionally, tools provide in-depth analysis of meta tags so each webpage is fully optimized for search engines.

Google Analytics

Google Analytics offers valuable insights into traffic trends, user behavior, and SEO performance for an E-Commerce store.


What is Google Analytics?

Google Analytics is a web analytics service that enables users to track and report website traffic, providing insights into the websites’ performance. The system offers a range of services for tracking traffic trends, generating exhaustive reports, and visualizing data in a user-friendly manner.

One of Google Analytics’ key advantages is its capability to monitor users’ behavior, engagement rates, top pages, overall traffic, and impressions. GA easily shows what visitors do after landing on any of the website pages by graphically presenting lead funnels.


GA for Website Improvements

Based on metrics, you can improve your content, delete useless pages, and increase conversions. Remember, Google punishes websites with useless content. Only original, high-value, and unique content is awarded by top ranking.

Conversions are the most important for website owners. No matter how many visitors your website has, if they do not convert (call, buy, schedule, subscribe, etc.), your website will not fulfill its primary purpose.

Additionally, the tool offers information on user behavior, conversion rates, and campaign effectiveness.


How does Google Analytics Help with E-commerce SEO?

Google Analytics is beneficial for E-commerce SEO as it offers detailed reports on traffic sources, user behavior, and conversion rates, which are fundamental for optimizing an online store. You can identify which channels are driving the majority of visitors to your e-commerce website, enabling you to focus on strategies that attract high-quality traffic.

Five eCommerce SEO Tools 1

Performance reports allow you to evaluate the effectiveness of marketing campaigns and website content. Understanding user behavior patterns through Google Analytics aids in creating targeted campaigns and personalized experiences, ultimately leading to improved conversion rates.

Google Analytics data visualization tools simplify the interpretation of complex data sets and track the impact of SEO efforts over time, encouraging you to refine your strategy for improved SEO performance.

SEMRush

SEMRush is commonly utilized in the E-commerce industry for tasks such as keyword research, competitor analysis, and tracking SEO trends.


What is SEMRush?

SEMRush is an all-in-one SEO tool renowned for its keyword research, competitor analysis, and content optimization capabilities. Users benefit from SEMRush’s insights into backlink analysis, enabling them to monitor a website’s link profile and analyze competitors’ backlink strategies.

The platform also offers an exhaustive SEO audit feature that identifies technical and on-page SEO issues impacting a website’s SERP rankings. With SEMRush’s PPC tool, users will efficiently create and optimize pay-per-click campaigns, providing an optimal return on investment.


How Does SEMRush Help with E-commerce SEO?

SEMRush supports E-commerce SEO with advanced keyword research capabilities, detailed competitor analysis, and compelling content optimization strategies. It provides valuable insights into backlinks, PPC campaigns, and successful SEO strategies.

E-commerce websites can leverage SEMRush’s wide-ranging features to outperform competitors and increase SERP rankings.

SEMRush serves as a broad tool for improving online visibility, attracting targeted traffic, and improving overall SEO performance in the competitive E-commerce landscape.

Ahrefs

Ahrefs is a powerful SEO tool that is particularly valuable for its extensive backlink database, competitor analysis, and full site audits. It is considered one of the most basic tools for optimizing SEO on an E-commerce site.


What is Ahrefs?

Ahrefs is the best search engine optimization tool that focuses on backlink analysis, keyword gaps, bulk analysis, keywords, website historical data, competitor research, and site audits. The platform offers powerful keyword research capabilities and an intuitive user interface, allowing users to uncover search trends and competitor tactics.

The site audit features within the tool deliver detailed analyses of website health, pinpointing areas for optimization.


How Can Ahrefs Help with E-commerce SEO?

Ahrefs offers thorough insights into backlink profiles, competitor behavior, and keyword opportunities. Ahrefs’ robust content optimization and site audit functionalities increase the SEO performance of E-commerce websites.

Through Ahrefs, businesses analyze backlink profiles to pinpoint authoritative sites for potential partnerships, thereby boosting the website’s domain authority.

Regular site audits conducted with Ahrefs guarantee that websites are optimized for search engines, leading to improved rankings and increased overall performance.

Based on our experience and hundreds of audited websites, we recommend Ahrefs as the best SEO tool. Yes, it is the most expensive, but it’s worth every dollar. The minimum annual subscription is $2400, with additional costs for every keyword analysis. All top SEO experts use Ahrefs as their primary analytical tool.

Five eCommerce SEO Tools 2

Moz Pro

Moz Pro is an SEO toolset that increases the online visibility of E-commerce sites through detailed keyword research, site audits, and the implementation of effective backlink strategies.


What is Moz Pro?

Moz Pro is equipped with tools for keyword research, site audits, and backlink analysis. Along with its core features, Moz Pro provides robust functionalities for monitoring website rankings, improving on-page SEO elements, refining off-page SEO strategies, and exploring technical SEO aspects.

The keyword research tools within Moz Pro assist users in identifying high-potential keywords and optimizing content for increased search engine visibility. Site audits conducted through Moz Pro help pinpoint and resolve technical issues that could impact overall site performance. At the same time, the backlink analysis tool reveals the quality and quantity of backlinks directed to a website.


How Can Moz Pro Help with E-commerce SEO?

Moz Pro increases E-commerce SEO. It provides robust keyword research, thorough site audits, and effective backlink strategies. Along with features, Moz Pro elevates the ranking of e-commerce businesses.

Leveraging the diverse range of tools available within Moz Pro, such as detailed reports on technical SEO issues, online retailers pinpoint and increase SEO performance.

SE Ranking

SE Ranking is an all-in-one SEO platform that provides flexible keyword tracking, competitor analysis, and detailed site audits, making it a valuable tool for optimizing E-commerce SEO.


What is SE Ranking?

SE Ranking is an all-in-one SEO platform that offers assistance with keyword tracking, competitor analysis, and site audits. It incorporates various functions and features necessary for SEO and marketing strategies.

  • Backlinks Analysis: SE Ranking allows users to analyze backlinks to websites, allowing them to monitor and increase link profiles, which is vital for improving search visibility.
  • On-Page SEO: SE Ranking provides insights into on-page SEO, guiding users on optimizing website content to boost Google ranking for specific keywords.
  • Off-Page SEO: SE Ranking offers tools for optimizing off-page SEO, aiding users in improving the website’s online reputation through effective link building and content promotion.
  • Technical SEO: SE Ranking helps users to technically optimize for SEO, guaranteeing optimal search visibility and user experience.


How Does SE Ranking Help with E-commerce SEO?

SE Ranking supports E-commerce SEO with keyword tracking, competitor analysis, and site audits. The platform provides insights into backlinks, enabling E-commerce businesses to monitor and increase link profiles for better search engine visibility.

SE Ranking presents a variety of E-commerce SEO strategies to optimize on-page content, meta tags, and site structure for increased organic search performance. Additionally, its robust off-page SEO tools support E-commerce businesses to create high-quality backlinks and establish a strong online presence.

The solution also addresses technical SEO aspects like website speed, mobile-friendliness, and schema markup.

Proper use of the tools we mention here requires time and effort. Begin learning from an SEO expert. It will save you money and time, guaranteed.

The button will redirect you to the Upwork freelance platform, where you can schedule 30-minute consultations for $30 or 1-hour consultations for $60.

Which E-commerce SEO Tool is Right for You?

The best SEO tool for your E-commerce store is the one that best meets your needs for keyword research, competitor analysis, and site audits. All SEO tools, including Google Analytics, SEMRush, Ahrefs, Moz Pro, and SE Ranking, have unique features that excel in different aspects of SEO.

Google Analytics provides detailed website traffic analysis and user behavior insights.

SEMRush stands out for its deep keyword research and competitive intelligence capabilities.

Ahrefs is renowned for its powerful backlink analysis tools. Moz Pro specializes in on-page optimization and site audits.

SE Ranking’s focus on tracking keyword rankings and monitoring site performance makes it ideal for evaluating the effectiveness of your SEO strategies and observing performance trends over time.

5 Powerful E-commerce SEO Tools Read More »

SEO Audit Consultant – 7 Important Traits

We are providing you with our researched advantages of engaging an SEO Audit Consultant, outline the responsibilities of an SEO Audit Consultant, guide on selecting a suitable SEO Audit Consultant for your company, and detail the SEO audit process, deliverables, pricing, and the frequency at which a company should undertake an SEO audit.

SEO Audit Consultant

SEO Audit Consultant

Why Do You Need an SEO Audit Consultant?

In the digital era, hiring an SEO Audit Consultant is necessary because they offer expert analysis and strategies for search engine optimization (SEO) performance, as well as improve the overall visibility and competitiveness of a website.

SEO Audit Consultant


What Are the Benefits of Hiring an SEO Audit Consultant?

Hiring an SEO Audit Consultant offers several benefits, including receiving expert recommendations for your website’s performance, improving organic visits, and implementing optimization strategies for improved search engine rankings. The customized optimization suggestions refine the website’s structure and content for visibility but pinpoint and resolve technical issues that have impeded SEO progress and slowed down the site.

Our pro tip is that by implementing the recommendations, the overall user experience of the website will lead to increased user engagement and improved conversion rates.

What Does an SEO Audit Consultant Do?

An SEO Audit Consultant conducts a thorough assessment of a website, identifying and addressing technical, on-page, and off-page issues. Including evaluating the quality of backlinks and other performance metrics so that the website aligns with best practices for search engine optimization.

SEO Audit Consultant

What Should a Consultant Not Do


1. Unrealistic Promises

  • Guaranteed Rankings: If a consultant promises guaranteed top rankings or quick results, it raises a red flag. SEO is inherently unpredictable, and no one should guarantee specific outcomes due to the many variables applied.
  • Fast Results: Consultants who claim they will achieve results quickly may lack a realistic understanding of SEO’s long-term nature.


2. Lack of Transparency

  • Unclear Processes: If the consultant is not transparent about their methods or strategies, clients may feel uncertain about the effectiveness of their approach. A lack of clarity leads to distrust.
  • No Detailed Reporting: Clients expect detailed reports on the work done and its impact. Vague or unclear reporting causes frustration and disinterest.


3. Poor Communication

  • Slow Response Times: If a consultant is difficult to reach or slow to respond to inquiries, clients may feel neglected and lose confidence in managing the project effectively.
  • Inadequate Onboarding: A lack of thorough onboarding or failure to request necessary site access indicates a lack of professionalism or preparedness.


4. Focus on Vanity Metrics

  • Chasing Numbers Over Results: Clients may question their priorities and effectiveness if a consultant emphasizes metrics such as keyword rankings over actual business outcomes (such as conversions and ROI).


5. Use of Black Hat Techniques

  • Risky Practices: Clients may lose interest if they suspect that a consultant employs unethical “black hat” tactics, such as buying backlinks or keyword stuffing, which could harm their website’s reputation and rankings in the long run.


6. Lack of Customization

  • One-Size-Fits-All Approach: Consultants who offer generic solutions without tailoring strategies to the specific needs of the client’s business may not inspire confidence.
  • Ignoring Client Goals: If a consultant does not take the time to understand the client’s unique goals and industry, it may indicate a lack of commitment or expertise.


7. High Turnover or Outsourcing

  • Unclear Team Structure: If clients cannot identify who will be working on their account or if they discover that work is outsourced to inexperienced freelancers, it leads to concerns about quality and consistency.

What Tools and Techniques Do They Use?

SEO Audit Consultants utilize tools and techniques, including Google Analytics, to analyze crawlability, indexability, meta tags, titles, headings, and user experience for a total evaluation of a website’s SEO performance. They leverage tools such as Screaming Frog for website crawling to detect broken links, duplicate content, or missing meta descriptions. Tools such as SEMrush aid in competitor analysis and keyword research to grasp the competitive structure and boost content for improved search engine visibility.

How to Choose the Right SEO Audit Consultant?

When choosing the best SEO Audit Consultant, evaluate their qualifications, experience, and expertise to ascertain the value of their recommendations. Your Consultant should possess the capability to deliver effective SEO audit services tailored to the specific needs of your website.


What Qualifications and Experience Should They Have?

With substantial qualifications and experience in the field, including a proven track record of successful SEO audits and optimization projects, they demonstrate their expertise through past projects.

They possess in-depth knowledge of search engine algorithms and ranking factors, staying up-to-date with the latest trends and best practices in SEO. Their strong analytical skills enable them to interpret data from tools such as Google Analytics and Search Console, identifying areas for improvement and creating effective strategies.

Certifications for Google Analytics and Google Ads further validate their knowledge of the field. Their past work showcases their ability to identify technical SEO issues, conduct keyword research, implement on-page and off-page optimization, and successfully execute SEO recommendations.


What Questions Should You Ask Before Hiring an SEO Audit Consultant?

When considering hiring an SEO Audit Consultant, inquire about their prior experience, approach to SEO audits, and specific recommendations they may offer to your website’s SEO strategy. Inquiring about how they have tackled challenges in past projects provides valuable insights into their problem-solving abilities and adaptability. Asking about their audit process aids you in grasping the depth of their analysis and attention to detail. Inquiring about the typical recommendations they provide offers an understanding of the breadth of their expertise and the depth of insights they offer to your SEO strategies.

It may be challenging to start looking for an SEO Consultant, but these experts will show results in a month or so. Once you find yourself a trustworthy consultant, you probably won’t be able to stop talking about all the help and advice they have offered you.

The button will redirect you to the Upwork freelance platform, where you can schedule 30-minute consultations for $30 or 1-hour consultations for $60.

What is the Process of an SEO Audit?

The stages of an SEO audit consist of a thorough website analysis, keyword research, on-page and off-page optimization audits, and technical evaluations. The stages are further divided into smaller steps and tracked using an SEO audit checklist to guarantee total coverage of all areas.

SEO Audit Consultant


1. Website Analysis

  1. The first step in an SEO audit is website analysis, which utilizes various tools to assess performance metrics, crawlability, and the overall condition of a website. The analysis includes evaluating website load speed, mobile responsiveness, and metadata optimization for the website’s search engine.
  2. Tools such as Google Analytics and SEMrush are employed to track website traffic, user engagement, and keyword performance. Key performance indicators (KPIs) such as bounce rate, average session duration, and conversion rates are scrutinized to comprehend user behavior and pinpoint areas for improvement.
  3. Website analysis offers businesses valuable insights that guide strategic decisions regarding your online visibility and improve organic visits.


2. Keyword Research and Analysis

The process of keyword research and analysis identifies and evaluates the keywords that are expected to drive relevant traffic to a website, making it a component of an SEO audit. Successful keyword research is conducted using various tools and techniques such as Google Keyword Planner, SEMrush, Ahrefs, and Moz Keyword Explorer. The tools identify keywords based on search volume, competition, and relevance. Once keywords are identified, they are strategically incorporated into website content, meta tags, and other SEO elements to the visibility of your webpage and improve search engine results page ranking.


3. On-page Optimization Audit

Conducting an on-page optimization audit reviewing meta tags, titles, headings, and content so they are optimized for search engines. Meta tags provide information to search engines about the content of a web page, while titles are important in creating the initial impression for both users and search engines. Headings play a vital role in structuring content for improved readability by users and search engine crawlers. Content optimization makes sure that the text on the page is relevant, engaging, and appropriately incorporates targeted keywords.


4. Off-page Optimization Audit

An off-page optimization audit is an SEO audit that focuses on backlinks and other external factors that impact a website’s search engine optimization performance. It is important to understand how search engines perceive a website’s authority and relevance, as backlinks from high-authority and relevant websites contribute to improving page rankings. An extensive backlink analysis assesses the quality, quantity, and diversity of external links pointing to a website. Additionally, evaluating external metrics such as a company’s social media presence, online brand mentions, and reputation provides valuable insights into a website’s overall SEO performance.


5. Technical Audit

A technical audit evaluates the crawlability and indexability of your website using various tools to identify and address technical errors that could hinder search engine optimization (SEO) performance. The audit focuses on key technical aspects such as site speed, mobile-friendliness, URL structure, metadata, and internal linking. Tools such as Google Search Console, Screaming Frog, and Ahrefs are commonly employed for analyzing elements. Neglecting technical SEO may result in lower search engine rankings and a subpar user experience, impacting your website’s overall performance and potentially hindering your online success.


6. Content Audit

A content audit analyzes the quality and relevance of a website’s content aligning it with SEO strategy and optimization goals. During a content audit, content is evaluated based on its performance in terms of engagement, traffic, and conversions. Such a process identifies outdated and duplicate content that may hinder SEO efforts. Content is typically assessed using criteria such as keyword relevance, backlink quality, and user intent.


7. Competitor Analysis

A component of an SEO audit is competitor analysis, which unveils the strategies and performance of competitors within the same industry. Through competitor analysis, businesses gain valuable insights into their rivals’ keyword usage, content strategy, backlink profiles, and overall online presence.


What Are the Deliverables of an SEO Audit?

An SEO audit typically includes the main deliverables of a broad audit report that provides detailed analysis and actionable recommendations aimed at SEO performance.

SEO Audit Consultant


What Should You Expect to Receive from an SEO Audit Consultant?

An SEO Audit Consultant will provide you with a detailed audit report that includes in-depth analysis and specific recommendations tailored to your website’s SEO. The analysis section of the report explains various aspects of your website’s SEO performance, such as keyword optimization, site structure, and backlink quality. The extensive examination to pinpoint both strengths and weaknesses serves as the foundation for the recommendations offered. 

How Much Does an SEO Audit Consultant Cost?

The cost of hiring an SEO Audit Consultant varies greatly depending on the services included, the complexity of your site, and the level of expertise of the consultant.


What Factors Affect the Cost of an SEO Audit?

The cost of an SEO audit is influenced by several factors, including:

  1. The complexity of the website
  2. The range of services provided
  3. The expertise of the SEO Audit Consultant

Website complexity is a key determinant in the cost of an SEO audit, with websites featuring intricate structures, numerous pages, and diverse functions requiring more time and effort for analysis, often resulting in a higher price for the client. The variety of services included in the audit also impacts the overall cost, as services such as keyword research, on-page optimization, backlink analysis, and competitor analysis contribute value to the audit process, each with its associated cost based on the required level of detail and analysis.

How Often Should You Conduct an SEO Audit?

Regular SEO audits are important to improve and uphold the optimization of your website. Your website must be up to date with current search engine algorithms and best practices, so it remains competitive online.

SEO Audit Consultant


What Are the Benefits of Regular SEO Audits?

Regular SEO audits assist businesses in organic traffic and their search engine rankings. Audits enable businesses to identify, comprehend, and modify their digital content strategies, on-page SEO elements, backlink profiles, and technical SEO errors, allowing them to stay competitive in the online market.

Moreover, regular SEO audits allow businesses to adapt to the algorithms of search engines. Aiding businesses in their user experience metrics, which increases ranking signals for search engines. Lastly, regular SEO audits support businesses in preserving their website’s health and it is free of technical errors.

Frequently Asked Questions


What is an SEO Audit Consultant?

An SEO Audit Consultant is a professional who specializes in analyzing and evaluating a website’s search engine optimization (SEO) strategies and providing recommendations for improvement.


Why do I need an SEO Audit Consultant?

An SEO Audit Consultant identifies areas of your website that may be hindering its performance in search engines. They also provide valuable insights and strategies to improve your website’s visibility and ranking.


What services does an SEO Audit Consultant provide?

An SEO Audit Consultant provides a range of services, including website analysis, keyword research, content optimization, and link-building strategies. They also provide detailed reports and recommendations for improving your website’s SEO.


How long does an SEO Audit take?

The duration of an SEO Audit varies depending on the size and complexity of the website. On average, an SEO Audit takes anywhere from 2-4 weeks to complete.


How much does an SEO Audit Consultant cost?

The cost of an SEO Audit Consultant varies depending on the level of expertise and services provided. Some consultants may charge an hourly rate, while others may charge a flat fee for the entire project. It is best to discuss pricing with the consultant directly.


Can I do an SEO Audit myself?

While it is possible to perform an SEO Audit on your own, it requires a considerable amount of knowledge and experience. Hiring an SEO Audit Consultant grants a thorough and professional analysis of your website’s SEO.

SEO Audit Consultant – 7 Important Traits Read More »

SEO For WordPress – 15 Actionable Tips to Improve Your Ranking

We are emphasizing the significance of SEO for WordPress and offer 15 actionable tips on boosting search engine rankings by optimizing your WordPress website. SEO is vital for driving traffic and improving visibility for a WordPress website. Our article will encompass various elements that impact a site’s SEO performance, with some being within control while others are not. The elements include content optimization, keyword utilization, meta tags, page load speed, mobile responsiveness, and more.

SEO For WordPress

SEO For WordPress

Why is SEO Important for WordPress?

SEO is important for WordPress websites as it directly correlates to search engine rankings, boosts Google visibility, increases organic traffic and user engagement, and leads to higher conversions.

Implementing SEO strategies on a WordPress site impacts search engine rankings and contributes to optimizing the overall user experience. 

Our experience shows that by prioritizing the creation of high-quality content, improving the site’s navigation, and providing swift loading times, website owners guarantee that their visitors enjoy a seamless and gratifying browsing experience. 

Google’s algorithm specifically values user experience when determining a website’s ranking, so improving user experience leads to improved search engine rankings. 

Consequently, the more optimized a WordPress website is, the greater its chances of ranking well in search results and attracting organic traffic.

SEO For WordPress

What are the Key Factors for SEO in WordPress?

The key aspects of perfect SEO for WordPress include on-page SEO, off-page SEO, technical SEO, and specialized plugins designed to improve search engine optimization.


1. Content Optimization

Optimizing content is an integral aspect of SEO in WordPress, utilizing keywords, meta tags, and quality content best practices for better search engine rankings.

Keyword density is a necessity in content optimization, indicating how often a keyword appears in an article to the total content. Maintaining the right keyword frequency is vital, as excessive keyword usage leads to penalties from search engines.

Incorporating meta tags such as meta descriptions and meta titles is another effective method to improve search visibility for your WordPress site in search engine result pages.

Developing engaging and relevant content for your target audience improves SEO and encourages user interaction and sharing on various platforms, thereby increasing overall site visibility.


2. Keyword Research

Keyword research in WordPress is a required SEO process where website owners identify the most important relevant keywords and long-tail keywords that match what users are searching for. The research is typically conducted using tools such as SEMrush, Moz, and Ahrefs, which provide valuable insights into search volume, keyword difficulty, and potential opportunities for targeting specific keywords. 

The tools also offer data on keyword trends, related keywords, and backlinks to top-ranking pages.

Understanding search intent is fundamental for website owners and content creators, as it allows them to develop content that aligns with what users are looking for. Search intent refers to the purpose behind a user’s search query, is to be informational, transactional, or navigational. 


3. Site Speed and Performance

Site speed and performance are vital technical SEO factors for WordPress sites, as fast-loading pages are preferred by Google and improve user experience. 

Optimizing images is a key strategy to improve site speed, as large image files often lead to slow loading times. Compressing images without compromising quality and utilizing lazy load techniques develop the overall site performance.

Leveraging browser caching allows users to access previously stored resources more efficiently, thereby reducing loading time for returning visitors. Implementing performance-inducing plugins, such as caching plugins and minification tools, further optimize a WordPress site’s performance and speed, ultimately boosting its SEO and search engine rankings.


4. Mobile Responsiveness

In WordPress, mobile responsiveness is a trendy necessity for SEO as it guarantees the website is fully optimized for mobile devices.

A mobile-responsive website automatically adjusts its content to the screen size being used, providing a consistent and positive user experience across different browsers and devices. Structuring content with H1 and H2 headings improves SEO search rankings.

Responsive design and themes incorporate flexible grids and images that adjust in size to fit the screen resolution, promoting readability and user experience. 


5. On-page SEO

On-page SEO requires the optimization of the individual pages of a WordPress site with elements such as title tags, meta descriptions, H1 tags, and content to improve search engine visibility and user engagement.

Title tags are vital in keyword optimization, as they convey to search engines the essence of the page. Meta descriptions, on the other hand, provide a summary preview of the page’s content beneath the title in search results, enticing users to click through. H1 tags serve as the main headings of the page, aiding search engines in comprehending the page’s structure.

Additionally, internal linking facilitates search engine navigation across the website, establishing a hierarchy and distributing link equity throughout the site.


6. Backlinks and Link Building

Backlinks and link-building are an indispensable part of any SEO, especially for WordPress. The results are improved site authority and search engine rankings through external linking.

Acquiring quality backlinks is achieved through methods such as guest blogging, where providing informative and relevant contributions to other websites in your niche establishes your site’s expertise and secures valuable backlinks.

Directory listings are also effective in improving your site’s SEO by providing authoritative sources linking back to your WordPress site. Additionally, creating shareable content such as infographics, videos, or guides increases the likelihood of obtaining backlinks from reputable websites, ultimately improving the authority of your site in the online domain.


7. Social Media Integration

Integrating social media with your WordPress website is required for SEO, engagement, and content marketing strategies aimed at building and boosting organic traffic. A robust social media presence allows you to share your content across multiple platforms, reaching a wider audience, improving brand recognition, and driving more traffic to your site. 

Social signals, such as likes, shares, and comments, boost search engine rankings, underscoring the significance of a strong social media presence. 

Pro tip: by incorporating social sharing buttons through plugins, you simplify the process of encouraging visitors to share your content on their preferred social media platforms, thereby increasing online visibility and user engagement.

SEO For WordPress

How to Optimize Your WordPress Site for SEO?

To optimize a WordPress site for SEO, one must:

  1. Choose the right plugins
  2. Conduct regular site audits
  3. Improve the overall site structure for better user experience and boost search engine positions


1. Choose a SEO-friendly Theme

The first and most logical step in optimizing a WordPress website is selecting an SEO-friendly theme. Websites that utilize well-optimized themes are responsive, load quickly, and provide an improved user experience. An optimized theme boosts a website’s visibility on search engines.

An SEO-friendly theme features clean, structured code that allows search engine crawlers to easily search through the design and content. When picking a theme, it is basic to opt for one that allows customization and branding while maintaining performance. 


2. Use SEO Plugins

SEO plugins such as Yoast SEO and Rank Math automate the complex process of optimizing a WordPress website and provide tools for improving meta tags, creating sitemaps, and analyzing content. The plugins include features for keyword optimization, suggesting internal links, and analyzing readability. 

Yoast SEO optimizes individual pages and posts with real-time content analysis, while Rank Math offers advanced schema markup options to improve search engine visibility.

We highly recommend: that by improving a website’s overall SEO performance, the plugins increase its chances of ranking well in search engine results. Customizing them to meet the specific needs of a site, such as configuring XML sitemaps and optimizing meta descriptions, further boosts the SEO performance of a WordPress site.


3. Optimize Your Content

Implement Content SEO in WordPress by creating valuable search-engine-optimized content with the objective of fulfilling user intent and search engine ranking criteria. It is achieved by conducting keyword research to pinpoint relevant, high-traffic keywords that are seamlessly incorporated into your content. Utilizing long-tail and semantic keywords will assist you in reaching a more targeted audience.

Organizing content with headings, bullet points, and compelling multimedia elements encourages visitors to spend more time on your website, thereby boosting your site’s SEO ranking.


4. Utilize Keywords

Keyword use refers to the strategic placement and density of target and long-tail keywords in your content, which is a fundamental aspect of WordPress SEO. Conducting keyword research is vital to identify the most important and effective keywords for your website.

While some keywords may be obvious, research allows you to discover popular search terms relevant to your content. Maintaining an optimal keyword density is important to communicate to search engines the primary focus of your page. 


5. Optimize Images

Image optimization encompasses various practices that collectively improve website performance. One key strategy is to decrease image file sizes without compromising quality, achieved through compression tools or resizing images to fit the required dimensions for the website. 

Including descriptive alt text improves user experience and aids search engines in comprehending the image content.

Utilizing plugins designed for image optimization automates the process, simplifying the upkeep of an optimized image library without requiring manual intervention.


6. Improve Site Speed and Performance

One highly effective technique for improving site speed is the optimization of images by resizing them to appropriate dimensions and compressing them without sacrificing quality. The practice greatly reduces page load times.

Another strategy is to minify CSS and JavaScript files by eliminating unnecessary spaces, comments, and non-essential characters, thereby streamlining the website’s code for quicker load times. Utilizing caching plugins, which create temporary page copies, decrease server response time, and improve overall performance.


7. Build Quality Backlinks

Three effective methods for creating high-quality backlinks are as follows:

  1. Guest blogging on relevant and authoritative websites within your industry is one of the most impactful ways to build quality backlinks. Provide valuable content to the platforms to showcase your expertise and acquire backlinks to your WordPress site.

  2. Creating shareable content that naturally attracts backlinks. Content formats such as infographics, how-to guides, and in-depth articles tend to draw backlinks from other site owners naturally.

  3. Engaging in industry forums. Actively participating in discussions and offering valuable insights establishes credibility and earns links back to your WordPress site.

The steps we have mentioned sound pretty straightforward, but the devil is in the details. Unless you want your website to have low traffic, we recommend finding an SEO expert for consultation and teaching. Your expert is your guardian angel; they will guide and teach you what is right in the SEO world; that way, you can do no wrong and still have fun doing it.

The button will redirect you to the Upwork freelance platform, where you can schedule 30-minute consultations for $30 or 1-hour consultations for $60.

SEO For WordPress

Frequently Asked Questions


What is SEO for WordPress?

SEO for WordPress means optimizing a WordPress website to improve its visibility on search engines, improve user experience, and drive organic traffic. The elements include keyword usage, content optimization, and improving site speed.


Why is SEO important for my WordPress site?

SEO is important for increasing your site’s visibility in search engine results, which leads to higher traffic and more conversions. A well-optimized site also improves user experience, which is a key factor in ranking higher on search engines.


What are the most important factors for SEO on WordPress?

Key factors include content optimization, keyword research, site speed and performance, mobile responsiveness, on-page SEO, backlinks, and social media integration. Each of the elements plays a role in improving your site’s search engine ranking.


How Do I improve the SEO of my WordPress site?

You improve your WordPress SEO by optimizing your content with relevant keywords, using SEO plugins, improving site speed and mobile responsiveness, and building quality backlinks.


What tools should I use to optimize SEO on WordPress?

SEO plugins such as Yoast SEO and Rank Math are tools that provide insightful features such as keyword analysis, meta-tag optimization, and sitemap generation to improve your site’s SEO.


What role do backlinks play in WordPress SEO?

Backlinks from authoritative and relevant sites improve your website’s domain authority and search engine rankings. Engaging in guest blogging and creating valuable, shareable content will aid you in acquiring quality backlinks.


How does mobile responsiveness affect SEO?

A mobile-responsive WordPress site provides a consistent user experience across all devices, which is an important factor in improving search engine rankings. Google prioritizes mobile-friendly sites, making it important for SEO.

SEO For WordPress – 15 Actionable Tips to Improve Your Ranking Read More »

50 Ways to Improve a Website – Ultimate Checklist for 2025

Ultimate checklist of 50 (proven and effective) ways to improve a website.

Create your marketing strategy to rank high on Google.

Have a successful website that works for your goals.

50 Ways to Improve a Website

(Don’t try to implement all at once!)

This article is primarily for website owners unsatisfied with the website traffic. But, if you consider hiring someone to build a website for you, you’ll save a lot of money, time, and nerves if you dig into our list.

List of proven tactics and ways to improve a website

  1. Increase speed of ALL pages
  2. Make a website mobile friendly
  3. Check if you have an SSL certificate (if not, immediately get one)
  4. Upgrade design to current trends
  5. Make a keyword list and use them smartly
  6. Check grammar and spelling
  7. Use professionals as advisers, not as a tool
  8. Hire a designer and listen to what they say
  9. Use free SEO TOOL or Hire an SEO expert
  10. Use professional content writers
  11. Turn off your ego
  12. Define your buyer personas
  13. Replace “I” with “You”
  14. “Talk” to your customers
  15. Always give more than people expect
  16. Clearly show HOW your product or service improves life and solves problems
  17. Show WHY anybody should buy from you or work with you
  18. Present your process – how you work
  19. Avoid boring Stock images; they are everywhere
  20. Use professional images
  21. Show real people instead of shaking hands or creepy smiling models
  22. Compress images to less than 300 KB
  23. Add Alt titles to all images
  24. Add best practices from your niche
  25. Add traffic magnets such as quizzes, tests, SaaS
  26. Use the first screen of every page (Hero section) smartly
  27. Improve the Homepage
  28. Improve the About us page
  29. Add content regularly
  30. Monitor what people want to know and write about it
  31. Share your expertise and build a brand and trust
  32. Add linkable, shareable, and downloadable content
  33. Make a unique 404 page
  34. Add FAQ page
  35. Add Testimonial page
  36. Make a separate page to present your team
  37. Make an individual Thank you page
  38. Replace cliches on Call-to-action buttons (such as “Learn more”, “Contact us”)
  39. Eliminate distractions – pop-ups, stuffed sidebars, ads, too many colors, multiple call-to-actions
  40. Reduce the number of clicks from the Homepage (website’s depth)
  41. Improve URLs
  42. Improve UX
  43. Improve UI
  44. Add external and internal links
  45. At the end of the year, perform big cleaning
  46. Categorize content
  47. Connect the website with GA, GSC, GBP, business, and review listings
  48. Reach out to popular websites to acquire quality backlinks
  49. Make landing pages with a clear value proposition
  50. Add voice search, 3D, virtual tours, animations

How to improve the website - explained step-by-step

  • Should you improve your website?
  • Where is its position now in the internet universe?
  • Which metrics should you follow to monitor your website’s success?
  • How to measure the success of your website?

You will find answers to those questions in our article 9 Website Success Metrics (you should follow) and Measuring Tools (free and paid).

 

When you decide to improve your website ranking, follow these steps:

  • Start with the items from our list (download the list now if you haven’t done it already) marked with red fill. They are “a must” improvements. Also, they should be the general guideline for your website management.
  • Choose one or two options from the list and consistently implement those ways to improve a website for (at least) three to six months.
  • Check results after 3-6 months and either continue with the chosen strategy or make the new one.

You can pick more tactics if you have a bigger budget or a team. If you are alone and on a low budget, stick to one or two tactics.

1. Increase the speed of all pages

Google stated that website speed is one of the most important ranking factors as of January 2021. Also, slow websites have a much higher bounce rate* than fast ones – internet users are not patient. If the loading time isn’t under 2 seconds, the probability of leaving the website is high.

 

Based on the data from 2017., 53% of internet users abandoned websites with loading time longer than three seconds on mobiles.

There is a clear correlation between the bounce rate and page speed. The graphic below, taken from the article How Page Load Time Affects Bounce Rate and Page Views, data shows that for each additional second of a loading time, the bounce rate is larger 4%.

 

*BOUNCE RATE is a percentage of visitors who came to a website and left it without exploring pages and content. The average bounce rate is different based on the website’s category.

 

On the Becklinko website, we found this graph:

 

Average bounce rate for different website categories

 

On the same link, you can read the full article about a correlation between bounce rate and page speed.

If your website has a higher bounce rate, you should investigate the reason.

 

Check the speed of each page on your website and apply recommended improvements.

Here are two free software:

GtMatrix and Google’s Page Speed Insights. Page Speed Insights is better since it gives desktop and mobile website data.

2. Make your website mobile-friendly (responsive)

On the image below, on the left are non-mobile-friendly websites. On the right are responsive ones.

 

Mobile friendly website vs not mobile friendly - responsive vs non responsive website

 

In 2013. Google announced that responsiveness is a ranking factor. Responsive and mobile-friendly are the same. It means you don’t have to zoom in when viewing a website on mobiles.

 

Secondly, based on statistics, in 2015. only 31,16% of all traffic came from mobiles. In 2022. 59% of all internet traffic happens on mobile phones. That means it’s more important how your website looks on mobiles than on desktops.

3. Is your website secured with SSL (HTTP vs. HTTPS)

 

There are several reasons why having an SSL certificate is a must:

  • to affirm ownership of the website,
  • to keep user data secure,
  • for SEO and higher ranking, 
  • to accept online payments,
  • to improve customers’ trust.
Make your website secure - add SSL certificate
Make your website secure – add an SSL certificate

 

You don’t need any technical knowledge to check if your website has an SSL certificate. Type in your website address. You are good to go if there is a padlock in front of the address. If not, immediately get SSL. The easiest way is to email your hosting provider and ask them to add an SSL. Most providers don’t charge it. But if they do, it won’t be expensive.

4. Upgrade design to current trends

The world average of time spent searching the internet in 2022. is almost 2 hours (108 minutes). Your potential customers expect to see a modern, clean design based on their experience while visiting other websites. If your website doesn’t have a modern design, that would be a significant “minus” for you. You don’t want to disappoint website visitors. The first impression matters, and it can be made only once.

If your website looks like this:

Examples of old outdated design

It is time to update and improve your website’s look.

 

Check our article When it is time to redesign a website, it will help you decide if you should start today.

5. Make a keyword list and use it smartly

 

Keywords are phrases (on average, a keyword consists of 3- words) your potential customers type into Google when searching for something on the internet.

Search engines regularly crawl websites and store data to provide SERP (Search Engines Result Page) quickly. For each keyword, you’ll get different SERPs.

 

Among data search engines store are keywords, one of the most crucial ranking factors.

Think of all possible keywords your customers might use. Make a list – the longer, the better. Assign several keywords to each page of the site. NEVER use the same keyword twice – if you do so, your pages will compete against each other.

Choosing good keywords and using them smartly is the most challenging part of SEO. We strongly recommend using an expert for that.

6. Check grammar and spelling

Use Grammarly, Hemingway, or any other tool to check spelling and grammar. They must be spotless. Word’s spellcheck tool is not enough.

7. Use professionals as advisers, not as tools

5 Use professionals as advisers not as tools

 

If you don’t want to learn SEO, design, and digital marketing, you should hire professionals to bring traffic to your website. Yes, you are the boss, and the website is yours. Be smart, and use the expertise you are paying for.

 

Tell professionals what you want to achieve and let them work. To improve a website, one has to lead, not command.

 

The most common mistake new website owners make is hiring experts and holding them on a short leash. People you hired know much more than you. Lead them smartly – get the maximum for your money.

8. Hire a designer and listen to their advice

2 Listen to the advice from your designer 

 

Whether you like it or not, here is a sad truth: if you are not a designer, you are not competent in designing a website. You can probably say what is ugly and beautiful, but that is not enough.

 

If you are like 95% of new website owners, your website design sucks. The reason is you lead the designer to make a website for you. It’s time to design a website for your customers.

 

To improve a website, use your buyer persona profiles and hire a designer (again). This time, listen to what they say and improve the website’s overall look. Results will be instantaneous.

9. Hire an SEO expert

Hire an SEO expert

If on a tight budget, you can try SEO yourself. There are tons of videos and articles on the topic. Here is one excellent, short (7-minute) video to start with:

SEO Tips To Help Your Business Get Found in Search.

We recommend hiring an expert unless you have extra time and the desire to change your profession. Since SEO is an ongoing process, If you are like most people who are trying to improve a website and get more customers, you won’t have time to perform SEO correctly.

On-page SEO is relatively easy, especially if your website is on WordPress. Use the RankMath FREE SEO plugin and follow the instructions. The tricky part is finding and using keywords properly. You can hire freelancers on Upwork and Fiverr to find keywords for you for $50-$100.

Off-page SEO is a marathon, and for that, you need an SEO consultant. For a start, use our Free Website SEO Ranking Check, and we’ll tell you exactly what you should improve.

10. Use professional content writers

 

Content is one of the most critical factors for high ranking. Money invested in great content is one of the best ways to improve a website.

 

You should have professionally written content if you want a modern, professional website. Unless you are a professional content writer, you are not competent to write high-quality texts.

The best results are if you combine your expertise with a professional writing service.

 

The most common mistake website owners make is writing content by themselves and believing they are doing it correctly.

  • Do you know how to write engaging, compelling texts?
  • Can you perform SEO?
  • Do you know what will be shared, liked, and linked?
  • Are you sure that you can produce professional content that will rank high?
  • Can you write to provoke action?

If answers to all five questions are not “absolutely yes” – hire professionals.

 

If you are not convinced and want to write content, please read our articles Writing for the Web and How to Write SEO Product Descriptions. Also, read other articles and watch videos to increase the chances that your content will rank high and convert visitors to customers.

11. Turn off your ego

4 put your ego on pause - customer is a king

 

Do not build a website for yourself. Think about your customers. Be smart and use buyer persona profiles and designer’s advice. Unless you are a marketing guru, you probably don’t know what will positively affect your customers.

 

Imagine your ideal customers and show them why they should buy from you, join your group, subscribe to a website, or do business with you. Be selfless.

12. Define buyers’ personas

Different buyer personas based on age
Different buyer personas based on age

 

In the article How to Create Detailed Buyer Persona you’ll find out the step-by-step process and downloadable PDF free template.

 

Imagine 3-5 of your perfect customers (if unsure, talk to your sales department). They are your target audience. Each buyer persona differs by:

 

  • gender,
  • age group,
  • economic status,
  • education level,
  • geographical location
  • interests
  • preferable social media platform.

The main pages on your website (the Homepage, About Us, Prices, Services, etc.) should cover all buyer personas. Additional content and improvement efforts should target one or two groups.

 

If you are running an eCommerce business, write product descriptions targeting all groups but separately. Use different H2s and H3s for that. In our article How to Write SEO Product Descriptions you’ll find a detailed guide for powerful, high-ranking product descriptions based on buyers personas and SEO rules.

 

To improve your website and gain more visitors, leads, and customers, always remember your buyer personas – their problems, needs, communication, decision processes, and general behavior.

13. Replace “I” with “You”

 

To improve website content replace I with You

 

To improve your website and increase conversion rate, go through texts on all pages to adjust them to customers’ needs. Wherever there is “I” replace it with “You”. If the sentence doesn’t sound natural, rewrite it to address others.

 

Start from the About us page. Wherever you describe your company, experience, products, services, and history, rewrite it to show how that benefits a visitor. If it doesn’t – remove it.

 

Nobody cares how special you are. But, they care how your specialty can serve them. You don’t need to be modest as long as you talk about the benefits for site visitors.

14. Talk to your customers – address their needs

 

6 address the needs of your audience

 

 

Each page, post, and product description should address your customers’ needs. Even the About us page shouldn’t “talk” about you. Since your audience has a short attention span, use an elevator pitch style as much as possible.

 

Tell your website visitors how you will help and which problem you will solve. Predict their questions and answer them. Show that you understand their desires and your way of satisfying them.

 

Using knowledge about your customers, adjust the writing style and language. Obviously, you won’t use the same pitch if you have to persuade a teenage gamer or a wealthy grandma.

 

One of the easiest ways to improve a website is to go through all content with a person who is the most similar to your perfect customer. Contact your most loyal customers and ask them to evaluate your website honestly and strictly. Award them for the effort and apply changes they proposed.

15. Give more than expected

Always give more than expected - gifts will improve your website
Always give more than expected – gifts will improve your website

 

People are searching the internet to:

  1. Get information
  2. Learn
  3. Entertain themselves
  4. Compare products and services
  5. Purchase
  6. Become members

Whatever your website’s purpose is, always give more than your visitors expect. Add a gift in the form of:

  • Free service
  • Discounts
  • Expert advice
  • Free downloadable content
  • Coupons
  • Free trials
  • Links to other websites
  • Free consultation

Doing so will improve your website and significantly increase the chances that a visitor will stay longer, come back, purchase, contact you, subscribe, share, leave a positive review and recommend your website.

16. Clearly show how your product or service improves life and solves problems

 

Below the Hero section of each page, put a section with benefits from your product or service. Here are some excellent examples.

 

Clearly show benefits of your products and services

 

Each website page has a purpose. The hero section should entice visitors to stay on the page. The following section, with benefits, will show that you can solve a problem or satisfy the need. That is what brought them to a specific page.

 

Don’t write essays. Use several short sentences and an icon or an image. Show how you are different and convince visitors that they are at the right place.

 

If you have an eCommerce website, put key product benefits in the short description. Use one of the templates in the detailed product description to further elaborate benefits.

17. Show why anybody should buy from you or work with you

 

Newcomers to your website are skeptical.

 

Show why should people buy from you or do business with you

 

When you write about your business, most people are skeptical. Answer the “What’s the catch” question in advance.

Try using a combination of testimonials and before-after images.

 

In eCommerce, to dissuade the skeptics, show the usage of the product or some other benefits that differentiate you from competitors.

On the Homepage, use “Why to choose us” as an H2 and clearly show and tell.

18. Present your process

No matter if you sell products or provide services, show how you work.

Templates to show and explain your process - how we work
Templates to show and explain your process – how we work

 

Use free templates or hire a designer to make a unique section. Don’t go into details; simplify your process and split it into 3-6 steps.

 

In eCommerce, add the section “How to purchase” or the user manual on the Homepage or the Shop page.

 

How will it improve a website? 

  • Visitors will appreciate the openness
  • Your brand will be empowered
  • Using keywords and alt image titles will boost rank in SERP
  • You’ll save a lot of time explaining again and again.

19. Replace Stock photos with original images

How many times did you see these photos on different websites?

Do you feel enticed to do anything when you see one of these images?

 

Avoid Stock photos on your website - be original

 

Images can be the most powerful content on a website.

  • In eCommerce, great images can increase by 80% the chance that a visitor will click the Buy button!
  • Whether a visitor will stay on the website or leave after a few seconds largely depends on the image in the Hero section.
  • Your website can rank high if you have original images with smartly chosen keywords in the Alt title.
  • You can empower your brand with original photos.

Don’t use free or paid stock images. Make your own. Use a professional photographer or shoot photos with your mobile phone. Each image on your website should be original and provoke some emotion.

 

Replacing plain, boring images is one of the most challenging ways to improve a website, but it will be well and smartly spent money (and time).

20. Use professional images

Based on statistics, in eCommerce, if two products from two sellers differ only by images (same price, product description, payment and shipping options, good website design, and navigation), the product with better images will be chosen in over 90% of cases.

From which seller would you purchase – the one with images on the left or the right?

Professional vs. amateur images in eCommerce

 

Example of a professional vs. amateur image

 

Another reason to pay a professional photographer is the power of images. Decisions are generally based on emotions and subconsciousness. Images affect both. Professional photographers know how to shoot photos that evoke strong emotions or send a powerful message. On the website Brightside.me check 15 beautiful professional photos and analyze what you feel.

 

Lastly, a lot of internet users search by images. If you improve your website with professional photos, Google will show them in SERP, and visitors will come to your site for more.

21. Show real people instead of shaking hands or creepy smiling models

As said before, buyers trust other buyers. Use images with real people to show how your product or service helps. Shaking hands and models with fake smiles are everywhere, and visitors don’t react to them. 

 

Use images with real people instead of shaking hands and models with fake smiles

Find free images or pay a photographer to shoot ones and improve the website with photos of happy, realistic people in everyday situations so your visitors can relate. That is the message you want to send – your product or service improves lives.

 

Another proven way to improve a website is with images before and after. The “before” one should show sadness, anger, and disappointment. The “after” photo should have intense colors, smiling faces, and satisfied customers.

 

 

22. Compress images to less than 300 KB

Photos taken with mobile phones are large, with over 2000 KB.

Always compress images before embedding them on the web page. Check with your designer if they use original or compressed images.

Load speed time is drastically reduced if images have under 300 KB.

23. Add Alt title (text) to all images

Search engines can’t see images. They look into image Alt text to “understand” what the photo is about. To improve SEO, each image on your website should have Alt text with the primary keyword used on the page where the image is embedded.

Use Alt text and title for all images you want to rank for

 

Check with your designers if they add Alt Titles to images (usually they don’t). If you don’t know how to do it yourself, an SEO expert will do it to improve the website and its rank.

24. Add best practices from your niche

Don’t be afraid to publish blog posts about best practices from your niche. Use examples from big companies and influential individuals. Articles with “The best of” attract visitors and bring backlinks. You will not lose potential customers. The benefits will be manifold.

  • Attracting new website visitors
  • Acquiring backlinks
  • Empowering your brand by showing that you follow niche leaders

Add interviews with known managers, CEOs, and influencers if you can. With powerful Headlines and images, those posts will gain significant traffic and backlinks. You will not attract “hot” leads, but you’ll improve your website’s domain authority. The higher the domain authority, the better ranking in SERP for other keywords.

25. Add traffic magnets such as quizzes, calculators, tests, SaaS

Quizzes, calculators, tests, and SaaS are four guaranteed ways to improve a website and boost traffic. You probably won’t capture hot customers, but you will get traffic, backlinks, shares, and likes.

You’ll need a programmer and sometimes even a team for all mentioned traffic magnets. The price will go from low hundreds to several thousand dollars.

 

Website traffic magnets for improvement
 

 

On Fiverr and Upwork, you can find programmers who will make good quizzes, tests, and calculators for under a thousand dollars. Additionally, you’ll have to invest your time if you want a high-quality tool. To be fully effective, a tool you add to a website should represent your expertise, product, and service (if you are in a transportation business, you shouldn’t add a calculator for real estate prices or a test “Discover your career path”).

 

26. Use the first screen of every page smartly – don’t overstuff it

 

The first screen seen without scrolling is the Hero section. The excellent Hero section will improve a website in two ways:

  • Visitors will be enticed to stay on the website, thus lowering the bounce rate (excellent for SEO and ranking)
  • The conversion rate will skyrocket (people will click the magic button, whatever it is)

Here is an example of a poorly designed, overstuffed Hero section:

 

 

Bad Hero section with too many call to actions

 

 

  • Do you know in less than 5 seconds what this website is about? Is it a fitness center, an app, coaching website?
  • Do you feel confused with six call-to-action buttons?
  • Would you stay on this website or leave?

 

Watch this 13-minute video to find out how to lead your designer to have the best Hero section.

 

 

 

 

Here is a recipe for a highly successful Hero section:

  • Use ONLY ONE call-to-action.
  • With a big font, underline the main benefit or emotion. Start with the verb (Feel, Get, Experience, Indulge, etc.).
  • Below, in regular fonts, clearly explain what you sell or do
  • You can add the number of years of experience or some other major advantage that differentiates you from your competitors.
  • You may add reviews or brands you work with.

27. Improve the Homepage

 

The primary purposes of the Homepage are to:

  1. Tell visitors where they are
  2. Show benefits and reasons to buy, subscribe, schedule, book, etc.
  3. Persuade people that you are the best choice
  4. Give proof for previous statements
  5. Answer “Why us” and “What’s the catch” questions in advance
  6. Entice a visitor to explore further or (best case scenario) to click the call-to-action button.

The Home page is not where you should speak about yourself or go to any details about prices, special offers, categories, news, etc. You might add Featured products and products on sale on the eCommerce website.

 

Statistics show that short Homepages have an almost 70% higher conversion rate than long ones.

To better understand how a modern Homepage should look, watch this 20-minute video Small Business Website Homepage Makeovers.

 

Here is a recipe for a great Homepage – sections you must and should have:

  1. Hero section
  2. 3-6 benefits
  3. Social proof (reviews and testimonials)
  4. 3-6 advantages that differentiate you from competitors
  5. Answer 2-3 most common questions
  6. Featured products (or services)
  7. THE SAME call-to-action as on the Hero section

AND NOTHING ELSE!

28. Improve the About us (me) page

 

Do you know that the second most visited page on the internet is the About us page (number one is the Homepage)? So, make it count – it can make a difference between failure and success. Also, if you use a different set of keywords than on the Homepage, you’ll rank for more keywords related to your niche.

 

IMPORTANT: the About us (me) page shouldn’t be about you at all. The About us page must persuade visitors that you are the best for them!

Check this 9-minute video, “Website About Page Tips: 7 Secrets to Get it Right“.

 

What should you put on the About us page?

  • Great headline in large fonts instead of boring “About us”. In one short sentence, show why you do what you do and what you stand for. If you started your business to satisfy your need or solve a problem, put that in the headline. Visitors will feel you can relate to their situation.
  • Why you” is the next section. Make it interesting and short (no more than 1-3 paragraphs). Tell the story. Keep in mind the goal – without bragging to give information relevant to visitors. Keep in mind what they would want to hear. What will be a strong motivation for them?
  • “How did you become an expert in the field” – is the next section. Give information relevant to visitors in no more than three sentences (and a great image). What does matter to your customers? Why do they trust you?
  • How you help” or “How will you make the visitor’s life better” – next section with more text. Add before and after images, embed a video showing your work and process, and use real-life stories and examples. If you have a video testimony, this is the best place to embed it.
  • One photo of you or your team – help visitors connect – it’s easier to communicate with a person than with a company. Choose a natural image, preferably without posing for it. Don’t use a photo with a “cheese” smile and hands crossed over the chest (that is a guarded pose).

You may include:

  • Certifications, awards, press mentions, and powerful statistical data – support your claims and further build trust and respect.
  • Mission, vision, goals, and history should be at the bottom to show who you are. Make it short, honest, and personal.
  • Credentials and recommendations from influencers, respectable individuals, celebrities, or other high-authority figures.

What should you NEVER put on the About us page?

Never put your team biographies on the About us page. Two main reasons there are for that:

  1. It’s a distraction – there is a high probability that visitors will leave the website, go to Instagram, Facebook, and LinkedIn, and forget to come back.
  2. The About us page is not a review of your business or a place to feed someone’s ego. The goal is to persuade visitors that you are the best choice. If you think your team’s bios and photos will bring more to the table, make a separate page.

29. Add content regularly

 

One of the most time-consuming but the least risky ways of improving a website is a blog. You should hire a professional content writer if you don’t have time to publish 4-8 articles with 2000 words or more. A high-quality blog will boost your website’s traffic, increase domain authority and bring backlinks.

 

You will not gain hot leads, but with high domain authority and a strong brand, you will position your website at the top in search results for all keywords you target.

Here are some useful 2022. statistics from the article Ultimate List of Blogging Statistics and Facts:

 

2022 Statistics about blogs as a way of website improvement
2022 Statistics about blogs as a way of website improvement

 

IMPORTANT: avoid the most common mistake website owners make: blogging without a strategy and keyword research.

 

Here is a recipe for a good, successful blog:

  • Start with keyword research – plan which keywords you will target with each post in the next 6-12 months. Do not use the same keyword twice.
  • Check trends and interests.
  • Write H1, 2-4 H2-s, and 3-6 H3-s. Use planned keywords in each headline.
  • Check 3-5 competitors who target exact keywords and make a longer, unique, and more helpful post. Use more media, facts, and expert opinions.
  • Start writing as if you were answering questions asked in headlines. Elaborate on each headline. Do not deviate from the topic.
  • NEVER copy/paste – neither your content nor from other websites! Each post must be original. If you use data from other websites, rearrange them and draw your conclusion.
  • Give your expert opinion.
  • Add external and internal links.
  • Give proof.
  • Make it easy for visitors to share and like.
  • Check grammar and spelling.
  • Edit and re-edit.
  • Repeat the whole process once or twice a week.

30. Monitor what people want to know and write about it

There are three reasons why you should monitor trends and your customers’ interests:

  1. Traffic and ranking boost 
  2. Higher conversion rate
  3. Better offer and sales (adjust your products or services)

To regularly add content, predict customers’ needs and establish your brand, once or twice a month, spend an hour, and do thorough research. Use free tools such as AnswerThePublic, Google Trends, and BuzzSumo.

Also, use Instagram, Facebook, and Quora to understand better and predict customers’ and competitors’ behavior.

 

No matter how successful you are, Google ranking is an ongoing battle, and you must never relax. When you stop improving your website, the ranking will suffer.

31. Share your expertise and build a brand and trust

As a service business, you’ll attract visitors, establish your brand, build confidence, and increase conversions by sharing your knowledge, experience, and expertise.

Share knowledge and expertise on a website to improve it
Share knowledge and expertise on a website to improve it

Write manuals, make instructional videos, publish DIY guides and give free prognoses and predictions. Selflessly share your expertise on the website – this is a guaranteed and proven way to attract visitors and convert them to loyal customers.

If you don’t have time, use your mobile phone and record your thoughts while walking, driving, or waiting for something. Hire a writer to transfer it into an article and publish it on the website.

32. Add linkable, shareable, and downloadable content

Linkable content is a backlink magnet. It doesn’t have too much traffic, but it significantly improves domain authority, thus positively impacting Google rank.

Linkable content is:

  • Articles rich with data
  • Lists and guides
  • Infographics
  • Podcasts
  • Educational articles and videos
  • How to guides and manuals
  • Tutorials
  • Demonstrations
  • Prognosis
  • Demos
  • Press releases
  • Interviews

Regularly published, all mentioned types of content are certain ways to improve a website and build backlinks.

 

Shareable content brings traffic from social media. The more traffic website has, the better the overall ranking for all pages and posts.

Shareable content is:

  • Stories
  • Media (photos and videos)
  • Interviews
  • Articles with quotes, wisdom, and sayings
  • Riddles, quizzes, crosswords, puzzles, and tests
  • Guides with headlines “in less than several minutes” or “in only several steps”
  • Funny or tragic situations and news
  • Celebrity and influencers interviews and sayings
  • Research results
  • Discoveries
  • Speculations and debates

Downloadable content strengthens the brand and prolongs time spent on the website. If you condition the download with a subscription, it can be a lead generator. We recommend giving it for free, without any conditions.

Downloadable content is:

  • eBooks
  • How to guides
  • Tutorials
  • Manuals
  • DIY instructions
  • Exercises
  • Lists
  • Scientific findings
  • Statistical data
  • Templates

33. Make a unique 404 page

 

Page 404 is where visitors lend if they click on a broken link (the link that points nowhere). A unique 404 page will not bring traffic, but it will decrease the bounce rate and increase the chance that a visitor will not leave the website.

Hire a designer to make a unique 404 page with a HUGE call-to-action pointing back to the Homepage, a webshop (on eCommerce websites), or anywhere you want a visitor to land.

Check some great 404 pages and make one in line with your brand and offer.

 

Great unique 404 error pages examples
Great unique 404 error pages examples

34. Add a FAQ page

 

Why should you have a FAQ page on your website? Here are the reasons:

  • Good for SEO – opportunity to use many keywords;
  • If your SEO expert optimizes it properly (uses appropriate schema markup), Google will rank it high when people search for answers;
  • Time-saver – by answering questions in advance, you’ll avoid repeating the same pitch time and time again;
  • Build trust – dissuade skeptical questions and keep visitors on the website;
  • Strengthen internal link structure – point to other, less visited pages, thus improving their ranking (good for on-page SEO).

35. Add testimonial page

 

Buyers trust other buyers. The power of reviews and testimonials can convince even the most suspicious visitor that you are a worthy seller. Adding a separate testimonial page will significantly improve the website and strengthen the trust. And trust is the essence of all relationships.

 

Embed Google reviews on the testimonial page, add a testimonials section and other social proof. This is where you should brag about yourself but through others’ mouths. Let others say how excellent you are.

 

Do not overstuff the Homepage and the About us page with testimonials. Pick several (3-5) for those two pages. Use the link to point to the Testimonial page for visitors who need more persuasion.

Here you can find templates for the page: 160 Testimonial Templates.

36. Make a separate page to present your team

 

There are three reasons to make a Meet the Team page:

  1. As we said in the “Improve the About us page,” DO NOT present your team there – it’s a distraction. Having an individual team page might strengthen your brand and appease sensible egos.
  2. Smartly written, this page can be used to rank for keywords people type in Google when searching for experts.
  3. Also, if your team members write posts, use internal links to improve on-page SEO.
Natural image vs. photo where person is posing
Natural image vs. photo where the person is posing

 

To make an excellent Team page:

  • Use templates or a unique design to create a modern, appealing look.
  • Avoid unnatural photos – find images where your team members look natural and happy (everyday situations).
  • Above all, do not use pictures with hands crossed over chests. Subconsciously that is a guarded stance that we take during the confrontation. That pose evokes an aggressive and repulsive attitude. You don’t want your visitors to feel that.

37. Make an individual Thank you page

 

An individual Thank you page increases time spent on the website and chances of further conversions. Visitors will land on that page when they fulfill your first goal (subscribe, download, apply). It is polite to thank them and then nudge them towards your secondary goal.

Thank you page is a good place to give them more information, keep them interested, and deepen their loyalty.

38. Replace cliches on Call-to-action buttons

 

You want people to click your CAT – that is the primary goal of your website, is it not? Then, instead of boring and useless “Contac us”, “Call now”, “Learn more” that won’t provoke anybody to click, be creative and persuasive. Add motivation and urgency.

Here are some ideas:

 

12 Creative proven in practice call to action phrases on buttons
12 Creative proven in practice call-to-action phrases on buttons

39. Eliminate distractions

 

Website distractions are all design and functionality elements that lower the chance that a visitor will click the CAT button.

 

Remove popups on regular pages – especially on the Homepage – people are not ready to join, buy, subscribe, get free, schedule, etc. You may use popups when visitors leave the website to decrease the bounce rate and generate leads.

 

  • Reducing the number of colors on the website,
  • Using only one CAT button,
  • Eliminating or simplifying the sidebar,
  • Removing sliders,
  • Reducing the number of moving elements on the page

are certain ways to improve a website, keep visitors engaged, increase conversions and reduce bounce rate.

 

40. Reduce the number of clicks from the Homepage (website’s depth)

 

The website’s depth is extremely important for SEO and user experience (UX). No matter how many pages, products, and posts your website has, non should be more than three clicks distant from the Homepage. Hire an SEO expert and restructure the website, post, and product categories.

 

If you don’t follow this rule, there will be two consequences:

  1. Visitors will rarely go to pages and products which are more than three clicks away (they are lazy)
  2. Search engines might never reach and index those pages, thus never considering them for ranking.

41. Improve URLs

 

URL stands for Uniform Resource Locator. Each page, post, media, video, product, etc., has a unique URL (address). The content of the website’s URLs significantly impacts ranking in SERP.

 

There are two reasons why you should have SEO-friendly URLs on your website:

  1. To help search engines understand and categorize the content under a specific web content
  2. To improve user experience
  3.  
Unfriendly URL vs SEO friendly URL
Unfriendly URL vs. SEO-friendly URL

 

 

You should follow five rules to improve your website and ranking:

  1. URLs should be shorter than 75 characters (including hyphens)
  2. Use the exact primary keyword for a particular page, product, or post
  3. Do not use special characters
  4. Remove unnecessary words
  5. Try to make URL as similar to the page title as possible

42. Improve UX

UX represents user experience, which is how visitors feel while navigating a site. Mostly it’s related to design.

 

Here are examples of four bad UX websites:

 

Examples of four bad UX on websites

 

 

Follow these rules to achieve great UX:

  • Adjust your website for all devices- make it responsive
  • Stick to 3-4 colors (including texts, links, hoover, buttons, etc.)
  • Use narrow margins – you don’t want visitors to have to move their heads while reading (like watching a tennis match)
  • Font should be 17 or 18 px
  • Use a lot of white space (1/3 of each screen should be empty)
  • Hyperlinks and buttons should be distinctive
  • On each screen, ONLY ONE element is the most important – make it large or in a different color (not both)
  • Use hierarchy to help users understand the importance of elements on the screen – it can’t be that everything is important (maybe to you it is, but users will not like it)
  • Follow the principle “the less is more” – don’t put everything on one screen. Let visitors decide what is essential. Curiosity is good – provoke visitors to search and keep them on your website.
  • Use clear and truthful headings – don’t tweak headings for SEO. Yes, include keywords naturally; the text below must be exactly what the title announced.

43. Improve UI

UI refers to User Interface. That is how users interact with computers and mobiles – where they click, what happens when they do, and how they interact with contact forms, menus, footers, etc.

Bad UI affects bounce rate, thus diminishing chances of high ranking in search results.

 

Here are some effective ways to improve a website by enhancing UI:

  • Reduce the number of call-to-action buttons to only one or two on the screen
  • Make buttons and hyperlinks distinctive
  • Reduce the number of links on the Main menu to 6
  • Don’t use the hamburger menu on desktop
  • Add a clickable sticky contact icon (WhatsApp, Viber, Email – all or some of them)
  • Reduce the number of fields in contact forms
  • Add icons for shearing and liking
  • If you run an eCommerce website, make a Mega menu
  • Make elements large enough on mobile
  • Don’t overstuff screens; let visitors scroll
  • Direct visitors on what to do next.

44. Add external and internal links

 

Add external and internal links to each page, product, and post to improve the website’s SEO significantly.

 

 

Why should you add EXTERNAL links to improve a website?

External links point to other websites. When clicked, visitors leave the website. We recommend making them open in a new tab – the chance of returning to your site will increase.

 

There are several reasons to add external links to each website page.

 

Firstly, you should provide proof through a testimonial, reviews, and relevant data sources whenever you state something.

Secondly, you should use a link to point to your source if you use quotations, images, videos, or news from other websites.

 

When naming links, don’t use cliches such as “Read more” or “Click here.

 

Here are some guidelines for good usage of external links:

  • For SEO, it’s best to use the full title of the page you are linking to.
  • It is fair to point to a website that “helped” you.
  • You don’t need legal problems if you use other websites’ properties without authorization.

 

What are the benefits of INTERNAL links, and why use them?

Internal links point to pages, posts, and products on the same website. Visitors do not leave the website when clicking them. Adding internal links will improve SEO and UX.

 

Here are reasons to have 2-5 internal links on each page and post, and at least one on each product on eCommerce websites:

  • Google and other search engines don’t crawl all pages every time. Pages that are deep on the website might never be crawled if links from other pages don’t point to them. By smartly using internal links, you help and point search engines toward all relevant pages.
  • Internal links keep the visitor on your website longer. Well-named and smartly positioned internal links improve user experience.
  • The chance that a visitor will do what you want them to do are higher if you position distinctive, enticingly named links.

45. Big cleaning at the end of the year

Once a year, perform a website cleaning to improve SEO and ranking. Below, you’ll find six actions that will positively impact the overall rank score.

 

Remove pages with no traffic and rewrite content to improve a website

 

  • Update dates on posts and pages to the current ones.
  • Analyze traffic and delete or improve pages without or with few visits.
  • Pay special attention to the pages with high bounce rates – those are harmful to SEO score. Either remove them or rewrite the content and headlines.
  • Check if you have broken links. Use the free tool Ahref free broken link checker. Remove links or change the page or media they are pointing to.
  • Check backlinks. If you find suspicious and spammy links from other websites pointing to yours, disavow them. Find out how to do this in the article 4 Steps To Removing Spammy Backlinks from Your Website.
  • Check all plugins and update them.

If you are unsure how to perform mentioned tasks, hire a programmer or rehire a person who built your website. Ask them to perform website maintenance – they should know what to do.

46. (Re)Categorize content (and products in eCommerce)

Well-organized content is one of the most critical factors for a great SEO score, Google rank, and user experience. If you are not an SEO expert, you should hire one and work together. You know your customers the best, and this part can’t be performed without you. On the other hand, an expert has a lot of experience and can suggest highly effective ways to improve your website’s structure.

 

If your website has 50-100 pages, posts, or products, categorization will not be difficult. But if you have thousands of pages, the task will require days or even weeks of deep thinking and brainstorming. There is no recipe or checklist to categorize content. Use your business history, knowledge about customers, and predictions of their future behavior.

 

You should read these articles to tackle the problem easier:

Also, check what people recommend on Quora – How do you categorize website content?

 

All mentioned applies to eCommerce websites. If you have thousands of products, we recommend performing initial categorization and let the webshop “work” for a year. Then, roll up your sleeves and sort out the categories based on online sales and future goals.

 

If you need help improving your website’s categories, email me and my team to schedule a 30 minutes consultation, and together, we’ll make an initial action plan.

47. Connect the website with GA, GSC, GBP, business and review listings

To improve SEO, bring traffic, and collect reviews and testimonials, connect the website and make a profile on/with:

  • Google Analytics (GA)
  • Google Search Console (GSC)
  • Google Business Profile (GBP) – ex. Google My Business
  • Yelp
  • Yell
  • NextDoor
  • Trust Pilot
  • LinkedIn
  • local business free and paid listings
  • social media (Facebook, Instagram, Twitter, TicToc, etc.)

 

GA and GSC are free tools to monitor traffic and functionality.

The following six are free business listing platforms. To fully exploit benefits, first, learn more about each platform. There are great YouTube videos and articles on how to make a great profile, rank high, and use tools.

48. Reach out to popular websites for backlinks

One of the most crucial factors for high ranking is the number and quality of backlinks. Backlinks are links from other websites pointing to pages on your site.

Google’s algorithm for ranking is a secret, but several studies show that there are ten factors with the highest impact.

 

10 most important factors for websites high Google ranking
10 most important factors for websites high Google ranking

 

Link building is a time-consuming, long-term strategy that significantly impacts the website’s rank. The more backlinks you acquire, the higher the ranking will be. Your website will get backlinks with powerful, unique, and long content.

If you want to speed up the process, you can reach websites with high Domain Authority and ask them to link to your site.

 

Before sending emails with a request for a link, you should check and improve the content you’ll show. Content must be original, long, enriched with media, and with bright, inviting headlines.

 

What can be improved on a website

There are several strategies to get backlinks:

  1. Spy on your competitors, and make better content
  2. Publish ultimate guides
  3. Backlinks through infographics
  4. Guest posting
  5. Build internal links
  6. Promote your content on social media
  7. Write powerful testimonials
  8. Contact journalists and influential bloggers
  9. Find outdated content and make better, richer posts
  10. Relationship Building
  11. Appear as a guest on podcasts

No matter which method you choose to get backlinks, you must first apply as many tactics and ways to improve a website as possible. “A must” improvements are:

  • On-page SEO
  • Responsiveness
  • Modern design
  • Posts with 2000 words (at least) and lots of media (images, videos, infographics)
  • External links to sources
  • Reviews and social proof
  • Website’s speed
  • Content categorization
  • Powerful About us page
  • Flawless grammar and spelling

When you are sure your content is worth linking and the website is almost perfect, reach out to other website owners, journalists, and bloggers and ask for a link.

49. Make landing pages with a clear value proposition

A landing page is purposeful, one-page content built for visitors who come through Google Ads, social media, and other marketing campaigns. The goal of every landing page is to entice visitors to take action – give an email address, subscribe, join, purchase, schedule, etc.

 

The landing page must have a clear value proposition to achieve a goal, usually something free or with a significant discount.

To build an effective landing page, you should follow these guidelines:

  • Choose 2-5 keywords you’ll target
  • Make strong emotions-trigger
  • Shortly elaborate benefits
  • Use only ONE distinct call-to-action with a clear message
  • Use images that will appeal to visitors and provoke strong emotions
  • Add testimonials, social proof, and reviews to confirm the value
  • Use links only if you need them
  • Remove all destractions (sidebar, popups, multiple buttons and links, blinking objects, etc.)

 

Check these four poorly built landing pages:

 

4 examples of bad landing pages with explanations

 

 

 

 

And here are four highly-effective, beautifully designed landing pages:

 

4 examples of the best and highly effective landing pages

50. Add voice search, 3D media, virtual tours, animations

Based on the type of business you run and the buyer persona you want to address, consider adding some modern website improvements.

  • Voice search is already considered a ranking factor.
  • Virtual tours are expected by visitors of real estate agents and agencies, eCommerce, tourist agencies, wholesales, service businesses, etc. They significantly improve user experience and increase conversions.
  • 3D media are becoming “a must” on eCommerce websites, the gaming industry, and high-tech sites.
  • Animations might increase conversions, keep visitors on the website and strengthen the brand.

Smartly used, all mentioned ways to improve a website will be money well spent. If not this year, consider using them the next year.

 

50 Ways to Improve a Website – Ultimate Checklist for 2025 Read More »

How to write SEO product description: 100% successful guide

Do you want to improve your webshop rank on Google? This is the perfect article for you.

We’ll show you how to write excellent SEO product descriptions or how to be able to hire and supervise someone to do that for you.

*** 9-minute read ***

Write product descriptions that sell and rank high

How to write SEO product description - Guide with examples

Before we start, here is a quick tip for you: always have in mind that people and machines judge all content on your website:

  1. Google and other search engines evaluate what the pages/products/posts are about (SEO is for that)
  2. Website visitors will stay on your website if you can solve their problems and satisfy their need that was the reason why they came
Content and SEO product description are judged by machines and people

Why is product description important

Based on research, if there are two identical products, 87% of buyers will choose the one with a good product description.

 

First, a good SEO product description will help Google and other search engines “understand” what you are selling.
If products are not SEO optimized, search engines won’t offer them to Internet users during searches.

 

Secondly, if the product is on the SERP (Search Engine Result Page) and a visitor comes to the single product page, the product description largely influences whether the site visitor will click the magic “buy button”.

 

Other factors that affect a buyer’s decision are:

  • price
  • images
  • short description
  • payment options
  • checkout process
  • shipment options
  • shipping costs

What is meta description and why is it important

A meta description is a text below the link in search results.

Click on the image to enlarge

In our example above, over 590 million web pages rank on SERP for the keyword “what is meta description”.

When you search the internet for some keyword and get SERP, how do you decide which link to click?

Meta description sells your web page/product/post to search engines and internet users. Make it count – a good meta description brings traffic to your website.

Write a powerful meta description for your product with 150-170 characters (counting spaces and punctuation).

Instructions to write good meta description:

  • Tell people what is the benefit of what you sell
  • Which problem your product/service solves
  • How your product makes them more beautiful, healthy, heapy, selfless, etc.
  • Don’t lie or try to trick people into clicking on your link
  • Include your primary keyword (mandatory)
  • “Talk” to your perfect customer

If your website is built on WordPress, we recommend the Rank Math free plugin for SEO. It will help you embed meta descriptions for the page/product.

If you are a programmer, here is the article with an example of excellent meta description tags – scroll to the bottom of the article “Importance of click-worthy meta descriptions in SEO.”

Examples of great product meta descriptions:

Good short product description

A short product description is located beside the primary product image, usually on the right on the single product page.

Click on the image to enlarge

A short product description has the power to sell.

 

When a visitor comes to a single product page, he is in a hot buying cycle zone. (To learn more about buying cycles, read a part of our article “Writing for the web – buyers journey“).

 

If there is doubt, a short product description must evoke the desire to buy.

 

Here are tips for writing a great short description:

 

  • Don’t be boring. Talk to your perfect customer. Imagine their mouse pointer on the Buy button, ready to click. Give them the final push.
  • Never start with “This amazing shirt, glass, pen…”. Tell the visitor how they will feel if they purchase. Help them imagine possessing the product. Evoke the feeling “I must have this.”
  • First, address emotions – they are the dominant factor.
  • Then list benefits and major product characteristics.
  • Use bullets when possible.
  • Make it short enough to see the Buy button on the first screen.

Please, check the image below. Which product would you buy?

In the upper image, there is no short product description. The visitor can’t know if the baseball bat is a souvenir, a real bat for kids, or an adult bat.

 

Both images were shown to 70 people.

92% of tested visitors chose the dark baseball bet.

8% were undecided.

0% chose the product without a short description.

How to write SEO product description and why it matters

A detailed product description is below the product images.

 

Statistics show that over 80% of shoppers consider product descriptions very important. They don’t read everything. Most skim and scan, but they need info.

 

A good SEO product description has 200-600 words. It’s not easy to reach that word count.

 

We recommend first writing the description and then optimizing it.

 

Here are general guidelines for writing SEO product descriptions that will rank high on Google and help visitors click the Buy button:

  • Put all relevant data about the product.
  • Add images that show how to use the product
  • Add video
  • If possible, write what others said (don’t lie)
  • Present all the benefits the buyer will experience
  • Use emotions, power words, adjectives, and adverbs
  • Add ideas, recommendations, and expert advice
  • Use bullets, bold font to point out the essential information, and tables to present “boring” data.

When you have your product description, it’s time to perform SEO optimization. Without it, Google and other search engines will not know the product’s value and type. Consequently, they will not rank it and show it to potential buyers. 

Optimization of product step-by-step guide

STEP 1 – choosing keywords

 

Choose 2-5 keywords (KW). Decide which one is the primary.

  • Think as your perfect customer does. When internet users search the web to buy your product – what do they type?
  • Use the free keyword analyzer Ubersuggest.
  • The second option, probably the better, is to hire an SEO expert to perform keyword analysis and provide you with a list of keywords.

For $5-$50 per product, you can find a freelancer on Fiverr. If you decide to do that, type in “keyword analysis” in the Fiverr search field – you’ll get over 3000 results.

 

STEP 2 – writing SEO headings and product title

The title is the sentence that appears in SERP.

The product title must have the exact primary keyword somewhere.

 

Example of SEO product titles in SERP

Headings are not the same as titles. They do not appear in SERP.

Headings are important for two reasons:

  1. they help Google and other search engines to understand what the content is about
  2. they improve user experience by allowing visitors to skim and scan the text.

You should have several headings in the product description. Here is a simple recipe:

 

  • Write ONLY ONE H1 – the highest level heading. It MUST contain the exact primary keyword. It should be slightly different than the title. You can use only the primary keyword if your imagination doesn’t come with something better.
  • Write one H2 with the primary keyword. Add words such as: specification, measures, maintenance, etc. (depending on the content below).
  • It would be beneficial for SEO to have several more H2 and H3 with other keywords.

The following text must address the heading’s topic!

 

DO NOT TRY TO TRICK GOOGLE – the website will be punished severely.

STEP 3 – how to write SEO friendly product descriptions

Write as if you were talking to your ideal customer. People who read product descriptions need additional information to decide – they are still not ready to click the Buy button.

 

  • Give your potential buyers all data you have.
  • BE HONEST.
  • Include expert advice.
  • Show best practices on how to use the product.
  • ADDRESS all benefits your webshop visitors will experience.
  • Show before-after (preferably with images).
  • Use everyday language. A 12-year-old must understand your text.
  • Insert an instructional video and images.
  • Images should show your customers with a product (happy people). We tend to imitate others. If something is good for others, it must be good for us, isn’t it?
  • Since you are an expert for your products, give your opinion and advice.
  • REMEMBER – always address emotions! We shop based on our feelings, no matter how we rationalize the decision. We want to be more beautiful, healthy, energized, prosperous, pampered, etc.

 

Now, it doesn’t seem so difficult to reach 600 words. Yes, it’ll take time, but it will be worth every minute.

Google loves content, and you’ll be awarded with a higher ranking.

If you are out of ideas and have writers blockage, we recommend  Product Description Generator – Free AI Tool

Images and videos to improve product description SEO and user experience

Would you buy this product?

(Can you even tell if that is a souvenir, a kids’ baseball bat, or an adult bat?)

How about this one?

Yes, a picture speaks a thousand words. Good images have the power to sell.

 

The primary product image must be perfect. It shouldn’t be taken by a mobile phone with a blurry background. It must be clear, with high contrast, white background, and additional data, if needed.

(As the baseball bat length – so the customer will know if the bat is for kids or adults, for example).

 

Besides images on the first screen, embed photos and videos into the product description.

 

Images and videos in the product description will improve the SEO score and user experience. Photos before/after are extremely powerful.

 

  • If you sell products like coffee, show photos of a sad, tired person (before) and energized one (after the first sip).
  • If you sell technical items, furniture, or home accessories, add images of happy people holding those products (photoshop them if you don’t want to organize a shooting session).

 

IMPORTANT for SEO:

Use primary keyword in image ALTERNATIVE TITLE – ALT TITLE. In WordPress, you will find it in the Media section, when you click on the image.

 

Google “sees” only ALT title and uses it for ranking.

Images can bring traffic.

Many users browse images rather than websites.

Examples of poorly written product descriptions

Good product seo examples

Well-optimized product with great user-experience examples (taken from the website GDuke.com):

 

Creme brulee dish

optimized for keywords:

  • creme brulee dish (prime)
  • dish for creme brulee
  • creme brulee dishes

Wok

optimized for keywords:

  • wok (prime)
  • wok steel
  • cooking with wok

Koru Kids kitchen chair booster

optimized for KW:

  • booster seat (prime)
  • booster seats Ireland
  • booster seat for table
  • booster seat Ireland
  • booster seat table
  • kids booster seat
  • booster seat for kitchen chair

How to hire a good product description writer

How to choose a good product description freelance writer

We recommend two platforms to hire a freelance writer: Upwork and Fiverr.

You can find excellent writers on both.

 

Below, you’ll find recommendations for hiring a good product description writer.

Written by Natasa, our CEO.

 

“For years, I’ve been working as a freelancer and hiring ones. Being on both sides of the same coin, I encountered great and not-so-great freelancers and clients. My general advice when hiring a freelancer is:

  • Start with one product
  • Post a job with clear instructions – be specific about a product, number of words, SEO, and images
  • If possible, add 1-3 links to your competitors
  • Put a reasonable price – $20-$100 for 600 words product description
  • You’ll probably get over 50 offers – discard those with short or copy/paste cover letters
  • Check reviews and previous work – but don’t discard freelancers without reviews – all of us were nubies once
  • Select up to 10 freelancers and start communication
  • In the end, go with your gut and be willing to have the best product review or the worst one
  • Ask others (friends, colleagues, family) what they think about the article
  • If satisfied, stick to a freelancer and offer a long-term contract. If not, repeat the procedure until you find a good SEO product description writer.”

TEMPLATE FOR A GREAT SEO PRODUCT DESCRIPTION

Free download.

You don’t have to leave an email, subscribe, join, or anything else.

We hope it will help you improve your webshop’s Google ranking.

 

If you have any questions, please contact us for further assistance.

How to write SEO product description: 100% successful guide Read More »